It's okay not to be okay, but it's not okay to pretend that you're okay and you're not. So first of all, acknowledge it. And this is the terminology. I'm feeling sadness. I'm feeling anxiety. Not that I am anxious and I am scared. Basically, that's the new linguistic, that's the language part of it. Because I'm not identifying with it. I'm acknowledging that I'm feeling, sensing this feeling or emotion. Welcome back to The Daily Mastermind. George Wright III with your daily dose of inspiration, motivation, and education. I'm really excited to have in the studio today Curtis McCollum. Curtis, thanks for being here, brother. Man, it was my pleasure, George, to just be with your audience. Yeah, I'm really looking forward to our conversation. And I'll tell you why, guys. before we get started, I want you to understand, you know, Curtis is the founder of Bespoke Human Potential Coaching, but I really don't even put him in the category of coaching because he's been able to take neuro-linguistic programming, mental-emotional release, hypnotherapy, coaching, kind of put it all together. And for over 40 years, he's got this experience of leadership, sales, coaching, and everything that he's now working with high net worth, with founders, with entrepreneurs to help them to really go to the next level. He's developed a framework that I want to talk about today called The Legit Mindset. And he's also the host of a podcast. He's got hundreds of episodes. And so I'm excited to have you here. I think we're very fortunate. And I want to kind of dig right into us again, Curtis. What took you into this field? And the reason I ask that, usually I don't get into a lot of background, is I think you have a story that really kind of adds a backdrop to why you went so deep into this topic. Yeah. One of the reasons is that, first of all, I wanted to be a coach, not a coach. I mean, back in the day, I wasn't a coach, right? I did the Tony Robbins. I wanted to be a sales trainer or motivators, motivational speaker. So I started in sales and I crusted in sales and did extremely well. And I crashed and burned in sales. Then 40 years later, after I had this goal of becoming a sales trainer and motivator, I was in financial services for about 35, 40 years. I retired about six years ago and says, okay, my wife said, hey, why don't you do what you've always loved to do? and that's helping individuals transform their lives. That's just great. So I went out and got a coaching certification as an executive coach and I hated it. I'm like, if this is coaching, I don't want to be a part of it. So I went back to what made me successful. I practiced self-hypnosis. I did neuro-linguistic programming. Then I added timeline therapy, mental and emotional release together. So I got the certification as an executive coach. I went back and got a certification as a clinical hypnotherapist, as a master practitioner in neurolinguistic programming, and a master practitioner in mental and emotional release. And I'm like, okay, I found home. This is me. This is who I am. And I made a decision too, George. I said, I'm going to be authentically Curtis, right? It's like, they may not totally understand it yet. And as they grow with me, they'll understand the power of what I do and how I do it. A lot of people go out and just take certifications to be coaches. But when I found individuals that have 40 years background in leadership and had actually dealt with issues and learned strategies while they did it, like hypnotherapy, like NLP, and then they decided to go down that and get really deeply certified in it, I realized they have a lot more to offer. So I wanted you to do something for me. And I was going to do this in kind of a reverse order, but people hear these terms like NLP and mental emotional release and hypnotherapy and coaching. Can you kind of break them down? Because I think that there's people listening right now, there's strategies, there's techniques, and maybe these all kind of fit into the same category, but can you separate what those are? And then later we can kind of get into some frameworks they can use. Okay. So number one, we talk about coaching. Coaching usually is more cognitive coaching. Think about the subconscious mind, right? The mind has like 5% is conscious, 95% is on subconscious. And most coaches, coaches from the 5%, meaning like, what's your goal? How are you doing today? Are you procrastinating? And then they give you some strategies on how to move through life. Well, take it to another level is that now hypnotherapy, a clinical hypnotherapist, what we do is we understand that 5% is conscious and 95% is conscious. So we help you communicate with the 95%. What most people don't understand is that they already communicate with the 95%, but they don't do it on purpose and with purpose. So what we do, we help them do it on purpose and with purpose. And this is the same technology that Tigler Woods used, same technology that Michael Phelps and Michael Jordan, they don't outdo the competition. They outthink their competition by mental clarity. So now you have hypnotherapy, which is then what I always think about now, hypnotic modality is