All right, welcome back to the Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. And I'm really excited today because this is kind of a personal interest of mine. I just started a round of peptides and stuff. And so I've been trying to get Dr. Tracy Gappin on the show here for a little bit. And Dr. Tracy Gappin, good to have you on the show, brother. Thanks so much. Glad to be here. Yeah, I'm excited. I want everybody to kind of know a little bit about you and then we'll get into some detail. But you've been a physician, you're a founder of Peak Launch, and it's a precision performance medicine practice for men. But you're working both with men and doctors. And so just for those of you listening, he's got 25 years in medicine. Now he's focused on optimizing high performance. And, you know, he works with elite entrepreneurs. He helps them to restore their energy focus and performance. He's the author of Male 2.0. He's also got another book coming out. He's a TEDx speaker. So this guy knows what he's talking about. And I do appreciate you being here on the show. I think that there's a lot of interest in the marketplace right now for what you do. So maybe you could just start by helping us to know why you chose to walk away from traditional medicine. Tell us a little bit of your backstory. For sure. So as you mentioned, I am a physician. I like to jokingly say I'm a recovering urologist. so spent 20 almost 25 years in traditional medicine running a very busy surgical urology practice doing robotic surgery treating prostate cancer you know saving lives every day while i was neglecting my own and one day it finally caught up with me where i'm about halfway through my urology career and i wake up one day and i'm suddenly 30 pounds overweight like how does that happen and i'm stressed out i'm miserable i am not taking care of myself and i'm kind of hating life. I'm like, I'm killing myself for the sake of my career, my patients. I'm in the hospital nights and weekends. And my wife suggested at the age of 40 that I finally get my first physical ever. And doctors are horrible patients. So I go to a concierge doctor here in town. And his only answer for me is that I need a statin, a cholesterol medication. That was it. And I had to really honestly humbly recognize, acknowledge that as this men's health expert that I was, I didn't know what the hell to do either. I didn't know how to get healthy. They don't teach us that. They teach me how to treat prostate cancer and kidney stones and stuff like that. And so I went back to school and I studied lifestyle medicine, epigenetics, functional medicine, hormones, peptides, really the science around optimization and performance and what is now this field of longevity that's exploding. I was able to get healthy myself and I found, George, my passion for medicine again. I found this entirely new way that I could approach men's health that wasn't being done that men needed. And that's what made me ultimately, several years later, jump off that figurative cliff. And I literally stepped away from a nearly seven-figure urology practice to start over again and launch what is now Peak Launch. Man, that's such a great message in a whole bunch of things from doing what you love, finding passion. But what I find is really important and interesting, and the reason I wanted you on the show is, you know, you are doing something that now creates more results. You also decided to work with high performers. And if you're a high performer listening to this show, which most are, you're looking for more energy, focus, discipline, but results overall in your life. So I'm curious why you chose to work with high performers. And what is it uniquely about high performers? Maybe it's just because of your background, right, that you chose to go down that path? Yeah, you know, I am my best avatar and I see how it transformed my life. And now I am able to run a very successful business. I run an amazing team around me. We are changing people's lives every day. But more importantly, George, what it's really all about, honestly, is at the end of the day, I can go home and be the most present and engaged father I could be. And that's to me what it's really all about. And so I know that requires that we take a very different approach than our traditional healthcare model is really built for. And I know that's how I'm going to really change the world is one leader at a time. And when you reach leaders, you reach all the people who they can impact as well. Yeah. And you know, leadership, it goes straight to the idea that we're all trying to create results in your life. And so when you look at it through this lens of getting better results, whether it's energy, focus, performance, whatever. So what are you finding that most high performers, when they feel off, let's say high performers feel off, because sometimes you just can't put a finger on it. You don't know why. So help us understand the difference between what if people listening to this don't feel normal, let's say it, and want to feel optimal. Help us to kind of dissect that a little bit. Sure. So this is what I hear all the time is I just feel off. And you go to your doctor and they have nothing for you. They run the basic worthless labs and tell you're fine when you're not and you know it. the problem is you don't even know what's happening under the surface right so it's a slow gradual decline starting at the age of 30 and especially after the age of 40 our body starts