Building Authority with Live Broadcasting

Building Authority with Live Broadcasting

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Why Live Matters

We're very unique. We do live. Everybody's terrified of live. If you don't exist on that phone, you don't exist anymore here. So unless they can find you, and it's the phone now, so it's gotta be audio and video and clips and all that kind of stuff. Whether you want to or not, you're gonna have to find a way to figure out how to do it.

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Meet Paul Roberts

All right, welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. I'm joined by a good friend of mine, Paul Roberts, down in the OC. How you doing, Paul?

I'm doing good here today. I'm actually sitting out in beautiful Sun City here today at at my house in Sun City, watching the sun here and getting ready to go out into the pool here.

I know. You know what? You've got, ... you've got a busy life like me, but you definitely enjoy it as well. And so for those of you listening before we get too far down the rabbit hole, I want you to know that we're gonna talk about some really cool business stuff today, and I'm gonna introduce you to who Paul is. But if you're listening to this for the first time, I want you to, you make sure that you smash that subscribe button. I want you to not miss any episodes. We're gonna be doing a lot of stuff here, especially with the topics we're talking about today. So Paul Roberts is the founder of O.C. Talk Radio, okay? He's Orange County's only online business radio and live stream production. I think one of the things and the reasons I had him on the show today is he's an innovator when it comes to live broadcasting and modern podcast distribution. He's a digital media consultant. He's had 20 years. He's one of the pioneers in live podcasting, in radio. You can tell by the old

gray beard I'm a pioneer here, right?

Yeah. No, but you have a lot of experience, and you've helped to really move this industry. So tell us what got you into live broadcast, and what led you to this transition from traditional radio into digital and broadcasting through podcasts?

It's a wild story. It took most of my life. I started off as a kid in real radio. I ran the college station at the University of Michigan a million years ago and then went into real radio as a rock and roll DJ, WMYK, K94. Biggest market I got to was in Norfolk, Virginia. This is in the '80s, and that was when radio started to change. It became s- we were one of the first automated stations, and I said, "I'm out. This isn't for me." I'd come in, and I'd say, "That was The Beach Boys. That was The Beatles," and then I'd leave, and they'd put it all together. I said, "This isn't... I'm s- not spinning the record and taking requests and building a playlist." So I left, came to California to seek my fame and fortune, and many years later, after doing, working in PR, entertainment PR for Johnny Mathis and Anthony Quinn, a whole bunch of others, and in corporate PR for Brunswick and Sundance Hot Tubs and a whole bunch of other companies, hit the Great Recession the one we forgot. There's been a couple of these now. The 2008 one that we thought would never come again. And it wiped out not just my business, but my whole world of media. Newspapers disappeared, radio stations disappeared, TV. That was the start of the decline of traditional media. So I was in a real fix. I'm in my 50s, what am I gonna do? How am I gonna survive? And I rediscovered podcasting had just started, and I said, "Kinda like what I did as a kid. Maybe we'll use it. If we can't get somebody to tell your story, we'll tell the story." And thought, we'll build brand authority," as you say. We'll get the story out our way rather than trying to beg one of the declining or the fewer and fewer media outlets to tell the story. And that's how I got into it, and then quickly discovered this is the business. Oh my goodness, forget about PR, and I flushed that down the tubes and started an online radio station because nobody knew what a podcast was. Now nobody knows what a radio station is. I should re-change it back. But that was it. That was the birth of it. This was 15 years ago, and that got me to- Yeah, and I think

it's, I think it's interesting that for those of you listening, you haven't picked it up already, Paul Roberts, his initials are PR, so this guy's got- ... a PR background. So- I was born to do it.

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From Radio to Podcasts

And Paul, I always tell people when it comes to building authority, which I believe is what's gonna cut through the noise, the first level is branding. You do need to have some branding but then the next one is PR and media, placement and awareness and visibility. But ultimately, authority comes from truly creating, omnipresence, but also from a much higher level. So why- ... why do most... And so this is why what we do- couldn't agree more is

so

key,

right? It's not just to throw content out or to throw an ad out or to just, tell your story. People have gotta see it as the real deal. More than ever they sniff through it and say, "That doesn't smell real. That sounds manufactured here."

That's why I love your live because I was gonna ask you, why do most entrepreneurs struggle to get traction with content? Like, why are they- Oh ... putting stuff out and not getting anywhere? Oh.

