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Episode 1155 · Jul 21, 2025

Reprogram Your Subconscious Mind to Unlock Success

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George Wright III, host of The Daily Mastermind, dedicates Day 12 of his Think and Grow Rich series to what he calls the most overlooked obstacle between you and your goals: your subconscious mind. This is Principle 11 of 13, and George makes a compelling case for why no strategy, mentor, or vision board can compensate for outdated internal programming.

The episode opens with a pointed question: what if the biggest limitations in your business, your income, or your mindset are not external? George argues that the subconscious mind, not your circumstances, is what controls roughly 95% of your daily decisions, and most of us are running on belief systems installed during childhood.

Why Your Subconscious Controls More Than You Think

Napoleon Hill described the subconscious as the connecting link between your thoughts, your body, your faith, and infinite intelligence. George reinforces that framing by pointing to the work of Dr. Bruce Lipton, author of "The Biology of Belief," who argues that most behaviors, emotions, and decisions run on autopilot, hardwired by past experiences and internalized fears.

"If you fail to plant desires in your subconscious mind, it will feed upon the thoughts which reach it as the result of your neglect." - Napoleon Hill, as quoted by George Wright III

That neglect is the real danger. If you are not intentionally programming your subconscious, it will program itself, usually by default, drawing from fear, past failure, and scarcity.

How Subconscious Scripts Show Up in Your Daily Life

George walks through some of the most common symptoms of outdated subconscious programming. You raise your prices, then immediately start doubting your worth. You set a big goal and feel anxious every time you get close. You catch yourself saying things like "I'm not ready" or "it's not perfect yet" or "I'm not that kind of person."

Those are not random thoughts. They are scripts. And as George puts it, the subconscious does not filter, it just obeys.

"The subconscious mind accepts what it hears often, especially if it's a voice that it trusts, which is yours."

This is both the problem and the solution. The same mechanism that locked in limiting beliefs can lock in empowering ones. You just have to be deliberate about it.

The Three Keys to Reprogramming: Repetition, Emotion, Visualization

George draws a clear line between affirmations that stick and affirmations that fade. The difference is emotional association. Repeating a phrase without conviction is not enough. The subconscious needs frequency, feeling, and vivid mental imagery working together.

Athletes do this. Actors do this. Coaches like Dr. Joe Dispenza, Tony Robbins, and Bob Proctor have built entire teaching careers around the same principle: what you impress consistently on your subconscious mind becomes your identity. And what you identify with is what you create.

"You are today where your thoughts have brought you, and you're going to be tomorrow where your thoughts take you." - James Allen, as quoted in this episode

Visualization is not wishful thinking. It is a deliberate rehearsal that primes your brain to recognize opportunities aligned with your new identity and to perform at a level consistent with it.

What the Reticular Activating System Has to Do With It

George briefly touches on the reticular activating system (RAS), the part of the brain that filters the estimated 60,000 thoughts you have each day. The RAS is tuned to whatever your subconscious has been programmed to look for. Program it toward fear and lack, and it surfaces evidence of both. Program it toward opportunity and confidence, and it begins filtering for that instead.

This is why consistency matters so much. A single powerful visualization session will not override years of contrary programming. But daily repetition with genuine emotional engagement will.

One Bonus Tool: Binaural Beats and Alpha States

George offers an optional but useful technique: adding binaural beats or ambient focus music to your reprogramming routine. These audio tools are designed to shift your brain into alpha or theta states, which are more receptive to new programming. Whether or not you incorporate audio, the principle holds. Slowing down, quieting the mental noise, and entering a relaxed but focused state makes your subconscious more accessible.

Action Steps

  • Write down one limiting belief that is actively running in your life right now. Be specific.
  • Rewrite it as an empowering belief in first person, present tense. Example: replace "I'm not good with money" with "I am a powerful steward of wealth and I create value."
  • Build a short daily affirmation from that new belief and say it out loud, with genuine emotion, every morning and evening.
  • Spend five minutes each day visualizing yourself living in alignment with the new belief. Include sensory detail and feel the emotion as if it is already true.
  • Consider adding binaural beats or focus music to your practice to deepen your receptive state.

The Subconscious Is Where Real Change Begins

You are not broken. You are simply running on beliefs that were installed before you had a choice about what to believe. The good news, as George Wright III puts it, is that you can rewrite them. The moment you upgrade your subconscious programming, the upgrade will ripple through every area of your life: your income, your relationships, your confidence, and your capacity to act.

