The Daily Mastermind
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Episode 411 · Jul 26, 2021

Reshaping Your Identity to Build Unshakeable Confidence

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Your identity is not just a label or a personality type. It is the filter through which you experience every moment of your life, and it determines your confidence, your choices, and ultimately your results. In this episode of The Daily Mastermind, George Wright III dives into the science and psychology of identity, drawing on insights from Dr. Caroline Leaf's book *Cleaning Up Your Mental Mess*.

This is part one of a two-part series, and it covers the foundations: what identity actually is, how it gets shaped by outside forces, and why building an identity that comes from within is one of the most powerful things you can do for your life and your success.

Why Your Identity Determines Your Results

Dr. Caroline Leaf is a neuroscientist whose work centers on the power of the mind to change the brain. One of her striking observations is this: we can go three weeks without food, three days without water, three minutes without oxygen, but we cannot go even three seconds without thinking. Your mind is always active. The question is whether you are directing it or letting outside forces do it for you.

George draws on Leaf's framework to explain a simple but powerful formula: your identity equals how you think, feel, and choose. Those three elements, repeated consistently over time, create the filter through which you experience your entire life. Change the filter and you change your results.

How Outside Forces Shape Your Identity Without You Noticing

Many people, especially entrepreneurs, build their identities around seeking approval from others. It starts early. You get praise, recognition, and attention when you behave a certain way, and over time you begin to orient your choices around earning that response. The result is an identity that is fragile because it depends on feedback from outside yourself.

"Your identity is going to shape how you filter and you see things. It's really, truly going to create the results in your life."

Social media accelerates this problem. Every scroll feeds you a version of how you should look, act, dress, and measure your worth. Likes and follows become stand-ins for self-worth. George is direct about this: the world is constantly trying to define your identity for you, and if you let it, that externally constructed identity will control your confidence, your habits, and your ability to handle the inevitable ups and downs of life.

What an Identity Built from Within Actually Looks Like

The mentally strongest people George knows are the ones who do not need external validation to feel confident. Their confidence comes from an internal sense of identity that is independent of outside circumstances. That does not mean praise and recognition are bad. It means your foundation cannot rest on them.

"Your identity is unique, and it's special for you. You are unique in this world, and only you have your identity."

This internal identity connects directly to something George and his business partner Robert Stuburg discuss regularly: your unique talents. Just as your talents belong only to you, so does your identity. The work is to protect and develop that identity on your own terms, not to let it be constructed by algorithms, comparisons, or the need to please others.

How to Recognize When Your Identity Is Off Track

Dr. Leaf recommends doing periodic identity checks. Ask yourself honestly: is my sense of who I am coming mostly from inside or mostly from outside? Are my choices driven by what I genuinely value, or by what will earn me approval and validation?

Emotions like jealousy and envy are useful signals here. George explains that these emotions often come from a scarcity mindset rooted in a weak sense of identity. When you are confident in who you are and what you bring, it becomes easier to be genuinely happy for other people's success. You stop experiencing their wins as threats to your own.

Why Managing Your Mind Is the Key to Managing Your Life

Self-regulation is the process of using your mind to set patterns and habits inside your brain. George is careful to point out that doing this work does not eliminate the hard moments. Life will still have ups and downs. The goal is to move through them faster, with less struggle, and with more clarity. Without that internal foundation, technology and environmental noise will do the regulating for you.

Taking deliberate time away from screens, social media, and the constant input of other people's opinions is not a luxury. It is a requirement for building the kind of independent, grounded identity that holds up under pressure.

Action Steps

  • Do a weekly identity check: ask yourself whether your choices this week were driven by internal values or external approval-seeking.
  • Reduce your passive social media time. The less you expose yourself to external identity construction, the more space you create for your own.
  • Practice the think-feel-choose formula. Before reacting to a situation, notice what you are thinking, acknowledge what you are feeling, then make a conscious choice.
  • When you notice jealousy or envy arising, treat it as a signal to check in on your sense of identity rather than judging yourself for the emotion.
  • Pick up Dr. Caroline Leaf's book *Cleaning Up Your Mental Mess* for a deeper dive into the five-step framework she recommends for managing your mind.