How many hours have we got to talk about this? It's been a struggle. I think it's gonna get worse with AI 'cause people are saying, "I don't even wanna make the stuff. Just have the robot make it. Just fill up the channel with anything will do. Any picture, any sound, any video will do." And it won't do. It's got to be compelling, it's got to be interesting, and above all, it's got to have some value to it. Why else am I watching this stuff? It can't just be popcorn. It can't just make you feel good for two seconds or c- or sugar candy. So y- you've got to become, I always say what nobody wants to become, your own media company. You have to learn not just how to tell your stor- what the stories are and how to tell them, but you've got to create the content yourself. You gotta have your own TV station, radio station, newspaper, whether that's a blog, a written blog, an audio podcast, or even a video podcast or YouTube channel now. You've gotta master the technique or get somebody to do it for you like us.

Yeah, and really, if you can have a core piece of content, the rest'll come along for the ride, and w- we'll kinda talk about that.

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Authority and Authenticity

But how important is it for consistency? Because inconsistency- Oh ... really makes a huge difference for visibility as well, right?

Absolutely. And I always tell people when they start, I say, ask them one question, "Why are you doing this?" And they all say, "I don't know. Everybody else is doing it." That's not a good answer. What do you wanna get out of this? And we can talk about lots of different choices. And then the second thing is, how often are you gonna do this? And they're like, "I don't know. Whenever I can." I said, "It doesn't work that way." In my model, you're committing to do it on a regular basis, like a radio station. Every Tuesday at 2:00, that's your show, and we're going live, and we're gonna tell the world something's coming on. And if you can't make it that day, we're either gonna rerun something or pre-record something that we're gonna run. But we're getting you to do what you don't wanna do, which goes to the core of your question. I'll do it whenever I feel like. I'll tweet whenever I feel like it. I'll write a blog whenever I find the time. I'll create a video. I'll do five, and then I won't do one for five months. The failure of most content is to start with, it's not interesting, but the second thing is they do it inconsistently whenever they can find the time and irregularly. I never know when the next one's coming. So you gotta come up with a... If you're gonna, if you're gonna build an audience and make a commitment to them, then you've gotta tell them, "Here's how often I do it and here's when it comes out."

And what's the, I 100% agree with what you're saying, and I think some people are still caught up in the PR mix. So before we get- They could ... too much into podcasting, how do you view the difference between PR and just media and actually creating a media company or legacy long form content? What do you see as the differences? Because people are still out there trying to just get PR- ... versus creating content.

The world's changed. When I started this in the '80s both l- left radio and came into first entertainment PR and then corporate PR, there was a clear delineation. There was an ad agency who created Who bought ads for you. Who... It was paid attention, right? They used to call it. Then they used to say PR was earned. S- you had to convince somebody that it was a good story to tell. You couldn't buy your way into the LA Times or onto CNN or into the local newspaper on the radio station. So you had to have a... You had to understand what they were looking for what their... And that's where you needed usually a PR professional who had the context, had the knowledge, and would pitch you. I was their... They used to call them press agents in the old days. I was your agent, and I was trying to sell a story to somebody here. So one you bought, one you earned, and then there was also promotional agencies that people would go in and do product placements or special events or whatever. Some promotional thing, one-time thing. Those were very clearly delineated. Those started merging many years ago, and now agencies are digital agencies, social agencies, I don't know, influ- They have these mixture of names, and they kinda try and do it all. And in the process, I think they've confused people what it is. PR is supposed to be somebody else talking about you. An ad is you talking about yourself. So if I've got a product, I've got an idea, and I wanna tell you the features and benefits, then it's probably an ad. But if I wanna tell you my story or the company's story or the c- or our customer's story, that's probably PR in some sense. Now, how does that fit in with the world of social media and influencers? I don't know. Again, it's all merging together. So is that a separate content? Is that similar content? We'd have to debate that. I'm not sure anymore.

