JOIN FREEKasim Aslam
About Kasim Aslam
Kasim Aslam is the founder of Driven Mastermind and the author of You vs Google, a number one international bestseller in marketing and advertising. He has built multiple seven- and eight-figure businesses and exited two of them. The best known is Solutions 8, the number one ranked Google Ads agency in the world, which he sold for eight figures in 2022. He was raised by a blind single mother on social security disability in Albuquerque, New Mexico, dropped out of high school, then dropped out of college.
Solutions 8 was not built on Kasim's own technical skill. He never ran a Google Ads campaign end to end in his life. He found managers who were better than he was and got out of their way. That became the thesis of everything he teaches now: pay ten percent above the high watermark of a role's entire salary range, not the midpoint, because peak performers are not commodities. When he sold the agency, one employee, John Moran, was managing forty percent of total revenue across a staff of eighty.
On The Daily Mastermind, Kasim sat down with George Wright III for a conversation about running hiring as a funnel in reverse. He walked through the fly traps: a job posting that demands a specific subject line, resumes submitted as PDF links with a set naming convention, a small payment sent in advance before the project arrives, and a trial project seeded with friction. He also gave the answer he gives everyone still doing everything themselves. Hire an executive assistant first, because you are the least scalable part of your own business.