neuro-linguistic programming. Neuro-mind, linguistic language programming is the scripts and the things that we run in our minds on a daily basis. Most people have no idea what's actually running because it actually was installed between zero and seven. So now we have to figure out what this language is, what these strategies are. And now in neuro-linguistic programs allow us to make changes much quicker because we're bypassing that critical faculty again. Now, the mental and emotional release piece that I do with clients is the most powerful modality that I actually use. We get rid of anger, sadness, guilt, fear, these limiting beliefs in less than 10 minutes for each challenge. And it's a simple process, but a powerful process because we're now talking directly to the subconscious, asking the subconscious, where is the actual root cause of the problem that they actually or that they're exhibiting and get rid of it quickly, easily and effortlessly. So when you think about those, so think about I am a coach, I'm an executive coach, which I understand that part of it. But most powerful is that I'm a clinical hypnotherapist that we're dealing with the 95% versus the five. And now we have neuro-linguistic programming where we can create these strategies quick, fast and really succinct. And now we're using mental, emotional release to get rid of all the things that no longer serves us. then the last thing I do with most people have no idea is I create for them what I call a bespoke daily mental supplement. A bespoke daily mental supplement is a customized meditation that I record their words, their new learning so that now they can continue to condition the new learning that we've gotten from the sessions. So what this does, it continues to just really build that layer of myelization so that it's thick and it's rich and it's hard to penetrate. Because just like anything else, if you go to the gym today, right, and work out and you get all pumped and, you know, oh, man, I got a lot of pump. But then if you don't go back, you know, the next day, the muscles go back. Same thing mentally. Most people try to say, hey, you know, I did an affirmation today. And yeah, and we are bombarded with over 11 million bits of information per second And that a lot of information So we need to continue to condition the mind to actually continue to move forward Man Curtis that is the best breakdown I heard in a while And I been around eight kids, seven grandkids later. I feel like I've been around a little bit, but I got to just make sure I follow you here because I think you've said some points that I've got to double down on. One is, you know, it's true. Your conscious mind, 5%, subconscious 95, but make no mistake, the 95 is what's running your life, even if you're not conscious of it. So it's super important. All of you, you know, T. Harv Eker made this comment to me a while ago as one of his main teachings. It's like, look, are you working on the fruit or the roots, right? Like there's a, there's something that's creating in your life, your inner world, your game, your subconscious. And so as you come down into your subconscious with hypnotherapy, that makes sense that then you use NLP as your programming language and ways to kind of break it down and work with it with your mental emotional release, then it kind of takes it another layer. And then you put together a daily ritual for people with the affirmation. I really like that breakdown, but I also feel like you have, you've worked with so many different people. Probably everyone is at different steps and needs different techniques and strategies anyway, right? There's no one size fit for everybody. That's why it's, hypnotherapy might be one type, right? It's bespoke. There you go. That's why I call my company bespoke because of the fact that nobody's the same. Right. Now, think about it. We do work on the the the umbrella of the legit mindset. That's my framework. Right. However, George, when you come to me. You think about it like this. You've been barred. Have you got 11 million bits of information coming to you every second? You can only process 50 bits per second. Fifty out of the 11 million. What what 50 are you pulling from? And you're probably not consciously pulling those anyways. It's all your programming that's giving you it, right? Basically, and then think about it. So if I got two clients looking at the same thing, their 11 million bits is not going to pull out the same information. Yeah, yeah. And so it's so important that people understand. That's why, I mean, I love masterminds for motivation, meaning after you get all the stuff cleared out, the backpack is empty, that's a great place to be. Yeah, yeah. But in order for get true transformation, in my opinion, is that I have to surgically talk to you personally because it's not a one size fit all. Yeah. Yeah. Motivation might be a little bit of a catalyst for people and it might get you to a point, but we all know motivation doesn't last and motivation doesn't transform. It just helps you keep moving and transformation. Look, if you want to create the life you're meant to live, you've got to make some changes, but