5 Quick Text Marketing Tips to Grow Your Business

All right, all right. Welcome back to the Daily Mastermind. I am your host. My name is George Wright III, and I hope you're having a great week. We missed you yesterday. Unfortunately, I was taking the day off, spending some time with family, friends, but today I am back. That doesn't happen very often, but I'll tell you, you got to take some time once in a while. I've got a great quote of the day for you today from the Daily Mastermind mobile app. The Daily Mastermind mobile app is, let's see here. Now, if you haven't downloaded it for free, by the way, go over to the Android or the Apple store and get that. It's under the Daily Mastermind. We've got all kinds of quotes, books, eBooks, meditations, everything in there is free. You're going to love it. The quote of the day today is, our human bodies are miracles, not because they defy laws of nature, but precisely because they obey them. I really love that quote because what it really does is emphasizes to you that, you know, science and the laws of the universe, the laws of nature, they follow a pattern and they follow equations that you can very simply, if you think about it, put to your benefit. You know, I talk to people all the time that are trying to lose weight or get their mindset or whatever it is. And the bottom line is when you dehydrate, you work out, you eat nutritious foods, you're going to see the benefits of that. And it's just science. It's just the laws of physics. So great quote today. Now, I want to talk to you today because last week on Wednesday, I did a podcast on how text marketing can help you grow your business. I'm a big, big fan of text marketing right now. One of my clients and companies that I've been mentoring for a while here, ePipe, has an amazing tool that they use. And it's gotten me down in the weeds a little bit on text marketing. And I can tell you right now that if you not utilizing text marketing you making a huge mistake The bottom line is there a massive massive rise in the use of mobile phones And as you know because you probably listening to this podcast on your mobile phone but also you know the fact of the matter is 90 to 98 of texts are opened within three minutes It's the most effective way for you to be able to grow your business or even communicate with your passion project. So this week, what I wanted to do is I wanted to continue that thought process. And I wanted to give you five quick tips to get started with text marketing if you haven't already. Because if you're like most business entrepreneurs, you're always on the lookout for new and innovative ways to reach your target market. Well, one of those strategies is obviously text marketing. And it's a great way to connect with your customers to build loyalty because what it is is you're learning to communicate better. And if you can personalize it, it gets even better than that. So let me give you these five quick tips. The first one, and the first step to really starting a text marketing, let's say campaign, is to understand what you want to achieve. Are you looking to increase your sales? Do you want to promote products or simply stay in touch and get better communication? But once you know what you want to achieve, then you can create a plan to help you reach your goals. You got to get permission from your customers to really follow this pattern. And it blows my mind that so many people start with strategies and they really haven't identified an effective goal yet. So do that. Understand what you want to achieve. The second step, the next step, is to segment your audience. This means you've got to divide your customers into groups based on factors that make them similar, like age, gender, location. By segmenting your audience, you can ensure that your messages are relevant and engaging. You're going to get much more specific with them. and then you can create compelling content because once you've segmented your audience you need to create you know interesting informative compelling content that will appeal to them that means stuff that's relevant to those specific people and then you've just got a test test test once you've sort of created your content that you want to give them it important to test it out you know don don just send it to your entire list make sure that you ensure that those messages are working by testing before you roll it out So once you kind of gotten your goals in mind and you've segmented your audience, then you've got to include a call to action in your messages. This is something a lot of people don't do. This could be something as simple as asking your customers to visit your website or your shop, or it could be a more specific offer like a discount code or something that tells them how to take action. But you've got to include a call to action. So many people, because they're afraid of selling, they don't follow this one simple step, and that's creating a call to action. You need to do that in almost everything in life because remember, I told you, you're only going to get out of life what you ask of it. And if you don't ask for the sale from your customers, then you're not going to get that either. So include a call to action. The fourth thing that you got to keep in mind is once you've done that, When you're creating your text marketing campaigns, it's really important to create a clear value for the customer. This means offering them something that they're going to feel is useful and interesting, not something you feel is interesting. It could be a coupon, a discount code, or a piece of valuable information that's geared for their specific segment. But whatever you offer, make sure it's something that's going to appeal to that specific segment. So many times we get excited about our product and we throw it out there and the people we're throwing it out to are not excited about it. That's not something they're looking for. That's not something they need. That's not something that's in their wheelhouse that they're thinking about. So remember, marketing is not trying to position yourself in other people's minds. It's trying to position your product according to what's already in their minds. That makes it a much lower barrier of entry. So make sure you create some real, strong, clear value for your clients. And then finally, and most importantly, and this is the part that most people just don't follow through on, and that you got to track your metrics You know once you launch your text marketing campaign or objective it important to track the results This is going to help you to determine whether or not the campaign is successful and needing to make changes. Now, this particular item is something that I think you need to carry into every part of your business. Of course, you need to be goal-oriented. Of course, you need to be specific and have call to actions and create value and track. But you've got to find out whether the actions that you're taking are creating a result. If the actions you're taking are not creating the result you want and you're not measuring it, then you can't adjust. You can't figure out what it's going to take to do something differently. So just back to the point that we had here. Text marketing is going to be a great way for you to connect with your customers and promote your business. and if you follow some of those tips, you can get started with these campaigns and these text marketing strategies and see some immediate results. Just remember, be goal-oriented, know what you want to do, create that segment of your audience, get very compelling targeted content and then track your metrics. That, if you do that, and you can apply that kind of simple formula to kind of anything you're doing in business, if you do that, I think you're going to find results happen quicker, they happen better and your revenue is going to grow. So that's the message I wanted to share with you today. I really think you need to engage yourself and look more closely at text marketing. We'll post this blog to the dailymastermind.com website. We'll also upload it into the mobile app. So if you have the mobile app, you obviously get access to the podcast, the blogs, the meditations, the events, and everything in there automatically. But do me a favor. If this is content that you feel is valuable, if it helps you, if you have more questions, if you think I should just move on to another subject hit me up on The Daily Mastermind at Instagram or Facebook it's at The Daily Mastermind maybe you haven't checked out our new TikTok channel you can do that as well anyway looking forward to talking with you more tomorrow have an amazing day this has been The Daily Mastermind talk to you then