Episode 724 · Feb 7, 2023

Digital Business Cards: The Number One Tool to Grow Your Business

Listen

In a crowded, noisy marketplace, standing out has never been harder. George Wright III, host of The Daily Mastermind, dedicates this episode to a single, practical tool that addresses three of the biggest challenges every business owner faces: capturing leads, converting sales, and communicating effectively with clients. That tool is the digital business card.

If you have been handing out paper cards at networking events and wondering why they rarely lead anywhere, this episode reframes the conversation entirely. A digital business card is not just a modern replacement for paper. Used strategically, it is a lead-capture page, a communication hub, and a branding asset all in one.

Why the Marketplace Has Changed

George opens by pointing to three converging trends that are reshaping how businesses must reach people: the growth of mobile use, the explosion of video consumption, and the dominance of text messaging.

The numbers make the case plainly. Two-thirds of e-commerce traffic now comes from mobile devices, and nearly half of all consumers shop on their phones. On the video side, 84 percent of consumers say they were convinced to make a purchase after watching a video, and 69 percent say they want more video content from brands. Text messaging is perhaps the most striking: texting carries a 90 percent average open rate, and 85 percent of consumers say they prefer a text over a phone call or an email.

texting has a 90 on average open rate and 85 of people especially consumers prefer to get a text over an actual phone call or an email

A tool that taps into mobile, video, and text simultaneously is not a nice-to-have. It is a competitive necessity.

What a Digital Business Card Actually Is

A digital business card is a website landing page that holds all of your contact information and can be shared via a link, a QR code, or an NFC-enabled physical card. NFC (Near Field Communication) is the same tap-to-pay technology inside your bank card. You tap, the person's phone pulls up your page, and the connection is made in seconds.

Not all digital business cards deliver the same value, however. The most effective versions include a personalized video, clickable social media links, a one-tap option to save your contact details, lead-capture pop-up forms, calendar booking integrations, and the ability to send automated follow-up messages. George notes that he has a ownership stake in ePipe and handles their marketing; he references it throughout as an example of what a fully featured digital business card platform can do.

Benefit One: Contact and Connect More Professionally

Paper cards are expensive to print, easy to lose, and almost impossible to update without reprinting. A digital business card solves all three problems at once.

You can brand the page with your logo, colors, and photos. You can update it instantly without reprinting anything. You can include every relevant link, from your website to your social profiles, all in one place. And critically, a visitor can save your contact information to their phone with a single tap or share their own details with you at the same moment.

George shares the example of Wounded Blue, a charity supporting fallen police officers, which used a QR code linked to their digital business card on a Jumbotron at an LA Chargers game. Fans could scan the code, land on the page, and find donation buttons and direct-contact options immediately. No paper, no friction.

Benefit Two: Capture and Convert More Leads

The hard truth about websites is that fewer than three percent of visitors take any action. Most people browse, click around, and leave without giving you any way to follow up. A digital business card addresses this directly.

With a built-in pop-up form, you can capture a visitor's contact details the moment they arrive. You can record a short personalized video so they feel they know you before they ever speak to you. You can link directly to product pages, customer reviews, and booking calendars. George mentions that he sends people to his digital business card when they want to schedule a meeting: they click his calendar button, find an open slot, and book it without any back-and-forth.

At a trade show event serving Disney travel agents and sales professionals, one ePipe client distributed NFC cards so attendees could tap or scan to get all the relevant information immediately. The contrast with a traditional card stack that no one follows up on is stark.

Benefit Three: Communicate More Effectively

Capturing a lead is only the beginning. What you do after the first contact determines whether a prospect becomes a client. Digital business cards with automation features let you stay in front of people without requiring you to remember every individual conversation.

You can tag and group contacts, send automated text message sequences, direct people to video content or a Facebook group, and track engagement through reporting dashboards. George points out that real estate agents at firms like Keller Williams and Berkshire Hathaway use digital business cards to send weekly marketing messages, new listing announcements, and price-reduction alerts to everyone in their network.

contacting and connecting more professionally, capturing and converting leads and communicating is the way that you grow a business. That's the way you grow business. It's more leads, more sales, and more communication.