to decline our brain starts to decline our hormones decline our microbiome changes our stress level our sleep everything declines but it's a subtle gradual change to where you don't notice it day to day it's imperceptible but what's happening is you're slowly declining and without even realizing it, what happens is you start to accommodate it. You start to compensate, you adapt. And over time, you just normalize it until suddenly you finally realize, what the hell happened? Who am I? And you realize that you lost a step and energy focus and recovery isn't nearly what it once was. And it doesn't happen overnight. It's something that gradually happens over time. That's why people put it off. Yeah. And you made an interesting comment there that I wanted to kind of follow up on that is it affects your decision making, your business results, and you're adapting, but really you're also settling, right? I mean, at the end of the day, they're settling because I think a lot of people feel off, but they don't realize how much it's impacting the actual results of their business. Would you agree? 100%. Yeah, we accept it. We think it's just part of the natural aging process. It's the price of success. I hate the phrase, I'll sleep when I'm dead because you're actually accelerating that timeline by doing that. And it is something that we have control over. And if you'll just stop and recognize and acknowledge, I call them blind spots, the blind spots that are holding you back from, like you said, the decision making, the way you lead your team, how you show up every day, your performance is not just athletic. It's how you show up as a leader of your team and how you show up as a parent at the end of the day, a role model. The way you think, everything that you do each day is affected by this stuff. Yeah, you, I mean, man, the way you think, your mindset, like just even your, it's like you're running on just a couple of cylinders. What are some of the biggest health blind spots that you see entrepreneurs ignore right now? Yeah, so hormones. So we have 50 plus hormones in our body, and most people who we test over the age of 40, they have low testosterone. And it's for men and women. You know, we actually serve women as well. I have a whole women's health team. My passion is men's health. We have a women's health team. Both men and women have low testosterone. They're really needed for brain function and energy and recovery. Nitric oxide, growth hormone, melatonin, estrogen is important, vitamin D. It goes on and on. Microbiome, our gut. They don't teach us this. Even in medical school, we don't learn this. But your microbiome, which is really the gut, and we're not talking about irregular habits or cramping or pain. We're talking about the balance of organisms in your gut actually drives everything. It drives your metabolism, your brain, the neurotransmitters in your brain, the way you build muscle and burn fat and sleep. And even longevity is tied to the microbiome, and most people don't ever look at it. Yeah, success in general, a lot of people don't realize it's the inner game creating the outer game. It's all these underlying deals, and I've been told that for years. Microbiome, really, it determines so many things from your health, longevity, the way you think. And this is not something people think about. But it literally is the root cause. It's funny because in business we talk about, you know, are you focused on the roots or the fruits? Everybody wants the fruit, but they're not trying to feed the roots, the nutrients. Same with health, right? If your microbiome and things aren working what is you know we could go down the rabbit hole of why traditional medicine doesn really identify these things But talk to us a little bit about how you know hormones and maybe stress we could talk about that and things show up for entrepreneurs Yeah You know it like we don't even realize the subtle symptoms we're dealing with, like brain fog. Like I had a guy a couple hours ago here in the office. He is a high level manager at a luxury resort hotel. Okay. And he told me how he's 47 years old. He told me how he just has his brain fog. He can't think clearly. Yeah. And it's all cortisol. It's all stress. And most leaders, like I have client after client case studies of, they tell me I'm not stressed. Stress doesn't affect me. It doesn't impact me. It's the next guy. I'm fine. I could overcome it. We measure cortisol throughout the day. And I could show you that your pattern is off the chart and that it's not just psychological that is stress. You know, we think of stress is purely just anxiety, concern, psychological, But it's actually things like low hormones, poor sleep, alcohol, travel, the wrong foods, microbiome issues, toxins in your personal care products. All of these things are actually stressors to your system. And your system is in a state of stress, and that's what makes it impossible to build muscle, impossible to think clearly, impossible to burn fat. It affects sexual performance. It affects everything. And it's happening right under the surface. Yeah, and these are the types of things, right, that I think it's a combination of not recognizing the symptoms and then also just the culture of push through it, grind. And with the amount of work entrepreneurs and leaders are doing right now, they almost feel it's just it's necessary. You're going to feel this way if you're working hard, right? Is that the kind of common responses you find