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Episode 1377 · Nov 3, 2026

The Top 1%: How Serial Winners Think, Execute, and Build Lasting Success with Larry Weidel

Larry Weidel
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Most people chase one big win. Larry Weidel built a career teaching people how to stack them. On this episode of The Daily Mastermind, George Wright III sits down with Larry Weidel — sales executive, investor, business advisor, host of the Million Dollar Big Hitters podcast, and bestselling author of *Serial Winner* — to break down how the top 1% actually think, execute, and keep winning for decades instead of weeks.

With more than $11 billion in assets under management behind him, Larry has seen what separates sporadic success from repeatable success. His answer isn't talent or luck. It comes down to four things: intent, practice, environment, and accountability — plus a personal foundation strong enough to hold whatever you build on top of it.

Larry Weidel on What Separates a Winner From a Serial Winner

According to Larry Weidel, the difference between a winner and a serial winner isn't skill level — it's whether you treat success as an event or a way of life. Most people move through their careers in short, disconnected bursts. "Stab, stab, stab," as he puts it. There's no rhythm, no system, no long arc. And companies do the same thing, splintering into fiefdoms where capable people spend their energy protecting turf instead of producing results.

"If they're not set up for success, the success will be accidental or sporadic," Larry says. "It's like occasionally winning the lottery."

He traces his own standard back to the lousy summer labor jobs he had in high school — worst pay, worst work, worst bosses. The lesson stuck: whatever he did next, he was going to aim for the top of it.

That long-view thinking shows up in how he coaches. When one of his people in Denver announced he was going to pack a room with 1,000 attendees, Larry pushed back: *And what are you going to do after that?* Why not plan ten years of meetings, so that a thousand people is the starting line and an arena is the finish?

Why Intent Matters More Than 10,000 Reps

Larry has little patience for the popular idea that volume alone creates mastery. Repetition without improvement is just time spent.

If your last thousand reps were not much better than your first thousand, all you did is waste your time. The idea is intent.

Targeted practice is what moves you forward. From the very first swing, the serious person is asking better questions, getting the right equipment, organizing a schedule around improvement, and studying what the top performers actually do. And not just what they do — what they *think*. Larry describes watching great musicians and asking himself, "What are these guys thinking? What do they see?"

The principle scales well beyond golf and banjo. Everybody sets goals. Far fewer people examine the intent underneath the goal — whether they want to do a thing once for the thrill, or build something they can enjoy again and again for the rest of their lives.

How Your Environment Accelerates Growth

Ask Larry why so many people think short-term and the answer is simple: they've never been there, and nobody around them has either. Climbers on a mountain don't just talk about this summit — they talk about the next one, and the route on the far side. That conversation only exists inside the right community.

Great ideas don't care who uses them. We don't know what we don't know — and when you're around people who know what you don't know, they don't even know what you don't know.

That's why exposure matters so much. Spend time with people further up the ladder you want to climb, and subjects come up that are ordinary to them and revolutionary to you. Confidence follows. As Larry puts it, "The confidence that counts comes from accomplishment." Being around people who are already producing makes belief transfer possible — and reminds you that every new level turns you back into a rookie again.

His caution for self-improvement junkies is pointed: most people get stuck in free content. Podcasts, books, freebies. Progress accelerates when you get skin in the game and put yourself in an arena with championship coaching *and* championship competition.

The Weekly Scoreboard That Makes Progress Visible

In his online training center, Larry kicks off every Monday morning with a one-hour call, then challenges members to post a big win on a shared scoreboard by the end of the week. The win doesn't have to be impressive to anyone else — it has to be big to you. "It only counts when you write it down."

Settle into that pattern week after week, and the compounding is dramatic. You can compress several years of growth into one. And the competition, he's quick to note, is with yourself.

How to Build a Winning Team With Real Accountability

Asked once at a dinner in Aspen how he judges a leader, Larry answered with one word: results. If a team isn't growing under you, what were you there for? They could have floundered without your help.

Building teams that outperform requires duplicatable processes, simplicity, and the willingness to hold feet to the fire. But his favorite accountability tool isn't a dashboard. Brought into a corporate home office with a vague mandate, he simply closed doors with executives and asked: *What do you do? Why are you here? What difference do you make? How do you help us in the field?*

People who can't answer that reveal everything. Automation and agents are fine, he says, but people still have to own their numbers and come talk about them. Accountability has to be cultural — a report card everyone expects.

The Amateur Trap and the Foundation Beneath Success

An amateur does something sometimes and occasionally does it well. A professional knows what to do, when to do it, and how to do it — and does it whether they feel like it or not. The gap isn't hours. Amateurs and pros both get 24 in a day. Larry admits he put in enough time on golf and music to have gone pro, but never held that intent, so the time produced a hobby instead of a career.

The other trap is building what Larry calls a tall tower: one towering skill that generates money while the personal, relational, health, and spiritual sides are neglected. You don't build a skyscraper without a foundation. Decide early that you're going to be successful *without* wrecking your life.

His advice for anyone sitting on the fence is unglamorous and immediate. Quiet the noise, get a pen and paper, and write down what actually matters to you. Take stock of your years, your health, your resources. Then move.

You know what to do. You know the next step. Ask a question. Go somewhere. Meet somebody. Stop making excuses and start moving forward.

Action Steps

  • Define your intent before your next rep — decide whether you're doing this once or building it into a way of life.
  • Put yourself in one room this quarter where people are further up the ladder than you are, and pay more attention to how they think than what they do.
  • Start a weekly scoreboard. Write down one real win or breakthrough every week and compete only with yourself.
  • Audit your own role the way Larry audits executives: What do I do? What difference do I make? Where's the growth?
  • Spend 30 quiet minutes with pen and paper writing what you want your life to look like — not just what you want to do.

You can be completely confused about where you stand right now, take three steps forward, and watch the clouds clear from the new vantage point. Don't be put off by what you're not good at today. It's never too late to start living the life you were meant to live — but you have to start.

