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Episode 1147 · Jul 10, 2025

Auto-Suggestion: How to Reprogram Your Mind for Success

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George Wright III is four days into a 14-day series on the 13 core principles from Napoleon Hill's *Think and Grow Rich*, and day four brings one of the most practically powerful ideas in the entire book: auto-suggestion. This is the principle that explains why some people seem to automatically attract success while others keep reinforcing their own limitations, and George breaks down exactly how you can use it to your advantage.

Napoleon Hill described auto-suggestion as the agency of communication between the conscious mind and the subconscious mind. In plain terms, it is the method by which you deliberately feed your subconscious with thoughts that shape your feelings, decisions, and habits. Think of your mind as a garden. Whatever seeds you plant, good or bad, will grow. If you are not actively planting, weeds from the environment around you are doing it for you.

What Is Auto-Suggestion and Why Does It Matter

Your subconscious mind does not distinguish between what is real and what is vividly imagined. It responds to what it is told repeatedly, and especially to what it is told with emotion. That is not pop psychology; it is how your brain is wired. Dr. Joe Dispenza teaches that intentional thoughts and feelings, repeated daily, rewire your brain's synapses through a process neuroscientists summarize as "neurons that fire together wire together." Tony Robbins calls these repeated emotional statements "incantations" rather than affirmations because the emotional charge is what makes them stick.

George connects this directly to the reticular activating system, the part of your brain that filters what you notice and act on. What your conscious mind focuses on repeatedly becomes what your subconscious runs on autopilot. This is the same mechanism that lets you drive a familiar route without thinking, and it is the same mechanism you can harness to build the beliefs that drive your success.

How Your Inner Voice Is Already Programming You

Most entrepreneurs spend far more time thinking about their problems than their possibilities. They worry about sales, second-guess decisions, and stress over growth, often without realizing that this pattern is programming their minds for fear, doubt, and scarcity. Auto-suggestion is not happening only when you sit down to repeat affirmations. It is happening all the time, through every scroll of social media, every conversation with a negative person, every anxious thought you replay at 2 a.m.

"If you're not intentionally programming your mind with empowering beliefs, it's being programmed for you anyway."

That is the core insight. You do not get to opt out of having your mind programmed. You only get to choose whether you are the one doing it intentionally, or whether you are leaving it to circumstance.

The Difference Between Affirmations and Declarations

George highlights a distinction that T. Harv Eker used extensively in his Millionaire Mind Intensives: affirmations become declarations when you say them with genuine emotion. A flat, rote statement read off a card has far less impact than the same words delivered with energy, conviction, and a felt sense of what it would mean if they were already true.

"Declarations are affirmations said with emotion. When you say these statements with emotion, they make a huge difference."

This is why George developed his 12 Prosperity Pillars, a set of present-tense principles he speaks aloud every day. The format matters: present tense, positive, emotionally alive, and repeated consistently. Short statements like "I am focused, I am building the business and life I was meant to live" are not wishful thinking; they are instructions delivered to a subconscious mind that will act on them.

How to Write Your Own Auto-Suggestion Statement

The process starts with what Napoleon Hill calls your definite major purpose: your chief desire, the one goal that matters most right now. Once you have it clearly in mind, the next step is to write it as a clear, present-tense, emotionally charged statement.

"Write a clear, emotional, present-tense goal. For example, I am confidently earning half a million dollars a year, leading a purpose-driven business that changes lives."

From that goal, distill a short affirmation that captures the essence: who you are becoming, what you are building, and why it matters. Keep it specific enough to feel real and short enough to say with conviction.

Why Repetition and Emotion Are the Two Keys

Frequency matters because repetition is how new neural pathways are built. Emotion matters because the subconscious mind responds most strongly to felt experience. Think of the way a movie pulls you in and you briefly lose track of the fact that it is not real. That absorption is exactly the state you want to bring to your affirmation practice.

George also offers a practical technique: record your own voice reading your affirmations and play them back during your morning routine, commute, or workout. Your own voice carries a particular authority over your subconscious that no outside speaker can fully replicate.

