Wayne Mullins
About Wayne Mullins
Wayne Mullins is the founder and CEO of Ugly Mug Marketing and the author of Full Circle Marketing. Called "the guru's guru," he is regularly tapped for advice by industry-leading CEOs, New York Times best-selling authors, and Silicon Valley startups. He has personally worked with clients across 91 different industries, in 34 states and 11 countries, and his work directly influences more than a quarter million entrepreneurs each year through his blog, books, and training programs.
His path to marketing was anything but conventional. Inspired by Zig Ziglar's sales training, Wayne started his career in sales before launching a landscaping company in Louisiana, which he grew through disciplined, unconventional marketing. The clients who kept asking how his lawn business was growing so fast became his first consulting clients — and Ugly Mug Marketing was born. The company has since won praise from leaders like Neil Patel, Chris Voss, and Ari Weinzweig of Zingerman's.
On The Daily Mastermind, Wayne sat down with George Wright III to break down the Full Circle Marketing framework for turning strangers into evangelists: the clock-face progression that moves a stranger to friend to customer to brand evangelist, why strategy always beats tactic-chasing, and why most businesses leave their biggest growth opportunity on the table by stopping at the sale.
