The Daily Mastermind
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Episode 811 · Jul 14, 2023

How Bad Do You Want Success: The Eric Thomas Lesson

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George Wright III opened this Wednesday episode of The Daily Mastermind with a simple premise: when you want success badly enough, you will do whatever it takes. To make that point, he turned to one of his personal mentors, motivational speaker and author Eric Thomas, whose teachings on hunger, sacrifice, and relentless pursuit have inspired millions around the world.

Eric Thomas, known for his message on desire and hard work, delivered a teaching that cuts right to the core of why some people succeed and others do not. It has nothing to do with talent or resources. It comes down to one question: how bad do you want it?

The Story That Changes Everything

Eric Thomas opens with a story he learned from his mentor Marcus Flowers. A young man approaches a guru and says he wants to reach the same level of success. The guru tells him to meet at the beach at 4 a.m. The young man arrives, dressed in his best suit. The guru walks him out into the ocean, waist deep, then shoulder deep, then right up to his mouth. Then, without warning, he pushes his head under the water and holds him there.

Just before the young man is about to pass out, the guru lifts him up and asks one question: what did you want when you were underwater?

The young man's answer is everything.

He said, when you want to succeed as bad as you want to breathe, then you'll be successful.

That single idea is the foundation of everything Eric Thomas teaches. Success is not about wishing or hoping. It is about an urgency so intense that nothing else competes with it.

What Real Hunger Looks Like

Eric Thomas does not let you off easy. He challenges you to look honestly at your priorities and ask whether success is really at the top of the list.

He points to Beyonce going three days on a set without eating because she was that locked in. He references Emmitt Smith, who won the Super Bowl and still only rested for a second before getting back to the bench press. The message is consistent: the people who reach the highest levels of achievement are the ones who refuse to let up even when they have earned the right to rest.

Sleep is for those people who are broke. I don't sleep.

That is what Eric Thomas attributes to 50 Cent during the making of his film and soundtrack. Whether you take it literally or not, the spirit of the statement is clear: when opportunity is in front of you, you protect it with everything you have.

Why Most People Fall Short

Eric Thomas is direct about the reason so many people never reach the goals they set. It is not a lack of talent. It is not bad luck. It is that most people want success the way they want a nice thing to happen to them, not the way a drowning person wants air.

You want to sleep. You want to be comfortable. You want to keep your social life intact. You want success, but only as long as it does not cost too much. That is not enough.

The willingness to sacrifice sleep, comfort, and ease is not a side effect of success. It is the price of entry.

How to Stay in the Fight When It Gets Hard

One of the most powerful lines in the entire teaching comes from Eric Thomas's own experience mentoring people who came to him at their lowest point.

Don't cry to give up. Cry to keep going. Don't cry to quit. You already in pain. You already hurt. Get a reward from it. Don't go to sleep until you succeed.

Pain is not a reason to stop. Pain is proof that you are in the game. The question is whether you use it as a reason to quit or a reason to push further. Every person who has accomplished something real has hit the wall. The ones who broke through chose to keep going.

What This Means for You Right Now

George Wright III shares Eric Thomas in his morning routine because the message has proven itself over time. These are not motivational platitudes. They are principles built on real sacrifice, real setbacks, and real results. George himself emphasizes that you do not need to find the perfect mentor in person. You can access the greatest teachers in the world at the click of a button, on demand, any time you need them.

The invitation is to consume inspiring and motivating content continuously and to let it shape your standard for what you are willing to do.

Action Steps

  • Ask yourself honestly: are you pursuing success the way you want to breathe, or just the way you want something nice?
  • Identify one area where comfort is slowing you down and make a specific decision to close that gap this week.
  • Build a list of mentors you can access on demand, such as Eric Thomas and Les Brown, and return to them regularly.
  • When you hit pain or exhaustion in pursuit of a goal, reframe it: you are already paying the price, so get the reward.
  • Use mornings to fill your mind with motivating content before the noise of the day sets in.

