The Daily Mastermind
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Episode 1359 · Sep 23, 2026

Time Is Your Greatest Asset

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You know the feeling. It's 9 p.m., the day is gone, and you can't name a single thing you did that moved your life forward. You were busy — errands, email, kids, business, putting out fires — but busy isn't the same as productive. In this solo episode of The Daily Mastermind, George Wright III makes the case that better time management starts with one belief shift: your time is your greatest asset, and until you treat it like one, you'll keep wondering where it went.

After years of consulting and mentoring companies and individuals, George says the same obstacle surfaces again and again. It isn't talent, capital, or opportunity. It's time — specifically, the inability to find and protect time for the work that actually matters. Here's how to fix it.

Why Time Is Your Greatest Asset

Money, business, relationships — those get all the attention. But George argues that time is the true equalizer, because every single person receives the same amount of it. What differs is what you do with it. You can waste it, spend it, let it slip by, or you can invest it in things that create value and return.

That investment can look like building relationships, growing a business, increasing active and passive income, serving others, or giving back to the people you care about. The point is that it's a choice — and you are the one making it, whether you realize it or not.

You do control where you spend your time. You can waste it, you can spend it, you can let it slip by, or you can choose to invest it in things that will create value and reward for you.

Here's the catch: until you decide your time actually has value, you'll never prioritize it. And if you never prioritize it, you'll never spend it wisely. The belief has to come first.

How to Budget Your Time Like Money

What you focus on grows. What you ignore disappears. George draws a direct parallel to personal finance: when you don't track your money, it leaks out of your account and you end up with more month than money. Time behaves exactly the same way. Untracked, it evaporates — and at the end of the day you genuinely can't account for it.

So track it. Budget it. Treat it like an asset on your balance sheet. George admits he used to think writing down how he spent his hours sounded a little silly, until he actually did it. It was an eye-opener. Most people are shocked by the gap between where they think their time goes and where it actually goes.

Free Time Is a Result, Not a Benefit

A common objection: *easy for you to say, George — you own your business, you make your own schedule.* True today. But it wasn't always that way, and more importantly, the flexibility isn't a perk that showed up by accident.

Flexible time is a result — a return generated by managing time well, working hard, and being intentional about where the hours go. Sometimes the best return you can get on your time is more time. What never happens is randomly freeing yourself up by responding to the whims of life every day.

Life is a trap. It buries you in the mediocrity of being average. Your mind and your time will take advantage of you if you let them.

Resources vs. Resourcefulness

George references Tony Robbins' framing: everything in life and productivity comes down to resources — like time and money — and resourcefulness, your ability to create change and motivate yourself toward it. Ultimately it reduces to resourcefulness, because if you become more resourceful, you'll find more time and more money. That also means you have to break the thinking pattern of *I don't have enough time.* That belief is precisely what got you here.

Practical Time Management Strategies That Actually Work

George walks through a run of specific, do-it-today tactics:

Set goals. Goals are the milestones and benchmarks you schedule your time around. Without them, there's nothing to schedule toward.

Use a planner or calendar. If you don't have a planner or a Google Calendar, your time is being spent without a record — the same as an untracked budget.

Start with the big rocks. Begin each day and week with what matters most, let everything else fill in around it, and don't negotiate those blocks. Create boundaries and barriers.

Set time limits. Don't let meetings and tasks drag on indefinitely. Decide the length in advance.

Take breaks between tasks. Grinding straight through the day isn't productivity. Split work into blocks with recovery in between.

Reset your intention. George credits Brendon Burchard here: every time you start an activity, you can drift through it or you can state your intention for it. Go in for two focused hours instead of eight distracted ones and you'll get more done.

Get organized. Clutter and complexity in other areas of life create the overwhelm that eats your hours. Organize the environment and time seems to free up.

Delegate or Eliminate

George's partner Robert Stuberg sets an annual goal to delegate or eliminate something from his life. George has done the same — outsourcing accounting, landscaping, and cleaning, because his time is worth more. Anything that isn't taking you toward your vision in family, relationships, business, health, fitness, or mindset shouldn't be on your plate in the first place.

Protect Your Mornings and Your Sleep

Plan your schedule in advance. Successful people don't wake up asking what they'll do today — they already know, which is exactly why it takes a week to get on their calendar. If you have goals and vision, your week should already be mapped.

Then guard the front of your day. Don't wake up and check your phone; give yourself 30 to 60 minutes first. Checking immediately wires your brain — your neuroplasticity — for reactive mode instead of proactive mode. Same with email: handle it in the afternoon, after the important work is done. Monitor your usage, too — open your phone's settings and look at your screen time across apps and social media. It will blow your mind. Finally, protect your sleep. Blocking time for an evening routine may not feel productive, but it makes your six, seven, or eight hours far more restorative, and sleep affects everything else in your day.