from entrepreneurs? Yeah, yeah. I think that it's just the price you pay and that you just grind through it. And, you know, it's a sign, especially men, you know, it's a sign of weakness to ask for help, ask for directions. And we are also, I believe, trained subconsciously with our health care system that if it's not broke, don't fix it kind of mentality to where you go see a doctor when there's a problem. And if you go to your doctor and you said, you know, I just don't feel like my energy is the same. I don't feel like my brain's working as well. And I can't build muscle like I used to. them. Recovery is taking longer. They're going to look at you like you're nuts. They're going to be like, I don't have any blood tests for that. And so that's the real problem is that it's an entirely different approach. They're diagnosing a crisis. I'm really mapping performance. Big night and day difference between the two. Yeah. So that's probably the biggest reason that doctors are still getting a lot of those things wrong, right? Is they're just not diagnosing the right, they don't have the same framework. What are some of the things that doctors are getting wrong when it comes to optimizing, you know, optimizing health right now? Great question. You know, we are an NIH study showed that most doctors are 17 years behind the science. Okay. We are so overwhelmed with volume. That's how doctors can survive these days with dropping reimbursement is to make up with volume. Okay. And so in my practice, back when I was doing urology, I would have six minutes with you and then I got to move on to the next guy. I don't have time to talk about your sleep or nutrition or microbiome. I don't even know what that stuff is at the time, And so we are siloed into just focusing on our lane. Okay, so that's the real problem. I'll give you an example. Testosterone. Back in 2013, there was a study that came out that suggested falsely that testosterone increase your risk of cardiovascular disease, heart attack, stroke, sudden death. This study triggered the FDA to release a black box warning that testosterone is harmful, causes heart attacks. Therefore, all doctors just saw that and they panicked. And out of fear, they told patients that you don't qualify for testosterone now because, you know, it causes heart attacks and you don't need it. It's only for sex and muscle. And what they failed to recognize is that study was flawed. And if you looked at the raw data of that trial, it showed what every other trial since has shown. dozens of studies, hundreds of thousands of men showed the same thing and that is that TRT, testosterone replacement therapy reduces cardiovascular risk, reduces your risk of a heart attack, a stroke or sudden death by about 30%. It reduces your risk, the opposite of what the study showed. So, February 28th of last year the FDA released, go look it up, the FDA released a statement we messed up testosterone is actually not harmful, it's actually okay, my bad, oops, forget the last 10 years, the last 10 years of fear that we have instilled in you. Most doctors haven't even seen that yet to recognize that they've had it wrong this whole time. So perfect example of how they're not looking at the literature because in all time, they're being falsely led and it's all based on fear. Yeah. And I think it is very difficult for anyone, let alone, you know, a busy entrepreneur to really get good data and good information. But, you know, there are a lot of solutions out there. And I think that's why you're focused on this precision performance medicine. What does this actually look like in practice? If a leader, entrepreneur, someone that wants to start to optimize their health, you use the term, I believe, precision performance medicine. What does that mean if somebody's looking at it? Yeah. So it's really how can we optimize every part of your mind and body to function at the highest level? And I built this system. It's the peak launch system. It's simply test design and track test is find the blind spots that are holding you back and there's a lot of blood testing and functional testing and genetics and body comp and scanning all kinds of advanced diagnostics that we can spend an hour talking about of how do we find the blind spots holding you back the second step is design now how do we create the right plan the personalized plan for you not just any plan but based on your biology based on your genetics your stress patterns your functional testing and this is where you have to ignore all the influencers online telling you what to do because they don't know what's right for you and your body they're looking at just the general population but that's not you so what you should be eating what supplements do you need what hormones do you need what peptides might be right for you all these decisions that are based on your biology and I like to use a couple analogies here one is a soundboard so you know when you go to a concert the guy in the back of the room has all that board with all the dials on it that's what this is like we're like people try to just crank up testosterone that just by affecting that one dial will make a difference where a lot of times it's multiple dials, little tweaks that are needed and everyone's different. And so it's a soundboard rather than trying to just affect one number, right? Yeah. The second analogy I'll make for design is a cake. So you're baking a cake and when you bake a cake, you have all these ingredients. You