READ THE FULL TRANSCRIPT

TDM 1374 - Larry Weidel ​[00:00:00] George Wright III: [00:00:05] Okay, welcome back to The Daily Mastermind. George Wright [00:00:10] III with your daily dose of inspiration, motivation, and education. And I'm joined today [00:00:15] by a guy I'm super excited to interview, Larry Weidel. How are you doing, brother? Yes, sir, George. I'm [00:00:20] excited too. Looking forward to it. Listen, you are one of those 1% [00:00:25] guys that actually teaches the 1%, so I gotta tell everybody a little bit of your background before we get rolling. [00:00:30] Guys, and if you're listening to this podcast for the first time, make sure you do me a favor and subscribe to it. We got some [00:00:35] great stuff coming out. Um, but Larry Weidel, listen, this guy's a sales executive, [00:00:40] investor, business a- advisor. He's got over 6 billion in assets under management, but he's, he's the host of the [00:00:45] Million Dollar Big Hitters podcast, a bestselling author of Serial Winner. He's been featured [00:00:50] everywhere from Forbes, Inc., Fast Company, The Globe, but he helps thousands of entrepreneurs and [00:00:55] investors every day reach their business, career, and financial goals. And I will add, he's also [00:01:00] a photographer, painter. It's unbelievable what this guy does. So Larry, yeah, I don't even know where to begin with [00:01:05] you, but I think maybe the best place to start is tell me the difference between winners and serial [00:01:10] winners. Larry Weidel: Winners, y- it's such ... It's, it's ... That answer [00:01:15] touches so many things, George, uh, because it's a matter of doing [00:01:20] something once or making it a way of life. And I'm really big on this [00:01:25] thing, uh, lately, that it seems like the ... It's, it's like you go [00:01:30] out, uh, it is like your approach to life. I'm gonna do something once [00:01:35] versus I'm gonna make this a way of life. And the deal is that it has to do with your [00:01:40] thinking and your expectation. It's just like if I'm gonna start playing ... I don't know even know where [00:01:45] this idea came from. Oh, by the way, I get, gotta get, I gotta get this off my mind. It's 11 and [00:01:50] a half billion now. I- Oh my God. I, I haven't corrected- Next week it'll be [00:01:55] double that. Come on ... I haven't corrected that nu- I haven't corrected that number in a long time, but anyway, the, uh- Oh man, that's [00:02:00] awesome ... the thing is that pe- you, people go through life [00:02:05] And, uh, they do like one thing. They think in terms of one thing. It's like they go [00:02:10] through life like stab, stab, stab, stab, stab. "I gotta do this. I gotta do this. I gotta do this. I gotta do this. [00:02:15] Oops, I forgot that. I gotta do that." And then there's just no rhyme or reason, you know? There's no rhythm. [00:02:20] And companies that are set up that way fall apart, and there's a [00:02:25] lot of multinational companies that are ch- you know, internally [00:02:30] are set up that way, not because the head guys want it to be that way, but they've got [00:02:35] all of these little fiefdoms where they have people that are really, you know, got [00:02:40] personality problems or whatever. They're trying to protect their turf, and they're going over here, and they're [00:02:45] restricting their guys. "Don't open your mouth on that." And, and you have people that are capable, all kind of [00:02:50] potential, but they're just trying to survive. And so companies are just [00:02:55] like people. If they're not set up for success, the [00:03:00] success will be accidental or sporadic. It's like occasionally winning the lottery, [00:03:05] and it happens. You know, you come up with a good product or something, and the... But, uh, the-- it [00:03:10] has to do with your expectation. Like somehow I got this idea, uh, early [00:03:15] on, whatever you wanna do, go for the top. And I think it's this extension [00:03:20] of those lousy labor jobs I had in high school in [00:03:25] the summer, where you're working for minimum wage You're usually working for a [00:03:30] manic depressive, uh, personality who can't, uh, uh, get a better job than [00:03:35] to manage the laborers. And, uh, you know, they've got their own psychosis they're dealing [00:03:40] with. And you, you, you got the worst jobs, you got the [00:03:45] worst income, and you got the worst bosses. And I said, "I don't know what it means," [00:03:50] but I said, "I'm..." The rest of my li- I'm gonna do whatever it [00:03:55] takes to make sure whatever I'm doing, I'm gonna be at the top. George Wright III: Yeah, you know [00:04:00] what's crazy, La- Larry, the funny thing about that is that it's so misleading nowadays because [00:04:05] people see some big win that someone has- Yeah ... out in the marketplace. Yeah. But what you talk about is [00:04:10] consistently winning, and there's a big difference between consistently winning. But you've identified [00:04:15] patterns too, right? Like, obviously there's a pattern to a consistent top percent, one percenter. Yeah, [00:04:20] and I guess what I was getting at there is the beginning, which is, what's your intent? You know, do you want [00:04:25] to, uh, learn how... You know, it, it's kind of like people start, they'll [00:04:30] play a musical instrument for, as a hobby, mainly because there's one song that they wanna play, [00:04:35] and then they get where they play that. Larry Weidel: And I did that. You know, I've done that, uh, with the banjo [00:04:40] and the guitar, this, that, and the other, you know. At least the g- the banjo, anyway. That, you know, you want to [00:04:45] pay, play the Foggy Mountain Breakdown, you know, like ... Your fingers are flying, and this, that, and the other. [00:04:50] Okay, got that. But if you don't keep playing it, you know, the people that become [00:04:55] professionals are the people who love it so much, they're gonna play that every day. You know, where me, I was [00:05:00] just trying to figure it out, you know? And, um- So you're saying intention is the starting place of- Intention is- ... are you just [00:05:05] trying to do something or be a consistent winner? Got it. It's like if you want... It's like this. When you start [00:05:10] playing golf, are you gonna learn how to play golf? Or, [00:05:15] dumbass, are you going to say, "I wanna play it at the highest level. I wanna be the guy on the [00:05:20] golf course when I'm playing with a foursome." I want to be the [00:05:25] guy who hits the shots almost all the time, and when the ball [00:05:30] goes, everyone goes, "Great shot. Unbelievable." The professionals