That is the full loop: attract attention, capture the lead, and maintain the relationship at scale.

How to Think About Digital Business Cards as a Growth System

George frames the digital business card not as a novelty but as a system. When you or your sales team carries one, you gain visibility into what is working. Analytics show you who tapped a card, who scanned a QR code, and what actions they took afterward. That data lets you coach your team and double down on what converts.

A paper card gives you none of that. A generic website gives you fragments of it. A properly configured digital business card ties mobile, video, and text together in a single shareable asset.

winners expect to win in advance. Life is a self-fulfilling prophecy.

The mindset matters as much as the mechanics. Adopting a tool like this is a decision to treat your business professionally and to meet your clients where they already are.

Action Steps

Decide today whether you have a digital business card that includes video, lead capture, and a direct contact button. If not, set up one that does.
Add a calendar booking link so prospects can schedule time with you without any back-and-forth.
Record a short personalized video for your card so visitors feel a genuine connection before the first conversation.
Set up at least one automated follow-up message to go out when someone scans or taps your card.
If you manage a sales team, give every representative a digital business card and review the analytics weekly to track engagement.

The marketplace is louder than ever, and attention is harder to earn than it has ever been. A digital business card is one tool you can carry with you every day that works simultaneously across mobile, video, and text. It is never too late to start living the life you were meant to live, and it is never too late to upgrade how you show up in business.

