SheEO vs CEO: Navigating Leadership with Amelia Moore

SheEO vs CEO: Navigating Leadership with Amelia Moore

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All right, everybody. Welcome back to the podcast George Wright III with your daily dose of inspiration, motivation, and education. And I'm joined today by a guest, someone that's amazing. Amelia Moore, how are you?

I am wonderful, George. How are you today?

I'm doing great. I got a chance to get to know you a little bit more, and I hope our audience gets a lot as well, because we have some great stuff to cover. I wanna give them a little bit of an introduction though for you because you've got a lot of credentials, a lot of achievements, a lot of experience, and I think it's important to have as a backdrop for what we're doing today.

So for those of you that don't know, Amelia, she's a Presidential Lifetime Achievement Award recipient, author of CEO versus CEO, and really an entertainment industry veteran—record artist, actor, TV host, and journalist. But more importantly, recently, CEO. Not C-E-O, but C-E-O of BuzzBuilder, BMC Consulting. She's also co-founder of several companies, and an advocate for women's empowerment and youth education. So I like to think of Amelia not just as a comeback champion, but a powerhouse leader that helps to transform and inspire. So I hope today we can give a little bit more inspiration to individuals that are struggling or ones that are growing and want to take it to the next level.

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Amelia Moore's Journey in the Entertainment Industry

So do me a favor and share with our audience a little bit of your journey that's led you up to where you are today.

Sure. I'm a conservative liberal woman—I’ve got a lot of old morals. When I first graduated from Boston College, I decided I wanted to be a model. I came to New York City and didn’t really like being a hanger, so I ended up getting married. My ex-husband was a music producer, and being that supportive wife, because you're supposed to support your husband, I decided to transfer from the fashion world into the music industry.

I wound up becoming a temp at Time Warner. And what was amazing about that is I was holding up the Jets on the 30th floor with the big executives, and then I landed in the Black Music Department of Atlantic Records. That was the beginning of my journey. It’s a cool story about empowerment, and I think that's really the root of my whole story—it’s always helping somebody that winds up reciprocating and helping you.

So DJ Fumi at the time didn't wanna do A&R anymore, and I was like, “Yo, dude, I wanna do this.” So he just up and quit, and I became the permanent temp. That was the beginning of my journey. From there, I went to G Street Records as Director of A&R and Director of A&R Administration, where I learned the business of music. Then I became GM of Ruff Ryders and President of Ruff Ryder Lifestyles, which was the dog food, the dogs, the byproducts, the record label, the clothing line, the thug workout, the motorcycles—the whole business model. And the rest is history. I love my brothers and I learned a lot from them. It literally was me and 300 dudes.

And you wore so many hats, right? From executive consultant, author, TV host. What do you think has shaped you the most? Which role or which roles shaped you the most into the direction you have right now?

I think it was a combination, to be perfectly honest with you. I've been fortunate enough to have some amazing elder women in my life—Audrey Smalls, Shelly Zales, Faith Hope Consuelo—true pinnacle businesswomen. And then, on top of that, my mom, who was just that go-getter that everybody loves. The whole world calls her Auntie Penny.

At the same time, I'm somebody that loves to take on challenges. My mentor told me, “Get comfortable being uncomfortable, 'cause that's where growth begins.” And so I never shy away from a challenge. If I look at it as an opportunity, whether I know it or not, I'm going to know it. And I think that mindset is really what catapulted my career, my success, and just my whole story.

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Transition to Leadership and Empowerment

And you've built a lot of experience, but there was a shifting point I think you had, and I'm curious what—if it was an aha moment or if it was just gradual over time—that shifted your approach into leadership and empowerment. Is there a pivot point that happened? Because you were going from your own personal story to now empowering and leading others. What made that happen?

In the journey of my life, I actually wound up going through a very difficult time. I was losing my father to cancer. My marriage was falling apart. The music industry was really changing to the point where it wasn’t really fun anymore, so I left it. But while I stepped away, I started listening to young ladies and women in business talk about the different challenges they were dealing with.