make money. [00:05:35] They don't need the pat on the back, but they get the pats on the back because [00:05:40] they've got a good golf game. And I'm out there and they'll go, you know, I hit the ball and it's like, [00:05:45] "Well, let's go look for it," you know? And, uh, I ra- I rarely, I rarely get the [00:05:50] attaboy. But, uh, you know, the idea is how do the top people do it? The thing is, [00:05:55] it's 24 hours in a day. The top people have the [00:06:00] same, uh, time you've got. They had to learn. They, uh, everybody's, [00:06:05] y- you know, nobody's a natural golfer, even Tiger Woods as a baby. You know, he had to [00:06:10] start swinging that club. And so while you're swinging it, what's your intent? [00:06:15] Am I going to be an idiot like listening to these people that [00:06:20] say 10,000 reps and you'll be a master? Uh, no. You know, all you're gonna be-- [00:06:25] If, if your last thousand reps were not much better than your first [00:06:30] thousand because you've been improving as you went along, you're not, all, all you did is [00:06:35] wasted your time. The idea is intent. Per- you know, the idea of perfect practice or [00:06:40] targeted practice is what gets you ahead. So when I'm out there and I'm [00:06:45] learning, right from the first thing, I'm gonna be asking questions. I'm gonna be [00:06:50] trying to get the equipment. I'm trying to or- organize my schedule for, [00:06:55] for improvement and everything, and activity around what do the top people do? In [00:07:00] fact, even when I'm around, uh, you know, playing I've [00:07:05] got a short attention span, so I've done a lot of things, but- You and me both. You know, you know, but [00:07:10] with, you know, the guitar, the banjo, you know, uh, it's like, what are these guys thinking? [00:07:15] It's not like what are they playing, what are they thinking? You know what? What do they see? You're making... Yeah, and [00:07:20] you're making a huge point, because I, I, I think that everybody's about setting big goals- Mm-hmm ... but your [00:07:25] intent behind the goal is important. Yeah. But you just alluded to something else. Your mindset, if you wanna be [00:07:30] in a 1% that continue, continually creates, you gotta think differently too. George Wright III: So what's [00:07:35] separating or what, what are these mindset things that are different between people that [00:07:40] have a different intent? Well, I don't want to get to where I do [00:07:45] something once and have the thrill of it, because then it's over. I wanna get to be where I can [00:07:50] enjoy it forever re- again and again and again. Larry Weidel: W- I was driving in a car, [00:07:55] uh, in Denver with one of, one of my guys once, and, uh, [00:08:00] he had moved out there, and, you know, one of the things you do, you recruit, train, and you do big [00:08:05] meetings on the weekend where you get people from surrounding areas come in as you open offices. [00:08:10] And he was... You know, he'd had pretty good success, but he was ready to get serious. He said, [00:08:15] "Okay, Larry," he said, "I'm gonna have a meeting. I'm gonna get 1,000 people, okay? [00:08:20] We're gonna have 1,000 people here." You know, and you could just see it. And he could, he could've done that. And I said, [00:08:25] "Yeah, Brian, but what are you gonna do after that, you knucklehead?" I said, "Why don't you think [00:08:30] I'm gonna run 10 years-" Long game "of meetings?" Yeah. "And maybe you start with [00:08:35] 1,000 people, and then maybe you're filling up the, uh, the, the basketball, uh, [00:08:40] arena- Yeah ... at the end of 10 years." Why do you think people are so short-term mind... Like what, because he sounds like a [00:08:45] very success-driven guy. What, what- Yeah ... so it's the difference between a winner and a long-term winner, [00:08:50] but what, what, why do you think people think so short-term? George Wright III: Like why, why do they not think long-term? They've never been there. They've never been there. They [00:08:55] don't have anybody who's been there to explain it to them. Mm. Like, it's like climbing to the top of a mountain. [00:09:00] All you're looking at is the top of that mountain, but if you're, you know, you're in the mountain [00:09:05] climbing community and you're around other climbers, you know, they're gonna climb this mountain, but they've, they're gonna be, [00:09:10] all along the way they're gonna be talking about these others and on the other side, or, you know, next summer we can [00:09:15] go do this. Larry Weidel: And so it's, it has to do with your environment, your exposure, [00:09:20] your, you know, uh- The people, environment. It's- Yeah, I got it ... but the thing is, it's like this, George, it's [00:09:25] what I've always said, great ideas don't care who use them, and great ideas are a dime a dozen. Yeah. [00:09:30] And so as you get out there and you hear these i- that's why exposure... See, [00:09:35] people, w- we don't know what we don't know. Yeah. And so when you're around people who know [00:09:40] what you don't know, they don't even know what you don't know. And so for that- Mm ... you got to get where [00:09:45] you're in a conversation, like what you're doing with your, uh, podcast- Yeah ... where [00:09:50] you give people a chance There is- Expand your thinking yeah, there [00:09:55] is something to the thing that, uh, you know, a, a [00:10:00] secret of some, you know, breakthroughs is spending time around people [00:10:05] that are further up the ladder you wanna climb than you are. For sure. Be- because what [00:10:10] happens is they'll wind up talking to you and discussing, [00:10:15] and subjects will come up that are common to them because they're up at that higher level. George Wright III: Yeah, [00:10:20] yeah, but not to you. And you're down here, and you say, "I never even thought of that," you know? Yeah. You s- you know, "I never thought to [00:10:25] say it that way," or, "I didn't look at it that way." Ah, great point. And so all these [00:10:30] missing things, but it comes by degrees, you know, step by step. So it's a matter [00:10:35] of saying, "Do I wanna do something one time or why not do it [00:10:40] all the time?" Larry Weidel: 'Cause we all know people that do that. You know, they go from success to [00:10:45] success. They minimize the setback. Mm. And they've got terrible things happen to them, too. It's amazing [00:10:50] to me Super, the, the terrible things that happen [00:10:55] to super successful people- Yeah ... but you never let, but it doesn't slow them down.