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Episode 520 · Jan 27, 2022

Noah St. John: Afformations, Head Trash, and the Inner Game of Money

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George Wright III sat down with Noah St. John, author of 14 books and widely known as the Power Habits Mentor, for a conversation that cuts straight to the root of why so many driven entrepreneurs stay stuck despite working harder than anyone around them. If you have ever followed every productivity system, invested in every marketing course, and still felt like you were pushing against an invisible wall, this episode is for you.

Noah's story starts in Kennebunkport, Maine, one of the wealthiest communities in New England, where he grew up in a dirt-poor family in a drafty, unfinished house. That contrast lit a fire under him, and he spent years devouring the classics: Dale Carnegie, Napoleon Hill, Stephen Covey. But no matter how hard he applied what he read, success stayed out of reach. At 25, exhausted and defeated, he reached his lowest point. That moment of crisis became the turning point that set him on a mission to understand why the standard formulas for success were failing millions of people, and to build something better.

What Is Head Trash and Why Does It Keep You Stuck

Head trash is the voice in your head that fills in the blank after "I can't do it because..." Maybe it is time, money, the wrong connections, or the wrong background. The content of the excuse does not matter as much as the mechanism behind it: you will always make yourself right.

As Noah explains it, if you tell yourself you do not have enough time, your brain will find evidence to confirm that. Mark Cuban, Richard Branson, Bill Gates, and Warren Buffett all have the same 24 hours. The difference is not the hours; it is the internal story you tell yourself about them. Head trash is not a character flaw. It is an unconscious pattern, and recognizing it is the first step to changing it.

The Afformations Method: Why Questions Beat Statements

In April 1997, Noah was in the shower wrestling with a frustration he could not shake: why did positive affirmations not work for most people? He had tried them. He had done everything the self-help books told him to do. And then, standing there, he had what he calls the epiphany that changed everything.

The traditional approach is to repeat positive statements like "I am rich." The problem is that your brain immediately fires back with "yeah, right," because you do not actually believe it. That gap between what you are saying and what you believe is what Noah calls the belief gap.

His insight was this: human thought is fundamentally a process of asking and searching for answers. Your brain works like a search engine. Ask it a question and it automatically searches for an answer, whether you want it to or not.

What if instead of asking lousy questions that lead to lousy answers and create a lousy life, what if we just put the whole thing on its head and start asking empowering questions that lead to phenomenal answers and create a wonderful life?

So instead of the statement "I am rich," you ask the question: "Why am I so rich?" Your brain does not laugh. It searches. It starts scanning your life for evidence that the statement could be true, and that search alone begins to shift the quality of your thoughts and decisions. Noah trademarked this method and named it Afformations, from the Latin word "formare," meaning to form or give shape to. The idea: stop trying to make something firm that is in the wrong form. Start shaping empowering questions instead.

Inner Game vs. Outer Game: Where Most Entrepreneurs Go Wrong

Noah draws a clear line between two domains of entrepreneurial success. The inner game is everything that happens between your ears: your beliefs, your self-image, your relationship with money, success, and worthiness. The outer game is everything visible: your sales systems, lead magnets, funnels, marketing strategy, and business operations.

Most entrepreneurs spend the majority of their time, money, and attention on outer game. And while outer game matters, working on it without addressing inner game is like flooring the accelerator while your foot is still on the brake.

I grew up, George, with a huge awareness of the chasm, the gap, the canyon between the haves and the have-nots.

Noah shared the story of a man named Adam who owned a software company. Adam had grown his company to $4 million in revenue quickly, then flatlined at that number for four consecutive years. He had hired every marketing guru he could find and spent heavily trying to break through. When he heard Noah speak about head trash and inner game, he knew immediately what was missing. Noah coached him for about two years. Within 18 months, Adam's company went from $4 million to over $20 million in revenue.

The change was not a new funnel. It was inner game mastery applied first.

Three Milestones Every Entrepreneur Needs to Understand

Noah frames entrepreneurial growth around three specific milestones. The first is making your first $10,000 online, which signals you have become a real entrepreneur. The second is reaching $100,000 per year (about $10,000 per month), which puts you in expert territory. The third is hitting your first million dollars, which is when you become an influencer.