And I thought, “Wait a minute—no, that’s not the way you do it. No, you’ve got it wrong.” So I decided to write CEO versus CEO.

But even before that, shout out to Siedah Garrett. In 1996, we wrote a book called 96 Ways to Transform Your Business Today. It was a collaboration of all executive women. When we were talking about these amazing founders, I thought: They’re not CEOs. They’re SheEOs. Because as soon as you walk into a room as a woman in business, the first thing men see is that you’re a woman.

Yeah. But by taking on that title, SheEO, you’re saying you’re a boss.

Exactly. And I said it with that low tone—because that’s what it is. I’m a boss. And that idea just catapulted into what I’m doing today: letting women understand that positioning, tone, and confidence are tools that catapult your career as a woman in business.

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Defining the SheEO Mindset

Yeah, so we had this discussion the other day, and I thought it was pretty unique and powerful. Before we jump into maybe some of the teachings and things you do with that, define for me just more specifically for people listening: what is a SheEO? What are the core components that make up that title?

A SheEO is a woman who knows herself, goes for what she knows, understands the responsibility of leadership, and incorporates the nurturing side of being a woman into business practices. It’s not a deficit—it’s an asset.

When you position yourself as an asset, people look at your value instead of only seeing your gender.

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Challenges Women Face in Business

Yeah, and it’s so true. You said when most women walk into the room, they’re seen as a woman first. And you want to be seen as not just a CEO, but both. So what do you think are some of the most common problems that women are facing right now in business? What are the main things they struggle with?

I think there are several, but the main ones are:

First, being heard. A woman can make a suggestion in a meeting, and people brush it off. Then, two minutes later, a man says the same thing and suddenly everyone thinks it’s a great idea.

Second, positioning. A lot of women take the back role as nurturers, but that’s not always the right position to take. If you are the best and nobody knows it, then what are you? You have to be known.

Third, forward vision. Men are very good at always thinking about what’s next. Women, on the other hand, often get comfortable in where we are instead of challenging ourselves with the question: What’s next?

If you put those three together—being heard, positioning yourself, and always looking ahead—you’ve got your business model for success.

Yeah, I think that’s so true. And while everyone’s different, it does come back to that idea. I love how you framed the SheEO title, because it’s really an identity that you accept and become in order to take responsibility for your life and moving forward.

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Masterclass: From She to CEO

So you put together this—you’ve got a lot of different stuff you’ve been doing over the last while in addition to building your own authority—but you’ve got this masterclass as well, From She to CEO. Tell me about that, just so I get a feel for what that involves.

Again, I understand that we as women are nurturers, and that’s a beautiful thing. That’s the asset we have that men don’t necessarily get nurtured in the same way. So it’s important to understand that just because you are female—the “she”—it doesn’t prohibit you from being the boss, the CEO.

So what is that process? What are the necessary steps? What mindset shifts do you have to take so that, in your giving spirit, you’re not taken advantage of? There are a lot of women who are.

It’s about understanding how you’re being described, knowing that your reputation reps you. It’s about time and place. I always say this: a lot of women go into business and treat it like manhunt for a husband. But that’s not the time or the place if you want a career.

Yeah. So it’s perspective.

Exactly.

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Mindset Shifts and Emotional Intelligence

You give a lot of strategies, and I think there are a lot of strategies and tactics on how to be effective and move forward. But do you find that a lot of mindset shift has to happen as well? Is that a struggle that women have—something you’ve been able to help with? Because like anything else, your perspective and mindset becomes your reality. Do you find that’s the case with a lot of the women you work with?

Absolutely. One of the major things I love to tell women is this: when a man walks into a room, he sees the computer, the phone, and the desk. That’s it.

When a woman walks into a room, she sees the carpet, the chair, the light fixtures, the windows—everything. Because we have this omnipresent perspective, we need to learn how to curtail it or box it in so we’re focused. Sometimes women focus on details that don’t matter, which blocks or confuses the conversation and direction.