Yeah, and it's, it, Even PR itself with purchased or earned media is changing quite a bit because of the digital age, right? I've noticed you could get some- First of all, if you wanted to get in Entrepreneur Magazine, Inc. Magazine, things like this, number one, you don't control the narrative like you would podcasting. And then you don't know when and what's gonna get in. But right now, most of those PR channels are very digital, and the reader is literally- And they've shrunk the num- not only have they shrunk, but people are getting in those channels, and the whole goal of online is to distract you f- the reader from finishing your article. They're trying to throw in ads and b- and banners- Yeah ... and all kinds of things. So you don't even really get as much visibility as you used to, right? That's

a good point, it was part of the PR person's job was not just to pitch it, but to help shape it, to influence it whatever way you could. And in many cases, I'd say the better we wrote it and structured it, the more likely they would just cut and paste it and put it into Entrepreneur Magazine- Yeah ... or the LA Times or the Business Journal or whatever, 'cause they had a million stories they had to create- Yeah ... all day long. So the, I had to pitch them on the idea. In seconds, I had to say that's a good idea." And then we had to construct it for them, and we didn't write it, but we would try and piece it together and help them write it. Now today, I don't know. I don't know. PR is so Changed. Yeah PR is more about, I don't know, c- agencies now are reputational and strategic and stuff. They're not trying to just do placements, media

placements as much. And the PR is coming from some, so many different animals. But I always come back to the idea that if you wanna really control the narrative, you've gotta create the content, and you've gotta get featured in the content. And so what do you s- what would, what, why did you decide to go down the path of podcasting, and what are the big differences? So if somebody's out there trying to decide they wanna go get some PR, whether it's paid or earned versus do their own content with podcasting, what are your biggest feelings around podcasting, and what's the difference?

Again, podcasting, like everything else, is it has gone through an evolution, and it probably still hasn't reached its final stage yet. We're in a state of flux. Just as agencies aren't clear what they do anymore, they try and do it all PR- podcasting is now trying to do it all. Podcasting was simply an audio medium. I thought its power was twofold. It's a recurring story, so if you like this one, come back and hear the next one and the next one. It's serialized. It's like a In fact, one of the big huge podcast hits was called Serial, about a serial murderer. Did he do it or didn't he do it, that NPR put out. It was one of the first ones that put podcasting, got millions of listens, and it was a serialized story. One week he did, maybe he didn't do it, and then it'd give another point of view. So I thought it was serialized. You'd come back and hear one o- rather than once and done, and it was, this is key, it was long-form storytelling. In a world where everything's gotten shorter and quicker down to a snippet, a soundbite, a tweet, you have 30 minutes or more to tell your story. Why? 'Cause people are stuck in a car, they're at the gym, they got time to kill. Tell me a story, just like an audiobook. I'll hear one chapter after another. So I thought it was very clearly defined, and then came along this, video. People said, "You gotta stick a camera in it." Why? I can't... If I watch, then I can't drive, I can't walk. I can only listen to it. And they said, "That's okay. We wanna see it." And now I think at least half or more of the podcasts are have video to them, and the number one place to hear a podcast is no longer iTunes or its competitor Spotify. It's YouTube.

It's YouTube. That's right, and that's one of the reasons why I think you have taken... H- T-tell us, tell our listeners how OC Talk Radio takes one conversation and turns it into multiple assets- Yeah and why you should think of podcasting as more than just audio now.

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Content Consistency Wins

For all of those reasons. It's how people consume content. So clearly I thought it was just radio. It was an ongoing... A-and what was different is that it's serialized. We're gonna do th- one conversation to the next, and it's longer than a typical radio interview was. It's usually, in the beginning, we did an hour. I think they're, like, 30 minutes. That's the average gym time, walk time, drive time. Yeah. So all of that was great until video intruded into it. And now you've got more complexity 'cause you gotta have cameras and lights, not just sound. You've got to make it visually interesting as well as verbally interesting. But the flip side of that is you get more out of it. So when you've gone through all this effort, you and I have created an interview here today and locked it all in, and here we are spending time to do it, and you're gonna take this probably not just put it up on YouTube as a video, but you're gonna put it up on iTunes and Spotify and a million other places for an audio-only version of it, and then you'll probably chop it into little clips and put it on Instagram and TikTok and YouTube Shorts. So what is it? Is it a radio show? Is it a TV show? Is it Instagrammer clips? It- it's all of that. And w- maybe you'll get it transcribed and turn it into a blog. I can give you countless examples of how you can repurpose this and reuse it, which makes the effort worthwhile if you put that kind of payoff to it here.