Each level requires different things from you. You cannot skip steps by throwing more marketing budget at a problem that is rooted in mindset. As Noah put it, you have to lay one brick at a time and do the non-sexy work that most people are not willing to do. He worked with one woman who came to him $60,000 in debt after spending heavily on marketing that did not move the needle. Within a year of coaching focused on both inner and outer game, she had reached a six-figure income.

Why Live Events Accelerate Every Quantum Leap

Noah has attended live events for over 20 years and says he can trace every major leap in his own life and business to a conversation, a relationship, or a strategy he encountered at one. The compressed, focused environment of a live event puts you in a room with people who are already committed to growth, which surfaces solutions and perspectives you cannot find on your own because you are simply too close to your own problems.

Why am I so rich? Now when you ask that question, what immediately starts to happen in your brain? You start to search for answers for why you would be.

This is also why Noah's Freedom Lifestyle Experience is structured the way it is: day one is entirely inner game mastery, day two is outer game mastery. Most business education starts with the outer game because it is tangible and measurable. Noah flips that order deliberately because he knows from two decades of client work that inner game is where people are actually stuck.

Action Steps

  • Identify one recurring "I can't do it because..." statement you tell yourself. That is your head trash. Write it down so you can see it clearly.
  • Convert that limiting statement into an Afformation. Take whatever you have been affirming and turn it into a "why" question: "Why am I capable of building this?" instead of "I am capable of building this."
  • Audit your last 90 days of investment. How much went to outer game (courses, ads, tools) versus inner game? If the ratio is heavily skewed outward, you have found your gap.
  • Track the questions you ask yourself throughout the day, especially when things go wrong. Lousy questions produce lousy answers. Swap them for empowering ones.
  • Consider your next entrepreneur milestone. Are you working toward $10K, $100K, or $1M? Identify the specific inner game belief that is most likely to slow you down at that level and address it directly.

Whether you are just starting out or you have been stuck at the same revenue number for years, the work Noah St. John describes is available to you right now. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