The second thing is acceptance. As a woman, you have an additional challenge—and that’s okay. Once you accept it, you can grow from it.

And here’s a favorite of mine: anything after “but” is BS. Stop that. Because most of the time, when you say something, you identify the problem and then excuse it. That denial stage stops you from facing the truth.

Yeah, I love that. It’s one of the reasons why with our Daily Mastermind podcast and in the community, I created the Prosperity Pillars poster. One of them is “I create my life. I take personal responsibility.” Because at the end of the day, it doesn’t matter who’s right or wrong. If you want progress, you just have to take the bull by the horns and make it happen. And I think what you’re saying—identifying the most important things and creating focus—comes down to perspective.

And one of the other things I tell women: stop saying “I’m trying.” You’re not trying—you’re working on it. Because doers get things done. When you say you’re “trying,” you leave the window open for not succeeding. But when you’re working on something, you’re focusing on what needs to get done.

I love that. It’s a philosophy—a filter—for life. People chase success or validation, not realizing that failure and trying is the actual path. Like Les Brown always said, “You gotta fail faster.” Failure is the gateway to success. And if you stop worrying about just getting the win and instead enjoy the trying, the rest will come. But I imagine that’s tough for a woman in business who’s seeking validation and recognition, right?

Yes, exactly. But that’s why I use the word “work.” Because you’ve got to put in the work. When you put in the work, you’re focused on the process, not just the attempt. That mindset shift changes everything.

Yeah. And if it’s not working, you’re analyzing why. But if you’re just “trying,” it’s easy to shrug it off. That energy shift makes a huge difference.

Exactly. And we, as women, thrive on that energy. It’s about using the emotional side of us to our advantage.

That’s powerful. Because I think emotions can be a superpower if you direct them right. Otherwise, they can be a weakness. Emotional intelligence is really important.

Right—and the key is to stay factual. Sometimes, when emotions run high, we start throwing everything into the gumbo that doesn’t belong. If you stay factual within that emotion, you realize, “Okay, I need to throw that out—that’s just me.” The fact is what he said, what he meant, and what I need to address.

Yeah, that’s a good way to put it. Facts first.

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Navigating Professional Relationships

I think a good way to illustrate what you just said is with the four E’s you mentioned—the four types of men women might encounter in a professional career. You’ve got some great insights on how to recognize and navigate those. Want to cover them?

I certainly do, and let me preface this for all the men listening: this is not an attack. Men and women are nurtured differently. And because I worked with Ruff Ryders and had the opportunity to interact with so many different types of men, I started realizing that men put us in boxes not to categorize us but to understand how to deal with us.

So if she’s emotional, they soften their verbiage. If she’s overdriven, they limit how much they give her so she stays focused. I flipped that perspective into a tool women can use. I call it the Four E’s.

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1. The Emperor

The emperor is the man who takes you under his wing and wants to see you fly—your big brother. But be careful of the false emperor.

The false emperor isn’t comfortable with you being in the room. He acts like your ally but is only looking for weaknesses to expose.

Here’s the difference: a real emperor will say, “Amelia, come into this room and just listen—I want you to know what’s going on.” A false emperor will say, “I need you in this meeting,” without prepping you. When you speak, because you don’t know the tone of the room, you might harm your reputation. That’s a setup.

2. The Enforcer

The enforcer is like the tough-love big brother. The good enforcer looks at you from a male perspective and says, “Listen, you need to tighten this up—it’s making the men go crazy.” That’s constructive.

But the false enforcer is the guy who doesn’t like taking orders from a woman. He gives you endless critiques, essentially nitpicking. If you don’t check him, you’ll end up micromanaging instead of macro-managing.

The solution? Don’t worry about what he thinks you need to do—give him more tasks. Flip the control back to leadership.

3. The Egghead

Then there’s the egghead. This guy just doesn’t want women in the room. He’ll never like you, but you still have to deal with him.

The key is to manage his potential discord. For example, if you’re pitching an idea and you know he’s in the room, say, “Paul, I know you’re not going to like this. But give me five minutes to get everyone on the same page, then I’ll give you the floor.”

