JOIN FREECory Procter
About Cory Procter
Cory Procter is the founder of Pro Capital, where he builds coordinated financial strategies for entrepreneurs, business owners, and families. He started the firm after watching accomplished people pay a steep price for one recurring failure: their CPA, attorney, financial advisor, and other professionals all working independently instead of together. Pro Capital pulls those advisors under a single strategy, so tax planning, legal structures, investments, estate planning, and risk management move in the same direction. Before wealth management, Procter spent six years in the NFL, mostly with the Dallas Cowboys. He is the author of Built Not Broke.
The work is personal. In high school, his family was sued after a car accident and filed for bankruptcy within a year, losing their house and their vehicles. He carried that into the league, where he earned close to minimum salary in five of his six seasons and studied his own finances instead of upgrading his lifestyle. He calls what he built a vault — a structure no lawsuit, theft, or shock could undo. More than fifteen years out of football, he says his family is better off financially now than during his playing days, which is rare in a league where most players struggle after retirement.
On The Daily Mastermind, Procter joined George Wright III for a conversation about why successful founders build valuable companies without ever building protected personal wealth. They covered the blind spots he sees most: asset titling that quietly overrides a will, balance sheets nobody has updated in years, estate documents that were drafted but never funded, and blended families working from generic templates. Procter also made the case for systematic owner distributions as the habit that forces founders to understand their real unit economics and move money out of one asset and into several.