welcome back to the daily mastermind my name is George Wright the third with your daily dose of inspiration motivation and education so that you can create your ultimate destiny I'm really excited today we have amazing individual on the the podcast I've been trying to get this set up for a little while now so Noah welcome to the daily mastermind podcast well thanks George it's great to be here with you. Well, I'll tell you, we've got several mutual friends and I know Nathan Osmond introduced us and had nothing but great stuff to say about you. And since then, we've gotten to know each other a little bit. So let me, for those of my listeners that maybe have not read your books or seen you speak, let me do a little bit of an intro and then we can jump right into it. So listen, everybody, we're really, really fortunate to have Noah on the podcast today. We've got some major value bombs we're going to be dropping. And Noah St. John's author of 14 books, including the book of Affirmations and Get Rid of Your Head Trash About Money. And these are amazing books. We'll talk a little bit later about how we can get you a free copy of his newest book. But Noah St. John's also known as the Power Habits Mentor, and he's famous for helping entrepreneurs, just like our listeners, get rid of their head trash and make more money. Now he's the only author in history that's had works published by Hay House, HarperCollins, Simon & Schuster, Mindvalley, Nightingale Conant, and Chicken Soup for the Soul publisher. but I'll tell you he not only appears frequently on ABC, NBC, CBS, Fox, you know, Parade Magazine, Entrepreneur.com and the Huffington Post but he has some amazing events and some events that I have recently become very interested in and I'm hoping that we might be able to share some things with that as well so Noah we really appreciate you being on you've got some amazing background and we're hoping to really get right into some great content for our listeners today so thanks for being with us. My pleasure George and yes it's a delight to be here with you today. Well listen we I've heard a lot about you and you've even worked with some of my other partners and other businesses I have so I've had for a while an interest in asking you a lot of questions and before we get into you know sort of your topics and some great value that you bring what got you into the personal development space business entrepreneur space. I mean what is it, what give us just maybe a nugget on your background that really took you into this space in the first place. I grew up poor in a rich neighborhood and I know that's a total cliche but it's totally true. I grew up in this little town called Kennebunkport, Maine which is some of you may know is the home of the Bush's George H.W. and George W. Bush, their second home and actually the Bush family was one of the founders of Kennebunkport. That's why the family has been very well known there. Wow. Anyway that's where I grew up in that little town which is one of the wealthiest communities in New England, but my family was dirt poor. And I mean that literally because we lived at the bottom of a dirt road in a drafty, unfinished house that my parents actually ended up losing. Literally. So the point is, I grew up, George, with a huge awareness of the chasm, the gap, the canyon between the haves and the have-nots. The haves was everyone else in the community. The have-nots was my family. and so I hated that life of poverty and fear and lack and not enoughness that's all I knew in my home growing up but yet right down the street literally was wealth and abundance so I was like this sucks you know because my parents worked really really hard they struggled they sacrificed just to put food on the table but they could just never seem to get ahead so you know we've all heard well you know the secret to success is hard work well yeah my parents worked really really hard never succeeded so I knew that wasn't the answer so I did the only thing that I knew how to do because like I said I hated that life I hated being poor because you know I saw other people had things like you know money and food you know food was very important we didn't have any food growing up I'd open their fridge you're in there's never any food so I'm like yeah I hate it and so I did the only thing I knew how to do which is I just went to the library and started reading books on personal growth self-help the classics Dale Carnegie Napoleon Hill Stephen Covey you know all the classics and I really really tried to apply them the problem was I just I couldn't seem to get it to work it was so frustrating so at the age of 25 I decided to commit suicide I was I was just you know I've been working really hard for a long long time with no success and you know just very very stressed out and frustrated and I just said you know what I'm done and I decided to commit suicide well at the very last moment and I do tell the story and you know one of my books but at the very last moment my life was spared and I decided to devote the rest of my life to serving God and serving humanity while I was still here on the earth. Wow. The only problem was I still didn't know I was here on the earth. Wow. Yeah. Now what do I do? So then I went on another long journey. This was more of a spiritual journey, more of an inner journey. So that's when I started reading books from the spiritual leaders and thinkers of our time, people like Marianne Williamson, Louise Hay, Neil Donald Wals, Ernest Holmes, and all the spiritual thinkers. And then it was five years later after that experience that I finally realized why I'm here on the earth. And I was given what I feel is my mission here on the earth when in 1997, I had two epiphanies that changed my life. And that's what led to the work that I'm doing today. And I've been doing for the last 20 plus years, helping people, as you mentioned in your opening, helping entrepreneurs and people who want to start their own business and grow their business to add, well, literally more than $2 billion in sales. And when I say that, what I mean is that, you know, over the last 20 plus years, we've helped our coaching clients add six figures, multiple six figures, seven and even eight figures to their business. And what's really exciting about that is when you see people grow and be able to touch more lives and make more money, that's why we call it