21 Great Ways to Sell More, Faster, Easier in Tough Markets

21 Great Ways to Sell More, Faster, Easier in Tough Markets

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All right. Welcome back to the Daily Mastermind, George Wright III here with your daily dose of inspiration, motivation, and education. Today we’re talking education.

I want to talk to you about sales. Now I know what you’re thinking. I know what most people think when you hear the word “sales” or “selling.” Most people don’t like it. We’ve either felt the pressure of being sold, or the idea of selling someone on something is not something that we like to do. But what I’d like to explain and really have you think about is that no matter what you’re doing—and I don’t just mean in your business, but in your life—if you don’t adopt, accept, and learn how to become a great salesperson or communicator, you are going to struggle with success. At the end of the day, sales is nothing more than the art of persuasion and communication. You’ve got to learn how to become a great salesperson.

Most people jump straight to skills and techniques and closing tactics, but I’d argue that when you become passionate about the products you have, and when you’re sold on the purpose of what you’re trying to do, then you will desire to persuade people toward your product, your idea, your direction, your passion, your interests. I want you to take a different perspective on sales: assume you have something you are truly passionate about. Otherwise sales becomes the art of manipulation, and none of us want that. You will build a much more successful business and focus if you find the products you believe in—products you truly believe people need in their lives to make their lives better. When you have a product or service that fills a need and creates results, you will be passionate about it.

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Passion and Purpose in Sales

So approach sales through the lens of genuine belief. When you’re aligned with a purpose and you know your offer helps, persuasion becomes service. If you don’t yet feel that way, spend time clarifying your offer, your audience, and your mission until you do. Then the skills amplify your impact rather than feeling like tricks.

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Introduction to Brian Tracy’s Sales Tips

If we have enough time, I want to share a favorite book of mine: “Be a Sales Superstar” by Dr. Brian Tracy. I was looking at this the other day because back in 2002—and for many years after—I had Brian Tracy speak for us, and this signed book is one I go back to. Its subtitle says it all: “21 Great Ways to Sell More, Faster, Easier in Tough Markets.” What a perfect title right now. I’m going to buzz through these 21 ideas to help you become a more effective, higher-result salesperson. Brian Tracy is a master at this—he’s trained over half a million people in 20 languages across 38 countries. He is one of the best in sales and communication, and I think you’ll really enjoy these.

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21 Great Ways to Sell More

First, commit to excellence. Make a decision today to become one of the very best salespeople in your field. Keep going and keep going until you achieve your goal. You’ve got to commit to excellence, take this seriously, and run with it.

Second, act as if it were impossible to fail. Do the thing you fear, and the death of fear is certain. Most people fear picking up the phone, giving the sales pitch, or contacting that customer. Take action as if you were guaranteed not to fail.

Third, put your whole heart into selling. Make a 100 percent commitment to your profession. How you do anything is how you do everything, and wholehearted effort shows.

Fourth, position yourself as a real professional. See yourself as a consultant, an advisor, and a valuable resource. When you believe in the product, you believe in the results it creates for people.

Fifth, prepare thoroughly for every call. Preparation is the most important ingredient in sales because it increases confidence, clarity, and results.

Sixth, dedicate yourself to continuous learning. The skills of sales, communication, and persuasion are crafts. Study them deliberately.

Seventh, accept complete responsibility for results. See yourself as the president of your own personal sales corporation, fully in charge of your life and sales activity. Instead of making excuses, focus on making progress.

Eighth, become brilliant on the basics. Learn and practice the fundamentals of the sales process: the introduction, attention and rapport, probing and qualifying, the presentation, the trial close, and the close. There is a process. If you don’t capture attention, qualify, and then present the right solution, you may be pitching to someone who neither needs nor wants your product.

Ninth, build long-term relationships. People buy from people they like and trust. Relationships compound your results.

Tenth, be a financial improvement specialist. Demonstrate how your product or service delivers a return on investment. Don’t be an expense; be an ROI.

Eleventh, use education selling with every customer. Consumers are more informed than ever. The more you teach and provide useful information, the more you sell.

Twelfth, build mega-credibility with every prospect. Everything counts. Look the part of a trustworthy professional. Use testimonials, case studies, and social proof to validate your offer.

Thirteenth, handle objections effectively. Learn to resolve customer concerns—and prepare before they arise. When you know the likely objections and your best responses, your confidence and productivity soar.

Fourteenth, deal with price professionally. Be proud of your product and pricing. Don’t apologize for value. Your confidence helps customers feel confident.

Fifteenth, know how to close the sale. Learn proven closing techniques. Most people never actually ask for the business. Closing is the natural conclusion to a guided process that includes trial closes and clear next steps.

Sixteenth, make every minute count. Your time is your most precious resource. Be concise, be present, and respect your schedule and your prospect’s.

Seventeenth, apply the 80/20 rule to everything. Spend more of your time with your most valuable and qualified prospects. Don’t confuse engagement with opportunity; focus on the right people and lead them through the process.

Eighteenth, keep your sales funnel full. Allocate time for prospecting, presenting, following up, and onboarding. Know your pipeline stages so productivity stays consistent.

Nineteenth, set clear income and sales goals. What you focus on grows, and what you track improves. Be intentional. How many calls will you make today? How many conversations? How many new clients? Track activity and outcomes.

Twentieth, manage your territory. Group activities, time-chunk, and reduce travel or context switching so you can spend more time face-to-face (or voice-to-voice) with qualified prospects.

Twenty-first, practice the seven secrets of sales success. I’ll leave that as a tease because I want you to pick up Brian Tracy’s book, “Be a Sales Superstar.” It’s a fast read packed with stories, examples, and powerful frameworks.

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Conclusion and Final Thoughts

I wanted to give you these 21 ideas for two reasons. First, I want you to prioritize your ability to sell and communicate. Second, I want you to recognize that almost everything in life can be learned if you put time and attention on it—sales included. The more you understand and practice sales, the better your results will be. When you learn to communicate and close, you become more successful, more confident, and more fulfilled. Learn and apply the principles of sales.

I’d love to hear what you struggle with most in sales or communication. Hit me up on The Daily Mastermind, and let’s keep sharpening your edge.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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