How Text Marketing Can Grow Your Business

How Text Marketing Can Grow Your Business

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All right. Welcome back to the Daily Mastermind, George Wright III here with your daily dose of inspiration, motivation, and education. I hope you're having a great week, and one of the things I want to do today is I wanna get into business. For those of you listening for the first time, go ahead and subscribe to the podcast so you don’t miss any great episodes.

I want to start you out today with the Daily Mastermind quote of the day. The quote is from Norman Vincent Peale: “We tend to get what we expect.” I love that quote because, at the end of the day, what we expect, what we look for, and what we attract into our life are shaped by our mindset, beliefs, and thoughts. So be careful what you’re thinking about and asking for, because if you shoot too low, you might just get it. Stretch your goals, get out of your comfort zone, and let’s do what we can this week to go to the next level.

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The Power of Text Marketing

Like I said, I want to get into some business topics today, and one area I’ve been fascinated with lately—partly because I’ve been consulting with a couple of tech companies—is text marketing. Text marketing can play a huge role in your success in the years ahead. As a business entrepreneur, you have to think about this: with text marketing, you can reach your target audience directly, in a way that is immediate, personal, and highly effective.

Through text marketing, you’re not just sending messages—you’re building relationships. It’s one of the reasons you see so many influencers creating text campaigns or text communities. When used strategically, text marketing allows you to grow your brand and achieve real results.

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Text Marketing Statistics

Let’s put some numbers behind this. By 2023, it was forecasted that 8.2 billion people worldwide would be using mobile phones. That’s a staggering number. Mobile phones, much like the internet, connect you to people anywhere in the world.

Nearly 48% of consumers have said they prefer to receive communication from trusted brands through SMS. By 2025, 72.5% of all internet users are expected to use mobile devices exclusively. That’s huge. If nearly three-quarters of internet users are living on mobile, and those same devices are where they receive text messages, then SMS becomes an essential channel.

And here’s another powerful stat: SMS messages have a higher click-through rate than even the first page of Google search results. They also outperform email marketing, which averages about a 4% click-through rate, and Facebook, which sits at around 1%. When you’re looking to reach your audience effectively, SMS has a clear edge.

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Benefits of Text Marketing

So why is text marketing trending—and why is it so effective? For starters, text messages have a 92–98% open rate. Think about that: over 90% of people open a text within three minutes. Compare that to email’s 20% open rate or even lower engagement on social media. SMS is simply one of the most efficient ways to reach your customers.

Another strength is that text marketing is permission-based. Customers opt in to receive messages, which means they’re already interested in hearing from you. This ensures your messages are better received and less likely to be ignored or flagged as spam, which often happens with email.

Text messaging is also incredibly personal. Unlike email or social posts, a text is delivered straight to a customer’s phone. This creates a one-to-one feel that strengthens trust and loyalty. With this level of access, your communication can be more direct, more concise, and more impactful.

It’s also cost effective. Unlike traditional advertising methods such as TV or radio, where you pay for broad reach without knowing exactly who sees it, SMS allows you to pay only for messages delivered. With high open rates and precise targeting, your ROI can be much higher.

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Global Reach and Flexibility

One of the most exciting aspects of text marketing is its global reach. You can connect with customers wherever they are in the world—even if they’re traveling. Beyond that, SMS is flexible and customizable. You can segment your messages by demographics, interests, location, or even timing, ensuring the right message hits the right audience at the right time.

Another major advantage is speed. With SMS, you can send updates instantly. Unlike direct mail, which requires printing, shipping, and long lead times, texting allows you to reach your audience in seconds. This makes it perfect for event reminders, flash sales, confirmations, or last-minute updates.

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Customer Retention and Integration

Text marketing also excels in customer retention. By sending consistent updates, offers, and communication, you keep customers engaged and increase their lifetime value. It’s simple, flexible, and far more targeted than most other channels.

And SMS doesn’t have to work alone. It integrates seamlessly with email campaigns, social media, and other marketing strategies. For example, at events, you can send registration confirmations, share real-time agendas, or deliver quick reminders—all via text. Combined with other marketing, SMS makes your entire strategy stronger and more cohesive.

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Conclusion and Call to Action

Here’s the bottom line: text marketing is not just a trend. It’s efficient, cost effective, global, and personal. It’s a tool that builds deeper customer relationships, drives retention, and ensures your messages are seen almost instantly. If you’re not already using text marketing, now is the time to start.

Whether you’re a company, a solo professional, or in direct sales, SMS gives you a strategic advantage in reaching your audience. Take the time to dive deeper and expand your use of text marketing. It could be one of the most powerful steps you take to grow your business.

Do me a favor—share this episode with someone you know who could benefit from it. And if you have questions or want to share what’s working for you in business, money, relationships, or personal growth, send me a DM at The Daily Mastermind on Facebook or Instagram. I’d love to hear from you.

Remember, it’s never too late to start living the life you were meant to live. Have an amazing day, and I’ll talk with you tomorrow.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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