it can't be. That's why people like I've done events all over the world, right? people can all hear the same stuff and go home and not do anything with it. Even if it's an intensive event, they don't. So let me ask you a question because I'm going to lead to this where you made a comment that you can make these transformational things that are permanent after just 10 minutes or so. But take me back up a cycle real quick and talk to me about your framework. Tell me about the framework that you've developed that you take people through. Walk us through that. Basically what we do, we take people through what we call legit mindset. And the legit mindset is the fact that the L stands for learning. We have to understand the power of the subconscious mind. We have to understand how it actually works. And we have to understand what is it that's actually creating this feeling, emotion, or thought that's actually driving this behavior. So that's the learning part of it. So then we expand by now getting rid of that what no longer serves us. We empty the backpack. We say, okay, what is it that's in this backpack? All these owners, once they finish my sessions, most of them says, oh, my God, Curtis, I feel so light. You know, they use those types of terms because of the fact that this thing has been heavy. They've been grinding now for 20 years and they don't know what the heck is actually going on, but they feel this heaviness. So we get rid of it. And so now we are expanding by now using mental and emotional release and getting rid of all of it. Now, mental, emotional release for every emotion, we'll just say anger. It takes less than 10 minutes to figure out what is it that's driving that anger. And then we get rid of it in mental, emotional release. And then we test it a couple of times to make sure it's gone. And then so now we're expanding. So you learned, you've expanded. Now you're growing. the growing this is the challenge that most individuals have is that they try to set new goals on old baggage and that's what most coaches do they like come in so what's your goal right okay first of all you got a backpack full of crap and so now the soil is hard i haven't tilled it i haven't gotten rid of the stuff and so but curtis some of the you made this comment before some people think they did deal with it. Like they identified some kind of trauma or something. Hey, I handled that. Now I go to grow, but they really didn't. Right. So absolutely. Yeah. I experienced this last weekend. I think I was telling you for the first time they had a guy to come to this retreat and I went to this retreat and I had five CEO ladies, all of them different, all of them different backgrounds. And most of them says, you know, I've been working on this already. I've worked on this already. Well, they are, they worked on it, but they didn't get rid of it. and that's the difference is working on it and kudos to talk therapy is a great thing to have and usually reinforces the behavior because you keep talking about it over and over that's so huge you think talking about it's fixing it but by the way you didn't and you're also making it worse okay i didn't mean to just i didn't mean to derail you there but you know learning expanding growing but i think people need to understand they think they've already jumped to this growth step and they didn't really emotionally release it or even identify it right the right well think about it how can you you can't truly grow if if you think about you said okay i'm gonna go and i'm gonna plant a new crop and you didn't do anything to the ground you just go out there and throw seed out there yeah great seed you got all kinds of baggage in there yeah oh great seed is not the seed that's challenge. It's the soil. Or even tilling it, or even just fertilizing it, whatever. None of that is the problem. It's the stuff already there. Got to get rid of the roots. Got to get rid of the weeds. Got to get rid of all this stuff first so that now I have a clear surface and area for me to actually plant the seed. I actually like your term expand. You're not just clearing, but you're expanding your space to be able to grow. About three or four or five weeks ago, I created what I call the universal capacity principle and it's actually come from a biblical principle that I used to love is from Ephesians 3 20 it says he is able to do immeasurably more than I ask or think according to the power that works within me so the whole idea of capacity is this is that the universe of God whatever you call that entity can do more than you ask ardent desire not just this women go asking people like You know, I want a million dollars. Well, not really. You know, I mean, I'm talking like, hey, I got to have this. This is something I truly desire. Ordinate desire and imagine. So your imagination and your desires drives your result. So what you're doing is impressing upon the universe of God these desires. So this is the thing about it. Then it says, according to the power that works within us, this power is your capacity. If you are asking and desiring unlimited capacity you can grow Your pot is too small Your vessel is too small That such a