having a freedom lifestyle. We have events that are called freedom lifestyle experience. and that's when we give people that experience of having that freedom lifestyle where you have the you know you're making a difference and you're making great money doing it it's pretty awesome. Yeah no that's that's amazing I'm so glad you did that and for some of our listeners just to kind of bring back some of those things you mentioned you know many of the people that are hard-hitting hustling entrepreneurs are dealing with that whole and hard work is not equal to success right now what's the deal here I'm hustling I'm working hard and they are dealing with the anxiety, depression, suicidal thoughts. You know, those are things that are very common. So the reason I love to start there and it's very interesting to find out about you is that not only do some of the biggest lessons in life come from those situations, but people like to know that, you know, these amazing successful entrepreneurs like yourself didn't just, you know, stumble into it and that you have some of those same obstacles, which is what's created these lessons and things you've learned. So thank you for saying that. I also wanted to point out that I've been around a lot of thought leaders in this industry, as you know, and we've crossed paths many times. But I really have felt since we've gotten to know each other that your content and your information and your strategy and techniques is fueled by your personal mission to make this happen. I mean I think that that's a good note for a lot of entrepreneurs is that when you get behind your your personal passions and mission It really gives you a fuel and I can sense that with you, so I appreciate that That's that's really good to know so let's let well so let's jump into it You say you know that head trash is the number one reason so many entrepreneurs feel stuck You know what what is head trash and and and how does that keep most people stuck in what they're doing? Well, this is what I've been teaching, George. You know, one of the concepts and principles that I've been teaching for these last two decades plus, you know, to tens of thousands of people in over 120 countries according to Google Analytics. And, you know, that's, you know, our work is really worldwide. And so what Head Trash is, is that voice in your head that says, I can't do it because dot, dot, dot. And then what happens is you fill in the blank. And so, like for example, people come to my live events, they come to my keynote speeches, and afterwards they come up to me and they want me to sign their books or whatever it is, and they say, you know, Noah, that really, really hit me because I've been telling myself that I can do it because I don have the time I can do it because I don have the money I can do it because I don have the right connections I can do it because I didn go to college or I didn go to the right college or my parents were poor or I married or I not married or I divorced or I have kids or I don have kids. Do you see what I'm saying? Yeah. We literally, we humans can always come up with a reason why we can't do things. And guess what? Here's the problem with that. You're always going to make yourself right. So for example, if you say, Noah, well, I can't do it because I don't have the time. Well, guess what? You're going to prove yourself right because we humans have an infinite capacity to make ourselves right. And so the point is, if you're telling yourself that, whether it's on the conscious or the subconscious level, it doesn't matter. Most of the time, you know, conscious, subconscious, it doesn't really matter. But the point is, you're going make yourself right meanwhile I can show you that that's funny you know Mark Cuban and Richard Branson and Bill Gates and Warren Buffett they all have the same 24 hours as you and I you know they haven't figured out how to make the earth rotate any slower so there's no such thing is not enough time yeah you see what I'm saying or you say well no I can't afford it I don't have the money really and so you're spending what on on Netflix right now and you're spending money on you know you're eating out all the time and you're getting you know these frappalaka laka chinos I mean I don't drink coffee so I don't know what they're called but you know what I'm saying yes like oh that's funny you have all of these holes where you know money is going out and yet you don't have the money to invest in yourself to you know make these quantum leaps that you can have in your life and in your business so do you see what I'm saying yeah oh yeah yeah it's not just that you're telling yourself these things but that you're always going to make yourself right well so so I know you have some amazingly effective ways to help people to deal with that but what's up what's maybe a nugget you could share with us one of techniques or things that you do in order to help people you know not only recognize that but maybe sort of start to get unstuck around those those beliefs absolutely so that's one of the epiphanies that I had George back in 1997 and I call it my affirmations method and you can learn more about that at affirmations.com a f f o r m a t i o n s I'm not saying it wrong affirmations now of course everyone listening this program is sort of affirmations right if If you've ever read a self-help book, you know that every book tells you the same thing. Well, you use these statements. Positive statements are affirmations. So an affirmation is a positive statement of something you want to be true. So like, for example, at my live events, at my keynote presentations, you know, when I'm speaking to big, big network marketing companies or entrepreneur conferences around the world, one of the things I love to do is have everybody stand up and say, okay, now we're going to do the traditional affirmations method. Ready? Everybody say a traditional affirmation. I am rich. Ready? Everybody goes, I am rich. You know what happens next? Everybody starts laughing. And I go, well, what are you laughing at? And they say, well, but I'm not rich. I said, but you just said you were. And they go, yeah, but I don't believe it. Aha. See, that's the problem. There's nothing wrong with this statement. The problem is we don't believe this statement. Right? That's what I call in my trainings and my programs and my coaching. I call it your belief