5 Quick Text Marketing Tips

5 Quick Text Marketing Tips

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All right. All right. Welcome back to The Daily Mastermind. I am your host. My name is George Wright III, and I hope you’re having a great week. We missed you yesterday. Unfortunately, I was taking the day off, spending some time with family and friends, but today I am back. That doesn’t happen very often, but you’ve got to take some time once in a while.

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Quote of the Day

I’ve got a great quote of the day for you from the Daily Mastermind mobile app. If you haven’t downloaded it for free, head over to the Android or Apple App Store and grab The Daily Mastermind. We’ve got quotes, books, eBooks, meditations—everything in there is free. You’re going to love it.

The quote of the day is: “Our human bodies are miracles, not because they defy laws of nature, but precisely because they obey them.” I really love that quote because it emphasizes that science and the laws of the universe follow patterns—equations you can put to your benefit. I talk to people all the time who are trying to lose weight or dial in their mindset, and the bottom line is this: when you hydrate, work out, and eat nutritious foods, you’re going to see the benefits. It’s science. It’s the laws of physics. Great quote today.

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Importance of Text Marketing

Now I want to talk to you today because last week, on Wednesday, I did a podcast on how text marketing can help you grow your business. I’m a big fan of text marketing right now. One of my clients and companies that I’ve been mentoring for a while, ePipe, has an amazing tool that they use, and it’s gotten me down in the weeds a bit on text marketing. I can tell you right now that if you’re not utilizing text marketing, you’re making a huge mistake.

There’s been a massive rise in the use of mobile phones—you’re probably listening to this podcast on your phone—and the fact is, 90–98% of texts are opened within three minutes. It’s the most effective way to grow your business or even communicate with your passion project. So this week, I want to continue that thought process and give you five quick tips to get started with text marketing if you haven’t already.

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Five Tips for Effective Text Marketing

If you’re like most entrepreneurs, you’re always looking for new and innovative ways to reach your target market. Text marketing is a great way to connect with customers and build loyalty because you’re learning to communicate better. And if you can personalize it, it gets even better.

The first step to starting a text marketing campaign is to understand what you want to achieve. Are you looking to increase sales? Promote products? Or simply stay in touch and improve communication? Once you know what you want to achieve, you can create a plan to reach your goals. You also have to get permission from your customers. It blows my mind how many people start with tactics before they identify a clear, effective goal. Start with the goal.

The next step is to segment your audience. Divide customers into groups based on similarities like age, gender, or location. By segmenting your audience, you make sure your messages are relevant and engaging. Then create compelling content. Once you’ve segmented your audience, craft interesting, informative, and specific messages that appeal to each group. After that, test. Don’t blast your entire list right away. Test messages first so you know they work before you scale them out.

You also need to include a call to action in your messages. This could be as simple as asking customers to visit your website or shop, or it could be a more specific offer like a discount code. Tell them exactly what to do next. Many people avoid this because they’re afraid of selling, but remember: you only get out of life what you ask of it. If you don’t ask for the sale, you won’t get it. Include a clear call to action.

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Creating Value and Tracking Metrics

When you’re creating your text marketing campaigns, it’s critical to create clear value for the customer. Offer something they genuinely find useful and interesting, not just what you’re excited about. It could be a coupon, a discount code, or a valuable piece of information tailored to that segment. Whatever you offer, make sure it’s relevant to them. We often get excited about our product and blast it out, but the people receiving it aren’t thinking about that problem—or they don’t need that solution right now. Marketing isn’t about forcing your brand into someone’s mind; it’s about positioning your product inside what’s already on their mind. That lowers the barrier to action.

Finally—and this is where most people fail—you must track your metrics. Once you launch a campaign, track the results. That’s how you determine whether it’s successful and where you need to make changes. This applies to every part of your business: be goal-oriented, segment your audience, craft targeted content, include a call to action, and track the metrics. If the actions you’re taking aren’t producing the results you want and you’re not measuring them, you can’t adjust. You can’t figure out what to do differently.

Text marketing is a great way to connect with customers and promote your business. If you follow these steps, you can launch campaigns that deliver immediate results. Be intentional with your goals, segment wisely, create compelling content, and track everything. Do that consistently and you’ll see faster results, better results, and growing revenue.

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Conclusion and Call to Action

That’s the message I wanted to share with you today. I really think you should take a closer look at text marketing. We’ll post this blog to TheDailyMastermind.com and upload it into the mobile app. If you have the app, you’ll get access to the podcast, blogs, meditations, events—everything—automatically.

Do me a favor: if this content is valuable, if it helps you, or if you have more questions—or if you think I should move on to another subject—hit me up on Instagram or Facebook at @TheDailyMastermind. And if you haven’t checked out our new TikTok channel, you can do that too.

I’m looking forward to talking with you more tomorrow. Have an amazing day. This has been The Daily Mastermind. Talk to you then.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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