Bronson Kaufusi
About Bronson Kaufusi
Bronson Kaufusi grew up inside football. His father moved to the United States from Tonga at age nine, picked up the game after high school coaches spotted him playing rugby, and went on to play and coach at the college level — a path that more than twenty cousins, uncles, and aunts would eventually follow to college or professional football. A dual-sport athlete at BYU in football and basketball, Kaufusi graduated in statistics-analytics and was drafted by the Baltimore Ravens in 2016, playing both tight end and defensive end through 2022 with stops at the Packers and Jets.
About 120 days after the high of draft night, Kaufusi dislocated his ankle and spiral-fractured his leg in a scrimmage, ending his rookie season instantly. What pulled him out of that dark place was something he had built long before he needed it: mindset training he'd done in college with coach Craig Manning, reinforced by a daily habit of writing down three things that went well. By the next day, his focus had already shifted to a single question — what do I need to do to get better? As a statistics major, he tracked his mindset the way he tracked data, knowing you can't change what you don't measure.
Today Kaufusi advises pro athletes across the NBA, NFL, and MLB on business, real estate, and family-office structure, and helps Harris Investment Group grow through multifamily value-add real estate and gas stations and truck stops. On The Daily Mastermind, he sat down with George Wright III to unpack why preconditioning your mind builds resilience before you ever need it: how journaling keeps him anchored to the present, how a single curious question with a Jets teammate opened the door to real estate, and why leading with your natural strengths is what carries you through doubt.