Building a strong identity is not a one-time event. It is a practice. The more you invest in knowing who you are on your own terms, the more confident and resilient you become. As George reminds his listeners, it is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind. My name is George Wright III with your daily dose of inspiration, motivation, and education. Today on the podcast, we're going to talk about identity. Your identity is going to determine your confidence. It's going to determine your experience and level of fulfillment in this life, but it's most importantly, it's going to determine your results. So I want to share with you a ton of information I've learned from some amazing mentors today. And I'm going to do it today and tomorrow in a two-part series. So I'm really looking forward to be able to cover these topics with you. But before we do, the Daily Mastermind quote of the day is by Marissa Peer. Marissa Peer says, Criticism withers people, praise builds them up. Criticism withers people, and praise builds them up. That's obviously some amazing advice that I think we could all do a better job with in our life to praise people and show your gratitude for people that are in your life. Now, I've been studying a lot about identity over the years and I talk about it often, but I came across an amazing author and a book that I've been studying lately that basically shares thoughts on all kinds of ways that you can reprogram and basically manage your mind. And the author is Dr. Caroline Leaf, and she wrote the book, Cleaning Up Your Mental Mess. Cleaning Up Your Mental Mess. Now, Caroline Leaf, she's a neuroscientist whose passion is to help people to see the power of the mind, to change the brain. Obviously, your mind and brain are different, right? And her goal is to help people to control chaotic thinking, find mental peace, and obviously, who couldn't use a little extra mental peace, right? She starts her book out, and I want to cover some real specifics here today, but she says something that really caught my attention. She says, we can go three weeks without food, three days without water, three minutes without oxygen, but we can't even go three seconds without thinking. You know, that is so true, and you know I've said it before. You're not your mind, and you're not your brain, and you're not your thoughts, right? So what do we need to do to regulate and train and understand and continually grow our knowledge on managing our mind? How do we impact it? How do we make a difference? How do we make a change? You know, what you experience in your mind also translates to your physical body and brain. And dealing with toxic thoughts, patterns, and other, you know, failures in life can all be attributed to the mind and more importantly to your identity. So I want to talk to you today about that one topic that Dr Caroline Leaf talks about in her book And we going to go through that today and we going to go through that tomorrow So this idea of your self-identity is so, so important. So let me just jump right into it. And if you get a chance, take some notes. If not, I'll try to put this stuff in the show notes as well. But your identity is going to shape how you filter and you see things. It's really, truly going to create the results in your life. And there's a simple formula, and it's very similar to ones that we've shared before about how you create results in your life. But the formula is that you think, feel, and choose. The way you think, feel, and choose will make up your identity. So your identity is going to be equal to how you think, feel, and choose in this life. So many of us, you know, especially entrepreneurs, we grow up in an environment where we try to prove ourselves, and that's what shapes our identity. I'll give you an example of that. You might have grown up building up this constant need for approval because you want to please the people in your life, your parents, the people around you. And this happens because they give us recognition and they give us praise and they give us attention. And so you continue to seek that approval. Well, the problem is that you don't form an identity when your identity is created, a strong identity. I guess you don't form an identity that's going to be good for you moving forward when your identity is created by seeking this stuff outside yourself. You know, seeking things that don't come from within. You know, you create bad habits. You know, what you really do is you create this habit. Stuff like perfectionism. You know, perfectionism is that idea that you're always seeking to please other people and it's never good enough. And you can see why our identity can get developed and shaped throughout our life through the connection that we have with other people. This connection that we have with other people, whether it's seeking approval or whether it's following social media, your identity is constantly being shaped. And for entrepreneurs and individuals seeking to create their best life, it directly affects your confidence. Because your confidence comes from developing an identity. if you're developing your confidence, you need to develop an identity that's independent of other people and things that are outside yourself. What I found when I'm the most confident, I'm not relying on other people to be able to build up my confidence. I'm not saying that doesn't help you, but the strongest, mentally strongest people that I know with confidence are ones that don't need the outside validation. They already have an internal identity, a sense of identity and this is why Dr Leaf recommends doing periodic