Welcome back to The Daily Mastermind. Glad you guys are here with me today. Today we've got something really awesome to be able to share with you. It's my partner, longtime friend and mentor, Robert Stuburg. But what I'm going to do first, the Daily Mastermind quote of the day, let's see, I just checked it a few minutes ago, is failure is just the price you pay for success. So I wanted to give you that quote. But listen, today we're going to have Robert Stubberg go through the lifetime success process. This is a process he's developed over decades of thousands of clients and working with some of the biggest names out in the industry. This process is a seven-step formula to help you create your best life. And what I'm going to do is I'm going to give you a slight audio from one of our high-end mastermind groups where he walks through this with a group of individuals that we've been working with. So I hope you enjoy, and I look forward to talking with you more tomorrow. Have a great day. What do you teach when you're coaching? What are the key things that you're most interested in? And what I came up with, and I came up with this when I started success.com years ago. When I left that Yolkona, I got the domain success.com, and I created a business, a whole business around that that I eventually sold to Success Magazine. And that business was based on what I call the lifetime success process, which I'm not sure the exact page this is on. George can probably tell us in Life Handbook, but it's in there. And there basically are seven parts to it, which I wanted to just review today, and then we can talk about each one of them, some detail if you have some questions on it. But you might want to start by just writing each of these down. The first two, or the first three, we've covered a little bit, but not as much as they can and need to be covered. The starting point to me for somebody on the journey in life, they want to achieve a higher level of success, is they need to learn what I call the secret. And all of you know what that is. In fact, who can tell me what the secret is? Anybody? What is the secret? Well, the secret as described in the movie, one of the universal principles is the universal law of energy and attraction manifestation, attracting that which you focus on. Yeah. I like to say it with these five words. Your thoughts control your life. Your thoughts control your life. Thoughts become things. Thoughts become things. What you focus on expands. As a man thinks, so is he. It's the concept that every person that's ever gone looking for success has eventually found. Again, my main mentor, Earl Nightingale, talked about how he found, he didn't find the secret until he was 29 years old, and he found it in the book Think and Grow Rich. And if you look in the book Think and Grow Rich, and you look carefully enough, you'll find these six words, which Earl used to create a message called The Strangest Secret. And the words are, we become what we think about. We become what we think about. That message, The Strangest Secret, that he did was the first audio message to ever receive a gold record for sales over a million copies. In many ways, it started the audio success industry. But that's the secret. Your thoughts control your life. As a man thinks so is. And you can say it in a lot of different ways, but it's the thing that the great philosophers, theologians, even scientists, people of science and great learning, and that's the starting point because if you don't know that and you don't realize how important your thoughts are, you're going to be lost because each of us has 50,000 thoughts a day at least. I mean, 50,000 is probably a conservative number. But for most people, the 50,000 thoughts they're going to have today are the same ones they had yesterday. And that's the problem. If you want your life to change, you've got to change your thoughts. The second thing, which we haven't talked a lot about, number two, I call it simply the question. And the question is this. if thoughts are so important in our life, why is it that we think the thoughts we're thinking? In other words, each of us on this call today has different thoughts. None of you are thinking the exact same things I'm thinking. We might be in the general ballpark in some areas, but there's different things that we're thinking. So why are you thinking what you're thinking and I'm thinking what I'm thinking? And the answer, the questions we ask ourselves. That's why. most all thoughts are preceded by a question and here's what's really fascinating about this if you dig deeply enough with most people you can find that there's what's sometimes called a primary question one question that more than anything else they trying to answer like mine for years was this What the purpose of life or why am I here That was my question And for me it was a good question because it led me to do the things I've done. It led me to the success industry, to Nightingale Conant, to doing my own company. I mean, it's led me to lots of things. And most people would say, well, that's a pretty good question, Roger. What's the purpose of life or why am I here? But let me ask you this. Do you think there's any downside to that question, what's the purpose of life or why am I here? Anybody at all? Do you think there's a downside to asking yourself that question? It's so broad. It's very broad. What else? You might get the answer and not like it. You might get the answer and not like it. I like that. Well, to explain what might not be good about it, let me tell you this. Most questions have a presupposition to them. In other words, asking the question presupposes something. So, for example, my good buddy, Tony Robbins, who we talked about this years ago, his question was, how can I make it better? How can I make it better? Now, when you think of that on first blush, you think, well, that's a great question. How can I make it better? But I learned with Tony there's a huge downside to that question, which he talks about. And the downside is, what about things people don't want you to make better? Or let me give you an interesting example of where I saw an interaction between he and his wife at the time, Becky, where she had just created this wonderful brochure about Fiji, which is a resort that they own together. And she had spent a lot of time and effort on this brochure. She was really proud of it. She showed it to me the day before, and I give her a lot of