gap. So you have a belief gap between the things you're saying and the things that you actually believe. And so see for many many years George that was the thing because in every traditional success book They say the same thing that was you know, like what I shared story They all said the same thing and I'm like well, okay I'm done writing and I'm doing everything they told me how come it's not working. I was so frustrated So I was actually in the shower one morning. It was April 1997 and in my books I call it the shower that changed everything right because we've all had those aha moments Oh, yeah, sure, you know, and so in this particular shower literally changed my life and changed hundreds of thousands of lives around the world in the intervening years but what happened was I was thinking about this I'm thinking how come I've been doing everything they told me to do it's not working and I said what what are we talking about here we're talking about beliefs because if you want to change your life you've got to change your beliefs now I knew that part was true because I had you know I grew up with lousy beliefs about poverty and fear and lack and not enough this that's right you know it's what I grew up with I gotta change my beliefs if I want to have abundance and wealth and have that freedom lifestyle so I knew that part was true but I'm like well maybe there's something they're not telling us and I said well what is a belief well a belief is just the thought okay well what is thought and the more that I thought about that I said well human thought is the process of asking and searching for answers to questions for example if I were to ask you and everybody you know listening to this you can do this little exercise with me right now if I were to ask you why is the sky blue why is the sky blue well you know what just happened in your brain you started this are trying to figure it out yeah you started to search for the answer it's like doing a computer search you know have you ever done a computer you're searching for a file or maybe a Google search right well your brains like a computer your brain is like a search engine right your brain is the most amazing search engine that's ever been devised you know and so you ask a question your brain automatically searches for the even if you don't know the answer so you know I just asked a question why is the sky blue your brains like the sky is blue because I don't know but it's looking right it's automatically searching so I said now wait a second if the human mind is automatically searching for answers to questions why are we going around making statements that we don't believe right why don't we just cut out the middleman and I said well I don't know what would that look like well let's see this is a long shower by the way. I was gonna say. So I said now wait a second okay you got this statement or affirmation right what they've been teaching us for decades the old way I am rich and your brain says yeah right that's why everybody laughs right because your brain literally says yeah right we don't believe it right now what they told us in traditional successors you're well if you don't believe your statement just repeated a thousand billion kajillion times until you believe it and And for some people that worked just fine, but for millions of us, it didn't work at all. In fact, we ended up more frustrated than before, like me, you know? So I mean, it's not unusual at all. People come up to me at my seminars and my keynote, they say, oh my gosh, no, I can't believe nobody ever said this before. I'm like, I know. It's pretty exciting. So anyway, so that's the old way. So you say, I am rich. You'd bring those, yeah, right. So I said, well, if that's the statement, then what would the question be? Why am I so rich? Why am I so rich? Now when you ask that question, what immediately starts to happen in your brain? You start to search for answers for why you would be. Exactly. You start to search for the answer. Now, what we're talking about here, and what my affirmations method is based upon, is the law of sowing and reaping. As you sow, so shall you reap. Now this of course is an ancient law, it's been taught for centuries, but what are we sowing? We're sowing seeds of thought. And yet, what are most people doing? lousy thought seeds why am I so stupid why am I so fat right lose weight why isn't my business growing why aren't more people signing up with me why can't I get more clients why is there more a month left at the end of the money mm-hmm all right right and when you ask lousy questions what do you get lousy answers lousy answers and that creates a lousy life now remember nobody's doing this on purpose but it doesn't matter because of the law of sowing and reaping it It doesn't matter if these questions are conscious or subconscious. The law, as you sow, so shall you reap. You're sowing and you're reaping. So I said, wait a second. What if instead of asking lousy questions that lead to lousy answers and create a lousy life, what if we just put the whole thing on its head and start asking empowering questions that lead to phenomenal answers and create a wonderful life? And as I was standing there in the shower, April 1997, I said, holy cow, I think I just invented something. And so I had to give it a name and the name that I gave it was Afformations. A-F-F-O-R-M-A-T-I-O-N-S. And as I said, you can go to Afformations.com and learn more about my Afformations method. Now, very briefly, let me just share with you that the word Affirmation comes from the Latin word firmare, which means to make firm. Now, the word Afformations that I invented and trademarked, and as we all know, So it's sometimes when you have a new way of looking at the universe or new technology, sometimes we need a new word, right? Right, right. For example, webinar, Facebook, YouTube, Google, you know, software, computer. These are new words in terms of human history. They only been around a very very short amount of time when we look at human history And yet of course now we use them every single day It new technology a new word to describe it Well what I teaching what I teach at my seminars my keynote presentations and with my coaching clients I teach a new technology of the mind. And so affirmations comes from the Latin word formare, which means to form or give shape to. So what I often ask my coaching clients