identity checks You know check to see whether or not you are being influenced mostly from outside or in Your identity is doing an identity check will help you to understand if that's the case. Because look, what you have to understand, and I've said it many, many times and you hear it a lot, but I want you to really internalize this. Your identity is unique and it's special for you. It's just, it's, you are unique in this world and only you have your identity. And this ties very closely to the unique talent that my business partner, Robert Stuburg, and I talk about all the time. Your unique talents are unique to you. Your identity is unique to you. The problem we have is that technology and everything else in this world that we're around right now is constantly trying to define your identity for you. It's constantly trying to create this identity for you. For example, how do you look? How do you act? How do you dress? Are you getting enough likes? Are you getting enough follows? Are you getting enough people coming and validating you? The world is constantly trying to identify and create that identity for you. And you can't do that. You have to create a solid identity independent from everything around you so that you can use that to manage the ups and downs of life. And this is why we're talking about this topic. Practicing, learning, studying, the brain, the mind, neuroscience. this is all ways that you can strengthen your identity and through a process called self-regulation you know there's a there's a distinct difference between your brain and your mind but your mind is going to help you to set those patterns and those you know those habits that you have inside your brain now this is something that's important to remember even though you do this work and this is I want you to listen to me here even though you do the work to manage your mind and your thoughts and your identity, it's never going to eliminate the ups and downs that you're going to have in life. The goal is not to eliminate those. The goal is to help you manage them. It's to help you get through them quicker and with more ease, right? And not the struggle. Because look, without it, the technology that you're around, the world that you're around, it's going to control your mind and your brain and your habits and your identity. And it's going to be much, much more difficult for you. So what I'm recommending to you in this whole topic of identity is take some time away from technology and environmental influences and everything everybody wants. Do that on an ongoing basis because taking some time out is the only way to truly create an independent, confident source of identity. Because when you strengthen your identity your confidence is going to go up and it going to help you to navigate these ups and downs in the world For example jealousy envy Jealousy and envy are things that most people struggle with especially if you on social media and whatnot because you may or may not truly want the success for others because you feel, and jealousy and envy come from a place of scarcity. You don't have enough confidence in yourself to feel like there's enough for everyone. You don't have, you know, you're critical of yourself, so it's hard for you to be happy for other people. So this jealousy and envy are emotions that are very difficult for you to navigate when it comes to a world of success. And when you strengthen your identity, it allows you to have more space to be able to be happy for other people, to be less jealous, to be less envious, to be less bitter. Awareness and developing that strong identity, it's going to help you to recognize the negative emotions and react more positively to them and deal with them quicker. You're going to be able to catch them, modify them, and do a little bit better with navigating these ups and downs. So let's really clearly define what your identity is. And I like to go back to Dr. Caroline Leaf. What she says is she says, your identity is the unique way that we think, we feel, and we choose to create a unique life experience. Your identity is that filter. It's going to be the way you think, feel, and choose. It's very much like the thoughts, feelings, actions we talk about with creating results in your life, but it's also what you're going to use to create your life experience. So this is the topic of identity and we're short on time today so I want to finish this up tomorrow and tomorrow what I want to do is I want to talk to you about a couple of things how to identify if you're having an identity crisis how to identify and and make time for an identity check and then I want to give you the five simple steps to get a handle and manage your mind better that Dr. Leif gives in her book, which is Cleaning Up Your Mental Mess. I love that title, Cleaning Up Your Mental Mess, Five Simple Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking. So that's my topic for today. Identity is so important. We're going to talk tomorrow about how you can identify when you're struggling with that and what you can do to make a change in your life. My name is George Wright III. This has been The Daily Mastermind. I want you to do me a favor, refer this episode to people that you know may be struggling and let me know what you're doing and let me know what you're struggling with. I'd love to be able to help you and I want to give you a lot of feedback to be able to use in your life. So join me tomorrow for part two. Look forward to talking to you then. Have an amazing day.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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