miss the baking soda and that cake doesn't rise, right? It's a disaster. The key ingredients for your health and performance is nutrition and sleep and hormones and fitness you get the point the frosting is the peptides and the hyperbarics and the sauna and the pmf and all these sexy biohacks they're great but in the right context in the right sequence in the right timing and that's what a lot of people get it wrong when it comes to the design third step i'll quit talking here is the no keep going i love it i love it is how do you know what you're doing is working or not and track is all about using real-time data to ensure you're actually getting the results you're looking for and I like to say life happens right George like you travel you have a cocktail party you you get sick something happens where the plan changes and you didn't follow the plan to a T life happens life gets in the way what I'm really focused on how to get right back on track the very next day so that you don't lose progress lose momentum and so track is really all about using wearable data repeat testing continuous us coaching to be sure that you never miss a beat. And so test design track is the system that we use. I love it. I have, you probably have noticed I'm scribbling down a ton of notes. And for those of you that don't see me, you know, you'll know that's my personality, but I love how you said that because I do believe a lot of people are out there. Just let me jump in and see what my most favorite influencer is telling me. And it's the new BPC one, five, seven Wolverine combo TB five, I'm going to try that, you know, but they're really not designing something for them personally, using their markers. And I know the first question I was going to ask you is, is there certain data and biomarkers that you use? Because you think about a blood test, what is it that you look at that help? And we can't go into all the detail, but what type of data and biomarkers do you use to help design when you're getting the testing done? Yeah, sure. In the testing phase, looking at the blood markers, there are five general categories. And we're not diving too deep into rabbit holes here. It's looking at cardiovascular markers, things like ApoB and LP little a that doctors never check. Hormones things like free testosterone free T3 nitric oxide levels doctors never check Markers of inflammation CRP LPPLA2 ferritin Look at micronutrient levels and look at metabolic health which is blood sugar control Things like fasting insulin, for example. These are markers that your doctor literally never checks, but they're all incredibly valuable just to really get a basis of what are those blind spots. Yeah, listen, if you're listening to this, the reason I wanted to draw that out from the doc here is because everyone is built individually. Everybody has, you cannot just adopt something general. If you want to talk about optimization, you've got to talk about optimization for you. So I do know there's a lot of that, right? And, you know, you hear about TRT, you hear about peptides and things like this. How, obviously, the more you can personalize it, the better the results you're going to have. But is there also, are there effects that happen when you start to combine the various levels that you have to monitor? Whether it's, you know, TRT and peptides or certain type of peptides. I mean, do they all kind of interact a little differently? Is that why you track so much? Yeah, there's a lot of nuance and bio-individuality there in terms of your response, and it requires that we continually monitor that. I want to also double-click on peptides for a second. Peptides are amazing molecules. I've been prescribing them for about maybe almost 10 years now, and they're incredibly powerful tools. However, I want to give a caveat for the listener to be careful with peptides. Two things. Number one, sourcing matters. So there was a study just got published, I think, last week, early last week, that showed that up to 71% of peptides that are direct-to-consumer that you can buy online with a credit card, you know, go to a store, that don't even have any active ingredient. And 20% of those products actually had heavy metal toxins in them. And so we want to be really careful. So if you're buying them online, there's no oversight. There's no FDA regulations, not of, you know, a certified compounding pharmacy. So I would always work with a doctor. We only use regulated 503A, regulated FDA approved pharmacies where you know there's quality assurance or purity. There's oversight. You know, you're injecting compounds in your body. You have no idea what the heck they are. And so you have to really insist that you get them only from a compounding pharmacy. So sourcing definitely matters as it relates to peptides. I love that you comment. Yeah, you have to get them from a pharmacy. And then second, what you just said is really important that when you start to mix them together, you have to be really careful that there is a lot of interactions that can occur. Yeah, there isn't a lot of regulation here, and that's one of the reasons why. And the same thing happens in the supplementation business. I sold some supplementation formulation products with one of my companies, and there's so much online that especially if you're following an influencer and they haven't – you're just assuming that the quality is there, the efficacy of the products are there. But remember, supplements are regulated and peptides are