[00:11:00] Yeah. Somehow they minimize that. Well, obstacles, right? Limitations- Yeah ... and things. How, how big is [00:11:05] confidence in this whole game of, you know, winning long-term? Well, confidence is, it's, it's the [00:11:10] key to everything, you know? It, it, there's, there's a magic to confidence, but the confidence that [00:11:15] counts comes from accomplishment. Yeah. You've got to get off [00:11:20] your butt and do something. You know, the thing is, like, if, you know, i- if we [00:11:25] all start, we're always starting, you know, people like us, we're always starting new stuff. Yeah, right. And here's [00:11:30] the th- here's the thing that nobody tells you. At every level of success, you know, you've taken, [00:11:35] you've learned something, you moved up, guess what? You're gonna maximize your, your [00:11:40] success you're gonna have with that amount of knowledge. Right. And, you know, guess what? Now you've graduated to another level [00:11:45] of being a rookie again, and like you're- Right. You wanna be the rookie in the room- Yeah ... but at a new [00:11:50] level every time, right? New level. Like, if you, I've, you never made a million, then I've never made 10 [00:11:55] million, then I've never made 100 million, and then you get in a room around billionaires, it's like, "Well, I've never [00:12:00] been in a room with billionaires." Then you're in a room with 10 people- Yeah, yeah ... who've got 10 and 20 bill- So [00:12:05] it's always, you know, there's always an awkwardness when you move to a new level, and [00:12:10] the way to, you get through that is be in an environment where you're [00:12:15] exposed, you're constantly exposed to people that are ahead of you, where you can continue [00:12:20] to be feeding yourself things that maybe you don't even kn- need them right [00:12:25] now, but you're gonna need them down the road, and you're always preparing yourself for that next [00:12:30] level. George Wright III: I love how much you've emphasized environment, because I think not only does it [00:12:35] give you new ideas, not only does it help you level up, not only does it help you keep winning, um, you [00:12:40] also get more confidence, 'cause there's belief transference when you're in a group that's doing it every day. Where you might [00:12:45] think it's a long stretch- Yeah they're doing it every day of the week. And so for you- Yeah ... all of a sudden the belief kinda goes up as [00:12:50] well, and you start to see this as habits and shr- and things that just happen [00:12:55] for people, right? You have nailed it, and this is why, uh, I have, you know, [00:13:00] my, uh- In my training center, we, we have a concept called master [00:13:05] builder. Larry Weidel: You know, if you ... You gotta build the life you want. Nobody's gonna build it for you. Mm. And you've got [00:13:10] to master a bunch of skills to be able to build this life. And for you to go from, [00:13:15] most people are stuck at mastermind, you know, George. Yeah. Yep. They, they ... It, [00:13:20] not their fault, but they, you know, they listen, they read the books, they g- listen to the podcasts, this, [00:13:25] that, and the other. Freebie, freebie, freebie, freebie, freebie. You know, it's all f- everything's free or a book- [00:13:30] Right ... or something like. But until you get skin in the game, until you get in an arena [00:13:35] where you can get consistent high level coaching, [00:13:40] and you've got some of those people around you that are moving forward, like you're saying, and you're [00:13:45] seeing it, they're playing out on the field. They've got the success happening, and you realize, "I can't lie to [00:13:50] myself." You know? Yeah. That you get that peer pressure. So you need championship coaching, [00:13:55] and you need championship competition- Mm ... to be able to [00:14:00] have, uh, maximum, uh, development in the shortest period [00:14:05] of time. You can do that, but you have to be in, like, a pr- you know, subject yourself to a little bit of a [00:14:10] pressure cooker arena and a, you know, kind of a winning tunnel, growth [00:14:15] tunnel. George Wright III: Yeah. And, uh, 'cause n- none of us are gonna- That pulls you forward, that pushes you forward, yes. [00:14:20] Yeah. None of us are gonna understand all the things we need to understand or learn all the things we [00:14:25] need to learn in one thing. You know, it's just like the ... Y- nature teaches us, if we pay [00:14:30] attention. Yeah. You, plants do not grow because one [00:14:35] major th- thunderstorm comes, you know, and then it's dry, the ra- you know? Larry Weidel: You g- need that steady [00:14:40] rain. You need the steady s- the ... You know, it's not like one day, the sun, we get a [00:14:45] sunburst and, you know, we're gonna grow a, a, a field, a [00:14:50] crop Right, right ... or a bunch of trees or a forest. It, it's gradual, you know? Every day the [00:14:55] sun comes up. If you had the big blast, a sunburst, it would just fry the forest, you know? [00:15:00] So- Yeah ... you gotta get an environment where you can evolve yourself and you can kind of [00:15:05] regenerate, you know? Life is cycles. Yeah. See, here's the thing. You asked me [00:15:10] about, like, it, when, when you- move up in [00:15:15] life, you realize life is cycles. It's not these onesie, twosie type things. It's [00:15:20] what kind of life am I gonna live? George Wright III: I love that. You know, and if I'm gonna take, if I'm gonna take the [00:15:25] trouble to learn something that I don't know now, I wanna use it the rest of my [00:15:30] life. I wanna get the be- you know? I wanna be able to benefit from that. It's funny, Larry, you say that, 'cause one of my early [00:15:35] mentors told me everybody's around trying to figure out what do you wanna do. The better question is, what do you want your [00:15:40] life to be like? Thank you. Because then you're asking the right questions. So that is so crazy that you say that, 'cause that's one of [00:15:45] my earliest mentor moments, so. Thank you. And usually that comes into [00:15:50] what is inside you and in your bones that you're- Mm ... you know, [00:15:55] from the beginning when, that you're attracted to. Larry Weidel: You know, it's like things where your ear perks up [00:16:00] when in a conversation or you're, you know, you're doom scrolling or something like that or, [00:16:05] you know, as you go drive through a town- Yeah ... you see so- there's gonna be some aspect of it that's, [00:16:10] that stands out to you more than others. That's telling you that's inside you. That was [00:16:15] planted in you. Yeah. You're supposed to go in that direction, you know? Mm. And so when you [00:16:20] follow your instincts and your natural cur- curiosity, what [00:16:25] happens is you get yourself on track for where you're supposed to be, and [00:16:30] usually we find out Even though we don't have the skills or talents when we begin, [00:16:35] that we've got the propensity to develop in that area. Yeah. Yeah. You, you see what [00:16:40] I'm saying? That that stuff- Yeah ... is not an accident. Yeah. People wanna just find it, but you can't- Yeah ... find it until [00:16:45] you identify it, and then you- Yeah ... build it, right? Yeah, and you grow into- Develop it. Mm. Yeah ... what you have. [00:16:50] You can't grow into something that's ... You can't grow, you know, a square pegs is not gonna grow [00:16:55] into a round hole, but if you've got the propensity and you, you know, to be, grow [00:17:00] into a pretty big square and you get into a square situation, you know, a quar- a [00:17:05] lineman's never gonna develop into a very good quarterback, you know? So Yeah. Right. Right. Right. Yeah. [00:17:10] Yeah. So how do you, how do you ... I, I c- here's a question I have for you, because I think you're right. [00:17:15] Environment, mindset, uh, repeatable, what's your intent? How do you begin with people that [00:17:20] you're working with? 'Cause you work with the top one percenters. How do you develop this [00:17:25] as a habit or a system? George Wright III: Where do you start people? What do you, what do you try to start, help people with so [00:17:30] that they start to execute? Instead of being active, they're being productive and give, [00:17:35] creating results and, you know, once they know they gotta be in the right room. What do you, what do you tell people to do in order to [00:17:40] create this habit of success? Larry Weidel: Well, first of all, I've gotta make sure I'm on track, [00:17:45] and so, you know, it's like a lot of this has to do with when I went to [00:17:50] visit my grandfather, uh, you know, we'd do that every summer growing up, and, [00:17:55] uh, he's on the farm. We'd have lunch middle of the day, and then he'd be off, you know, uh, [00:18:00] you know, he's heading out, back out to the fields. I remember one time he headed, he was heading back out to the [00:18:05] field after lunch, and I said, "Can I go with you, Granddaddy?" And he goes, "If you keep [00:18:10] up." You know, and, uh That's a great statement, man. Keep up. But the ... [00:18:15] If you keep up. And so the deal is that I gotta, you know, I gotta [00:18:20] be living my life, you know? Mm. And people ... Yeah, I'm not gonna, like, develop g- go [00:18:25] in somewhere and kinda create something new with somebody. I've gotta be living my [00:18:30] life, and then it's a matter of somebody who wants me to help them, you gotta plug in. [00:18:35] You know, I've got my things. Well, I've got my exposures. Should I have, like you do, I've got the [00:18:40] podcast. I've got the book. Plug in, get all the free stuff. Yep. Yep. And, uh, [00:18:45] but then if you wanna take it a notch further, I've moved to a stage of life [00:18:50] which, uh, uh, you know, to where I've got, only got limited amounts of [00:18:55] time, and you're a master of using small amounts of time to biggest advantage. Yeah. Thanks. And [00:19:00] so I have a training center. You know, I've got an online training center where we can connect [00:19:05] people that are motivated to move up fast in winning and, uh, you know, all the way from ... [00:19:10] You know, the, here's the interesting thing. When, from the time you start- to the [00:19:15] time you finished, you got, if, if you're, you, you, in the beginning you c- don't even have a [00:19:20] job. But then, then down the road maybe you're a billionaire, but you got the same problem. You wanna keep [00:19:25] winning. Yeah. You still you wanna- Yeah ... enjoy that rush of accomplishing stuff. [00:19:30] And so we're all the same, so it never really changes. And if you're going to win, George, [00:19:35] you gotta learn more stuff. You gotta get more insights. Yeah. You gotta keep being challenged. [00:19:40] You gotta keep, you know, s- stuff that would come in that would cause you, uh, fresh [00:19:45] ideas and then fresh challenges to kinda keep you m- making those steps forward. And so that's- [00:19:50] Yeah ... why I run, I run a training center where we kick it off every Monday morning, but I do all of my [00:19:55] coaching, training type, uh, things. The coaching by itself is no good. You got to have [00:20:00] the competition to go along with it. Yeah. And for that to happen, you have to have kind of like an [00:20:05] environment. And so we do two things. Guys, I ... Go ahead, go ahead. Finish that. I wanna- We do- I'm gonna add to that ... we do two, [00:20:10] two things. I do a Monday morning call to kick it off. I keep it an hour, uh, because [00:20:15] I don't have a lot of time, and I know busy people don't have a lot of time, but we're kicking the week off with a bang. And [00:20:20] then there's, I challenge them, by the end of the week- I want you to put, we have a big win [00:20:25] scoreboard. I want you to put on our scoreboard some big wins, some [00:20:30] big insights, something, you know, doesn't have to be big, but for you it was big. And [00:20:35] if we go through... So I'm challenging them, compete with yourself. Who am I competing with? Yourself. Yes. Yes. [00:20:40] And so challenge yourself to make some kind of breakthrough that you write down, [00:20:45] 'cause it only counts when you write it down, so we have a scoreboard. And then if you do that [00:20:50] week after week after week, settle into that pattern, George, then at the end of the [00:20:55] year, guess what's gonna happen? You're gonna have the greatest year you've ever had, and you might have [00:21:00] compressed two, three, four, five, six years of growth into that year. And so that's how we [00:21:05] take it. That's how I run it. So the way I coach people is plug in with me. [00:21:10] Plug in, run with me, and let's grow together, 'cause I'm still in train- I'm still in [00:21:15] training too, you know? George Wright III: Yeah, I love that perspective because, you know, most entrepreneurs, business owners, founders, [00:21:20] they're chasing success. A lot of them that we're around are continually winning, but you [00:21:25] just made a distinction, and that is with yourself, right? So it's like Jim Rohn said- Yeah ... success is not to be pursued, it's to be [00:21:30] attracted by the person that you become. So if you work on you, and you grind- Right ... and you do what's win- and you're a [00:21:35] big winner- Yeah ... the big winners