Think & Grow Rich: 13 Timeless Principles to Unlock Wealth, Power & Purpose Day 4

Think & Grow Rich: 13 Timeless Principles to Unlock Wealth, Power & Purpose Day 4

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Welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education.

And we are on Day Four. We're working through a 14-day series focused on the 13 core principles from Think and Grow Rich. I want to remind you that Think and Grow Rich is a book that’s been around for nearly 90 years, has sold over 100 million copies, and was developed through the study of 500 of the wealthiest individuals in history.

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Understanding Autosuggestion

Today, we’re going to be talking a little bit about autosuggestion. So let me ask you something.

What do you say to yourself when nobody’s listening?

I don’t mean out loud—I’m talking about inside your head. What is that voice in your mind constantly doing? What are those streams of thoughts saying? Because they’re either building your confidence or tearing it down. They're either moving you toward your future, or they’re sabotaging it.

At the end of the day, your conscious and subconscious mind will either be your greatest enemy or your greatest advocate.

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The Power of the Subconscious Mind

Napoleon Hill calls this principle autosuggestion—a tool that allows you to shape your beliefs, direct your focus, and literally reprogram your mind.

In today’s world, filled with constant distractions, negativity, and comparison, you must realize something important: your own mind is often your biggest problem. If you don’t control and train your mind, the world will do it for you. And most likely, that influence won’t serve your goals.

Autosuggestion is the third principle of the 13 principles in Think and Grow Rich, and it’s a tool that Hill defined clearly. He called it “the agency of communication between the conscious mind and the subconscious mind.” It's how you deliberately feed your subconscious with thoughts that shape your feelings, decisions, and habits.

Think of your mind like a garden. Whatever seeds you plant—whether positive or negative—they will grow. And if you’re not doing anything proactive, make no mistake: your mind is still being programmed. So autosuggestion is your way to control what gets planted instead of letting the weeds of outside influence take over.

Here’s another powerful truth: the subconscious mind doesn’t know what’s real or imagined. It only knows what it’s told—repeatedly, and with emotion.

Have you ever been in a movie theater so engrossed in the film that you found yourself reacting emotionally, even physically? That’s the power of immersive thought. That’s the level of engagement we’re talking about training your mind to reach.

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Practical Applications of Autosuggestion

This is why elite performers—from top athletes to billionaires—use affirmations, visualization, and incantations. Call it what you want. What they’re doing is deliberately programming their subconscious mind.

Ed Mylett, among other personal development experts, talks extensively about this.

Your reticular activating system—a part of your brain that helps filter and focus your attention—is highly influenced by your thoughts. It determines what information you notice and act upon. So the thoughts you focus on consciously become automatic patterns managed by your subconscious.

This is how you can drive home without thinking. Or brush your teeth on autopilot. This is not fluff. This is neurological reprogramming of your brain.

I’m no neuroscientist. But I’ve learned that your subconscious programming is the most powerful tool you have to help create the mindset necessary to build your best life.

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Declarations vs. Affirmations: Programming with Emotion

When I did a lot of work internationally with T. Harv Eker, I learned a great deal about his Millionaire Mind Intensive trainings. One of the practices he emphasized was the use of declarations. I’ve always loved that term.

While affirmations are great for programming your mind, declarations are affirmations spoken with emotion. They are bold, purposeful statements that activate your subconscious at a deeper level.

That’s part of the reason I developed the 12 Prosperity Pillars. You may have seen the poster—I’ve got one in my office. The 12 Prosperity Pillars are key principles I wrote out in the first person, present tense, and I say them out loud every day.

I even created a poster to make it easier to see and repeat consistently. But let’s stay on track here.

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Entrepreneurs Are Programming the Wrong Beliefs

Let’s be real for a second.

Most entrepreneurs spend far more time thinking about their problems than their solutions. They obsess over sales, worry about growth, and constantly second-guess their decisions. We’re all guilty of it.

But here’s what many don’t realize: every time you do that, you are unconsciously programming your mind. And you’re programming it for fear, doubt, scarcity, and insecurity.

Let me be clear—you’re not doing this on purpose. But it’s still happening.

So here’s the question: what if you could interrupt the pattern?

What if you could replace those thoughts with certainty, conviction, clarity, and purpose? That’s the very premise behind autosuggestion, a principle Napoleon Hill taught nearly a century ago, and one that is now being validated by modern science.

Dr. Joe Dispenza teaches that intentional thoughts, when combined with emotional intensity and repeated daily, will literally rewire your brain’s synapses. That’s not just theory—it’s neuroscience.

You’ve probably heard the phrase: “Neurons that fire together wire together.”

That means your thoughts—repeated with frequency—change the way your brain processes the world. It changes how you see, perceive, and respond.

Tony Robbins uses the term incantations instead of affirmations because he believes that emotion and repetition are the true keys to building lasting beliefs.

That’s why autosuggestion is such a powerful tool—it’s how you install new mental programming on purpose.

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Creating Effective Affirmations

Let’s get practical. In the first episode, we discussed desire. In the second, we covered faith. Both times, I challenged you to write out a statement that defined your definite chief aim—a clear, emotionally charged, present-tense goal.

If you’ve already done this, now’s the time to refine it.

For example:
“I am confidently earning $500,000 annually, leading a purpose-driven business that changes lives.”

From that statement, create short affirmations you can repeat with energy and conviction:

I am focused. I am ready. I am confident. I am driven. I am building the business and life I was meant to live.

These are positive statements that program your subconscious mind to take action. And when you repeat them aloud with emotion while visualizing the outcome, your subconscious can’t tell the difference between imagination and reality.

Here’s a bonus tip I’ve used myself: record your own voice saying your affirmations. Then listen to it during your morning routine, your commute, or while working out. I’ve recorded all of mine, and after I finish a workout, I hit play and listen while I get ready for the day. That repetition creates emotional momentum.

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Final Thoughts and Next Steps

Here’s the bottom line: Autosuggestion is already happening in your life, whether you realize it or not.

That means your mind is being programmed—by you or by someone else. And in most cases, it’s being shaped by social media, toxic conversations, the news cycle, or your own negative self-talk.

So be intentional.

Napoleon Hill said,

“Through the dominating thoughts which one permits to remain in the conscious mind, man may voluntarily feed his subconscious mind.”

You have a tool. It’s called autosuggestion. Now it’s time to use it.

That’s the message I want to leave you with today. This isn’t just theory—it’s a tool that can transform your mindset, behavior, and results. But you must use it daily, with clarity, faith, and emotion.

Tomorrow, I’ll be diving into a principle that complements this perfectly: your unique talents and specialized knowledge.

In the meantime, please share this episode. Talk to someone about it. Teach someone what you learned. It will deepen your understanding and help us spread this message further.

Hit me up and let me know what you're working on. I’d love to hear about the affirmations you're building and how you're applying them in your life.

This has been The Daily Mastermind. I’ll talk to you tomorrow.

Have a great day.

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About George Wright III:

George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.

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