not. And so a lot of times if you don't realize you're getting – not only could you not be getting anything of quality, but you might be getting bad stuff in your body and you're injecting it, right? So peptides – and for those that have not, they've probably heard of it but don't understand, help us to understand what's a peptide. Just for that particular thing now would be great to come in. A peptide is simply a short protein. To keep it very simple, it's a very specific sequence of amino acids, which are the building blocks of proteins, and it's a signaling molecule in your body. So our body makes peptides normally. Insulin is a peptide. Growth hormone is a peptide. GLP-1, you hear so much about GLP-1s right now and semaglutide. GLP-1 is a peptide that our body, our gut makes. Actually, the L cell, which is one of the cells lining our gut, makes GLP-1. And you know what that does? Naturally, normally, organically, it controls hunger and satiety. It makes you feel full. It makes you not hungry. It controls blood sugar. What do you know? people who are obese have a lack of GLP-1 production. So peptides are effective, but our body actually makes them. You have to understand how can you help your body make those peptides again? Yeah. So here you have a resource like peptides to help optimize health. And yet it is a very fast growing information changing industry, unregulated, but it's causing such great results that people want to get involved. But I think this is one of the things I want our listeners to really double down on. And that is, this is why you talk to, it's one of the reasons I had Dr. Tracy on today is, you've got to find people, that's what they do. They keep up to date. They know things are changing. It's like with AI. You can go out and try to figure it out, but there are people that really understand what's going on. So I love that about peptides, and I'm glad you did that. How does it look when you're working with a client that's on a regimen, how do you track it? I know there are biomarkers and things, and maybe that's the majority of what it is. Do you track, because you mentioned mind and body, do you track emotions, feelings, as well as blood work? Like you individually, how have you found is the best way to really track results? Because that's what we're trying for, right? Results. Yeah, that's really the key is you want to be able to track outcome data to ensure success. And so we have a way where we can look at all the variables that are coming in. To answer your question, there's objective, quantifiable, repeat lab test, like blood lab testing. We look at body composition, scan changes over time. We look at wearable tech data over time. So we can track deep sleep, REM sleep, total sleep. We can look at your heart variability. We can look at your intake. We can look at all these markers of blood sugar control using blood sugar monitors, all these wearable devices. But then we also do repeat routine serial surveys. George, how do you feel today? How's your energy today? How's your brain working today? And if any of those are off, we dive in. What changed? What happened? so i love that as far as tracking you have to do you recommend i mean look i'm an entrepreneur a lot of people a lot of my buddies are entrepreneurs we are so fast paced sometimes i don't even remember what i was doing earlier in the day so keeping track of how you feel because really it's all about feelings when you're trying to create your best life right how you feel what your thoughts are your mental clarity those are things that you recommend we kind of keep our keep some date on, right? Yeah, you can quantify that. So I can look at you, how you feel is subjective, but yet at the same time, if you give me a 4, 4, 5, 4, 4, 4, 2, something changed and I want to know what the hell it is. So you have a tracking mechanism of these different priorities that somebody would keep track of and that helps you to do that. We do. We do. Yeah. And I built a custom app actually that was a massive investment, but it allows our clients to text, text their doctor, text their coach, text the concierge, the pharmacy real time. We can see your wearable data API connected real time as well. We can track that. We can see surveys and we can communicate with you real time. George, what's going on? We see something's wrong here and we can pivot and adapt. Again, you know, the phrase I come back to is life happens. How are you going to adjust? Yeah. Yeah. I get so many questions for you. We're going to, I got to keep going though, here for a few minutes. Wearables, you mentioned, what are some of your big picks on wearables? because people hear about everything. And then I want to talk for a second about sleep. But what are some of your go-tos when it comes to wearables, whether it's rings or headbands or things like that? Yeah, I'll give you a couple that you probably haven't heard of to give some new insights here. First is blood sugar tracking. So blood sugar mantra is not just for diabetics. It's actually valuable for everybody to understand what's called metabolic health, which is simply how well you're regulating blood sugar. Why do I care? Why is it important? It directly impacts brain function, cognitive function, directly correlates with it. You know, you hear brain fog after you eat a meal. It's because your blood sugar is spiking and then plummeting and, you know, it affects your brain function. It affects energy. It affects your ability to burn fat