Now he can’t just dismiss it with “I don’t like it.” He has to quantify his reasoning. And if he does end up liking it, you gain credibility.

4. The Everyday Brother

Finally, there’s the everyday brother. He’s the steady guy—comes to work, does his job, never causes problems. But if he complains about you, a small issue can suddenly explode.

That’s why you need to nurture that relationship. Every day, make sure you acknowledge him: “Hey Michael, how are you?” And reassure him: “If you ever have an issue, come to me first.” That way, complaints stay small, personal, and solvable.

Yeah, and what’s interesting is that all of these examples are really about empowering yourself. No matter your environment, you can be the SheEO of your life.

Exactly. And what’s funny is the feedback I’ve gotten is that people—even men—use this framework in their personal lives too.

That’s so true. And it sounds like, whether you’re a coworker or a leader, the same principles apply. These personality traits exist regardless of your role. If you can recognize them, you can adapt and strengthen the whole team dynamic.

Yes. It doesn’t matter if you’re a leader or a team member. If you know how to identify these personalities and mitigate the impact they can have on your reputation, you’re better off. Your reputation reps you. And the sooner you understand these dynamics, the smoother everything runs.

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Finding Your Passion and Peace

You’ve now built this powerful framework and strategy around being a SheEO. But you weren’t always this way. A lot of people might look at you and think, “She’s an authority, I could never be like her.” But that wasn’t always your reality. Can you talk about that?

No, it wasn’t. I was a very giving and nurturing person, and unfortunately, I was making other people millions of dollars without focusing on myself. Women do that often—we make sure everyone else is okay, and then, if there’s anything left, we focus on ourselves. But most times, there’s nothing left.

I had to learn the right order. For me, it’s God, you, and everyone else. When you have kids, it becomes God, your children, you, and everyone else. But when they’re grown, it goes back to God, you, and everyone else.

You always need to make sure you’re at peace with yourself. That’s why I tell people: find your passion. When you find your passion, you’ll find your peace, because you’re doing what you love and loving what you do. How could you be mad?

Yeah, that’s so true. And it ties right into your masterclass—because once you’ve found your passion, you’ve also learned how to turn that passion into profit.

Exactly. That’s what CEO vs SheEO is all about—taking your passion and building business models around it so that you can monetize it. That way you’re not just giving yourself away; you’re creating value for yourself and others.

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Redefining Fear

You said something powerful yesterday about fear. A lot of people struggle with fear of failure, fear of success, fear of missing out. How do you define fear?

I redefined fear to mean Face Everything And Rise.

Whatever makes you uncomfortable—face it, address it, and conquer it. That’s how you rise.

And I had to do this within myself. There were so many character traits I had to change. I used to be tough, hard, and unapologetically blunt. People called me the B-word.

Yeah, and you’ve even redefined that word too.

Yes. To me, B-I-T-C-H now means Beautiful, Intelligent, Talented, Corporate Hustler.

You don’t have to be forceful or angry to command respect. You just have to be a beautiful, intelligent, talented hustler in business. Hustle is part of business—it always has been.

That’s so good. Because like anything else in life, you can redefine the meaning. You get to create your identity and own it.

Exactly.

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Daily Habits for Success

I love hearing about your mindset shifts and how you’ve redefined things. I’m curious, do you have daily habits or rituals that keep you focused, empowered, and on track?

That’s a great question. For most of my life, I didn’t have rituals. But as I’ve grown more disciplined and obedient to my calling, I realized I needed structure. Now I have daily rituals that keep me aligned.

Every morning I start with prayer. I ask God to lead my steps, and usually, ideas come to me right away.

Second, I review my to-do list. I look at yesterday’s list to see what was completed, what wasn’t, and why. Sometimes it’s a time management issue. Sometimes it’s an attitude issue. And sometimes, the item didn’t really need to be done because I solved it in another way. That kind of reflection keeps me intentional.

