How to Rank in AI Search (AEO Explained) with AJ Aluthwala

In this episode of The Daily Mastermind Podcast, host George Wright III sits down with AJ Aluthwala, CEO and co-founder of Kallisto Tech, to explore how search is evolving in the age of artificial intelligence. AJ shares insights into SEO, AI-driven search behavior, and why Answer Engine Optimization (AEO) is becoming essential for businesses that want to stay visible in a rapidly changing digital landscape. They discuss how traditional SEO has evolved, the rise of AI search engines like ChatGPT and Gemini, and actionable strategies entrepreneurs can use today to position their brands as authoritative sources in AI-generated answers



Watch Episode

View Transcript

AI Engine Optimization and the Future of Search

Welcome back to the Daily Mastermind Podcast. In today’s episode, host George Wright III sits down with AJ Aluthwala, CEO and co-founder of Kallisto Tech, to explore how artificial intelligence is reshaping search, marketing, and digital visibility.

AJ shares his journey into technology, explains the evolution of SEO into Answer Engine Optimization (AEO), and provides actionable strategies for businesses that want to stay ahead in an AI-driven world.

AJ Aluthwala’s Background and Journey into Digital Marketing

AJ Aluthwala is the CEO and co-founder of Kallisto Tech, a digital marketing and software agency with decades of experience in web development, SEO, and lead generation. Over the years, AJ and his team have built online presences for hundreds of companies worldwide, helping brands attract traffic and convert leads through strategic digital systems.

AJ explains that his journey began in the early days of web development, when simply having a website was enough to attract traffic. As the internet evolved and competition increased, he realized that visibility required proactive strategies to attract attention and generate leads. This realization led him to focus on SEO, lead generation, and digital growth systems.

What SEO Really Is and Why It Has Changed

Search Engine Optimization (SEO) has evolved dramatically over the years. AJ explains that early SEO relied heavily on keyword stuffing and metadata, allowing search engines to index websites based on simple keyword matches.

Over time, search algorithms became more sophisticated, focusing on delivering the most relevant information to users as quickly as possible. As voice assistants and AI tools like ChatGPT, Gemini, and Claude emerged, search behavior shifted from keyword searches to conversational questions.

AJ emphasizes that businesses must now think beyond rankings and focus on becoming trusted authorities that AI engines reference when users ask questions.

The Shift from SEO to Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the next evolution of SEO. Instead of optimizing solely for Google rankings, AEO focuses on optimizing content so AI systems can directly reference it when answering questions.

AJ explains that AEO is not separate from SEO it builds on top of it. Businesses must optimize for both traditional search engines and AI platforms by creating clear, structured, authoritative content that directly answers common questions.

In the AI era, visibility means being the source AI systems cite not just appearing on page one of search results.

AJ Aluthwala

Practical Strategies to Get Found by AI Search Engines

AJ shares several practical strategies that business owners can implement immediately. One key approach is creating detailed FAQ sections that answer specific questions customers are likely to ask AI tools.

He also recommends adding Q&A content to Google Business profiles, ensuring structured data is included so search engines and AI crawlers can interpret content correctly. Another overlooked opportunity is Reddit, which AI platforms frequently reference when generating answers.

By engaging in relevant discussions and sharing expertise on platforms like Reddit, businesses can increase their visibility in AI-generated search results.

The First-Mover Advantage in AI Search

AJ believes businesses that adopt AI optimization early will gain a significant competitive advantage. He compares this moment to the early days of email and social media, when many businesses hesitated to adopt new technology.

Those who take action now can build a foundation of authoritative content, making it easier to maintain dominance later rather than trying to catch up to competitors who started early.

Common Mistakes Businesses Make with SEO and AI Optimization

One of the biggest mistakes businesses make is relying on outdated SEO tactics like keyword stuffing or low-quality content. AJ explains that modern algorithms and AI systems are sophisticated and cannot be easily manipulated.

Instead, businesses should focus on meaningful, structured content that genuinely answers questions and provides value. Structured data, thoughtful FAQs, and authentic engagement across platforms are essential for long-term visibility.

Where AI and Digital Marketing Are Headed

AJ predicts AI will continue to transform how people work, think, and create. While AI can make tasks faster and more efficient, he believes human creativity, interpretation, and strategy will become even more important.

Rather than blindly trusting AI-generated outputs, businesses must apply human insight and experience to develop effective strategies. The future belongs to those who combine AI efficiency with human intelligence and creativity.

Final Thoughts on SEO, AEO, and Digital Growth

AJ encourages businesses not to delay investing in SEO and AI optimization. He describes SEO as a long-term asset that compounds over time, generating consistent visibility and leads even without paid advertising.

By adopting AEO strategies today, businesses can position themselves as trusted authorities in AI-driven search, ensuring they remain visible and competitive in the evolving digital landscape.

‍

About George

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

‍

You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

_________________________________________________________

P.S. Whenever you’re ready, here are ways I can help you…

Get to know me:

1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education

2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube

‍

About AJ Aluthwala:

AJ Aluthwala is a serial entrepreneur, digital innovation leader, tech strategist, speaker, and CEO known for helping businesses grow their online presence through custom software, high-conversion websites, mobile apps, SEO, and digital marketing solutions.

He is the Co-Founder & CEO of KallistoTech/KallistoArt, a technology and digital strategy company serving small to medium-sized businesses across the U.S., Canada, and internationally. His journey from immigrant beginnings in Sri Lanka to building an award-winning agency illustrates resilience, innovation, and strategic leadership.

‍