Action Steps

  • Write your definite major purpose as a clear, present-tense, emotionally charged goal statement. If you have already written one, sharpen it.
  • Create a short affirmation, two to four sentences, drawn directly from that goal. Use "I am" language and stay positive and present tense.
  • Practice your affirmation daily with full emotional engagement, not as a mechanical recitation but as a felt experience.
  • Record yourself reading your affirmations and play the recording back during a daily routine (workout, commute, morning prep).
  • Audit your daily inputs: reduce exposure to content and conversations that plant seeds of fear, scarcity, or doubt.

Auto-suggestion is not a passive process and it is not optional. Your mind is being programmed right now. The only question is who is doing the programming. Napoleon Hill identified this principle nearly 90 years ago. The neuroscience has caught up. The tool is available to you today.

It is never too late to start living the life you were meant to live, and auto-suggestion is one of the most direct paths to getting there.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. And we are on day four. We're on a 14-day series on the 13 core principles inside Think and Grow Rich. I want to remind you that Think and Grow Rich is a book that's been around 90 years, 100 million copies sold, 500 mega wealthy individuals that it was based on. And today we're going to be talking a little bit about auto-suggestion. So let me ask you something. What do you say to yourself when nobody's listening? You know, not out loud, I'm talking about in your head. What is that voice inside your head doing, that constant stream of thoughts, those little voices and thoughts that are coming and either building your confidence or taking it away, questioning what you're doing. It's either building your future or it's sabotaging it. At the end of the day, your conscious and subconscious mind is going to be your biggest enemy or your biggest advocate. And Napoleon Hill calls this auto-suggestion, The tool that lets you shape your beliefs, direct your focus, and literally reprogram, reprogram, if I can speak today, your mind. And, you know, in today's world, I was kind of thinking about it the other day, you know, we have so many distractions, negativity, comparison, but you know what the biggest problem is most of us have? It's this voice inside our head. It's our mind. And if you don't control your thoughts, you don't control your mind, you don't train your mind, the world is going to come against you. Your mind is going to work against you. So this powerful tool called auto-suggestion, it's the third principle in this 13 principles of what we're talking about. And Think and Grow Rich does a really good job of defining it. You know, the agency of communication between the conscious mind and the subconscious mind. It's how you deliberately feed your subconscious mind with thoughts that influence your feelings, decisions, and habits. Auto-suggestion. And think of think of your mind like a garden. Whatever seeds you plant in it, good or bad they gonna grow And if you not doing anything proactively make no mistake your mind is being programmed regardless So auto is how you sort of control the seeds that you intentionally planting in your garden rather than letting the weeds of the environment around you take over because that what happening right now Another important thing for you to remind yourself is that the subconscious mind doesn't know what's real or what's imagined. It only knows what it's told repeatedly, listen to this, with emotion. Have you ever been sitting in a movie theater, for example, and you're watching something and you're just so into it that you sort of like catch yourself being in that? This is what we're trying to do with your mind. That's why top performers all over the world, from elite athletes to billionaires, use affirmations, visualization, incantations, you know, whatever you want to call it, as part of their daily practice. What they're doing is they are programming their subconscious mind with their conscious mind. You know, it's because, you know, Ed Milat talks a lot about this as well. Well, most personal development individuals do. Your reticular activating system is that part of your brain that's going to work for you or against you. But part of your habits get developed because your conscious mind is focusing on things that your subconscious mind then takes over and does on an automated basis. That's the whole reason. I mean, with all the thoughts we have in our life, our subconscious mind is the one that sort of creates that automatic programming that will allow you to drive to work without even thinking about it, brush your teeth without even thinking about it. And it's not just fluff. We're talking about neurological programming of your brain and your subconscious mind. I'm no expert, trust me. But the subconscious mind being programmed is your best tool to be able to help you to create the mindset that's going to help you create your best life. So T. Harv Eker, when I did a lot of stuff internationally with him, I really got to know a lot about what he does with his, you know, Millionaire Mind Intensives. And he would always do these declarations. And I love that term because affirmations