The Daily Mastermind
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Episode 816 · Jul 21, 2023

Activity Leads to Productivity: How to Get Real Results

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George Wright III opened a recent episode of The Daily Mastermind fresh off a workout with a thought he could not keep to himself: the real reason most people do not get the results they want has nothing to do with passion, purpose, or strategy. It comes down to activity.

This episode is a short but sharp morning motivation that challenges you to look at what you are actually doing each day, not just what you are hoping to achieve.

Why Lack of Activity Is the Real Problem

When George starts working with a new client or consulting partner, he asks one question: are you where you want to be, and if not, why? The answer almost always points back to the same root cause.

Well, most people, they are focused on the wrong thing. They are thinking to themselves, well, I have got to find something with purpose and passion. I need to develop more skills to get more results. I need to focus more to get more results.

But here is what George has observed: focus, passion, and the right strategy do not appear before you start moving. They emerge on the road. You will not find any of that if you are not moving. And some people are moving in the wrong direction altogether. The solution is to start with activity and let everything else fall into place.

What the Right Activity Actually Looks Like

Not all action is the same. George is not talking about running around staying busy. The activity that produces results has specific intent and is aimed at a clear target.

He points to Gary Keller and the concept from the book The One Thing: what is the big domino that, if you knock it over, knocks all the others down? That is the activity you need. Ask yourself one simple question: what is the number one thing I can do right now that will take me closer to my goal? Not the thing that gets you there in one shot. The one thing that moves you in the right direction. That single question cuts through the noise and gets you moving.

How to Create Incentives and Sustain Momentum

Activity with intent is not enough if you run out of steam halfway there. George talks honestly about human nature: motivation is short-term, willpower is a limited skill, and discipline alone can only carry you so far until habits form. The fix is to create incentives tied to your activity, not your outcomes.

He illustrates this with a call center example. When sales results were lagging, instead of piling on cash bonuses for closed deals, he traced the chain back to its root: dials per hour lead to appointments, appointments lead to presentations, presentations lead to sales. The incentive went to the most basic activity in the chain, and momentum built from there.

When I needed to create momentum, I would back it up and say, well, it is the number of presentations that you are going to give on your product that is going to create a sale. But then I would back it up further.

The principle applies whether you run a sales team or manage your own goals alone. Incentivize the domino, not the destination.

Why a Scorecard Changes Everything

You cannot improve what you do not measure. George is direct: you need a scorecard. Track your key performance indicators, the specific activities you have committed to, how often you are doing them, and whether you are pointing your energy at the right things.

Even at his own level, George tracks his calendar, contacts, and outreach. Sometimes it is an eye-opener. You may think you are busy and active, but a scorecard reveals whether your activity is actually pointed at your goal. What gets tracked gets done.

Measure the Gain, Not the Gap

One of the most powerful mindset shifts in this episode is about how you measure progress. Most people look at the distance between where they are and where they want to be. That gap feels enormous and breeds impatience and shortcuts.

George challenges you to flip that measurement. Look back at where you started and recognize how far you have come. That is the gain.

Success in my mind is progress, not destination.

Measuring the gain builds the motivation to keep going. It is the difference between an abundant mindset and a scarcity one. When you tie your success to a finish line, you are almost always not there yet, and when you do arrive, the empty feeling can catch you off guard. Progress is the reward.

Action Steps

  • Identify your big domino: the one activity that, if done consistently, moves everything else forward.
  • Set incentives tied to your activity rather than your end results; trace the chain back to the most fundamental action.
  • Build a simple scorecard and track your key activities daily or weekly so you can see what is actually getting done.
  • Shift from measuring the gap between you and your goal to measuring the gain from where you started.
  • Remember that focus, passion, and the right strategy reveal themselves on the road; start moving first.