compliments. Well, imagine handing somebody a brochure to look at and asking for their opinion, and their primary question in life is, how can I make it better? What are you supposed to say about your brochure? It's not good the way it is. I've got to make it better. How well are you supposed that went over? Not so good. Well, Tony's now married to someone he named Paige, or not Paige, but Sage, rather. He really was Becky, but his name was Sage. And, again, your spouse isn't always somebody that they want you to make them better. So there can be a downside to a question. What's the purpose of life? The presupposition of that question is a little bit of this. If you ask that question, doesn't it mean you don't know what it is? And aren't you constantly searching and never satisfied? See, I finally stopped asking the question because I decided, and here's how you get rid of a question if it's not serving you anymore. You answer it. So let me give you my answer to what's the purpose of life. I'm not saying this is what your answer should be. I'm telling you this is my answer. Purpose of life is whatever you want it to be. You get to choose. That's the purpose of life. You get to choose what it's going to be. You can make it something incredible and grand, or you can make it something very painful, filled with a lot of pain and suffering. But I would submit to you that no one else's answer to that question should necessarily be yours unless you've carefully considered it. So my question to you is what's your question? What's the primary thing you're trying to answer that is shaping your life? I've had clients give me all sorts of them over the years. I remember a lady I was coaching who was on her, about to go on her fifth marriage, and it ended up that the marriage didn't go through, the wedding didn't go through, and she was just really, you know, upset, and I asked her what her primary question is, and here's what she said without thinking much. She said, well, my question is how can I protect myself? And I found out that she, early on, her first relationship was a very abusive relationship. And so she had developed this question, how can I protect myself? Which seems reasonable. You know, if you've been hurt, you want to protect yourself. But here's my question. If you're going to get in a loving relationship with someone, you give and take love, and your primary question is how can I protect myself, how is that going to work? So you're only going to go so far in that relationship, and then you have to put the wall up, because you've got to protect yourself. Or the lady who said to me, and she's a Fortune 500 of a, she was an executive of a Fortune 500 company, picture of success, but one, actually she talked to me once and she got to know me, she said, Robert, I can tell you, I'm not really that happy in my life. And, you know, how many people out there fool you? You know, you think they're happy, but if they would really tell you the truth. And she said, I don't know, I'm just not that happy. I know I've got a wonderful husband and wonderful kids and all these things, but I'm not happy. And I said, well, what's your question? What are you asking yourself You know what question is always on your mind She said oh that easy Since I was a little girl I always wondered I wonder what they thinking of me I wonder what they thinking of me. Now, imagine having that question. Every question can have a good side and a bad side. Here's what's good about that question. She had done all sorts of things her whole life to get other people to think good things about her. She'd won beauty contests. She'd done well in school, graduated from an Ivy League school, Ivy League school, made lots of money. I mean, again, she'd risen to the top in corporate America with the glass ceiling at a time that's still harder for women than it is for guys. She did it, though. But see, that question, wondering what they're thinking of me, who's in charge of her life? It certainly isn't her. She's wondering what other people are thinking. That's who's in charge of her life, what's your boss thinking? What's your husband thinking? What are people thinking? See, you can't have a great life with that question. There's no way. The problem is you can't know what other people are thinking. And I remember when I said this to her, she said, well, I could ask them. And I remember saying to her, well, does anybody ever lie to you? So see, if you go through your life with that question, that won't work. And I could give you example after example, but what's most important is what's your question? And every client you're ever going to coach, you need to know what their question is and perhaps help them to create another one. Because my cardinal rule in coaching, I consider it like my prime directive. You know, Star Trek had the prime directive not to interfere. I will interfere, but I won't interfere in this way. I will never, ever tell somebody what to believe. That's out of bounds in my way of thinking. However, I will tell somebody what I think the consequences of their beliefs are. Right? In other words, if I were to believe that, this is what I think that would lead me to do or lead me to, you know, I mean, religion is an interesting area here. We have some people in the world that have really crazy ideas about, evidently, what God thinks. The people who think they know the mind of God and will tell you things that when you think about it, you're like, well, that's crazy. That doesn't make any sense. Well, you get to believe whatever you want, but what are the consequences to those beliefs? Are those beliefs that are good for you, good for others and serve the greater good? Or are they beliefs that are damaging you, damaging others and damaging the planet that we live on? So that's number two, the question. We got the secret, we got the question. You already know number three, the emotion. What are the emotions that are guiding you? It's critically important. But notice how these have to kind of come in a certain process, which is why I call this the lifetime success process. This is not something you achieve. This is something you continually work on, making better. This is how you improve your life, the lifetime success process. What comes next? You know what the next one is, the talent. What is your unique talent? What are you able to do in a way that nobody else on the planet can do? I mean, you are unique and special. Nobody like you has ever