JOIN FREECurtis McCullom
About Curtis McCullom
Curtis McCullom is the founder of Bespoke Human Potential Coaching, where he works with CEOs, founders, and entrepreneurs to eliminate blind spots that have quietly shaped their decisions since childhood. His practice combines executive coaching with clinical hypnotherapy, neuro-linguistic programming, and Mental Emotional Release®. The premise is straightforward: most personal development advice speaks to the conscious mind, which accounts for roughly 5 percent of mental activity, while the programming actually driving behavior sits underneath it. McCullom works at that lower layer, where the results tend to hold.
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On The Daily Mastermind, McCullom sat down with George Wright III for a conversation on why willpower loses to programming and what to do instead — a discussion of how the subconscious drives 95 percent of behavior and how to reprogram it. They covered the two beliefs he finds under almost every high performer, the difference between working on something and clearing it, and the practical steps he gives clients: naming emotions rather than becoming them, 4-7-8 breathing, and asking "what" instead of "why." He also spoke about losing his son five years ago, and using the same process when grief returns.

