Think & Grow Rich: 13 Timeless Principles to Unlock Wealth, Power & Purpose Day 2

Think & Grow Rich: 13 Timeless Principles to Unlock Wealth, Power & Purpose Day 2

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All right, we are on day two of our Think and Grow Rich 13 principle series, and today we're going to talk about clarity, so it can really ignite this path that you're on. So let me ask you something real.

Have you ever had a moment where you look around at your life—and be honest here—do you have a moment or had a moment where you look around at your life, your business, your bank accounts, your calendar, whatever it is, and you've thought, “Man, I'm working hard, but I don't even know what I'm working toward”?

You just don’t know what the focus should be. I think that a lot of entrepreneurs are grinding day in and day out, but they’re stuck. And it's not because they're lazy, and maybe it's not because they're unmotivated either, but it’s because they’ve never really gotten crystal clear on what they actually want and their specific path.

They’re looking for clarity, but they don’t have it—not the clarity that society has told them they should want, but real clarity. Not what others want them to have, but what truly drives them from within.

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Defining Desire

Napoleon Hill calls this desire, and it's not just the first principle in the Think and Grow Rich series—it’s really the starting point of everything.

Napoleon Hill says, “Desire is the starting point of all achievement.” Let's talk about this for a little bit. Hill doesn't define desire as a mere wish or something you simply want. He defines it as a burning obsession, a state of mind so powerful that it influences every choice, every action, and every reaction in your life.

This is what separates the people who dabble from those who dominate. You’ve heard me say that before. So many people want their life to be better. They want more success. But they’re really dabbling. They’re not dominating.

This is also what separates those who simply make money from those who build generational wealth and legacy brands. There are people who hustle for years and people who create empires. Napoleon Hill put it perfectly: “The starting point of all achievement is desire.” Keep this constantly in mind. Weak desires bring weak results, just as small fires produce small amounts of heat.

That insight struck me deeply. It’s not just about having a burning desire; it’s about the size and focus of that desire. And many modern thought leaders have echoed this same message.

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Modern Thought Leaders on Obsession

Take Grant Cardone, for example. He calls obsession a requirement, not a flaw.

In his book, he argues that obsession isn’t just acceptable—it’s essential. Maybe you’ve been there. I know I have. People say, “Man, you’re obsessed. You’re crazy. You’re really driving so hard into this.” And I believe it. Because at the end of the day, most people don’t understand what you’re working toward. But you do.

Ed Mylett talks about “the power of one more,” the idea of pushing beyond your comfort zone and into your purpose. Sara Blakely, the founder of Spanx, credits her unstoppable drive to a crystal-clear vision—a vision no one else could see at the time.

So the bottom line is this: desire is not optional. It is the ignition switch for your success.

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Personal Story and the Birth of the Podcast

Let me share a personal story. A while back, a mentor of mine—Robert Schuberg—helped me during a time when I was struggling with my business.

Now, I wasn’t struggling in the traditional sense. I actually had a lot of success. But I had too many things going on. Nothing seemed like the right path. I wasn’t clear on what I wanted to do or how I wanted to do it. What I did know was that I wanted to incorporate more personal development into my business.

At the time, I was running a massive sales and marketing company. We did events all over the world. We were building some of the biggest brands in the world. But it didn’t feel aligned with my passions and my purpose.

It wasn’t an obsession. It wasn’t something I was lit up about.

And I remember Robert telling me something I’ll never forget. He said, “George, you’ve got to get clear on what you want. But more importantly, you’ve got to make it a must. You’ve got to build something into your life that gives you structure.”

That was the spark that helped me create The Daily Mastermind podcast. It became my daily ritual, my focus point for mind, body, money, and business. Over time, it evolved into a powerful part of my brand—creating authority, success, and recognition in my space.

It all started with clarity, and a real desire to do something that mattered.

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Napoleon Hill’s Six-Step Formula

The truth is, most business owners don’t have what Napoleon Hill calls a definite chief aim. That’s your ultimate goal—your true north. Sure, they have goals. Most of you listening right now probably have goals too. But let’s be honest. A lot of those goals are vague.