in my presentations, I often say to my audiences, what if you're making something firm but it's in the wrong form that means you formed a life you didn't want why am I so stupid why am I so fat why isn't my business growing why don't I have enough money you formed it unconsciously but nevertheless the law of sowing and reaping works anyway so now using my affirmations method for the first time in human history we can take conscious control of the questions that we're asking change your questions and change your life. I love that I love that because this really is probably one of the number one things entrepreneurs have a problem with as I'm stuck right but their their tools for managing this are so grounded in in techniques that don't work for them because if you're for if you're affirming beliefs that you do not internally believe it pretty much stops your thought process and we talk all the time on this podcast about your thoughts creating your life and where do your thoughts come from? They come from, you know, these questions you're asking yourself. And if you are trying to affirm things you don't believe, I mean, it kind of stops the process. So this whole idea of forming the right questions and forming the right thought processes, I love that because I think that's something people can really use to move forward with their life. And man, I'll tell you, I know I could, I know our time's limited and I could go on and on about a whole bunch of things that I love about that concept there. But I love that. And we'll be talking some more at the end of this on how individuals can kind of get into some of that training with you and talk a little bit more about it. So thank you for that thought. I think that's very unique. It's definitely one of the things that separates you from a lot of the thought leaders out there because a lot of the thought leaders, you know, we talk about the fact that many of the tried and true tested formulas for success have been the same for a long period of time so they're not questioned at all they're you know and a lot of them are great and they're and they're universal but sometimes we just need to find ways to you know direct our mind in a different way and and that's definitely one of those things and I and I love that so let's let's jump into you also talk about you know hidden connections between habits and money and and you know what what is that hidden connection and why is it so important and that's one of the things I definitely wanted to hit with you on this as well could you kind of speak to that a bit? Yes absolutely so what I teach and the reason that my clients over the last 20 years have made so much money literally over two billion dollars you know in sales adding that multiple six and seven and eight figures is exactly this point right here the hidden connection between habits your habits and your money and so what that means is what I teach is inner game and outer game okay so if you think about two circles that are sort of joined together right one circle is the inner game right now inner game is everything that happens between your ears that you can't see directly but you see the effects of it everywhere so for example in my keynote presentations or at my you know freedom lifestyle events and with my clients one of the things I say is to show me one area of your life that's not affected by your beliefs and of course everybody kind of looks around they scratch their head and they go there's no area that's not affected by my beliefs and I go exactly that's the point right everything everything in your life is affected by your beliefs your health your your money your business your social life your relationships there's literally no area of your life that you can point to that's not affected by your beliefs okay that's the inner game everything you can't see directly but that affects everything else right and then that's That's the inner game. And then we have the outer game. Now, the outer game is everything you can see. It's right in front of your face. That's your habits, your lifestyle. In your business, it would be your systems, your strategies, your sales pages, your lead magnets, your sales funnels, and all that marketing stuff that you've probably spent a lot of time, money, and effort working on. The problem is that when you're only focused on outer game and you're missing that inner game component, that's when so many people feel stuck. I'll give you a quick example. I was speaking at an event for about a thousand entrepreneurs in Los Angeles and I just finished speaking I was walking off the stage and a man came up to me He practically you know grabbed me and he said Noah you are the coach that I've been looking for And now I didn't know this man from Adam ironically his name was Adam So I said okay. Well, what's going on? He says no, I'm totally stuck. I'm only making four million dollars a year Now, of course I had the laugh. I said right. Yeah, that's funny A lot of people like to be stuck with air quotes at four million a year, right? He goes, no, no, no, no, you don't understand. I own a software company. We grew to 4 million in sales like really fast, but we have been stuck at the same 4 million over the previous four years. Four years we've been just flatlined, plateaued. And he says, I have thrown so much money at this. I've hired every guru. He named all the marketing gurus out there. He says, I've spent all this money, but we are still stuck. And he said, as soon as I heard you speak about head trash and intergame and your foot on the brake and affirmations, everything you just said, he said, I knew you're the coach I've been looking for. long story short he hired me as his coach I coached him for about two years and in that two-year period George his company went from being stuck at four million in revenues for the past four years to over 20 million in revenues in less than 18 months now how did that happen well you know do I have a magic wand no I don't what I did was we really worked on his inner game he had spent all that time money and effort he just you know he told me that on all this outer game stuff it's not that it's wrong. It's just that if you don't master your inner game, it's very, very likely that you're going to have what I call your foot on the brake, meaning you're really, really working hard to go towards your goals, but at the same time, you are