deeper even deeper topic than people are hearing a lot with having an abundant or scarcity mindset right I've been reading. I want to distract guys. We're going to get back to the steps. Don't you worry. Don't you worry. This is George's podcast. We're going to keep going here. But I've been reading more back to, again, some Neville Goddard type stuff. I don't know if you've ever read Neville Goddard. But attention and awareness. but imagination. And it's like what you can even imagine is probably not even a seedling of what truly can be. So expansion, that is really a powerful step, man. That's why I didn't want to skip over that so quickly. You think about it. So if you think about this expansion, right? So this is the thing about the universal capacity principle. It works both ways. That means if you're thinking negative or you're having negative imaginations, your subconscious mind is going to give you more of that so it's not just baggage it's working against you as well and working against you and then you're out saying but i'm trying to grow like i'm doing my affirmations and i'm working my guts out and i'm all day every day and you're not getting anywhere because number one you don't have the capacity your backpack is too full of old baggage to actually grow and now your thinking is not might not be totally in line with what you're actually asking for. So now that's, so you got learning, expanding, you got growing in transformation. So now the transformation is the fact that is that what I understand about transformation is this, is that in order for me to transform, I have to do all these other steps and I have to continue condition my subconscious for new growth. That's where a lot of people stop. So they set a goal or they do something or they go, they said, I always like to use working out is like, hey, you know, I worked out really well and I ate right for six weeks and now my body's in shape. So I'm just going to quit. Well, transformation is not a one time process. Absolutely. And so when you think about the legit mindset is not, it's not linear. It's not a linear process. It's not like I'm going from learning, learning, growing, expanding and transforming. No, it's basically more of a cone, like a tornado type of cylinder where you're starting small. And every time you do, this is the beautiful part about it, is that every time you transform, guess what starts next? Learning. Because now it's transformed. Right back through the cycle. Back through the cycle. Because every time, the whole idea of learning is the fact that that's what we're designed to do. We're designed, individuals, as human beings, is to learn. and so it's like these learnings which then just expands your capacity to grow harder and bigger and better oh wow yeah that's why you can't even imagine because it takes getting to that plateau of new transformation for you to even do the new learning and then grow so i guess the question is how quickly can you push through those cycles to go to the next level and continue to grow right like that's what's holding people back that that's one thing i was going to ask you is let's say they're going through this framework, they're doing things, you've worked with a lot of people, you've got some of the top individuals in the world you've been working with. So what is the common things that you feel are holding subconscious patterns maybe, but are holding people back, especially entrepreneurs and business owners? Believe it or not, I'm not good enough and I'm not worthy. Those two are, man, I'm telling you, that would usually, it may have a different form when it comes to me like you know I'm procrastinating why are you procrastinating what was the root cause what's the first time you've ever felt that way you know I felt that way I stopped doing what I was supposed to do when I was on the playground and the kids did something to me and they felt like I wasn't doing it fast enough and I started to procrastinate because I didn't feel like I was good enough so it's like it always goes back to yeah good enough I'm not worthy and even though these guys I mean I'm working with some of these ladies last week these are some of the most powerful women in these organizations and they too are experiencing this. So people, this is the thing about it, George, even though they're having success, we're very successful. We're very driven. But at the core of who we are, when we stop and take off the mask and go home, we don't feel fulfilled. We feel like something is still missing. Yeah, I made a lot of money. These guys make money. They got the houses, they got the cars, They have positions, but at the end of the day, and sometimes it shows up in relationships, right? It's like, wow, my marriage is a mess. Everything else is doing well, but this area is not. Why? So when we look at it, but most of it boils down to I'm not good enough. I'm not worthy. It's like the imposter syndrome. I'm doing it, but they think like this man that they really knew who I was. Yeah. Yeah. Yeah, it's interesting because I've seen that at some pretty high levels of success. And so people think it's what keeps you from success, but