Jim Matuga
About Jim Matuga
Jim Matuga is the founder and president of InnerAction Media and the author of Humble Influence: The Strength of True Followership. Over nearly four decades in media and marketing, he built his agency in Morgantown, West Virginia, working with brands like WVU Medicine and the West Virginia Lottery. His mission now is to spark a conversation about the overlooked power of followership — showing how everyday people, not just those in charge, hold the keys to real, lasting impact.
His book was almost 18 years in the making, sparked by a single question he asked himself at a leadership conference in 2007: why does everyone focus on becoming a great leader, but nobody teaches you how to be a great follower? Out of that came the Humble Influence Roadmap, a nine-step framework built on a servant mindset, understanding the mission, and traits like humility, curiosity, courage, and proactive communication — the same qualities most people reserve for leaders. Humble Influence speaks to business leaders, nonprofit teams, faith communities, and anyone looking to make a difference from where they stand.
On The Daily Mastermind, Jim sat down with George Wright III to reframe followership as power in the middle, not a passive role: why leadership rises and falls on great followers, how a servant mindset and the courage to speak up shape an organization, and how he made it real at InnerAction Media. After committing to a culture built on Monday gratitudes, leadership teaching, and prayer in 2019, his company doubled in revenue, weathered COVID, and has grown steadily since.