You do not need to be handed the right environment, the right connections, or the right resources. What you need is a level of desire that simply will not accept failure. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind. It's Wednesday, middle of the week, and I wanted to be able to give you, again, one of my personal mentors, some real good motivation today. And I can't think of anybody better than Eric Thomas. I just bought his book recently, his recent book, UOU. And I'll tell you what, I've been listening to Eric Thomas for a long time now. He is a master at motivation and inspiration. But at the end of the day, he is also the epitome of hard work, of mindset, of success, and accomplishment, personal accomplishment. He reminds me of many of my mentors like Les Brown and others that set the example and lead the way. And I'm not going to spend any more time setting this up, but if you haven't heard of Eric Thomas, I can't think of a better example of a topic to have you listen to than this one I'm going to play you for today. because when you want success bad enough, you'll do whatever it takes. So I hope you enjoy. Have an amazing day and I'll talk with you soon. These are principles that have stood the test of time. Principles that have stood the test of time. And if you do what I'm about to tell you right now, you will be able to accomplish whatever you want to academically, financially, relationally, whatever. So three things. All right, I'm going to tell you this story. I got to get out of here. The first one is when I first said I wanted to make six figures, my boy Marcus Flowers, who's probably making seven figures right now, he came to LA too. He was with us in LA. You see all the videos with all the stars. Those are his cars they're driving around in You see the houses that the rappers those are his houses in Atlanta that he owns and they come in and play on So he making seven He taught me how to make money This is the first thing he came He told me a story And the story is about, you guys have probably heard about this before. It was a young man who, you know, he wanted to make a lot of money. And so he went to this guru, right? And he told the guru, you know, I want to be on the same level you are. And so the guru said, if you want to be on the same level I'm on, I'll meet you tomorrow at the beach at 4 a.m. He liked the beach. I said, I want to make money. I don't want to swim. Guru said, if you want to make money, I'll meet you tomorrow. 4 a.m. So the young man got there at 4 a.m. He already did rock and roll, got on a suit. He should have wore shorts. The old man grabs his hand and said, how bad do you want to be successful? He said, real bad. He said, walk on out in the water. So he walks out into the water. Watch this. When he walks out into the water, it goes waist deep. So he's like, this guy crazy. Adrian, he's like, I want to make money. He got me out here swimming. I didn't ask to be a lifeguard. I want to make money. So he said, come on a little further. Walked out a little further. Then he had it right around this area, the shoulder area. So this old man crazy. He's making money, but he crazy. He said, come on out a little further. Came out a little further. Was right at his mouth. My man like, I'm about to go back in here. This guy is mine. So the old man said, I thought you said you wanted to be successful. He said, I do. He said, walk a little further. He came, dropped his head in, held him down, hold him down. My man getting scratching, holding him down. I got you. I know you brushed it out, but I got you. He had him held down. I need you for an illustration. He had him held down just before my man was about to pass out. He raised him up. He said, I got a question for you. Somebody answered a question for me. He said, when you were underwater, what did you want to do? Lee I looking for a different word though What that word He said I wanted to breathe He told the guy he said when you want to succeed as bad as you want to breathe then you'll be successful. I don't know how many of y'all got asthma in here today, but if you ever had an asthma attack before, you short of breath, S-O-B, shortness of breath, you wheezing. The only thing you're trying to do is get some air. You don't care about no basketball game. You don't care what's on TV. You don't care about nobody calling you. You don't care about a party. The only thing you care about when you're trying to breathe is to get some fresh air. That's it. And when you get to the point where all you want to do is be successful, as bad as you want to breathe, then you'll be successful. And I'm here to tell you, number one, that most of you say you want to be successful, but you don't want it bad. You just kind of want it. You don't want it badder than you want to party. You don't want it as much as you want to be cool. Most of you don't want success as much as you want to sleep. Some of you love sleep more than you love success. And I'm here to tell you today, if you're going to be successful, you've got to be willing to give up sleep. You've got to be willing to work off for three hours of sleep, two hours. If you really want to be successful, some days you will have to stay up three days in a row. Because if you go to sleep, you might miss the opportunity to be successful. That's how bad you got to want it. You got to go days without, listen to me. You got to want to be successful so bad that you forget to eat. Beyonce said once she was on the set doing her thing, three days had gone by. She forgot she didn't eat because she was engaged. I'll never forget when 50 Cent was doing his movie. I did a little research on 50. And 50 Cent said that when he wasn doing the movie he was doing the soundtrack And they said when do you sleep 50 Sleep he said sleep Sleep is for those people who are broke I don't sleep. He said, I got an opportunity to make a dream become a reality. Football players, how many football players? I got anybody like football in here? Raise your hand. Anybody like football? Emmett Smith. I used to be a Cowboy fan before they did my boy Tom Landry role. I used to be a Cowboy fan. And watch this. There was a commercial. Emmitt Smith had won his first Super Bowl, and he had this commercial when he was lifting weights. I don't know if you saw the commercial when he was lifting, and he said, Emmitt said, you know what? I won the Super Bowl, so I can rest now. He was doing his bench press. So he said, I won the Super Bowl, so I can rest now. So he throws up about 325, boom, and he rests for about two seconds. boom boom boom you see that he'd already won a super bowl he said i think i'm gonna take a rest and he rests for how long one second most of you won't be successful because when you're studying and you get tired you quit and i'm here to tell you today if you got somebody came to my office the other day crying i said look don't cry to give up cry to keep going don't cry to quit You already in pain. You already hurt. Get a reward from it. Don't go to sleep until you succeed. Listen to me. I'm here to tell you today that you can come here. You can jump up. You can do flips. You can be excited when we give away money. But listen to me. You'll never be successful until I don't have to give you a dime to do what you do. You won't be successful until you say, I don't need that money. Because I got it in here. I'll see you next time.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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