Dr. Noah St John
About Dr. Noah St John
Dr. Noah St. John is the author of 14 books and is known as "The Father of Afformations" and "The Mental Health Coach to The Stars." He is the CEO of SuccessClinic.com, a global peak performance and business growth company, and his coaching clients — Hollywood celebrities, 8-figure CEOs, professional athletes, top executives, and elite entrepreneurs — have added more than $2.8 billion in sales since 1997 by following his methods.
Noah grew up dirt-poor in a drafty, unfinished house in Kennebunkport, Maine, one of the wealthiest communities in New England — a contrast that lit a lifelong fire in him. He devoured the classics from Dale Carnegie to Napoleon Hill to Stephen Covey, yet success stayed out of reach until, at 25, he hit his lowest point. That crisis sent him on a mission to understand why the standard formulas for success were failing millions, and in April 1997 he had the shower epiphany that became Afformations. He is the only author in history published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher, and has appeared on over 1,000 media outlets including ABC, NBC, CBS, Fox, and NPR.
On The Daily Mastermind, Noah sat down with George Wright III to explain why head trash and the inner game keep entrepreneurs stuck: how the "I can't because..." story makes you right every time, why empowering questions like "Why am I so rich?" beat the affirmation "I am rich," and why working on outer-game funnels while your inner game is broken is like flooring the gas with your foot on the brake. He shares the client stories behind the method — including a $4M software company that broke through to $20M once inner game came first.