It's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. And we're on day 12, which is the 11th principle on the 13 principles of Think and Grow Rich that we've been doing. I hope you're enjoying and I hope you're having an amazing week. Here's a really powerful thought for you. What if the biggest limitations in your business, in your income, or even in your mindset are not external? What if they're subconscious? You can have the best strategies, a clear vision, even the right mentors, people that are helping you. But if your internal software, your belief system is outdated, you're going to keep crashing again and again and again. How many of you can relate to that? How many feel like you're going through those same cycles in your life and things just are not going your way? Well, Napoleon Hill understood this. That's why he said the subconscious mind will not remain idle. If you fail to plant desires in your subconscious mind, it will feed upon the thoughts which reach it as the result of your neglect. That's what I want to talk to you about here today, the power of the subconscious mind. Because it's so important for you to realize that whether you're consciously or subconsciously working your subconscious mind, you are programming yourself. So today we're going to break down how to reprogram the one thing that controls 95% of your decisions, your subconscious mind. So thanks for being with me here today. I hope if you haven't already and this is your first time, you'll hit subscribe and you'll follow the episodes. Don't miss any. And we'd like to ask you to share this episode with anyone that you know that can benefit from it. My goal with the Mastermind is to inspire, motivate, and educate, but really it's about giving you the association you need. So let's get right into it today. In Think and Grow Rich, he'll refer to the subconscious mind as the connecting link between your thoughts, your body, your faith, and your infinite intelligence. It's your mental operating system. And just like the phone, you know, needs regular software updates, maybe sometimes more than we would like, right? Even though your phone needs those software updates and upgrades to perform its best so does your mind You know scientists like Dr Bruce Lipton author of The Biology of Belief have proven that most of your behaviors your emotions and your decisions are made on autopilot, hardwired from your childhood experiences, past failures, and internalized fears. This is something that is happening whether you're conscious of it or not. It's all stuff that's being made, your decisions being made on autopilot, hardwired, you know, And so if you're constantly sabotaging your goals or procrastinating or second-guessing yourself, it's not just discipline, it's programming. So you've got to learn to take charge of your subconscious mind because you've got to—in fact, what I do is I try to program myself to see success, to see the things that I want to see so that that reticular activating system will kick into effect. Remember, with 60,000 thoughts a day, you cannot sort through the information without running a subconscious program. And so let's talk about it, and let's really get real around this. Let's kind of back up a minute. Maybe you've set some big goals and you felt stuck or anxious every time you get close to those goals, or you've raised your prices and you've launched an offer, and then you start doubting your worth and whether or not the offer is good. Or let's say you've said things like, I'm not ready, or it's not perfect yet, or I'm not that kind of person. You know, just things that you find yourself thinking and saying automatically, those are the subconscious scripts playing in the background. And the subconscious doesn't filter, it just obeys. That belief just happens. That's why repetition and emotional association and visualization are so critical. Let me say that again. Repetition, like frequency and repetition of something to program the subconscious is so important, but emotional association is also important. And we've heard many times that you can repeat things enough, but if you don't have that emotion and conviction tied to it, it doesn't stick. And visualization will help you to do that as well. So repetition emotion visualization those are all critical to programming your subconscious mind because your subconscious mind accepts what it hears often especially if it a voice that it trusts which is yours So when you think about it athletes use this principle actors use it millionaires and mindset coaches like Dr Joe Dispenza Tony Robbins Bob Proctor they all teach the same thing. What you impress consistently on your subconscious mind becomes your identity. And what you identify with is what you create. So remember, what you program your mind to be, what you program through repetition, consistency, and emotion, you will begin to accept as your identity and what you identify with you create. So you've got to learn to train your mind for success and for the things that you're looking to have. What you focus on grows. We talk about that. And it's because, you know, your subconscious is what you use to cut through the noise. So let's talk about how you can upgrade your subconscious software and start doing that. Here's what I want you to do this week. Write down one limiting belief that's been running in your life. And this is going to take you putting a little bit of time and energy into this because your limiting beliefs, your subconscious programmings that are not serving you are the ones you need to work on. So, for example, it might be I'm not good with money or I'm not – well, let's take that one for example. I'm not good with money. rewrite that to be, I'm a powerful steward of wealth and creating money with value. And instead of saying things like, I'm not always confident, say things like, I am a confident driven entrepreneur or, you know, insert whatever you are, and I move and act accordingly. What you need to do is you need to write down the limiting belief that you're struggling with and then create a new belief. And so creating the daily affirmation possibly that you can say, out loud with emotion every morning and night. That'll help you to reinforce it. And then take five minutes a day and see yourself living in alignment with that belief. So listen to what I'm saying here. Write it down, rewrite it in a positive way, create an affirmation, and then visualize yourself. Feel the emotions, create a mental movie. The subconscious mind responds to feeling and repetition It things like professional athletes do They see themselves winning They see themselves going through the motions in a perfect way and they program their subconscious minds to do that Now here another tip you can use if you want You probably heard this a little bit as well You could add binaural beats or ambient focus music to your routine This will help to shift your brain in a more receptive alpha or theta state. This is really ideal for reprogramming or programming your subconscious mind. That's why it comes up in so many different programs and things that you hear of. So let's just kind of wrap this up here on this topic of subconscious mind. You are today where your thoughts have brought you, and you're going to be tomorrow where your thoughts take you. That's something that James Allen said. Think about that for a minute. Where you are right now is because your thoughts have gotten you there. And if you use those same thoughts, they're going to get you in the same place later on, so you've got to make change. It starts with thoughts you don't even realize you're thinking. Those are the thoughts that are the worst. You're not broken. You're just running on outdated beliefs, things that don't serve you. And the good news is you can rewrite them. This week, choose one of those beliefs to rewrite, because the moment you upgrade your subconscious, your upgrade will affect everything in your life. The subconscious mind is the key. It's that gateway to the actual activity that's going to change your life. And remember, I've said this many times, It's never too late to start living the life that you were meant to live, but you've got to recognize what's holding you back, and you've got to recognize what you can do differently. And if you do this, and you're specific about it, and you plan and execute a plan, you will make changes. And so the subconscious mind is something that I believe is going to be one of those keys. So let's just do a real quick recap. We've been going through these 13 principles. We had desire, faith, auto-suggestion, specialized knowledge, imagination. organized planning decisions persistence and then the mastermind sex transmutation and i'll tell you what this subconscious mind is one of those ones that you do not realize it's affecting you as much as you can so do do me a favor and spend some time on it tomorrow we're going to talk about the brain and then we'll close up this series by talking about the very last principle which we're going to talk to you about this week. So have an amazing day. I hope you have a great week and you're off to a great start. And I look forward to talking with you more tomorrow.