[00:00:00] being visible doesn't help you very much if nobody knows what you actually [00:00:05] stand for. So your audience should definitely understand who you help, what [00:00:10] problem you solve, and what you believe and how you do it. And maybe even why your [00:00:15] perspective is different.
You don't just wanna be known. You wanna be known for something that [00:00:20] has a strong positioning.
[00:00:25] [00:00:30] All right, welcome back to the Daily Mastermind. George Wright III here. I'm your host, and I wanna [00:00:35] talk to you today a little bit about your outer game. We're gonna talk about marketing. So if this is your first time listening, [00:00:40] make sure that you follow, subscribe the podcast so that you get all of the [00:00:45] amazing content that we're bringing to you from a lot of different success experts and thought leaders.[00:00:50]
This week, actually tomorrow, I'm super excited to release an episode with Blake Erickson from [00:00:55] scaling.com, and so I think you're really gonna get a lot of value out of that. But today I wanna talk to you about marketing, and more [00:01:00] specifically, I wanna challenge you with one of the biggest ideas being pushed in [00:01:05] business right now.
I wanna challenge you on one of those ideas. I hope that [00:01:10] makes sense. Um, because the idea that you simply need more visibility is [00:01:15] absolutely wrong. Everyone's putting it out there right now. You know, you need more followers, [00:01:20] more content, more views, more impressions, more reach. You know, we're constantly being told that [00:01:25] the answer to growing our business is to get in front of more people.
But here's the problem: [00:01:30] visibility alone does not build a business. You can have attention without [00:01:35] trust, and you can have followers without influence. You can have reach without revenue, and you [00:01:40] can be everywhere online and not get what you're looking for. [00:01:45] So instead of asking, "How do I get more people to see me?"
I think there's a better question that [00:01:50] you can really be asking, and that's what I wanna talk to you about today. I want you to ask yourself, "What happens [00:01:55] after they see me?" Because, you know, the goal is not to be [00:02:00] visible. That's just a step. The goal is to become more valuable, and [00:02:05] that's what I wanna talk about today.
See, there's a big difference between attention and [00:02:10] influence. There's a big difference between attention, where it's [00:02:15] temporary, and influence, where you have staying power. Visibility is definitely gonna [00:02:20] get somebody to notice you, but influence causes them to listen to you and to trust [00:02:25] you and to remember you and eventually act.
Think about how much content you see every [00:02:30] single day, you know, on, on all your feeds and your emails and everything like this. How [00:02:35] many posts do you scroll past? You know, like how many ads do you see? How many [00:02:40] videos show up in your feed? Probably hundreds, prob- well, probably thousands for many of you, right?[00:02:45]
But how many people do you actually trust? How many people do you stop and [00:02:50] listen to when they speak? That, that's somebody who has influence over you. And that's why I believe [00:02:55] one of the biggest mistakes entrepreneurs make is chasing attention [00:03:00] instead of actually building authority. You know, a viral post can create attention, and it [00:03:05] doesn't automatically create credibility.
You know, a huge following that you might have, it [00:03:10] actually might make you very visible, but it doesn't convert. It doesn't [00:03:15] create trust. And, um, and, and, and having a big email list, now that's something that's valuable, but it [00:03:20] doesn't automatically mean people are going to listen to you and buy from you.
The real goal of marketing [00:03:25] should be to become relevant and trusted. Because attention, [00:03:30] it's gonna get you seen, but influence is gonna get you chosen. It's gonna get you new clients. It's gonna get you [00:03:35] long-term relationships. So before you ask yourself, you know, "How do I get more [00:03:40] visibility?" See, everybody starts with that, then they don't know what to do with it.
What I want you to do is before you ask yourself, "How do I [00:03:45] get more visibility?" ask yourself something else. Ask yourself, "What am I giving people [00:03:50] when they find me? You know, am I solving problems? Am I providing clarity? [00:03:55] What is it I'm trying to do for people? Am I helping people make better decisions? Am I sharing [00:04:00] experiences that create, you know, short-term or long-term results?
And, and am I [00:04:05] actually adding value?" Because visibility amplifies whatever you actually have already. [00:04:10] And so if there's no real value behind your visibility, people are gonna see you, but they're not gonna stay. [00:04:15] And, you know, that's why I believe that you should focus on becoming valuable before becoming [00:04:20] visible.
If you focus on becoming valuable first, then when it, when you're visible, it's gonna amplify that [00:04:25] for you. And one of the best ways to do this is through education. Great [00:04:30] marketing educates before it sells. Unfortunately, a lot of business approaches, [00:04:35] um, you know, marketing by saying things like, "We have one big promotion," [00:04:40] you know, "We have a big launch."
We have, you know, a, a post that's a pitch or an offer or an [00:04:45] agenda. You know, buy this, schedule this, register for this, be part of my event, click here. [00:04:50] You know, there's obviously a time and a place to make offers. You need to make offers. But if [00:04:55] the only time your audience hears from you is when they, y- you want something from them, you're not gonna [00:05:00] build relationships.
They're not gonna stick around. They're, you know-- So for example, if you're running [00:05:05] promotions, you know, today's customer is, is, is gonna have unlimited [00:05:10] access to all this information, lifetime value. You know, they're gonna research you and, and, [00:05:15] and they're gonna research your competitors, and they're gonna compare your options.
And they can [00:05:20] read the reviews. They can ask AI. One of the best ways to separate yourself from other people right [00:05:25] now is to understand that, you know, there is value that you need to [00:05:30] bring, and when you bring the value, they're going to trust you more
So [00:05:35] what you need to do is you need to bring value to your customers. Help them understand that [00:05:40] you, you see what matters to them and what doesn't. Because when you consistently help [00:05:45] somebody make better decisions or solve problems, you're gonna start building trust, and trust changes [00:05:50] everything, believe me.