it doesn't necessarily keep you from success because I know some very, very successful people. But you made an interesting point that I wanted to point out here is it's both it keeps you from feeling fulfilled at all different levels, but also it probably is keeping you from the level of success you truly could have. So it's both, right? You might be really killing it right now, but imagine what you could be doing if you didn't have that. Plus, you might be really killing it and not feel fulfilled, and that's also the reason. So that is a pretty core pattern. It's interesting you say that because it could be so many different things, but that subconscious pattern is one that I think holds back business personal all the way around, right? Absolutely, absolutely. And that's the thing about it is we talked a little bit about off air about this is one of the challenges that most CEOs, entrepreneurs and founders have is that they don't want to feel. They don't want to acknowledge that this is actually happening to them. You know, because they feel like if I if I say it, then I'm a failure. No, no, no, no. It doesn't work that way. I remember when I first got started in motivation back in the day, you know, Zig Ziglar and all those guys. and they used to say, you know, look outside and look at the rain and tell yourself it's sunshine. Well, hell, it's not sunshine. Yeah, right. Hello. It's raining. Yeah. And guess what? Yeah. It's okay. It's okay that it's raining right now. Yeah. And so sometimes we used to like, I can't acknowledge the fact that it's raining. Yes, acknowledge it. It's raining. Now I have a choice, George. I have a choice. I can use my power of my mind to have a choice. I can say, you know what, today I need to get from point A to point B, but it's raining outside. So what do I need to do? I need to put on my raincoat. I need to put on my raincoat, my galoshes, my umbrella, because I got to get from point A to point B. I made a decision. I'm empowered. I can say, you know what, today I'm going to put on a change of clothes and I'm going to go out and just have fun in the rain. I'm just going to dance in the rain and in the puddles, but I'm still going to get my point A to point B. or I can say, you know what? It's raining outside. So how can I be productive right now where I am? Because I don't want to get wet. In either decision, I'm still empowered. I made a decision, but I did not try to fool myself and say it's not raining. Yeah. No, it really is empowering to be aware and to acknowledge and then move forward and feel like you have a plan that clarity and focus I also think you said something else that was really important and that is people just think they pushing right through it That the big problem a lot of founders and entrepreneurs have is burnout And the reason they burn out is because they think, I'm just going to muscle up. I'm just going to push through it no matter what. Would you agree? That's the 5%. That's the 5%. They're working on the Coddington part. That's the willpower. That's the analysis. That's the logic. I can do it. I can do it. I can do it. After a while, you burn out because you are fighting. I think you take these odds, right? If somebody says, okay, I'll give you $5 or $95. I'll take the five. Well, basically, most of us work with the five. And that's why we burn out because we're burned out consciously. So our subconscious is going one direction. Our conscious mind is going in a different direction. And so we're fighting against that, which is actually driving our behavior. That's why I feel so hard. Yeah. Yeah. And I think one of the main reasons I wanted to have you on is because, listen, if you're listening to this, and I wish we had even more time to drive down in, but is that sometimes it's not just acknowledging. Sometimes you do know, because I have a feeling most people know that they're dealing with these things, right? But sometimes it takes some strategies and techniques and things. You can't just do it on your own. And more importantly, you're not just doing it on your own. And that's a very important thing for you to acknowledge. Curtis, I really appreciate these topics. And one thing I want to do is, because I know that we don't have enough time to go deep, is I want to put some links in the show notes. I'm going to get some things from you to do that. But you have a lot of resources and a lot of things. We talked about this before the show. So what is a way that individuals can get in touch with you? Before you even say that, is there any sort of last words of advice that you would give someone that might be either struggling, whether it's burnout, whether it's just these patterns that just keep continuing to come up and they're not making any progress. Do you have some advice of where they could start, how they could break this pattern and kind of get moving in the right direction for their life or words of encouragement? I'll let you kind of go whatever direction you want to go with that. Basically, one thing I tell individuals, number one, what we talked about before, it's okay not to be okay, but it's not okay to pretend that you're okay and you're