Yeah. I've... I look at it as a content ecosystem. At the end of the day- Yeah ... and the result we're trying to get is authority, but at the end of the day, l- if you're listening to this like Paul said- Or

watching it or

seeing a clip about it Or watching, yeah. We're gonna have one podcast that's gonna turn into an audio, a video, a blog. It's gonna turn into clips, reels. It's gonna go to syndicated to 15 different places for podcast on- ... a dozen different social media channels, and all from one strategic conversation.

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Storytelling That Connects

How important have you found, especially in live broads- broadcasting, story... How w- how does storytelling come into play when it comes to your content right now? Oh,

it's the key. It's the one thing I'm pushing people all the time. And I'll give you the example. I had a client, a big hospital, and they wanted to come in and talk about their machines and their doctors and their endowments, and I said, "That's not a podcast." That's the content we put out in our newsletter, in our ads, in our marketing channels. I said come up with something else." Like what? How about the people you save and the people who save them, the doctors? They said, "That's it." And they've been doing that for four years where we just tell the doctor's story, tell the patient's story, and it's storytelling. Businesses are not- But it

still drives to the result, right? The point is- Always ... is you've gotta get there by engaging the listener.

Exactly, and I say people stories, and nobody wants to... They don't wanna tell product stories. They don't wanna tell numbers stories. You got a great story to tell. Yeah. I saw the opportunity, and here it is. Ta-da. There's the o- what was the struggle? How did you get there? I wanna hear the human part of it. It's like a movie. The movie is mostly made up of the struggle. You gotta find the girl. I found the girl. You gotta get the bomb. I found the bomb. It's that middle part, that struggle in there- The bridge, yeah ... that human story, and that's what most businesses don't wanna tell or know how to tell.

How do you help businesses when, there might be somebody listening to this going, "You know what, man I just... I don't know if I could podcast. I don't know if I'd be good at it. Am I good on a camera?" What do you tell people that are like, "I know what you're saying makes sense, but I'm just not comfortable with it"? And they're starting, though, to realize they need to do something like this. Gotta do it. What do you tell them?

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Getting Comfortable On Camera

If you don't exist on that phone, you don't exist anymore. So unless they can find you... And it's the phone now, so it's gotta be audio and video and clips and all that kind of stuff. Written is part of it, but that's doesn't read well on a small phone. So whether you want to or not, you're gonna have to find a way to figure out how to do it, and either get a coach or find somebody like us. A producer will help you. We don't just... not just a recording studio. You get the guest. We'll do the rest. We'll help you, and w- if you're open to it, we'll work with you and show you how to get better on camera, how to g- sound better things you can do with it to push it out afterwards. I think the most clever th- And there's always new things. You guys have built magazines around it. Never occurred to me to take the content, turn it into-

Yeah ...

a blog- Yeah ... a written piece of content. And I'm... in reverse, I'm doing these things live. Yeah. You're still basically recording them and putting them out later. I've got this extra live element. So we're all still experimenting with other ways that we can engage an audience. Some people do wanna read. That's a powerful tool, and you and I have talked about doing more of that. At the same time, I think live creates an urgency to it. I can watch this any time, but this is live right now. Yeah. This is where I am. This is my dog right now. This is me talking to... There's a certain urgency to listening to live. It cuts through. And it's to your question, how do you cut through the noise? How do you get people to click and say- Follow, listen, subscribe

Yeah. Plus I think that, look, we all know already that people like the real deal. Why- that's why reality TV is such a big deal. Oh. So live is such a great opportunity. Even though it's not real,

even though we found out it's all fake and

They force people into fights. Yeah. Even though it's not... In other words, don't worry about being polished. Don't worry about having it all figured out, right? Oh. So let- tell me why you've really doubled down into live the reason you really believe that's a great... And I know you do everything else as well, but like- I do ... tell me why you really love to do live stream.