READ THE FULL TRANSCRIPT

What's up guys today on the podcast I want to talk to you a little bit about how you can use one tool one specific tool in order to capture more leads convert more sales and communicate better with your customers clients and prospects so let's get right into it today's daily mastermind quote of the day is, winners expect to win in advance. Life is a self-fulfilling prophecy. Life is a self-fulfilling prophecy. Welcome back to The Daily Mastermind. I'm George Wright III, and this is the daily dose of inspiration, motivation, and education that you need in order to create your best life. And today we're going to be talking business. I know that many of you struggle with mindset, but sometimes I feel like in order to really create success and momentum them in your life, you've got to focus on the strategies and tactics. And so I think you would probably agree with that. And it's time for us to dig in real deep into some business topics today. And in order to do that, I want to talk to you a little bit about a tool you can use in order to create more leads, capturing leads, converting sales, and moving into a better communication system with your clients and your business overall. So let me talk to you a little bit about technology. Look, how many of you have kids? How many of you have teenagers? I have a son, actually I have a few kids that I struggle with communicating. And that's mainly because, you know, we could be at dinner and everybody's on their cell phone, everybody's on their mobile phone. And that's pretty typical of today's marketplace. I'm sure you would agree. And yet, at the same token, I'm the guy who is checking their email, message, WhatsApp, Telegram, WeChat, like, I mean, there's just nonstop ADD going on, you know, in my world as well. And so what this does is this poses a major challenge. And this is a challenge that we have in the marketplace right now, where it's difficult to capture attention. It's difficult to position your products. I'm talking about finding ways to build your brand and show and display your unique selling proposition to the marketplace. It's just harder and harder to do that nowadays. And so, what we're finding is that technology can be a good thing but it can also be a bad thing. But there are three powerful, really powerful trends I think if you were to capitalize on could really help you to build your business. And these trends are things that I believe we probably are somewhat aware of but maybe we're not taking advantage of. And those are the ideas of the growth in mobile use, video and text messaging. I've talked a little bit about this in the past, but if you break it down real quick and then I'll kind of get to this strategy that I want to talk to you about. If you think about it, mobile users, you know, 90% of the people access the web on their mobile phone, right? Two-thirds of e-commerce traffic comes from people shopping on their mobile devices. And, you know, almost one-half of consumers shop online. That's where they shop. So, mobile shopping and mobile commerce is a huge key that you've got to capitalize on. Video consumption, which I'm sure you would agree, is also becoming very huge. Eighty-four percent of consumers say they were convinced to purchase through a video, and 69 percent want more video. So video is something that you've also got to be able to take advantage of. And the final one is texting. Now all of us have tried to email or message or phone call but texting has a 90 on average open rate and 85 of people especially consumers prefer to get a text over an actual phone call or an email So when you take in consideration this mobile, video, and texting, one of the number one ways I've found to capitalize on all three of those is a digital business card. A digital business card. Now I don't know how many of you have a digital business card right now. because a digital business card is a strategic tool that you can use because it creates your first impression, you know, as opposed to using paper business cards. And it's also, if it's used properly, a digital business card can help you to capture leads, you know, provide information to convert more sales and communicate really well with your clients. So let's talk about this. What I wanted to do today is show you three specific ways that you can grow your business with a digital business card. So let me ask you, do you carry a traditional paper card now? Like how many of you have paper business cards and how effective are they for you? I mean, if you really think about it, most paper business cards go in the garbage. But how many of you carry a digital business card and how many know what that is? A digital business card is just a website landing page which has all your contact information on it, which offers you the ability to give someone a link or a URL and be able to share that digital business card so that they have a way to go and see more information. And I'll talk about how that can help you here in a little bit. But keep in mind, not all digital business cards are the same. I think all digital business cards can help you, but some are more effective than others. So let me give you three specific strategies you can use related to digital business cards. And then I also have a free gift for you today. I'm going to give you a link that will allow you to pick up a free NFC digital business card. Now, I don't know if any of you have actually used the NFC products. If you have any kind of a bank card you have, NFC stands for Near Field Communication. And what that is, is that's that chip, that chip that you have inside your bank card or whatever it is where you can just tap. You know, if you've ever just tapped your business or your bank card, it's the same thing with a business card. They make these plastic NFC business cards, or you can get the bracelets or the QR codes or any of those kind of things, but the NFC products or QR codes are things that you can use in order to really truly, you know, share your digital business card in an effective way. Now, I have some ownership, full disclosure, in a company called ePipe and also do a lot of their marketing, and they're a great tool. That's the card I'm going to give you today because what they do is they allow you to build a fully customizable video landing page for your business card. It's unlike most because most free cards don't include a video and most of them don't have all these other abilities to be able to share with an NFC, a QR code, links. You can put it in your social media posts. You can use keywords or set up campaigns. And so these are really productive ways to share a digital business card and I'll talk to you about that as well. But the first benefit that I believe is really huge for people to use a digital business card for is to contact and connect more professionally. I mean, let's break this down for a minute. Paper business cards are super costly, right? You spend a lot of money on them. They're not very effective. They end up in the garbage. You know, they don't really make a huge impression unless you have a ton of money and you put a little embossed, you know, name on there. But a digital card, a digital business card allows you to brand yourself. You can put your logos and your images and colors You can make a great impression and you can connect more effectively When you have a digital business card you know for example I give you an example with ePipe you can take a digital business card and it allows you to put on there all your contact information like your phone