Mastering the Skill of Sales & Persuasion TB

Mastering the Skill of Sales & Persuasion TB

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Welcome back to The Daily Mastermind. Today I want to walk you through the process of sales—something that often intimidates people, yet remains one of the most powerful tools for growth in business and life. Whether or not you consider yourself a salesperson, I guarantee you’re involved in sales every day. If you have kids, manage a team, or pitch ideas, you’re selling. And if you want to have a greater impact, you need to learn how to sell with confidence.

Selling is not just about closing deals—it’s about mastering communication, building influence, and solving problems. So today, I’ll share the core steps of an effective sales process, plus one of my favorite ways to overcome objections. Let’s dive in.

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Why Everyone Is in Sales

Let’s begin with a mindset shift. The quote of the day says, “The question isn’t who is going to let me. It’s who is going to stop me.” That’s the spirit you need—not just in selling, but in life.

Selling is a core part of who I am. It started early—I got married right out of high school and had twins. I needed a way to support my family, and commission sales taught me how to do just that. Since then, I’ve worked in just about every kind of sales imaginable: door-to-door, telemarketing, car sales, stage presentations, one-on-one consulting, insurance, and even team leadership. What I’ve learned is this: the art of selling is really the art of solving problems and connecting with people.

You may not call yourself a salesperson, but every time you try to influence someone—whether it’s a child, partner, colleague, or customer—you’re selling. And once you realize sales is simply a skill, you can commit to learning it just like any other. Not only will you communicate more clearly, but you’ll also boost your confidence and decision-making.

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What Sales Is (and Isn’t)

Sales gets a bad reputation because people often confuse it with manipulation. Let’s clear that up. Selling is not about tricking people into buying something they don’t want. It’s not about being pushy or unethical. Real sales is about service. It’s about identifying needs and helping people find the right solution.

When done right, selling becomes an empowering experience—for both you and the person you’re helping. It requires confidence, listening, empathy, and the ability to guide someone from where they are to where they want to be.

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The Six Steps of a Successful Sale

Let’s talk about the structure. While sales can take many forms, I believe there are six universal steps to a successful sale. These apply whether you’re selling in person, online, over the phone, or through your marketing materials.

Step 1: Introduction. Always start by introducing yourself and establishing credibility. Let people know who you are, what you're about, and why you're talking to them. This sets the tone and builds immediate trust.

Step 2: The Blast. This is your attention-grabber—the core message that hits a need or solves a problem. Think of it as your headline or irresistible offer. It should be clear, concise, and focused on what the prospect wants.

Step 3: Probe and Qualify. This is the most important step. Ask questions. Find out what the person really needs, what problems they’re facing, what their goals are, and whether they’re in a position to make a decision. Too many people skip this step and end up presenting to the wrong person or missing the mark entirely.

Step 4: Presentation. Once you’ve qualified the prospect and identified their needs, present your solution. Tailor your message to their specific problems and show them exactly how your product or service can help. A great presentation doesn’t feel like a pitch—it feels like a conversation.

Step 5: Trial Close. Ask buying questions that assume the sale, such as “How would you use this?” or “Who would benefit most from this in your team?” If the person begins to visualize themselves using your product, you’re on the right track.

Step 6: Close. If you’ve done the previous steps well, this part becomes simple. Ask for the sale confidently. Be direct, respectful, and enthusiastic. Guide them to the next step.

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Why Most Salespeople Struggle

Salespeople who struggle usually do so because they skip steps. They go straight into the presentation without qualifying the customer. They fail to ask enough questions. Or they forget to listen. Effective salespeople know the value of following the process and being present with the person they’re speaking to.

Here’s a real-world example: Think about the last time you bought a car. If the salesperson didn’t ask what you were looking for and just tried to push you into whatever they wanted to sell, the experience probably felt off. But when someone listens, understands your needs, and presents a perfect-fit solution, you’re much more likely to buy.

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A Simple Way to Overcome Objections

No matter how good your presentation is, you’ll still hear objections. Common ones include “I don’t have the money,” “I need to think about it,” or “I’ve tried something like this before.”

There’s a simple technique I use to address these objections, and it works like a charm. It’s called the “Feel, Felt, Found” method.

Here’s how it works. Let’s say someone says, “I’ve tried something like this before, and it didn’t work.” You can respond with:

“I understand how you feel. In fact, others have felt the same way. But what they found is that when they applied this solution the right way, it made all the difference.”

This formula validates their concern while guiding them toward a different perspective. It’s respectful, it shows empathy, and it keeps the conversation moving forward.

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Why You Must Practice Sales Like Any Other Skill

Sales is a numbers game. The more you practice, the better you’ll get. You won’t win every time, and that’s okay. Just like any sport or skill, repetition builds mastery. The sooner you’re willing to fail, the faster you’ll learn. Every interaction is feedback.

If you stick with the process—introduction, blast, qualify, present, trial close, and close—you’ll start to feel more natural and confident. And when you learn to overcome objections smoothly, you’ll see your results begin to shift. Confidence increases. Fear fades. And your ability to create results will multiply.

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Selling Is Serving

At the end of the day, selling is not about pressure. It’s about belief. When you believe in your product, your service, or your message, selling becomes service. You’re helping someone move forward, solve a problem, or improve their life.

Whether you're new to sales or have been doing it for years, I hope this message gives you clarity, encouragement, and practical tools. If you found value in it, share it with someone who could benefit. Let’s raise the bar for what selling really means.

That’s my message for today. I look forward to connecting with you again soon.

—George Wright III, The Daily Mastermind

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