and build muscle. It affects your sleep. It affects hormone production. A lot of different variables affected just by blood sugar. And so understanding that variable is important. And you can put a sensor in your arm called a continuous glucose monitor, a CGM. And this blood sugar monitor will track your blood sugar 24-7 and help you understand. I had a guy who could not lose weight. He told me he tried air quote everything. Nothing worked. We put a blood sugar monitor on him and his blood sugar was spiking over 200 for three hours after dinner. It should never go above like 140. And so I was like, Peter, what'd you have for dinner that day? Sushi. Sushi was like kryptonite and he didn't know it. He had no idea. You might think certain foods are okay, but it may be sometimes the sequence of the foods you eat. maybe that food's just not right for you and your body, you would never know without tracking. Blood sugar is such a great one as well. And you know what, that's a good point, because rather than just that subjective information you don really know where to go because you couldn possibly you know diagnose any everything unless you start digging in So I like that How much is how important is sleep to this whole process Because we always think of it like I'll sleep when I'm dead. You know, I get, I'm a badge of honor. I get four hours a night, five hours a night, like how important to do all this other optimization and not maximize sleep. It is probably the most important aspect of anything we do. You know, I can't emphasize enough how important it's not just the quantity of sleep it's the quality what i mean by that is to keep it short we have different stages of sleep and the stages that matter specifically are deep sleep especially and then also rem sleep and general targets are you want one hour of deep sleep 60 minutes of deep sleep and two hours of rem sleep 120 minutes of rem had a client ken who told me he slept fine i'm like all right let's see the data and he slept seven hours and three three minutes this one night, they got one minute of deep sleep, seven hours of sleep, one minute of deep sleep. That's when you wake up, you feel like crap. You're like, what happened? I thought I slept. And so you would never know that without tracking. And that's why the tracking is so important. Yeah. It's interesting. Cause I actually, uh, I picked up a Muse Athena, you know, headband for those of you that don't know what that is. You can track all kinds of things, but I used it for sleep and I won't do it long-term cause I just, I, you know, have a tough enough time sleeping, but I didn't even know there was a thing, right? I know there's levels of sleep, but how do you, but you can come up with protocols and ideas and ways that you can increase deep sleep and REM through what pre-sleep patterns post, or how do you increase deep sleep and REM? So there are different maneuvers for that. A lot of it has to do with regulating cortisol. A lot of it has to do with some hormones. A lot of it has to do with your lifestyle practices, things that you do before you go to sleep, but believe it or not cortisol. So people talk about, you know, why did I wake up twice in the middle of the night? It was because I had to pee. But you go pee and you only pee just a little bit. During the day, you wouldn't think twice about peeing when your bladder was that empty. Why did you go at night? And the answer is this. This is something that people don't recognize is that it's not your bladder. Your bladder is not waking up telling you got to pee. It is cortisol. It is your stress hormone that we talked about earlier. And we can measure it. We can prove that. So what happens is you have these cycles of sleep. you have deep sleep or you're awake, then you have REM, you go through light and deep and you come back up again. Each cycle lasts about an hour and a half or so, 90 minutes, give or take. And when you come up to the top there, you actually have little micro-awakenings normally. You normally wake up briefly, you don't even realize it. With high cortisol, think of it like you pop your head up above the water and suddenly you're awake. Now you're awake and your brain has a reflex that you cannot control. The first thing your brain tells you is, I got to pee. that's not what woke you up though it was cortisol and we can measure and improve it and when you're waking up at about 2 30 mil tonight to 2 30 3 o'clock in the night that is cortisol that's not your bladder i love that you said that because i do feel like this whole men's optimization or even you know men and women optimization topic is such a art and a science there is a lot of science to it but there's a lot of combinations of things that lead to deep sleep. And, you know, a lot of times, just like traditional medicine, we're just treating symptoms. We're not really understanding how to optimize it. So why should leaders really treat health as kind of a core business strategy? You know, because it's really that important. You know, why should leaders really prioritize their health as not just something they should do to live a better life, but as a core strategy for them as a leader? Yeah, I think, George, is the foundation of everything. It affects how your mind works, how you think, how you focus, how you perform under pressure. It affects the way you show up for your work, your team, the community, your family, your kids. It affects everything. And the talking point I like to give is your