and your email and all your social media links, for example. But with the push of a button, they can save your information on their phone. They can share their information with you, fully customizable pages. So what you can do is you can go in and add pictures or links to your website or products or whatever. And we had one individual use a digital business card as a way of sharing a product at a L.A. Chargers game. It was a company called Wounded Blue, which did charity events for fallen police officers. And it was really, really difficult for them up on the Jumbotron to share something really quickly. So they shared a QR code. It was just a QR code that linked them right to their main business card page, which allowed them to have buttons for donations and contacting them directly and all kinds of things. There's even a button on the website for a lot of these where they can just push the button and immediately contact you, whether it's FaceTime, email, message, or phone call. So contacting and connecting more professionally is a huge benefit of a digital business card. The second benefit is to capture and convert those leads into sales. Capturing and converting your leads into sales. Now, with a paper business card, there's really no way to capture leads. I mean, you are just going to share the card. It doesn't take your prospects to a website with your information. It's very limited. They don't have all the info. Did you know, for example that less than three percent of people that hit your website ever take action and that's because all of us like to go Google and go check out what what is going on and more about the brand and their customer reviews and things like this well a digital business card the reason it helps you to capture and convert more leads is you've got the ability to link customer reviews and your products and key information you can record a video to personalize it for them. With ePipe for example, you can, and some of the business cards do this, they don't all do this and so I'm not, you know, saying you've got to use ePipe but with ePipe you can put a personalized video and they get to feel for who you are and they want to do business with you. There's a pop-up form which goes to capture their info where most people could go to a website and go all through it and not have a way to, you know, send your information. But you can also create customize links and buttons and images and link to your products you can even book in your calendar appointments automatically I send people to my digital business card if they want to set up a meeting with me because they could just click my calendar button look and see what's available book an appointment I don't have to do anything and there was one client for example that we had with with ePipe that that is a major provider of social media around the world for small businesses and they were doing an event it was a big trade show event for you know Disney travel agents as well as some sales professionals and they would just hand out NFC cards just hand out these cards where people could tap them with their phone or scan a QR code and it gave them all the information whereas traditionally at some type of an event you would just pass out cards and you don't know who's taking them who's interested and half the time you don't remember the people later which leads me to the third benefit so So now we've got contacting and connecting more professionally, capturing and converting more leads and sales but a digital business card can also help you to communicate more effectively So think about it When you give out a paper business card or you just giving out your website people a lot of times don't feel a connection. They don't remember. You don't even remember people that, you know, you can't put a name with a face with a paper card that you picked up. But with digital business cards, you can create automation features that when people come there and connect, you can automatically send them messages. You can put tools and things in there to direct them to areas where they can get ongoing education about your products or more videos or direct them to your YouTube channel or your Facebook group. With ePipe, for example, you can even tag and group people that use your card and send you their info so that then you can set up campaigns to send them autoresponder text messages in order to give them the information they want. This is something that, for example, a lot of clients that we have with, like for example, Keller Williams or Berkshire Hathaway, these real estate representatives, they'll use a digital business card for their marketing message each week. Or they'll use it for new house listings or price reductions or whatever it is. Or in their digital card, they might have a link to the MLS or the other listings of all their homes. You just can't do that typically with a paper business card and you can't do that even with a business website without it just being a lot of information. So the reason I bring this up is this, and I know we've gone a little long here. Contacting and connecting more professionally, capturing and converting leads and communicating is the way that you grow a business. That's the way you grow business. It's more leads, more sales, and more communication. and a digital business card is one thing that you can have on you that's going to help you to create more leads, more sales, and better communication. So if you don't have a digital business card, you've got to make that move. You've got to be able to be seen in this current marketplace, and that's one strategy that can help you to do it. And if, by the way, I'll have to do this another time because of time, but if you have sales representatives or other employees, by having them connect with a digital business card, there's even reporting and analytics where you can see what those individuals are doing and how productive they're being based on people that are tapping their card and scanning their QR code and things. So there's some huge benefits, some amazing features of digital business cards. So here's what I'm going to do for you. I have, obviously, because I said before, I have some ownership in a company called ePipe and I run their marketing that I'm going to provide you not just a free digital card, which you can get from a lot of companies, but a free NFC digital card where it's an actual card that you can put your name you can even put your photo or picture on and I'm gonna put a link in the show notes I'm gonna put a link in the show notes for you to be able to use that and to be able to get access to this so go to the show notes and and scan the code go through that and I will make sure that you either scan this QR code or go to this link that I have in the in the podcast and I'll get you hooked up I hope that's something that'll benefit you I hope it's something that'll help you there's nothing that I have to be able to sell you from that I I just want to be able to help you to grow your business and do much more in this crowded, noisy marketplace. So that's my message for today. I hope it's some business strategies that can help you. Once again, this is George Wright III. This has been The Daily Mastermind. Share the show. Share this link with someone you feel might benefit from having the information we shared here today. And I really appreciate it. It means the world to me, and I look forward to talking with you more. Once again, have a great day. Thank you.

About the host

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

MORE ABOUT GEORGE→