unknowingly, unconsciously, unwittingly holding yourself back. That's why at our Freedom Lifestyle Experience, which is a two-day transformational summit, day one is all about inner game mastery. We start with inner game because that's where people are stuck. It's not that they need all this marketing stuff. I mean, it's important you got to do it but you guess what you probably spent a lot of time money and effort on that but yeah but that's that's usually the the starting point right I mean I was gonna mention the thing I love about that and I completely wholeheartedly agree with that is no matter where our listeners are at or where individuals are at whether they're they're they're stuck at six figures seven figures eight figures wherever it is wouldn't you say and it sounds like you know I don't want to put words in your mouth but it sounds like it always boils back to your inner game because that's where you're you're stuck or you're limiting you know thoughts and things that lead your actions are right I mean that it doesn't matter where you're at that's where you go back to to make that transformation well what you're saying at freedom lifestyle experience and with my coaching clients we talk about three major milestones as an entrepreneur the first major milestone is when you make your first $10,000 online from your online business that's when you are a real entrepreneur The second major milestone is when you're at $100,000 a year. That's when you're making about $10,000 a month. That's when you are considered an expert. And then the third major milestone is when you're at $1 million, meaning you made your first million dollars online, offline, the combination, and that's when you're an influencer. So we look at those three different milestones. There are different things you have to do to get to each one. Everybody says, oh, I just want to get to a million. No kidding. You know, we all want to have the result without doing the work, right? But you've got to, we call it going down the yellow brick road. You've got to lay one brick at a time. You've got to do that annoying, non-sexy work that nobody's willing to do. Everybody wants to do all the sexy stuff. But guess what? I've had people come to my events, George, and they've spent tens of thousands of dollars on all this marketing stuff. And they're stuck. They're broke. there I mean we had one woman who was $60,000 in debt because she spent all this money and all this other stuff and I said oh my gosh you know we just got to go back to the basics long story short I coached her for about a year again a year 18 months she went to a six-figure income after being $60,000 in debt in less than a year six I can I can complete whether in a game and out again there's no question I mean after decades of being in the industry of financial education and marketing and sales I can tell you that most people think that their success levels are and it not that marketing and sales and financial you know planning don add to that but that why individuals can earn millions of dollars a year and and then go bankrupt and broken and have problems is that no matter what it always comes back to the various levels of habits and inner game you have working and so I totally agree that that's where it starts I like how you said that though about there are different levels and different maybe habits and thoughts you have to go through in order to get to those levels and then break through those levels mm-hmm yeah and that's so you know I can't just say well for everybody it's all you know inner game I mean 90% of time yeah that's that's where I mean fine that's where we start in freedom lifestyle experience and with our coaching clients and then on day two is outer game mastery because yeah you've got to have your sales pages your lead magnets your your funnels all that oh I see got you but you know if you don't put them both together you know the classic example that I give you know talking about that are people like John Belushi Chris Farley Elvis Presley Marilyn Ronneau people who are rich and famous at everything on Williams I mean on and on right exactly because they this exact reason you know Robin Williams because you know no one took the time sadly to help them with their inner game and you know they're gone and so you know we of course don't want it to be that serious but these are examples that people can point to and say wow how did did that happen well here's why it happened and we of course we don't want it to happen to anyone else well what's great about what you're saying and I think the people that are listening right now know this about me is that you and I are very much aligned as we've talked about that it is a combination of both the inner game strategies and the outer game strategies and and people are starting to learn more and more because it has been in the past people are so focused on the money they don't look at their habits they don't look at their inner game and and this is something that I am a big believer in as something that I can completely endorse and I love about what's unique about the way you train is that it isn't just inner game personal development and it's not just the financial strategies. You really do an effective job at your events and through your training and even your books that I've gone through on really combining the two because there are places people can go and get one side of that equation and there's places they can go to get the other and they're great resources but it's that strategic alignment that really creates a huge benefit for individuals. And I know we're kind of getting short on time, but I think we've really explained a lot of the reasons you are just different from, you know, a lot of the people out there. But do you feel like, and this is a question I've been kind of curious to get your take on, do you feel like in addition to the content, and there's different types of ways people learn, that these live events are also things that are critical or just things that are just experiences that you feel can add to someone's learning having those live experiences like your freedom you know lifestyle events I can give two answers to that I can trace every quantum leap that I've taken in my life my business to a conversation a relationship or a strategy that I had at a live event so in other words as a tent because I've been attending live