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Why Go Live

W- we're very unique. We do live. Everybody's terrified of live. And I said, when I did real radio, we didn't worry about it. If we screwed up, we kept going. You learn not to screw up. So you just go with it. And if it's really bad, you can stop it and cut it out and save it later or something here. But live does a couple of things you, it... I'll give you one, a different aspect of it that nobody ever thinks about. We're both trying to get guests. 'Cause I think podcasting is not just audio blogging. That's what it was in the beginning, audio blogging. I'm gonna tell my story rather than write it, 'cause it was too hard to write it, but here's my tip, here's my five takeaways, here's my content of the day. As we turned it into interviews, which I think most podcasts are like this, audio or video, then how do you get the guest to show up? If it's live, they run red lights to get here- ... 'cause they've told somebody it's live. If it's a recording, nine out of 10 times they'll call up and say, "Ah, did I agree to that? Oh, I'm busy today. I'm sick today. Let's do it another day." It, you just, we'll record it another day. So it gets them to show up. It gets the guest to promote it. If a guest, if I say, "Come on my recorded podcast," you're not gonna promote it 'cause you don't know when it's gonna go out. But if it's live, you're gonna tell people to tune in, so they're not just bringing the content, they probably bring you an audience, and they show up on time. And then they're excited and they're nervous. If you're trying to sell somebody, imagine putting them in that you're the power position and they're in the-

Yeah ...

the, they're the scared, "I don't... Did I do okay?" Everybody who gets off always asks me, "Did I do okay?" I'm like, "Yeah, you did fine. We're glad you're here."

I love that angle. I actually think that not only the urgency and the promotion but I believe, and if you're listening to this, I believe that not only has it been noisy because of AI and everything, that authorities will cut through the noise, but I think live is what cuts through all of that. Meaning, people don't know what's real unless it's real, and nothing more real than live, right? You're right. Exactly. I'll be on a live show. And it's

raw and we screw up and we make mistakes. Yeah. And that's what people look for. In the same way now that they literally take- Multi-gazillion dollar movies, and they jar the camera and make it look like a handheld thing- Yep 'cause they want it to feel like it's live.

They really do. That is a really, that is a big thing.

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Building Local Authority

Let me ask you another question as we kinda get to the end here. You have used this also, I think podcasting when you use it as a strategy, when you're- ... building authority as a strategy, it goes to the next level. And, OC Talk Radio is now working with local businesses. They're working with local entrepreneurs, nationally as well, but how has doing this driven your business locally? Because you're doing interviews, because you're doing live stream.

It's interesting. People still think that this is a do-it-yourself medium, and in some sense it is. You can go get a mic, you can go get a camera, you can pick any lights, camera, and all that kind of stuff. Then why don't you do it? Because they don't know it isn't just recording it, it's what to do with it, how to distribute as well. Yeah. So we built a platform, a place. I don't know why there aren't more of these, a curated place where there are, in our case, Orange County business conversations here. City of Hope Hospital, UCI Law School, the Hispanic Chamber, a real estate show. We've got all these kinds of local business shows. They might have a wider audience than that, like UCI Law School or the City of Hope Hospital, but basically they're doing is a local conversation, and that's something that's disappeared, is local radio stations and TV shows. TV stations have shrunk or disappeared. Where do you tell the local story? How do you... You're in Utah. Where do people talk about business where you are or where I am? So I think there's a missing place. Maybe we're the model for it or maybe we're a model of how it can be done, but I think there's a, there's an interest in that. And it's amazing to me how 15 years later, people accept us like we're a radio station. We're not shooting through the ether. We're shooting through the ethernet. B- and the difference is when it goes out, it doesn't fade away and disappear into the air. It gets recorded and archived forever. So it's not really a radio station, but we set these shows up so they're on a regular schedule at a regular day and time, and it's local content primarily, local stories, local people telling stories, and I get invited to the craziest things all the time, partly 'cause I think we do a good job and partly 'cause there's nobody else in town. Fifth biggest county- Yeah ... in America, and we have no radio station, TV station, and barely a newspaper left anymore.

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Future of Digital Radio

Yeah it's one of those things where there's a lot of affinity to locale-based- ... and to being live, and it builds your authority. Because look, at the end of the day, what you're, what most people wanna be is they wanna be the most recognized person in their field, in their area, and the only way to do that is to create that. And there's, and you can literally create that now, so I love that you do that. And

either tell the story yourself and say, "Look at me. Look at what I know. Look at who I know." That's part of what we're all doing here. Or in the old days, you got somebody else to say, "Hey, he's the guy." Whether they invited you on stage and you were part of a talk, or whether you're a, written up in the LA Times or the local newspaper. Somebody else branded you with that. Somebody else endorsed you as they're the leader, they're the expert. That's why they're on the panel, that's why they're in this interview. Yeah. So that was There's still some of that, but more and more you've gotta create that content that, that emphasizes, "I'm not just any guy, I'm the guy."

Yeah. And there, there's nothing does that like a brand.