are gonna come your way, and you're gonna- Right ... lead by example, which actually takes [00:21:40] us into another thing you're well known for, like leadership, leadership and building winning teams. You know, [00:21:45] you've spent your career building teams consistently out- outperforming. How does [00:21:50] it, how, how do you build teams like you've built? Well, you have to do, you, you have to have [00:21:55] duplicatable processes. You have to make things simple for people, but then you have to, [00:22:00] you have to hold their feet to the fire. You know? That, I mean, if you're gonna be in business, you're a [00:22:05] leader, there, you got, they've got numbers to create. Larry Weidel: You know? Accountability, yeah. You gotta h- you gotta [00:22:10] win. And, you know, I was around a big ta- the night of COVID, [00:22:15] I was at a big table out in Aspen, and we ha- [00:22:20] we, with a bunch of the ski instructors and some of their big clients that they bring in every year. Most of them [00:22:25] were, uh, ha- horse racing, you know, they owned racing stables, you know, and one of them had just won- Yeah the [00:22:30] Kentucky Derby and all that. And so one of them leans across the crowded place and says, [00:22:35] "What's the main way, you know, you judge l- you know, a leader?" And I [00:22:40] said, "Results." You know, you could... It's like- Obviously ... results. [00:22:45] If you can't give re- here's my thing, George. If I'm the leader [00:22:50] And I'm in ... Working with a team. In the end of the month, we're not growing, [00:22:55] what was I there for? They could've, they, they could- They could've done that. They could've not grown without you. [00:23:00] Yeah. Yeah. Thank you. They c- they could've floundered, they could've slumped [00:23:05] without me. The only way I can show that I had a positive impact [00:23:10] is if there's growth. And so you teach that [00:23:15] into the mentality, into your people, and, uh, you know, you take the [00:23:20] thinking out of it, you know, with ... So people can perform, and that way they can build their confidence, [00:23:25] and, uh, you p- put them in a situation where they can grow. But, uh, if you wanna be a [00:23:30] leader, you gotta teach people. George Wright III: Yeah. But you said, you said results, you said results over activity, which I agree. Yeah. How do you create that [00:23:35] accountability? Because I think that's the thing people sometimes sheer away from. They're like, "I wanna lead them and [00:23:40] inspire them." No, you gotta hold people accountable, right? Right. And, uh, if you Larry Weidel: It's like [00:23:45] why do you have them there? I mean, if you're the leader, why do you e- You know, they, [00:23:50] they put, they, they used to, uh ... We went through a phase in our company where [00:23:55] they brought in a ... They brought me in, uh, one time to go into the home office [00:24:00] and go around and somehow have a, you know, like a fertiliz- positive fertilizer [00:24:05] effect on the home office. So nobody, no, nobody knew what I was supposed to do [00:24:10] or I didn't know, so I, I would just go in, close the door with ... At the, uh, [00:24:15] uh, executive level. I close the door, I say, uh, "What do you do?" [00:24:20] You know? I love it. "Why are you here?" You know? "What difference do you [00:24:25] make? Why should I care about you? How do you help us out in the field?" You know? "How can [00:24:30] you m- how, how can you help us more?" You know? "You tell me. I'm just asking. I'm not ..." You [00:24:35] know. And so you put, put people, uh- That's great ... uh, you know, put people on the [00:24:40] spot to ... Uh, 'cause if they can't explain that, what are they there for? [00:24:45] Larry, that's the best kind of accountability because it's one thing to be like, "Show me your numbers. George Wright III: Give me your stats." But when you go in and [00:24:50] say, "Hey, tell me what you do, how you do it, how you help, what's going on," put it on [00:24:55] them to be accountable. Yeah. I love that. Right. That's a great technique. And so you're going [00:25:00] through, you don't even need to know a lot. You just go through and just, uh, you figure out what everybody's doing, and they're all [00:25:05] trying to figure out how to convince you that they are making a difference. Larry Weidel: Yeah. And if it's your company, then, and [00:25:10] you have people, you know in that department what needs to come- Yeah ... out of that department and how to measure [00:25:15] that. But people have gotta keep up with their own numbers. You know, it's great to have everything automated and have [00:25:20] all these dashboards with agents and everything. However, uh, you still gotta have the [00:25:25] numbers, and they still ... I, you know, I, I would have a ... If there's no [00:25:30] accountability where they ... I don't care if they get it from an agent or if they write down the numbers themselves. [00:25:35] They gotta get those numbers, and they gotta come in and talk to me And we gotta talk about those [00:25:40] numbers. You know what I'm saying? Yeah. Yeah. Oh, yeah. And so- Oh, yeah ... it, people, it's like a report card It's a [00:25:45] cultural thing. It's a cultural that you, you've gotta create the culture of accountability being the, the norm, right? You've got to have a [00:25:50] report card. If you're, you know, if you're not gonna have report cards, how, how [00:25:55] successful is school gonna be? George Wright III: Yeah. You're not focused on doesn't grow, for sure. Right. That's a [00:26:00] great... You know, there's a couple things I wanna make sure we get to in our, in our, in our last little bit of time, but I f- I [00:26:05] feel like at some point success becomes more than about money and business growth, and I, I know that the [00:26:10] top one percenters and the people you're around believe this as well. And so, you know, what do... H- how do you [00:26:15] view, you know, building something that lasts outside just the success? I mean, [00:26:20] we're talking legacy now. What is it that's on your mind for legacy? From the beginning, [00:26:25] George, you've got to start with the idea of I'm after [00:26:30] financial goals, but I'm after professional goals. Larry Weidel: In other words, I've got to [00:26:35] be working on things. I've gotta make sure that as I h- make [00:26:40] money, that I'm making a difference- Mm-hmm ... a positive impact in the world, 'cause I do not [00:26:45] wanna be down the road at some point and said, "Hey, I made a lot of money, now my life [00:26:50] is empty." You know what I'm saying? Right. And so