You already have what you need to begin. Everything else you will pick up along the way. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. Hey, did you realize that it is never too late to start living the life that you were meant to live? I hope you do. I hope you do. I just got done working out and I had a quick thought that I wanted to share with you today for our morning motivation. and it's on the heels of a pretty big launch that I'm doing on a product that we're doing out in Texas. I'm surrounded by some amazing people. I'm working with individuals that are really making it happen and it brought up a thought that I want you to think about and it's this topic of activity leads to productivity. Activity leads to productivity. What do I mean by that? What's the purpose behind that thought? Well, here's the deal. I've been thinking about why most individuals feel they don't have the results they want. Because one of the comments or questions that I ask most people when I first start working with them, whether it's consulting, mentoring, as a mentor or actually a paid mentor, I always ask the question, are you where you want to be? And if not, why? In other words, what results are you trying to get in life? And what I've always found is that the real and it's quote unquote real issue that causes most people to not get the results in their life is a lack of activity, not productivity and results. In other words, you're not getting the results you want in your life, but it's most likely boils back down to your activity. So why is that the case? Well, most people, they're focused on the wrong thing. They're thinking to themselves, well, I've got to find something with purpose and passion. I need to develop more skills to get more results. I need to focus more to get more results. Maybe you're thinking, I just haven't found the right strategy yet. I haven't found the right thing. Is it real estate? Is it stock? Is it a business? Is it my passion? But whether you're trying to create results through your focus, your purpose, your passion, your skills, your strategies, I'm here to tell you that 99% of the time, you're simply lacking progress. You're simply lacking progress because what you've got to realize is that on the road to results or on the road of productivity and process and progress you learn to focus You learn to find your passion You learn to find that right strategy But you won find any of that if you not moving And some of you are moving in the wrong direction in the first place. So the real issue, I believe, is the real issue behind why you don't have the results you have is because you don't have enough activity. Now, with that said, you know, you're probably thinking the same thing I want to talk about, and that is what's the right activity because there is a right activity. Now, let me rephrase that. The right activity is something that has specific intent. In other words, if you're just running around doing things, that's not the activity I'm talking about. I'm talking about activity that has a target. You know, there's a lot of different ways to get to the same destination, but as long as you have a target and you're moving, you're going to figure out your way to get there. So you just got to ask yourself a very simple question. What's the number one thing I can do that's going to take me closer to my goal? Not what's the thing that's going to get my goal. So many of you don't have the patience and time. And what you've got to realize is that it's just simply what's the number one thing that's going to take me in the direction of my goal. Some of you, that's daily rituals. Some of you, it's just physically moving. It's getting movement. Some of you, it's just getting around the right people. But what's the activity you can do? What's the big domino as Gary Keller likes to talk about in his book, The One Thing. What's the big domino that if you knock it over, it's going to knock all the rest of the dominoes down? So not only do I want you to focus on activity, but I want you to focus on activity that has specific intent. And I want to give you a couple of other suggestions to think about and consider. One is create incentives for your activity because it's not just enough to be active and with a target. You've got to motivate yourself. I've found over and over and over in time and time again that you've got to motivate the short term when you don't have the discipline and consistency to make it happen because it's human nature. We all have the ability to lose focus, to lose attention, to lose motivation. And keep in mind, motivation is a short-term thing. You can only motivate yourself so long and you can only discipline until you create habits so long. So willpower is a very short-lived type of characteristic or skill that you can kind of learn. I think willpower is a skill. But when you motivate yourself and find incentives let me give you an example of this So I had several call centers or sales teams in the past And when we not getting the results we want instead of pushing hard and throwing out incentives and cash incentives and things to motivate them to get more sales, I back it all the way up to the activity. So I used to, you know, just incentivize sales. And, you know, when we weren't getting that and I needed to create momentum, I would back it up and say, well, it's the number of presentations that you're going to give on your product that's going to create a sale. But then I'd back it up further and I'd say, but you have to have appointments in order to make presentations. And then I'd back it up again and I'd say, but you're only going to get appointments if you do the contacts or the dials on an hourly basis. So what I would do to start creating momentum, and listen to me real carefully here, if you want to create some momentum with your activity which will lead to results, incentivize the very basic fundamental principle, the domino, the one thing that you think is going to motivate. So in the case of these call centers, I would go with the highest productivity for dials or for contacts or for reaching out to customers because I know that would lead to appointments, which would lead to presentations, which would lead to sales. If you're in sales or business at all, you know it's just a numbers game. So the message here is create incentives for you, motivation behind specific intent of activities that'll create the results. The one other thing I want to mention to you is that you've got to track your activity. You've got to have a score card. You know, if you don't have a score card and track the right activity, don't, you know, you've got to track your activity that you're doing because here's the thing, you know as well as I do that what you measure grows. What you focus on, you'll get results. It's that saying where focus goes, energy flows, right? So you've got to focus and you've got to track and the best way to do that is a scorecard or a KPI, you know, key performance indicators. So track the number of things you're doing, how often you're doing them, because you will be surprised. I even do this at my level at times and I will track my calendar or my activities or the number of contacts and things I'm doing in business. And sometimes it's an eye-opener. You may realize, you may think you're busy and active, but you're really not active on the right things. Having a scorecard allows you to make sure that you're doing the right things. You got to have a target you got to have a destination but you got to track the activity on the way to that destination One final thought I want to leave you with and that is I want you to remind yourself to measure the gain not the gap between where you are and where your goal is See, we all have a goal or a destination. And the challenge is, most people that are unproductive, they measure the gap they have between where they are and where their goal is. And it seems like a long ways. And so we get impatient, and we try to skip, and we try to take shortcuts, because we're measuring this gap. But remember, if we focus on activity, then what you want to do is you want to measure the gain. Because if you look back at where you started and you recognize how far you've come, it will actually motivate you to continue to go. See, it's that whole abundant versus scarcity mentality. Is the glass half empty or is the glass half full? Are you this far away from your goal or have you made this much progress? So measuring the gain is key. So let me sum this up for you again real quick. We're talking about if you want to get results in your life, focus on the activities. The activities will get you there, but make sure they're activities that have specific intent and that will lead you towards your goal. Then learn to motivate and create incentives for yourself and track those things on a scorecard or in some type of a way of reporting and tracking your activity. If you do that and you learn to measure the gain and your goal now, and this is this process of measuring progress. See, success in my mind is progress, not destination. When you attach your success to a destination, most of the times in life you're not there and when you get there, you're left feeling empty. So measure the progress and all of a sudden things will shift for you. I think you'll find you'll get more and more and more results. you can absolutely create your best life if you start to measure your activity and your progress you have everything you need right now you don't need anything else everything else you need to get progress you'll get along the way so that's my message for today do me a favor and share this episode share this podcast with someone if you've learned something share it and tag me in that if you want but uh also hit me up on the daily mastermind the daily mastermind on instagram or Facebook. You can go to our dailymastermind.com website. There's tons of free resources. I look forward to hearing from you. I want to know what you're working on. I want to see what we can do to help you. And anyway, that's my message for today. Have an amazing day. I look forward to talking with you soon.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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