So where do you think, my last question is, where do you think live podcasting and digital radio are headed? Where do you think that's kinda going?

I really think, now this is controversial and everybody would disagree with me in the radio world, I think this is the future of it. As radio stations continually fire their local staffs Cumulus and Clear Channel that turned into iHeart, have both gone through bankruptcies multiple bankruptcies as they keep the people who bought up all these radio stations in the '80s and '90s and thought they'd program 'em nationally have found out that doesn't work anymore. They've cr- they've eliminated the local voice. So I really think the future of local voices is something like we're doing, online radio stations, live podcasting whatever you wanna call it, maybe combined with live events and stuff and maybe someday live news channels and local thing. Something hyper local. We're narrowcasting, not broadcasting, and that's, that day is still coming, but right now most people disagree with me.

No I really agree that narrowcasting is gonna be a key. I do think live is going to be cutting through the noise. People will know what's real and what's not real. Yeah. And I think if you do it, like anything else, in a strategic way, it will grow your business, grow their businesses, and it'll be very synergistic. So awesome, man. I love the conversation and I love what we've been able to cover. Is there anything else you would like to add to this topic for our listeners?

The frustrating thing I have is I've built this idea of a radio station is we've built an audience a substantial audience here in Orange County, but people don't realize that they can be part of it and they could do it themselves. They never call me and say, "Hey, how do I get a show?" Just like you could go probably to your local radio station and for a certain fee, a big fee in their case- You can probably get a show, the local financial show or the r- local real estate show. We tried to do that same radio model, but a far more effective way. So I wish more people would realize they could do this, and I realize that, and I wish they recognized that they should do this.

I think it's gonna be happening, and for those of you listening I'm glad you're with us here today. But, one of my companies, Authority Media Network, we're gonna be partnering up with the OC, and you're gonna see some things happen 'cause we don't play around. We- I'm excited ... we get to the next level. In between magazines, podcasts, media network- Yeah ... our contacts, connections, there's gonna be some great stuff happening. So I hope you've learned some stuff from listening today. I hope that you will really just become aware. Think through what you do and why you do it. Be strategic. Understand that there is a way for you to attract opportunities as an authority. And Paul, I appreciate you being with me today.

It, isn't that really the key? It's attraction.

Yes.

It's the law of attraction. It isn't just pushing it out, anything'll do, content'll do, a billboard will do, any a p- a direct mail piece will do. Just keep flooding the market with something and somehow throwing against the wall. I think those days are gone. I think there's much more targeted stuff that people are searching for, and if it's good audio, video, written content, it will attract people. It will bring people to you. Yes.

And separate you from the competition. At the end of the day- Clearly ... I don't look for guests anymore. I, my inbox has got a couple hundred requests in there. Me too. Yeah. We just sort them, right? We just, we sort through the- Me too ... the deals. However, I do think that we are building some some really big influential networks, and I think, if you're listening to this and you wanna be part of that I'll put some links in the show notes as well. Paul, how do they connect with you? What's the easiest way for people to get in touch with you?

Just Paul.Roberts, put a period between my first and last name, Paul.Roberts@octalkradio.net, 'cause we're a network, or at least we hope that this'll grow into a network of these kinds of s- stations.

I love it, and I'll put some links to the OC Talk Radio show and the YouTube channel and whatnot. So we'll do that as well, folks. So thank you for being here. And listen, if you're listening to this show and you've gotten some value you're part of our mastermind, please share the show. Help us to sh- spread the message. And, if you have ideas and you want some questions answered, hit us up on The Daily Mastermind on Facebook, Instagram, TikTok, YouTube. And I'll put some links in the show notes, as I said. And once again, we appreciate you being here with us today. You are masterminding with Paul Roberts, George Wright III. And we'll look forward to talking with you more tomorrow. Have a great day.

Thanks.

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About George Wright III:

George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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Get to know me:

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About the Guest

Paul Roberts is the founder of OC Talk Radio, Orange County's premier online business radio and live stream production platform. As a digital media consultant and pioneer in live podcasting, he leverages over 20 years of experience to help entrepreneurs transition from traditional media to modern digital distribution. His credibility is rooted in a diverse career ranging from rock-and-roll radio DJing to corporate PR, making him an expert in building brand authority through long-form storytelling.

Guest Resources:

Website: https://www.octalkradio.biz/

Instagram: https://www.instagram.com/octalkradio/

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