Third, I review my calendar. As my opportunities have grown—whether it’s events, appearances, or business—I need to stay ahead. If I can’t make something, I let people know in advance. Respect and communication are essential for strong relationships.

That’s so good. I also co-host the Franklin Planner podcast, and so much of what you’re describing ties into first things first—mission, purpose, priorities. You can’t truly build your dream life if you’re just reacting to emails or other people’s priorities. You have to set yours first.

Absolutely. And I think that’s where women especially need to allow themselves freedom. Life doesn’t have to be monotony. Some days you can say, “I’m not doing that today because I’m good.” And that’s okay—as long as it’s not a habit.

Yeah, that’s so important. Because at the end of the day, it’s like that lifesaving rule—you can’t help anyone else if you don’t help yourself first. You’ve gotta make sure you’re good so you have the capacity to extend yourself to others.

Exactly. When you’re good—mentally, emotionally, and physically—you can show up for everyone else stronger.

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Final Advice and Empowering Yourself

We could go on for hours, but I know we’re short on time. For someone listening right now who’s thinking, “I want to start taking more control of my life and career—where do I even begin?” what advice would you give?

It’s an old saying from my father: Do you.

And I mean that literally. Do you. Because words have power. If someone else is doing them and it starts affecting you, then it becomes a conversation. You have to be clear about what works for you and what doesn’t.

And ladies, please—listen with an open mind. Too often, we form a conclusion before we get all the details, and it clouds our perspective. Sometimes what someone says can trigger us, and we stop listening. But if you stay open, you may realize, “Oh, that’s what they meant.” Not what they said, but what they meant. That’s how real resolution happens.

That’s powerful advice—“Do You.” You’re giving permission to focus on yourself, but also to keep communication open.

Exactly. And here’s one more thing: don’t ever think, “That’s you, not me.” If you see someone doing something you want to do, know that it can be you—if you choose it. It’s never too late to step into that role.

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Connecting with Amelia Moore

I love that. So where can people connect with you, Amelia?

My brand is Amelia is More. That’s my name, and it’s also my truth—because I’m always more than what you bargain for. You can find me everywhere as Amelia is More.

• Website & Book: SheEOvsCEO.com
• Instagram: @ameliaismore
• Twitter/X: @ameliaismore
• Facebook: facebook.com/ameliaismore
• LinkedIn: linkedin.com/in/ameliaismore

And of course, just Google “Amelia is More” and you’ll find all my social handles, interviews, and resources.

Perfect. I’ll put all of those in the show notes as well. Amelia, thank you so much. You are amazing and inspiring.

Thank you, George. And I have to say—I appreciate what you and Authority Media are doing. You’ve helped me not only with visibility but also with clarity in my brand. I can’t thank you enough.

That means a lot. And to everyone listening, I appreciate you as well. Let us know what you’re up to—hit us up on the Daily Mastermind or at Authority Media Network on social. Share what you’re building, what you’re struggling with, or what you’re winning at. We’ll respond.

Check the show notes to connect with Amelia. And remember—it’s never too late to start creating the life you were meant to live. You just have to take action.

This is George Wright III with The Daily Mastermind. Have an amazing day.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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Work with me:

My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:

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About Guest:

Amelia Moore, also known as Ameliaismore, is a Presidential Lifetime Achievement Award recipient, author of SheEO vs CEO, and an entertainment industry veteran with decades of experience as a record executive, actor, TV host, and journalist. She is the SheEO of Buzz Builder BMC Consulting and co-founder of Ace Game Entertainment. Beyond her career in media and business, Amelia is a passionate advocate for women’s empowerment and youth education. Recognized as not just a comeback champion but a powerhouse leader, she is dedicated to helping women embrace their authority, transform industries, and inspire change .

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Guest Resources:

• Website & Book: SheEOvsCEO.com
• Instagram: @ameliaismore
• Twitter/X: @ameliaismore
• Facebook: facebook.com/ameliaismore
• LinkedIn: linkedin.com/in/ameliaismore

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