you've got to have that from the [00:26:55] beginning because the goal is, George, and a lot of people screw up on this, [00:27:00] you don't want... It, it's amazing how many people fall into this. You don't [00:27:05] wanna become a huge success and screw up your life. You know? Yeah. Uh, [00:27:10] wreck your life. You know, it's like- Right ... uh, in fact, that's one of the things that, that we talk about how, [00:27:15] what we could do for people, show you how to be successful without wrecking your life. And you mainly you do that [00:27:20] because you've got to build those other skills, if that's a priority for you. Yes, yes. It takes [00:27:25] skills to be successful. Like where you are in business, you've developed [00:27:30] some incredible skills. Well, thank you. You're not there because you have great intentions and [00:27:35] everything. You've not had the... You had the intentions- Sure ... but then you tr- you stayed on and hammered [00:27:40] away until you got those skills because y- you could hire the people to do things, [00:27:45] but nobody's gonna make... You can't hold their feet to the fire if you don't have- Yeah ... the skills yourself. Right. And so [00:27:50] the thing is that in, on the personal side, personal accomplishment, and, [00:27:55] and I know, you know, your family's important to you, and, uh, you know, your health [00:28:00] is important, and your lifestyle's important. That's your foundation. Yeah. You [00:28:05] don't wanna be a tall tower- where you have a super skill where you make a lot of [00:28:10] money, but you've neglected the personal side, the relations [00:28:15] side, the health side, the spiritual side, your relationship with your maker, and you're like, [00:28:20] "You know, my life is all empty, you know? And I, I developed this one skill." Well, you're building a tall [00:28:25] tower. You know, you need, you need to have the other, uh, s- skills coming [00:28:30] along there, the relationship, the spiritual growth, and all of that so you can have a [00:28:35] foundation. You do not build a skyscraper without a proper foundation. And [00:28:40] so, uh, it's best if you, you know, get that in your mind from the beginning is, "I will not be [00:28:45] one of those that builds a big thing and then it all blows up because I do something stupid 'cause I [00:28:50] don't have a, a good foundation," you know? George Wright III: Yeah, I love that analogy of don't just be a tall tower, 'cause I [00:28:55] think actually a lot of people do wanna just be a tall tower, and then they realize that that's, uh, not built [00:29:00] on a good foundation. I, I think that is, that is huge. You actually talked about something in our pre-interview I wanted to [00:29:05] make sure I brought up as well, which is you talk about this amateur trap. What is the amateur trap? Yeah. What is [00:29:10] that? Well, s- that, that relates right to the, what we've been talking about all along is, like, an amateur is somebody who does stuff [00:29:15] and, you know, they, they like it, you know? They, they play with it and, uh, s- they do it [00:29:20] sometimes. And they, sometimes they get very good at it and have some [00:29:25] wins. Larry Weidel: And sometimes that amateur can be a professional, but a professional is [00:29:30] somebody who knows what to do, when to do it, how to do it- Hmm ... and they do it. You [00:29:35] know, they've got it in their mind they're gonna do it whether they feel, uh, like it or not. You like it. You know, you might be a [00:29:40] funny guy. You could tell jokes. You know, you're funny, people at parties, you know, this, that, and the other. But to get you on a [00:29:45] stage in front of 20,000 people, you know, and then to get you up on stage- You gotta be professional. Yeah. You gotta be [00:29:50] professional, yeah. We're gonna have you in an HBO special with 20,000 people in the [00:29:55] audience, and you just got, uh, diarrhea, uh, a half hour before [00:30:00] backstage before you went on. You know, how much of a professional are you [00:30:05] there? And so the deal is a professional gets paid that big money [00:30:10] because they know how ... You know, they've developed that up to a, taken a [00:30:15] skill that they, they could use occasionally and developed it into a super skill [00:30:20] that they can be p- Mm. So they could perform at such a level that people give them [00:30:25] above average income. And see- Yes ... the deal is amateurs and pros still have [00:30:30] 24 hours in the day. Yeah. It's amazing how much time, [00:30:35] just intent. Like if I'm an amateur and I, I've spent a lot of time on, uh, [00:30:40] uh, golf and, uh, you know, music instruction and things like that. [00:30:45] Never in my mind did I have the idea of being a professional. I probably c- probably could have [00:30:50] been if I wanted that lifestyle with the amount of time I'd put into it. You see what I'm saying? Yeah. But- Yeah, right ... [00:30:55] but that was never gonna be where I was headed. But the thing is a professional, uh, [00:31:00] goes and, and, and didn't have that ability, there'd be a f- you know- Yeah that, at that level. [00:31:05] But the deal is 24 hours in a day, I could be a whole lot better [00:31:10] musician or, uh, you know, of those, those kind of golfer if, uh, [00:31:15] I'd had it in my intent, my intent to say, "Maybe I wanna be you know, o- [00:31:20] on the, uh, senior tour. Maybe I've got friends that are, had great business careers, but now [00:31:25] they're playing. They want to get by f- uh, you know, 50 years old, they want to be able to play on the senior [00:31:30] tour. You know, they want to get in some of these, uh, senior amateur type- Right ... [00:31:35] uh, things where they play- Because their intent's different. They're not just g- Yeah. You know what's funny is I know a lot of amateurs that [00:31:40] put in just as much time as the professionals. George Wright III: Thank you. So the great differentiator is your [00:31:45] intent will determine whether your time is well spent, and why not make your time well spent? [00:31:50] That's, so I gotta ask you- Yeah ... a question. Before I ask my final one and we go, um, if you're watching this on YouTube, [00:31:55] guys, he's got a, a couple of great pictures behind him from Aspen. Uh, how did those things [00:32:00] come about? What was the deal with those pics behind you? Yeah, well, as, uh, we talked earlier, I, [00:32:05] I am a professional photographer and, uh, painter. And so, uh, but [00:32:10] the, uh... That's some of my photography from Aspen. I've been going out to Aspen [00:32:15] every three months, uh, for the