Action Steps

  • Track your time for one week in writing — then compare where it actually went to where you thought it went.
  • Put your "big rocks" on next week's calendar first and refuse to negotiate those blocks.
  • Choose one task to delegate or eliminate this month because it doesn't serve your vision.
  • Wait 30 to 60 minutes after waking before touching your phone or email.
  • Check your phone's screen-time report and cut your biggest time leak in half.

Better time management does more than make you productive. It reduces stress, improves your health, opens opportunities, and moves you measurably closer to your goals, your relationships, and your income. Become aware of your time, treat it like the asset it is, and watch everything else grow. It's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

George: All right. Welcome back to the daily [00:00:10] mastermind. My name is George Wright III. I am your host. And today we are going to get really [00:00:15] practical. I want to give you some tips and strategies on how to get more time in your [00:00:20] day. These are going to be ways for you to become more productive. [00:00:25] So here's the, here's what I was thinking the other day, because I've heard this comment a lot. Have you [00:00:30] ever felt overwhelmed with your day? Have you just felt like maybe the day got away from [00:00:35] you? You were just extremely busy. You know, maybe you felt like, I have no idea [00:00:40] where my day went. You know, I was running errands. I was working in my business and responding to this and that [00:00:45] and the kids and business and relationships. And you know, time [00:00:50] just passes away really quickly. Have you noticed how quickly the year has gone by? Have you noticed how [00:00:55] quickly time's passing lately? Well, you know, most importantly, do you [00:01:00] ever feel like time has passed and you didn't even realize where it went? Or [00:01:05] more importantly, you feel like you didn't really get anything accomplished or you didn't [00:01:10] accomplish at least your goals, the things that were the most important to you. Well, I think we've all [00:01:15] felt this way. I know I certainly have, and it's part of just navigating this busy, [00:01:20] crazy, fast paced life. But today I want to talk to you a little bit about how to become [00:01:25] more productive and intentional. With your time, because when I consult [00:01:30] and mentor, and I've got several companies and individuals I've mentored with it always [00:01:35] comes up that one of their biggest obstacles holding them back from their goals [00:01:40] is their time management or their ability to find the time to work on the [00:01:45] things that's important. And admittedly, this is one of the biggest challenges that people have. [00:01:50] So today let's talk about this because if you're going to go through life and continue the pattern of looking [00:01:55] back Wondering where your time went you're going to be filled with a lot of regret You're just [00:02:00] gonna you're gonna not achieve your goals your dreams and your desires and you're going to be constantly [00:02:05] looking back Rather than looking forward. So first and foremost [00:02:10] you need to realize and this is the thing I want you to really listen to for a minute You've got to [00:02:15] realize and you've got to believe and you've got to accept that your time is your [00:02:20] greatest asset. It's your greatest asset. I know we're [00:02:25] focused on money and things and business and relationships, but time truly [00:02:30] is your greatest asset because it's the greatest equalizer. Think about it for a minute. [00:02:35] We all receive the same amount of time. Whether you believe it or not, you do control where you [00:02:40] spend your time. You can waste it, you can spend it, or you can let it slip by, [00:02:45] or you can choose to invest it in things that will create value and reward for you. [00:02:50] You can invest your time to build relationships, to create an amazing business, [00:02:55] to increase your active and your passive income. Or even dedicate your time [00:03:00] for service or philanthropy or to give back to those that you care about. And so many other [00:03:05] ideas, right? You do control your time, whether you believe it [00:03:10] or not. Now, uh, until you realize and accept and decide that it has value, [00:03:15] you're not truly going to prioritize that you're not going to value your time. [00:03:20] And so you'll never really spend it wisely. So that's why I wanted to start by really [00:03:25] identifying the fact that you have to Create that value in your mind for your time. [00:03:30] Now. You've got to learn to budget your time just like any other asset You've heard me say this [00:03:35] before that what you focus on grows, what you focus on, you're going to attract more of into your life. [00:03:40] And when you don't value your time, it gets wasted. It gets spent, it disappears. And you can [00:03:45] seem, you know, at the end of the day, you just can't seem to figure out where it went. So just, just like [00:03:50] your paycheck or the money that's been disappearing out of your bank account and you end up with more month at the end of the money, [00:03:55] um, you know, you've got to learn to track and budget your time. Now I joke, and your [00:04:00] budget's a whole nother conversation for another day, but for now, Let's just do this. Let's learn [00:04:05] to prioritize and value and track our time because when you [00:04:10] accept that time is your most valued asset and you treat it like an asset, [00:04:15] it's going to begin to build in your life. You're going to build more wealth when you, when you focus on wealth.