not. So first of all, acknowledge it. And this is the terminology. I'm feeling sadness. I'm feeling anxiety. Not that I am anxious and I am scared. Basically, that's the neuro-linguistic, that's the language part of it. Because I'm not identifying with it. I'm acknowledging that I'm feeling, sensing this feeling or emotion. So number one, just acknowledge it. Don't own it. Just acknowledge it. The second thing you want to do is you want to ignite your parasympathetic nervous system needs to be ignited by taking some deep breathing. I normally do breathe in for four, hold in for about a count of seven, and then breathe out for about a count of eight. Do about three or four or five of those until your body feels safe. What it does, what it's telling your subconscious mind is that I'm safe, I'm okay. And then when you're getting that safe, okay feeling, then ask yourself the question, what is it that I need to move forward? What is it that I need to be doing right now differently? Or how can I do? Now, you see, I'm asking nothing but what questions or how questions. I didn't ask why questions. Why questions, basically what they do, they drive you deep inside your subconscious and find every reason why you are doing what you're doing. You remember the time you did this? You remember this failure, all this? No, you want what? because what what question does it allows the subconscious mind now to go out and look for using your power now to look for reasons to move forward and then it's going to give you something whatever it is that action that whatever that thing that gives you is sometimes it might be something very simple it might be like hey just call your mom says hi whatever it is why am i gonna call my mom i'm feeling this because that's what your subconscious mind told you to do yeah do it. And then basically take it, this inspired action. So that's what I tell people to do all the time. They can utilize that just to get started. This is something because we all go through this. I go through this. So I have to sometimes stop. Okay, Curtis, I'm feeling sadness today. Wow. You can feel it in your body. Normally your chest is tight or something is heavy. And you're like, man, I'm feeling sadness today. I'm feeling sadness today. What do I need? And sometimes on other podcasts, I share the fact that we lost our son five years ago. And sometimes I'm feeling sad. I'm not sad. I'm feeling sadness. And it's okay. And once I acknowledge it, normally it's like, oh, okay, Curtis, you got to learning. You know what it is that you need. It's like, okay, you miss your son. Okay. That's okay. And it kind of dissipates and it goes because a feeling is just an emotion that wants to communicate with us and leave. That's all it is. And so when you're not, when you stop trying to identify yourself with the emotion, that makes a huge difference. I like how you said, but, but the mistake we make a lot of times is why am I feeling like this? Instead of saying, what am I feeling? I'm objective. You know, it's a real, you know, untethered soul kind of like, you know, I'm one separate move. This is what I'm feeling and how do I move forward, right? Yes. So important. I love it. That point. Yes. That's great advice, man. I really appreciate you saying that. See, you have a way of putting it that I think a lot of people can break apart what they've maybe been trying, but has not worked for them. And I think that's a really important piece. guys listen I appreciate you being with both of us today but I want to I want you to do me a favor I really want you to share this episode I'm going to put some links in the show notes and Curtis where's the best place for them to connect with you what's the easiest way for people to check out what you've got as far as some of your learning and education and so basically two places the main place they can go to my website at curtismcullum.com and they can go to my youtube channel at Curtis McCullum and I have all of my podcasts on there and a lot of other short videos and I have there's the whole library of stuff on YouTube that they can find and kind of get to know me a little bit better. Great. Yeah. I'll do that. I'll put those links in, and I really do appreciate you being here. I think that the way you got kind of a gift for really identifying these things and obviously making changes and helping people to make transformations. So thank you so much for your time. And, guys, if you're listening to this, make sure you share the show, like I said. And just remember, you do have greatness inside of you. You do have the ability to really level up. and it's never too late to start creating the life that you were meant to live. But you've got to stop trying to just muscle your way through it. You've got to stop for a minute, become aware, find ways that you can really create a path for yourself. And so I hope you'll do that. And I really look forward to hearing from you. So hit me up on the Daily Mastermind. Let me know what you're working on, struggling with, or even winning at. Let's celebrate some wins. And I look forward to talking with you again soon. So thanks guys. Have a great day. Thank you. you