Trust i- by the same token, trust is not created overnight. It's created [00:05:55] through consistency. You know, I've been doing a podcast now since 2019, [00:06:00] and over time, that builds trust. You know, one podcast is not gonna establish your [00:06:05] authority. One article, one video, one great social media post. You've gotta show up [00:06:10] consistently.
People need, you know, to see your ideas over and over, your perspective, your [00:06:15] expertise, your values, and your results. Because when they do, consistency will create [00:06:20] familiarity. And that's what builds your trust. The trust creates [00:06:25] this, this bond, and then it's gonna give you influence, because influence will help you to convert.
And this is where I [00:06:30] think a lot of entrepreneurs get frustrated, because they create content for, like, 30 days and they [00:06:35] say, "It's not working." Or they launch a podcast and, you know... Did, did you know that [00:06:40] you can be in the top 1% of podcasts by simply having more than 50 episodes? [00:06:45] Did you know that? So when people tell you they're in a top 1%, that just [00:06:50] means they have over 50 episodes.
Because most quit. Most podcasts quit after 10 [00:06:55] episodes. They send a few emails, they do a campaign, they do these things, and they don't get the results they want, so they [00:07:00] quit. But you're, you know, you're not just creating content. [00:07:05] You gotta remember, you're building credibility and relationships. And that credibility's gonna compound over time [00:07:10] if you do it consistently.
That's why influence is earned through consistency [00:07:15] So the next time, I want you to think a- about relationships when you're doing marketing, because marketing [00:07:20] metrics can really distract you if you're looking at, like, followers and [00:07:25] views and clicks and impressions. Those numbers, believe me, they do matter.
But behind every [00:07:30] one of those is an actual person. And I would argue that 100 deeply engaged [00:07:35] relationships with customers is gonna give you far more value long term than [00:07:40] 10,000 followers that, that don't ever react or engage with you. So don't just build [00:07:45] reach. Build relationships. Create conversations.
Respond to people. Follow [00:07:50] up. Listen to your t- your audience. Understand what they're struggling with. Most [00:07:55] businesses, and I, I talk to a lot of businesses, they don't even know what the core pain [00:08:00] is or problems that their customers are trying to, you know, solve. Help [00:08:05] them feel seen and understood, because people do business with people they trust, and trust [00:08:10] is built through relationships.
Now, there's one more piece to this, and it's positioning. [00:08:15] Because being visible doesn't help you very much if nobody knows what you [00:08:20] actually stand for. So your audience should definitely understand who you help, [00:08:25] what problem you solve, and what you believe and how you do it. And maybe even why [00:08:30] your perspective is different.
You don't just wanna be known. You wanna be known for something [00:08:35] that has a strong positioning. So what I mean by this is over time you want your [00:08:40] name or your brand to become associated with a specific problem, solution, or idea, and people know [00:08:45] why and how you help them with that. So when the problem comes up, [00:08:50] people think of you.
See, that's influence, and that's what creates long-term business growth. [00:08:55] So here's what I want you to do, um, with your business. This is... We're talking marketing today, right? So take a look at your [00:09:00] marketing and ask yourself this Am I chasing attention or am I building [00:09:05] trust? Am I constantly promoting or am I constantly [00:09:10] educating consistently?
Does my content actually demonstrate value? Is my [00:09:15] positioning clear? Am I building a relationship after the lead gets generated, or are you just piling up [00:09:20] leads? Am I getting or creating credibility that compounds [00:09:25] over time? Today, Wednesday, when we talk about marketing, it's all about answering this question: [00:09:30] What do I need to do?
Monday it was like, "Who do I need to become?" This is, "What do I need to do?" And [00:09:35] when it comes to marketing, I think the answer is pretty clear. You gotta clarify your message, [00:09:40] you gotta create value, you gotta educate your audience, and you gotta show up consistently. Build that [00:09:45] relationship, establish your authority, and only then allow visibility to become the [00:09:50] byproduct of what you create.
Remember, attention is rented. Don't [00:09:55] rent attention. Influence is earned. So to be the strongest [00:10:00] brand, you know it's not necessarily the one that's out there everywhere that's visible. [00:10:05] It's the one that people trust. So stop focusing exclusively on visibility. Become [00:10:10] more valuable to your clients and then you will get noticed as well.
But remember, [00:10:15] influence gets you remembered so build that trust. Make the decision that [00:10:20] you're gonna be valuable to your clients, that you're gonna do things that solve problems, you're gonna [00:10:25] position yourself. And when you do that and you create that value first, visibility will be [00:10:30] like the fuel on the fire, and that's when visibility will take you to the next level.
So that's my message for [00:10:35] today. I hope it just gives you maybe another little perspective on your intentions. [00:10:40] And don't get caught up in just the funnels and the the visibility and the viral [00:10:45] content. Get yourself intentional on what value you're creating before you do that. [00:10:50] Otherwise, you are just, you're just advertising for your competitors, 'cause you know as soon as you're visible, somebody's just gonna [00:10:55] go Google and find all your competitors.
So that's the message I want you to think about today [00:11:00] with marketing and, um, I wanna hear what you're working on. Let me know what you're trying, [00:11:05] what you're struggling with. That's why I have the Daily Mastermind. It's designed to help you create your best life. But I know to [00:11:10] do that, you've gotta have all of those pieces in alignment, the body, mind, [00:11:15] business, money, relationships.
And so we're trying to just keep you focused on all those things, and I [00:11:20] hope today will give you just a little bit more when it comes to business. So that's my message for today. Head over to Daily [00:11:25] Mastermind, and I look forward to talking with you soon. Have a great day.
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