health can be your greatest asset or your worst liability. It's true. There's nothing, in my opinion, more important than that. And it is something that I think is taken for granted because we're taught to just wait until there's a problem. But think of your car. You take your car in front of an oil change, 15,000. You do the 30,000-mile service where they do all kinds of different changes, and you just pay it because you just know you're supposed to. But this is what we're talking about. It's about being proactive, and it's about optimizing, not waiting until there's a problem, but how can I make my body work better? And that's going to, in the long term, pay dividends not just in business but in life. Yeah, I agree. I agree. So one of my last questions. Where do you see the future of performance medicine heading? And maybe you could comment on the nuance of the fact that there's so much AI now affecting diagnostics and suggestions and things. So whether you want to go down that path a little bit around how AI affects this or where you just see the future of performance medicine, I'd love your feedback. Yeah, sure. So we're starting to become inundated with noise. There is so much data now. There's so much information. You have these lab companies online where you can go and buy, you know, start with Function Health. But now there's a bunch of them where you can get labs for a couple hundred bucks and get a big lab panel. And you'll get an AI-generated algorithmic report. But it's actually been great for our business. I love it. It brings increased awareness. But then people are like, what do I do now? And that's where I think things are moving toward the bio-individuality, recognizing that it's not just getting data. You're going to have so much information you don't know what to do with it. It's like we have the World Wide Web now. information is at our fingertips, but what do you actually do with it? How do I apply it? How do I interpret it for me? And that's why I think the track phase is so important of the three-step process I share with you because you need to be able to adapt and pivot. And I'll tell you, George, AI is amazing. We use it every day and in almost every part of our business, but nothing in my opinion will ever replace a human to human conversation, a human element of understanding understanding someone's psychographics, their emotions, and really understand something is different about George today. What is it? What am I feeling, George? I can just see it in your eyes. Something is off. That's the kind of stuff that you cannot replace with AI. Plus the connection. I really do believe it's no different than the information age where it used to be about info. Now it's about application of the info and even going a step further, individualized results with the info. I think it's the same. So I agree. I really love that. And man, I wish we had a lot more time, but I do appreciate you being here. What is the easiest or best way for people to connect with you? If they want to learn more, get some more help, start, where do they start? How do we connect them with you? Thank you. So website's peaklaunch.com, P-E-A-K launch.com. And I have a gift. I always like to give away value. We have a high performance health handbook. It is 10 strategies and tactics and tools you can start applying today to optimize your mind and body. and you just go to peaklaunch.com forward slash guide, G-U-I-D-E. Excellent. No, that's great. And so listen, if you're listening to this, I'm going to check it out. I hope you do as well. I think more than anything else, the goal here was to create awareness, give you some additional information. I always like strategies, tactics, and resources, but at the same token, remember, you're the average of the people you're around. You've got to start surrounding yourself with people that are really understanding these nuances, and you can learn and you can grow, but if you don't prioritize it, it's not going to happen. I really appreciate you being here. Is there anything else you would like to kind of throw out or kind of, you know, say to our audience before we take off? I appreciate it. Yeah. You know, find the blind spots holding you back. You think you're fine. Get the testing, identify what may be holding you back without you even realizing it. And the most common thing I hear is I'm just off. I'm just not like I was. That's the first sign that something is wrong and, and get some testing, see what might be happening under the surface. Yeah, see the signs. And if you're listening to this, I'm gonna emphasize again, the whole point of why I started the Daily Mastermind, other than the daily inspiration motivation is to help you to create clarity, focus, and discipline in your life. And there's no better way to do that. There's no better influencer of that than your health. So make sure you do that. And I appreciate you being with us here today. I hope if you're listening to this, you'll share this episode. And remember, it's never too late to start living the life that you were meant to live, but you've gotta take action. You've got to become aware and you've got to be proactive. So do me a favor and share the show. Hit me up on The Daily Mastermind. Let me know what you're working on, what you're struggling with, what you're winning at. Let's celebrate some things and look forward to talking with you again soon. Once again, this is George Wright III on The Daily Mastermind. Have a great day.