events for over 20 years you know because I've been in business a long time and so I can trace every quantum leap. I mean, from, you know, having connections that literally changed my life to saying, oh my gosh, I never thought of that. Let me put that in my business and so forth. So that's number one. And then number two, when we look at the people that I've been able to work with, you know, people like Adam and Susan and Tim and I mean, just on and on and on, they have also attended my live events, the Freedom Lifestyle Experience. And so that there's just no, there's no substitute for it. And see, of course, online is wonderful. And I have dozens of online programs and products, and I've got books and things like that. But there is just no substitute for getting together with a room of like-minded individuals from around the world. And that way, you are exposed to different ways of looking at, you know, your own issues, problems, frustrations, desires, things that maybe you've been just like facing for maybe years. And you're like, oh my gosh, I never thought it could be so easy. I never saw it that way. Well, of course you didn't you're too close to it so yeah well that's why I bring that up because live experience I tell you I've as you know I mean we through month through the events that I've that I've been a part of or marketed or held hundreds and hundreds of thousands of people around the world have been to I'm a big proponent of that because I think there's all kinds of different education you can have but that intensive you know hands-on live experience you're more focused and things like that so one of the reasons I bring that up is I love the fact that You are so giving with your content, your information. I'd love for you, we just got a couple minutes left here. I'd love for you to share, and I appreciate you being willing before the podcast to do this. I'd love for you to share where someone could maybe get a copy of your new book for free. And then additionally, maybe find some more information about your events. If you could do that here in the last couple of minutes, I would really appreciate it. I know our listeners would eat it up and feel real good about it. Absolutely. So to get my new book, it's called Get Rid of Your Head Trash About Money, How to Avoid the Three Big Money Mistakes Even Smart People Make. And I know everyone listening to this program is very smart. But you may be making one or more of these mistakes without even realizing it. All you have to do is go to sendmeabooknoah.com. Very easy to remember. Sendmeabooknoah.com. And I will send you the book for free. Now, normally it's $19.95 if you buy it on Amazon or a bookstore. But I have paid for the book. We just ask you to cover the shipping. So it's sendmeabooknoah.com, very easy to remember. And then for our Freedom Lifestyle Experience live events, because you're listening to this program right now, you can actually bring a friend for free. So when you get your ticket, you can also bring a friend for free because we want you to have that experience of being there with your spouse or business partner, you know, your colleagues. And also you can bring your teenagers for free when you go to the page. It's freedomlifex.com. So Freedom Life, L-I-F-E, and then the letter X. So freedomlifex.com, and you can just watch some of the videos. We've got, you know, just incredible, incredible transformations that have happened right at my live events. We've literally had, and you can watch the videos, we've literally had people do million-dollar deals at my events. They didn't even wait to go home, and they're doing million-dollar deals. So freedomlifex.com. No, I love that, and thank you. Thank you so much for that. I'm going to put that in our show notes as well because I think getting a copy of your new book is an absolute must for everyone. going to sendmeabooknoah.com. We'll put those in the show notes and then also your event. I'm looking forward to it because I know we've talked, we've got a lot of different projects we're going to be doing, but I plan on going to the Freedom Lifestyle Experience here in, I think there's a Vegas event coming up in July. And so I'll put that in the show notes as well. I think that's a great opportunity for individuals. I definitely think that having that, you know, sort of block out your schedule, go get immersed inside some of the training education, but getting the experience is so critical. So Noah, thank you so much for being part of the podcast. I have so many questions. We're just going to have to bring you back again because we have so many things going on. I know you're going to be working with us at some of our events and things. So thank you for being part of this today. Thank you for the gifts for the listeners. And is there anything else that you would add here before we let you go? I would just love to see everybody at one of our live events, as we were just discussing. There just is no substitute for that. And we will take great care of you. And you can bring your teenagers for free. So you can bring a guest for free, but also anyone in your household between the ages of 11 and 19, you can also bring for free. When you get to that page, you'll see that we've had parents who brought their kids. And their very, very first event was one of my events, a Noah St. John event, which of course meant so much to me that they trust me with their kids, that means the world. So again, that's freedomlifex.com. We'd certainly love to see you at one of our events. That's great. Thank you so much. And listen, for those of you listening, share this episode with friends you think that may benefit from this. And like we always talk about, successful people take action, take advantage of these free offers. This is, we should be charging you for this. This is great content, great information. So thanks everybody for listening. Glad that you were making us a part of your daily rituals for success. And if you haven't downloaded the mobile app, the Daily Mastermind mobile app on iTunes or Google Android Marketplace, do that. We'll put some of this in the show notes. Once again, my name is George Wright III. Looking forward to working with you and talking with you again tomorrow. Thanks, everybody, and have a great day.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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