[00:04:20] So the second thing I want to say is that you have to be intentional with your time. You [00:04:25] need to make specific. Intentional decisions with when and [00:04:30] where and what you're going to spend your time on. It sounds simple, but most people don't do it. [00:04:35] You need to protect your time like it's your last few dollars in your bank account. You have to ask [00:04:40] yourself, how am I going to spend my time today to create the best return on my [00:04:45] best life? So let's pause for a minute and let's think about this because I know what some of you are thinking you're [00:04:50] like George, you know It's easy for you to say because you have your own business You get to wake up and work [00:04:55] out whenever you like and you make your own schedule and this is true But it's not always been that way.[00:05:00] You see people think that the truth is that I have free time and flexible time and [00:05:05] that's a and that's just a benefit, but that's That's actually a result. So listen, [00:05:10] listen to what I'm saying for a minute. My free time and flexible time is a result of management, [00:05:15] managing my time, working hard and creating a return of more time. Sometimes the [00:05:20] best return you can get on your time is more time. This comes from working hard [00:05:25] specifically. More importantly, it comes from being intentional with where you're spending your time. [00:05:30] And you can't just spend your time haphazardly every day, responding to the whims of life and [00:05:35] think you're gonna, you know, you're gonna free yourself up. That just never happens. You're never going to just [00:05:40] somehow randomly free yourself up. Life is a trap. It buries you in the [00:05:45] mediocrity of being average in your existence. And it takes advantage of you, your mind [00:05:50] and your time take advantage of you if you let them. So you have to break out of the pattern that you, and you have to [00:05:55] break out of the thinking pattern that I don't have enough time because that's. That's what's gotten you [00:06:00] in this situation in the first place. Stop thinking that way. You gotta, you can totally change things [00:06:05] about your day. You have 24 hours a day. You probably sleep a third of that time anyway. Um, [00:06:10] or maybe you don't sleep and that's the problem as well. You know, Tony Robbins has been quoted [00:06:15] as saying that everything in life and productivity comes down to two things. Number one, resources, [00:06:20] like your time and money. And number two, resourcefulness, which is your ability [00:06:25] to, you know, create change or desire or motivate yourself for change. And [00:06:30] ultimately, it really only boils down to resourcefulness. Because if you become more [00:06:35] resourceful, you'll find more time and money. You will. I believe that. [00:06:40] So your ability to be resourceful and specific and have [00:06:45] specific intent with your time is the answer. Besides, what have you got to lose? Right now, you [00:06:50] know, it's time to start making some changes and get your time back and start living your best life, right? [00:06:55] So let me, let me give you some tips on how you can create more productivity and time in your day. [00:07:00] And hopefully these are some things that may even jog your memory or jog some ideas for you [00:07:05] because you've heard some of these things before but I want you to really assess your life. The [00:07:10] best way to figure out how to manage your time better and [00:07:15] get more time is to actually look at your time. I've had people tell me over the years, you know, [00:07:20] write out what you're, what you're doing. And sometimes, you know, I felt that's kind of, kind of dumb but you know when I've done [00:07:25] it. It's been an eye opener. So let me give you some ideas and things you can change right now. Number one, [00:07:30] you gotta set goals. You have to set goals because that's the milestone and benchmark you, [00:07:35] you schedule your time around. Number two, you've got to schedule your time. [00:07:40] You have to have a planner. If you don't have some kind of a planner, Google calendar schedule or [00:07:45] something, then your time is getting spent. It's like not tracking your budget. You know, when money just goes in [00:07:50] and out, you don't have any idea where it's going. How are you going to ever do anything with it? How are you ever going to make it better? A [00:07:55] planner or a schedule is a way for you to track your time. Next thing you got to do is prioritize [00:08:00] your activities. Always start your day and week by starting with the big rocks. Start with the [00:08:05] things that are the most important and then let everything else fill in and don't negotiate those [00:08:10] times, create boundaries and barriers. And then another thing is set time limits. [00:08:15] Don't go into meetings or events or things and just let them drag on to whatever you want them to be set a [00:08:20] time Limit ahead of time on what you're gonna be doing Another suggestion is take breaks in [00:08:25] between one of the best ways to be productive is not to just grind through your day [00:08:30] Split the tasks and priorities up and then in between take some breaks What this will do is this [00:08:35] allow you to also? I was going to suggest when you start a new task, reset your [00:08:40] intention. Brendon Burchard talks about this. He does a masterful job of this because he says [00:08:45] every time you start an activity, you can just kind of go through that activity and be somewhat [00:08:50] productive or you can be intentional. You have to set your intention. My goal with my time [00:08:55] is to do this and you'll get it done in a tenth of the time. You'll save yourself so [00:09:00] much time if instead of going into work and sitting on the phone for eight hours, you go in for two hours, [00:09:05] bang it out, get more done. You'll be more productive. Another suggestion is to get organized.