last 20-something years, 25 years. Larry Weidel: [00:32:20] And so in the winter, it's beautiful out there, but you can't see much of [00:32:25] the terrain from town. So periodically I'll rent a helicopter and we'll [00:32:30] go up and, uh, take shots from the, uh, from the skies and, and kinda make [00:32:35] available some of the scenery that you would never see otherwise. Guys, the reason I brought that up is, [00:32:40] is, Larry, I, I just had to give an example of how you think differently because most people would be like, "I'd love to take [00:32:45] some pictures of Aspen." George Wright III: You're like, "I'm gonna get a helicopter. I'm gonna go up there." "I'm gonna be a professional and, [00:32:50] and get this done." So anyway, a little digression, guys. Thanks for, uh, humoring me there. Last question, [00:32:55] Larry. Um, I, I just, I, I have to think there's a lot of [00:33:00] maybe on-the-fence amateur professionals listening to the podcast, founders, owners, business owners, that are like, "You know what, [00:33:05] Larry's right. I, I need to take things to the next level. I, I've, I've gotta level up. I gotta change my [00:33:10] environment. I gotta do some new things." What's, what's some of the first things you tell people to do if they wanna [00:33:15] level up their life? Well, the, uh, you know, you need to think about what you really want with your life. Larry Weidel: I think, [00:33:20] you know, the thing is we really know, and, and George, you probably find this true, [00:33:25] it's like s- write some things down. [00:33:30] You know, start taking some time out for [00:33:35] yourself. Quiet the noise, write down on paper [00:33:40] things that matter to you, and just see what happens. See what [00:33:45] happens with you with pen and paper alone thinking about [00:33:50] your future. Just see what happens. Because, you know, how, [00:33:55] i- is, i- there, at some point you gotta take charge of your life. And, and, and [00:34:00] you gotta go from doing things, which we're talking about the amateur approach or [00:34:05] just, you know, s- sporadic success to constant success, you gotta [00:34:10] center in on you. You know, like what do I really care about?[00:34:15] And you gotta take stock. How many years do I have left? How much health do I have? [00:34:20] What resour- sources do I have? Usually we've got a whole lot more [00:34:25] resources. You know, in the beginning, you know, when you're not being specific, uh, [00:34:30] you're, you're thinking in general terms, "I don't have that, I don't have that, I can't do that, I'm too old [00:34:35] for this, nobody there"- Right wrong part of the country. But then you start, when you start getting [00:34:40] specific, you write down, "Well, I could do this. I could do that." And [00:34:45] then sooner or later, George, it's gonna come down, do I wanna do it or not? And then you gotta get off your [00:34:50] butt and take the first step. 'Cause all you can do, and this is just [00:34:55] This is me talking to the world. You gotta get off your butt and take your first [00:35:00] step. You probably know, you know, this whole thing, "I don't know what to do with my life." Yes, you do. [00:35:05] Yes, you do. You know what to do. You know the next step. Ask a [00:35:10] question. Go somewhere. Meet somebody. Just do. You know what you're, you, you know what you care [00:35:15] about, you know what you're passionate about. Stop making excuses and start moving [00:35:20] forward the things that you want. You'll only be great at what [00:35:25] you want to do. Yeah. So why not get specific [00:35:30] about what you wanna do, stop pretending, stop delaying, and, [00:35:35] uh, you know, get- I love it ... going. I love it. I love it. And guys, if you [00:35:40] didn't notice it, and I always point out these nuances, every time I've interviewed in the [00:35:45] very top, I mean, he's in the 1% of the one percenters, but Larry said, "Get a piece of paper and pen [00:35:50] out." George Wright III: It's so incredibly interesting that people that are at the highest levels, one [00:35:55] of the first things they tell consistently is, "Figure out what you want, write it down." And I [00:36:00] tell you, um, you said something really well, uh, Larry, because, you know, you know what to do, [00:36:05] you know what to do, you just need to do. And I always tell- Right ... people, it's never too late to create the [00:36:10] life you were meant to live. Yeah. But you gotta start. You gotta just start. Yeah. You don't have to know what [00:36:15] it is, you just gotta start, and deep down, I think you're right, I think you do know what it is. [00:36:20] The, the thing is, you know what the next step is, and the deal is you could be [00:36:25] completely confused where you are right now, but you could take three steps forward, and then all of a [00:36:30] sudden, you get a new vantage point, the clouds clear- Yes Larry Weidel: and it's like, [00:36:35] oh, oh. You know, it's just like don't be put off by what you're not good at [00:36:40] today, because you might be pretty good at it tomorrow, you know? Yeah. [00:36:45] This is great. This is great words of wisdom. I mean, I, I, I love it. Consistent 1%, your [00:36:50] intent, you know, leading, getting the example down, making sure that you follow through, uh, your [00:36:55] proximity and the environment you're in. George Wright III: These are all, um, you know, go- golden nuggets for sure. Larry, [00:37:00] thanks so much for joining me on the podcast, brother. I appreciate you being here. My pleasure. My pleasure. [00:37:05] It's been a lot of fun. Guys, I'm gonna put links to what he's got happening in the show notes, so check [00:37:10] it out. I want you to, I encourage you to go check out what Larry's doing. He's got a, some books coming out. He's got a [00:37:15] ton of great things going on. This guy is a, uh, phenomenal entrepreneur, but I'm gonna put the links in there so you [00:37:20] can go do that, and then hit me up. Let me know what you're working on, let me know what you're struggling with, what you're winning at, [00:37:25] and let's, uh, let's, let's create some wins for you and put some big wins on the board by the end of the week, [00:37:30] like Larry's telling everybody. Larry Weidel: Absolutely. Absolutely. All right, guys, have an amazing day. Once again, this is [00:37:35] George Wright III with Larry Weidel on The Daily Mastermind. Talk soon. ​ [00:37:40] [00:37:45] [00:37:50]

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About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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