JOIN FREEKen Rusk
About Ken Rusk
Ken Rusk is the founder of Rusk Industries and the bestselling author of Blue Collar Cash. He built the construction enterprise from six employees to more than 200, a nine-figure company assembled over four decades and more than 2,000 hires. His own start was literal: at 15 he walked through a gap in an industrial park fence, found a company that dug ditches, and declared himself qualified. Trading effort for something he wanted became the idea underneath every system he teaches now.
Ken has coached hundreds of young people on short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. His argument is that comfort, peace, and freedom require no degree. Inside his own company, personal ambitions are public: 50 to 100 timed pathways at a time live on an eight-by-eight-foot glass board in the hallway, with payroll deductions set up to fund them. Teams also cook meals at the Ronald McDonald House and make hundreds of peanut butter and jelly sandwiches each quarter, anonymously.
On The Daily Mastermind, Ken sat down with George Wright III for a conversation about building a team of goal-crushing machines. He explained why a company only grows when the people upstream are winning for themselves, why he retired the words goal, dream, hope, and wish, and what a thousand-piece puzzle with no box cover has to do with the way most people plan a life. He also made the case for appointing a Chief Cool Officer so the owner does not have to run the program.