[00:09:10] Sometimes when you organize other areas of your life, your time seems to free up [00:09:15] as well. It's that overwhelm and that clutter and that that complexity of your life [00:09:20] that's keeping you from being more streamlined Now one of my partners is Robert [00:09:25] Stuberg likes to say every year He makes a goal a lot of us try to come up with new ideas.[00:09:30] His goal is to delegate or eliminate something in his life [00:09:35] There's always ways to delegate or eliminate things you're doing. There might be things other [00:09:40] people are doing. I mean, it might sound simple, like, you know, um, uh, taking care of your [00:09:45] accounting, which I've outsourced taking care of your landscaping, which I've outsourced taking care of your [00:09:50] cleaning, which I've outsourced because my time's not is worth more. So [00:09:55] delegate or eliminate tasks that don't serve your purpose, that don't serve your goals. Be intentional, [00:10:00] prioritize things that match your vision. If that's not, Taking you in the direction of your vision. You shouldn't be [00:10:05] doing it in the first place, whether that's your family, friends, relationships, business, health, [00:10:10] fitness, mindset, whatever it is. And most importantly, I want to just suggest plan [00:10:15] your schedule. In advance, successful people don't wake up in the morning and [00:10:20] say, what am I going to do today? Successful people already know what they're doing. That's why you can't get an appointment [00:10:25] with them for about a week because I've already planned their week out. If you have goals and you have vision, [00:10:30] then you should already know what you need to be working on for the entire week. And if you don't, then you don't have [00:10:35] goals and vision or you haven't planned or prioritized your day. Those are the things that I want to suggest you start doing. [00:10:40] Now here's some obvious ones. Number one, don't wake up and check your phone. I'm not [00:10:45] going to go into all the details, but give yourself 30 to 60 minutes before you check your phone because what you're doing is you're [00:10:50] literally wiring your brain. Your neuroplasticity in your brain is getting you [00:10:55] addicted to responsive mode rather than proactive mode. You've got to stop checking your [00:11:00] phone. Number two, don't check your email. There again, you're just being reactive, not proactive. [00:11:05] Check your email afternoon when you know you've gotten the most important things done. Uh, uh, some, [00:11:10] another thing I would suggest to you is monitor your phone time, social media and apps and things like that. All you got to do is [00:11:15] go to the settings of your phone. It'll tell you how much you're on your phone. It'll blow your mind how much time you're wasting every [00:11:20] day looking at this app or that app or social media or whatever, whatever, um, email, [00:11:25] text, whatever it is. Check your phone and monitor your time. Know where you're spending your time. [00:11:30] And another thing is take time before you go to bed. Now there are some things that may not sound [00:11:35] productive, but when you take and block out a little bit of time for your evening rituals before you go [00:11:40] to sleep, you're gonna sleep your 6 hours, 7 hours, 8 hours much better. [00:11:45] It's going to be much more productive. Sleep is something you need to be productive with as well because it affects [00:11:50] everything else in your day. So those are some additional suggestions I have. Now these are all ways that you can create [00:11:55] a better return on your time. They're going to lead you to more productivity in your life and as an added bonus, you're going [00:12:00] to start managing your time better. You're going to get tons more benefits in life and quality of life. Look, it [00:12:05] reduces stress. You get more time. You have more opportunities. Your health gets better. You [00:12:10] have ability to recognize and realize your goals. And there's so many more benefits. It's a [00:12:15] time management than simply being productive. So I hope these are ideas and strategies that will [00:12:20] motivate you, inspire you to value your time, because if you'll begin to become [00:12:25] more aware of your time and you'll treat it like an asset. You will absolutely grow and [00:12:30] grow and grow your time, your active income, your passive income, your relationships, your business, your [00:12:35] productivity, everything will increase. That's my message for today. Thanks for listening. I [00:12:40] appreciate you. I hope you'll share this with other people that you feel it might help. Um, help us spread the [00:12:45] message. My name is George Wright the third and this has been the daily mastermind. Have a great [00:12:50] [00:12:55] day.

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About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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