George Wright III opens this episode of The Daily Mastermind with a striking observation: despite happiness being a primary human motivation, only one in three Americans say they are actually happy. That gap between what people want and what they experience is not a mystery. It comes down to behavior.
Drawing on a standout article from Inc. Magazine titled "The Secret to Happiness is 10 Specific Behaviors," George breaks down a practical framework for creating more happiness in your life. These are not abstract ideals. They are habits you can start building today.
Why Happiness Starts With Letting Go
The first behavior may be the hardest: let go of the need for specific outcomes. Fall in love with the process, and the results will follow. George notes that in business, when he focuses on the process rather than the finish line, he consistently does more. Happiness works the same way.
How Defining Your Own Success Changes Everything
The second behavior is to define your own success and happiness yourself. George references work he did with mentor Robert Stuberg on how failure can sometimes be greater than success, but the throughline is the same: everything boils down to how you define these terms for yourself. If you frame happiness as overcoming challenges, you create it every time you rise.
The third behavior builds on that: commit 100% to the things that make you happy. As George cites from Gandhi, "happiness is when what you think, what you say, and what you do are in harmony." When you commit fully, your future decisions make themselves.
The Power of Gratitude and Connection
Being grateful for what you already have is the fourth behavior, and George draws a useful distinction here. Being grateful is a feeling; practicing gratitude is a daily action. Journaling, daily reminders, and acts of service all count.
Happiness is not having what you want, it's wanting what you have.
The fifth behavior is simple and often overlooked: say "I love you" more. When you bring happiness to other people, you create the frequency that attracts what you want in your own life. You have to be what you want to have.
Aligning Your Hobbies With Your Dreams
The sixth behavior is to have hobbies directed toward your dreams. Most people use hobbies to escape their work and their life. George suggests a different approach: align your hobbies with your passions and unique talents, and the line between work and life disappears.
The best thing you could possibly do in business and in life is to align yourself around your unique talent, which is stuff you're passionate and excellent at.
Living in the Present and Pushing Past Fear
The seventh behavior is not to wait until tomorrow for what you can do today. Procrastination is the enemy of greatness. George's framing on this is worth sitting with: the present is the future he thought about yesterday. Happiness is not a destination. It is the way.
The eighth behavior sounds counterintuitive: do something every day that terrifies you. The status quo produces a dull, stale life. Your best life lies outside your comfort zone, and the more you push and grow and progress, the happier you become.
Prioritizing the Important Over the Urgent
The ninth behavior is to put the important before the urgent. So many people move through their day reacting to everything around them, becoming passengers rather than drivers of their own lives.
Do the important stuff before you do the urgent stuff, the stuff you can't get around. Do that important stuff first thing.
Doing the important things first creates fulfillment and momentum that urgent tasks never will.
Refusing to Settle for Good When You Can Have Great
The tenth and final behavior is to forego the good to pursue the best. George reflects honestly that he has at times settled for high levels of success instead of pushing for greatness. Fear, circumstances, and inertia can all cause that. But greatness is growth, and happiness is growth. Do not settle for good when the best is available to you.
Action Steps
- Identify one area of your life where you are focused on outcomes rather than process, and practice releasing that attachment this week.
- Write down your personal definition of success and happiness so you can make decisions aligned with it.
- Start a daily gratitude journal, even if it is just three lines each morning.
- Schedule one activity this week that genuinely scares you or pushes you outside your comfort zone.
- Begin each day by completing your most important task before responding to anything urgent.
Happiness is not something that happens to you. It is something you build, behavior by behavior. It is never too late to start living the life you were meant to live.