appeared on planet Earth, and no one like you will ever appear again. It's you. What are you going to do with that? That's the talent. Next up, and see, here's where most people start. They start with number five. They talk about goals. Tell me what your goals are. I don't want to know what your goals are until I know that you know the secret, the question, the emotion, and the talent. because here's the problem most people have with their goals in their life. They don't fit who they are. Many people are going after goals that they really don't even want. If they got them, it wouldn't even make them happy. Your goals have to be in alignment with your question, with the emotions that you want, and most importantly, the talent, because if your goal is one where you're thinking, well, as soon as I get that, then I'm going to be happy. See, you've lost at the game of life, because the game of life is played in the present moment. It's not played in the past, and it's not played in the future. Past is gone. Spending time there is a waste of time, which you can't spend time there anyway, but you can waste your present moment in the past, or you can waste too much of your present moment in the future. I mean, it's good to have that direction, that next port of call, but you should be enjoying driving your ship. That's what it's all about. And then the next one, number six, is the formula. And the formula is a process that I think almost everybody would agree to in terms of how to achieve pretty much any goal. And here they are real quick. What do you need to achieve your goal? Number one, you need clarity. Determine what you want. Number two, most people miss this, you need purpose. Why is it that you want it? Whatever it is you want why do you want it because what do we know about life We know that purpose is stronger than object I knew I wanted to live in a million house overlooking the water I knew that. But that's just a thing. What pulled it towards me is why I wanted it, right? How that would make me feel, how it would feel to raise my family in that environment, How it would feel to be that part of a community where I could have people over and celebrate that kind of a situation. So more important than your goals are the reasons why. Because you can get what you want if you get in touch with the reasons why. And that's what the formula talks about, clarity, then purpose, then what's the next thing? Strategy. If you're not making progress on your goal, it's simply you might need a better strategy. You might need a different way to go about it. Not that you can't have it. It's just that you need a different strategy. Then priority, which we learned with those six most important things every day. What are the most important things you can do to move you in the direction of your goal? And then finally, the last step is action. You're not going to get anywhere without taking action. Again, we kid ourselves sometimes into thinking that it's all about what we think. It's important what we think. But again, like we talked about, what can I manifest, experience, and expand? In order to manifest, you've got to take action. And then finally, number seven, is what I simply call the path. And the path, I guess, is to me more kind of the spiritual journey in life. It's, you know, how you play the game and how you live your life. The word that to me most, I most identify with the path is lifestyle. And lifestyle, living a better lifestyle doesn't always need more money. In fact, I know a lot of people that have, Plenty of money, but they have a horrible lifestyle, rotten lifestyle. I also know people that don't have as much money that have a remarkable lifestyle. You know, I was just thinking about the Dalai Lama again. You know, the Dalai Lama is really not that much into things per se, money and all the trappings of success on that side of it. But is he on a pretty cool path? Is he having a pretty amazing lifestyle? I'd say the answer is yes. now can you be on that same kind of a path and still have money be a part of it absolutely absolutely i mean i i never confused the idea that you know spirituality has any negative connections with money again money just makes you more of what you already are and if you're spiritual you'll have even more opportunities to be more spiritual and help others to do the same. So any questions or comments on anyone on this idea of the lifetime success process? Can you see how that kind of a process can shape not only your life, but can shape how you could literally coach anybody? What do you think? This is brilliant. I love it. I've never thought of it this way, Robert. The way that you've laid it out is so opposite of what everyone else has taught me in life. I'm like having such a higher level thinking and just really excited about the stimulation that I'm feeling from all that you're sharing with us today. Cool. I appreciate that. I'll tell you one other thing about the process that's really important. I have a process, and that's the lifetime success process that I teach. But I can tell you this. every successful person, every successful entrepreneur, and I work more with entrepreneurs than anybody else. I mean, that's primarily my target. I work with people that are entrepreneurs. Any kind of a business that's out there that's really successful, any entrepreneur, there's a process behind it. And yet most people don't know what their process is for whatever it is they're doing. I have another business that's called Strategic Publisher where I help people publish their products. And it's what I started doing in Nightingale Conant all those years ago with Tony Robbins and Wayne Dyer and Deepak Chopra and Stephen Covey. I mean, there was a process that I figured out works really well to publish things and to get them done and would get results. And there were other processes I saw people use that didn't work. And so it's one of the things I would encourage all of you to think about is what's your process? And you can always start by using somebody else's. But eventually, you'll come up with your own. You know, you'll personalize it to you. But when it comes to coaching, I've just, again, I've been around this industry all my life, and I've never found a better alignment than these seven things. If I can get somebody in alignment with this, and then I can help them consistently develop in those things on a regular basis, there's nobody who's not going to make improvement. OKAY jeden
