Text Marketing Ideas & Regulations to Grow Your Business

Text Marketing Ideas & Regulations to Grow Your Business

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Welcome back to The Daily Mastermind, George Wright III here with your daily dose of inspiration, motivation, and education. Today we’re talking business. I know we’ve been covering that a lot lately, but I want to get tactical and strategic with you. My goal is to give you real, practical things you can do in your business.

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The Power of Text Marketing

Over the past couple of weeks, I’ve shared some ideas with you about text messaging and why it’s such a powerful way to grow your business. It’s inexpensive, it has huge open rates, and it gets fast responses. Nearly 98% of all texts are opened, and 90% are read within the first three minutes. If you have a business, clients, or a brand you’re building, text marketing is an incredible way to connect.

But you have to understand both the opportunities and the rules. Text messaging is effective because it’s direct, personal, and fast. But in order to use it well, you’ve got to understand compliance—what you can and can’t do.

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Compliance and Best Practices

Text messaging is governed by the Telephone Consumer Protection Act (TCPA). This law was put in place by the FCC to protect consumer privacy and reduce spam. It covers automated calls, texts, and even faxes. The bottom line: stay compliant. If you don’t, you risk major fines.

Here are some practices to keep in mind:

Get permission before sending messages. Customers must opt-in. If you skip this, people will report you as spam.
Be clear about your program. When people subscribe, let them know exactly what they’ll get—whether it’s product offers, updates, or news.
Don’t overdo it. No one wants to be spammed with constant texts. Be selective and intentional.
Include disclaimers. Organizations like CTIA require that you add “message and data rates may apply” in your opt-in language.
Offer a way to opt out. Just like email, customers must be able to text “STOP” or “UNSUBSCRIBE” anytime.
Text only during business hours. Respect people’s time—don’t send texts in the middle of the night.
Always provide value. Every message should be concise, purposeful, and worth reading.

When you combine compliance with intentionality, text messaging becomes one of the most effective communication tools you’ll ever use.

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Practical Tips for Effective Text Marketing

So how do you actually apply this in your business? Let’s talk strategy.

Coupons and discounts are one of the most popular ways to use SMS marketing. A simple message with a discount code can drive instant sales.
Product announcements work well too. Text your audience when you launch something new—it’s fast and keeps them in the loop.
Contests and sweepstakes are another creative option. With “Text to Win” campaigns, customers can enter by sending a keyword, and you can pick winners randomly. This builds engagement and loyalty.
Loyalty programs thrive with SMS. About 75% of customers say they’d engage with a rewards program if it was mobile-friendly. Reward purchases, referrals, or repeat business directly through text.
Customer service can be streamlined through SMS. Quick, two-way communication shows customers you’re responsive.
Alerts and notifications keep your audience updated about blogs, podcasts, or product drops. Short and clickable texts perform incredibly well.
And finally, personalized messages. A simple text that feels custom goes a long way in building long-term trust.

These strategies give you an arsenal of ways to engage, convert, and retain customers—all with something as simple as a text message.

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Creative Uses for Text Marketing

Text marketing doesn’t just stop at offers and updates. It can become a critical part of your overall communication system. Use it to nurture leads, convert sales, send links to short videos, or even encourage feedback. Text is one of the most underutilized yet highest-return marketing channels you can tap into today.

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Future Trends and Final Thoughts

Think outside the box. Marketing is always changing, and what works today might not work tomorrow. But mobile consumption is only going up, and text messaging is on the rise. More people now prefer to shop or engage through mobile than ever before.

Combine SMS with video marketing, and you’ll see even higher conversions. Sending customers a quick video link within a text adds a personal, dynamic element that email can’t compete with.

Whether you’re building relationships, acquiring leads, or boosting sales, text marketing can transform your business if you adopt it early and use it well.

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Conclusion and Special Offer

That’s the message for today. I hope it gave you some practical strategies and a few creative ideas. If you have questions, reach out to me—I may not have all the answers, but I can connect you with the right people and tools. I surround myself with strong teams and great technology.

One tool I recommend is epipe.io, which offers digital NFC business cards, text messaging integrations, and product conversions. As a listener, I can even get you a free digital NFC card—just email me directly at George@g3worldwide.com or DM me through The Daily Mastermind. Don’t sign up on the site; reach out to me personally so I can get you connected.

I’d love to hear how text marketing is working for you. Please share this episode, subscribe to the podcast, and keep tuning in for more tactical business strategies. My name is George Wright III, and this has been The Daily Mastermind. Have a great day.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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