are ways to program your mind, but declarations are affirmations said with emotion. When you say these statements with emotion, they make a huge difference. It's part of the reason I developed the 12 prosperity pillars. You probably seen the poster the poster that I have even in my office The 12 prosperity pillars are key principles that I put in first you know present tense that I say every day And that why I made a poster out of them and sort of make it easier But let kind of get back to the task at hand here At the end of the day, let's be real. Most entrepreneurs spend way more time thinking about their problems than their solutions. And they worry about sales, they stress over growth, they second guess their decisions, we're all guilty of it. And without even realizing it, what you're doing is programming your mind for fear, doubt, insecurity, scarcity, your scarcity mindset. And so you are unconsciously, not on purpose, you're programming your mind for all the things that work against you. But what if you could interrupt that pattern? What if you could replace that with certainty, with conviction, with clarity, with desire and passion? And this is what Napoleon Hill is talking about with this principle that he taught almost 90 years ago. And now, today, people like Dr. Joe Dispenza, he teaches that intentional thought and feelings, repeated daily, rewire your brain's synapses. Frequency and repetition, the neurons that fire together wire together. I don't know if you've heard that before, but the frequency and repetition of you doing things will help your brain to rewire the way it sees, perceives, and takes action on things. Tony Robbins uses the term incantations instead of affirmations because he teaches that emotion and repetition are the key to building lasting beliefs. So auto-suggestion is your tool. This is the one that's going to help you to install new programming on purpose. So I've talked a little bit about in the first episode that we talked about desire, and then we talked about faith. Both times we talked about this path that you can use to create and write your affirmation, to read it out loud daily, and so I want to just kind of go back to you for a second, and I want to remind you of this whole principle. And so write—so this is what I'm going to challenge you to do today. Write your definite major purpose, the thing, your chief aim, your main desire that we've talked about. If you've already written it, clarify it. A clear emotional, think about it, I'm really going to detail now. A clear emotional present tense goal. For example, I'm confidently earning a half a million dollars a year leading a purpose business that changes lives or whatever it is for you And then create that short affirmation that reflects that goal that you can say with energy So there are affirmations you can do like I am focused I am ready I am confident, I am driven, I am building the business and life that I'm meant to live. These are positive statements that will train your subconscious mind to act, to act, to act. And while repeating it and visualizing it with emotion, you're going to feel the emotion, You're going to see the outcome. You're going to experience it mentally, and your subconscious mind won't know the difference. Now, I'm going to give you another little bonus idea. This is something that I've done myself. Record your own voice saying your affirmation, and you can play that back to you while you're doing your morning routine, your commute, or your gym session. I've recorded all of my affirmations, and then when I'm done working out, I hit that play button, and I just listen to it over and over while I'm getting ready. And so that's another suggestion that I have for you. But bottom line, here's what I want to leave you with. Most people don't realize that auto-suggestion is happening whether you do it or not, and in life that's happening to you instead of for you. So if you're not intentionally programming your mind with empowering beliefs, it's being programmed for you anyway. So we're talking about media, social media, negative self-talk, people around you. So take the advice that Napoleon Hill says. He says, through the dominating thoughts which one permits to remain in the conscious mind. Man may voluntarily feed his subconscious mind. So be intentional with your thoughts. You have a tool. It's called auto-suggestion. Now use it. That's my message I have for you today. I hope that that's something that will get you thinking even deeper about how you can program your mind for success. And remember, it's never too late to start living the life that you were meant to live, but you've got to start acting on it. You've got to use these tools. You've got to create your focus. You've got to apply faith, and then you've got to use this tool of auto-suggestion. so tomorrow I'm going to be talking to you a little bit about your unique talent and specialized knowledge but for now do me a favor and share this episode share it with someone that you know it'll help me to spread the message it'll also help you to learn if you're to talk to someone about it so do me a favor and share the show and hit me up let me know what you're working on I look forward to talking with you more tomorrow once again this has been the Daily Mastermind have a great day you