You might say, “I want to scale my business,” or “I want more time,” or “I want more freedom.” But none of those statements create the kind of emotional leverage that engages your subconscious mind. And without emotional leverage, you're never going to build the momentum that leads to real, lasting success.

This is where Hill’s genius comes in. He provides us with a six-step formula—a literal process for turning a general desire into a clear, actionable command for your brain. It's how you transform a vague wish into a burning desire.

Here’s how it works:

Step one is to fix in your mind the exact amount of money or outcome you desire. Be very specific. What exactly do you want? Is it a certain income? A business milestone? A lifestyle change?

Step two is to determine exactly what you intend to give in return. Nothing comes for free. You have to commit to what you’re going to invest—your time, energy, focus, or sacrifice.

Step three is to establish a definite date by which you intend to possess this goal. Set a real deadline. If it’s vague or open-ended, your brain won’t respond.

Step four is to create a definite plan and begin at once. Not when things line up, not when it’s convenient—begin at once, even if the plan isn’t perfect.

Step five is to write out a clear, concise statement that includes the goal, the time frame, what you’ll give in return, and the plan.

Step six is to read your written statement aloud twice daily—once in the morning and once at night.

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Why This Process Works

You might be thinking, “Okay, I’ve heard of affirmations before.” But this is not about positive thinking or vague motivation. This is about creating a clear burning desire and programming your subconscious mind to respond with focus, emotion, and action.

Let me break it down for you. Your subconscious mind can’t pursue unclear dreams. It needs clarity, repetition, and emotion. These six steps do all of that.

When you fix a goal in your mind and repeat it consistently, you begin to generate the emotional intensity needed to activate deeper parts of your brain. You begin to build a belief system that aligns with your goal. That’s when your subconscious mind becomes your silent partner in creating momentum.

As you engage in these six steps daily, you start training yourself for success. You create emotional leverage. You begin to operate from clarity rather than confusion. You take action based on belief, not just motivation.

And that is the key. This is how you cultivate an obsession, a clear burning desire that drives your behavior and outcomes.

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Challenge and Call to Action

So here’s your challenge for today.

Write down one specific burning desire. Don’t just make it a goal. Make it something that truly matters to you—something that ignites you. Make it specific.

For example: “I am earning $500,000 annually in a business I love by [insert date], doing work that aligns with my purpose and brings value to others.”

Now, take it a step further. Add a reason. Why does this goal matter to you? What will it change in your life? How will it affect your family, your peace of mind, your legacy?

Include your deadline, your plan, and read it out loud to yourself every day for the next 30 days. Morning and night. Yes, it might sound silly at first, but the truth is, most people are not willing to do the small things that make the biggest difference. This is one of them.

Repetition rewires the brain. Frequency creates belief. You will train your subconscious mind to think, behave, and respond like someone who already believes in their success. It will activate thoughts, decisions, and opportunities you wouldn’t otherwise have seen.

If you feel like you’re stuck or not getting traction in your business or your life, ask yourself: Do I really have a burning desire?

Not a strategy. Not a marketing funnel. Not a productivity hack. I’m talking about desire—the fire that fuels all achievement. If your desire is unclear, unfocused, or uncommitted, then you're out there fighting without any fuel in the tank.

And remember: “The starting point of all achievement is desire.”

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Conclusion and Engagement

So here’s your decision today: get clear, get obsessed, and get moving.

We’re just getting started. This is only the first principle of 13 that we’ll be going over in this Think and Grow Rich series. Each one will build on the last. So do me a favor—share this episode with someone who needs it.

Then hit me up at The Daily Mastermind. Let me know what you’re working on. Tell me what your burning desire is. Tell me what you’re excited about and what you’re struggling with.

Reach out on Facebook, Instagram, or check the show notes for my email. I’d love to hear from you and walk this journey with you.

I’ll talk to you more tomorrow. Have an amazing day.

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About George Wright III:

George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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