Mapping Human Consciousness with Tony Selimi

Mapping Human Consciousness with Tony Selimi

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Alright. Welcome back to The Daily Mastermind—George Wright III here with your daily dose of inspiration, motivation, and education.

And I’m joined today by someone I think you’re going to find absolutely amazing—Tony J Selimi. Tony, how are you doing?

I’m great, George, and thank you so much. It’s an honor to be with you on this podcast to serve as many people as we can.

You know what, we’re on two opposite ends of the world, but I have no doubt we’re about to light some fires for people today. I’m super excited.

For those of you listening who may not know Tony, let me give you a quick introduction. Tony is a globally recognized human behavior and transformational leadership expert. His journey—from war-torn hardship to international thought leadership—is nothing short of remarkable.

His work helps entrepreneurs, CEOs, and experts unlock their peak performance, particularly through emotional mastery. He’s a multiple best-selling author, including The Unfakeable Code, A Path to Wisdom, and #Loneliness.

He’s also a TEDx speaker, producer, and transformational life coach at the elite level. Today, we’ll be discussing his frameworks—the TJS Method and the ALARM Method—and how they’re changing lives across the world.

Tony, you’ve got an amazing résumé, my friend. I appreciate you being here.

Thank you so much, George.

Let’s jump right in. Usually, I don’t dive into too much backstory because of time, but your story is incredible—it spans civil war, homelessness, and ultimately becoming a world-renowned expert in human behavior. So tell me—what was the turning point that shifted your identity and set you on this transformational path?

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Tony Jeton Selimi’s Background and Early Life

I grew up in a family that worked the land and ran restaurants. We fed animals, we fed people, and we fed our community. There was abundance around me—not from luck, but from effort. From the age of seven, I contributed to family life—milking cows, working the land, selling produce to the local community—all while attending school and performing at the top of my class.

From an early age, I learned that achieving anything in life requires commitment and discipline.

When I was born, I came into this world with crooked legs, and every day my mother straightened them with old wooden sticks. We didn’t have the therapies we have today. The only things I remember are the pain, the screaming, and my mother’s words of love as she told me I needed to endure that pain to one day walk and play like the other children.

That experience taught me something fundamental—that if you stay committed to growth, pain becomes strength. And that’s what it became for me.

“If you stay committed to growth, pain becomes strength. The fire that burns you is also the fire that shapes you.”

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Overcoming Adversity and Building Resilience

That’s a difficult lesson to learn so young—but probably the best time to learn it, right?

I think so, yes. Because it gives you a foundation: no matter what pain life throws at you, you begin to develop resilience. Your threshold for pain rises. When you’ve experienced intense pain early in life, the rest of life’s challenges become easier to bear.

After that, though, came more trials. I was abused by a manager who worked for my parents. Later, when I attended high school in the capital city, I was bullied for being Albanian and for being gifted. I excelled in physics, math, and science, but some students made my life miserable—so much so that they even attempted to kill me.

Still, I kept going. I went on to study at one of the top engineering universities in Zagreb, in what was then Yugoslavia. I thought I was finally free—on my way to a great career. But after just a year, the civil war erupted.

I was forced to serve in the Yugoslav army against my will. What I saw there—no teenager should ever see. But somehow, I survived. I believe God—or the universe—had a different plan for me. That’s how I ended up homeless in London.

“You can lose everything—your home, your safety, even your country—but as long as you have discipline and faith, you can rebuild from nothing.”

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Educational Journey and Career Success

Wow. So your story really begins after that point, when you found yourself homeless in London. What did that season teach you, and how did you turn it around?

Exactly. I went from having a structured life to complete chaos—a 360-degree shift. At twenty years old, I arrived in London with no family, no friends, no roof over my head, and I didn’t speak English.

But I had discipline. I had the values instilled by my parents and the spiritual intelligence taught to me by elders who helped me survive childhood illness. I almost lost my life at age ten, so I understood pain and healing.

I started by processing my grief—sleeping under bridges, trying to make sense of my losses: the war, my family, my identity. But even as I was homeless, I became an observer. I watched life around me with curiosity. My parents and grandparents had taught me that no matter where you are, learn to adapt.

That mindset saved me. I worked countless jobs to fund my education. I eventually graduated from University College London, earning dual degrees in engineering and organizational behavior.

Then I built a successful career in technology—managing multi-billion-pound transformation programs.

But even as my career flourished, I sought deeper meaning. I met healers, therapists, and teachers. I explored the link between pain and purpose, between science and spirituality. That curiosity drove me to learn from every challenge and event, even those that nearly took my life.

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The TJS Method and Transformational Coaching

That’s incredible. You once said that “success is born in the fire.” And it sounds like everything you’ve achieved came out of those trials. Can you talk about how that belief shaped your methods and the framework you teach today?

Absolutely. Going through the fire is what forges strength—just like steel. One of my childhood memories was visiting the steel factories near our family’s restaurant in Zenica. I watched molten steel being poured and shaped, glowing, transforming from liquid to something strong and enduring.

That image never left me. It became a metaphor for life. The fire that refines you also defines you.

My TJS Method and ALARM Method grew out of that same principle. When I left the corporate world, I wanted to merge the material and the spiritual—to show high-achievers that success without inner peace is incomplete.

I spent twelve weeks in deep meditation, distilling decades of learning into a practical framework that anyone can apply. ALARM stands for:
Acknowledge, Love, Achieve, Results, Miracles.

It’s about returning to awareness—to the present moment—because that’s where transformation begins.

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Mapping Human Consciousness and Individual Transformation

Tony, you said something earlier that really caught my attention—you see yourself as someone passionate about mapping human consciousness. I love that idea because everyone’s mind and purpose are so unique. Tell me what that means and how you apply it in your work.

Absolutely, George. As human beings, we each operate with a unique value system, and we all perceive reality differently. Our thoughts, our emotions, our behaviors—these patterns are distinct to each of us.

Some of my clients call me “the architect of the mind” because I help them uncover these invisible maps. When we begin to truly understand our own internal landscape—our emotions, beliefs, and subconscious drivers—we can unlock greatness that once seemed impossible.

I help clients build clarity and balance in every part of their life—health, relationships, leadership, business, and spirituality. We identify what’s holding them back, then align their inner world with their outer actions. That’s how miracles happen—by restoring balance between what you think, feel, and do.

Every session is like discovering a hidden map within someone’s consciousness. And when that clarity emerges, they see possibilities they never thought existed.

That’s powerful. And I love how your framework isn’t just conceptual—it’s something you guide people through, step-by-step. You said earlier that you ask thousands of questions during your retreats.

Yes. Every client is unique, so I tailor my approach. During retreats, I ask between 3,000 and 6,000 questions designed to extract their truth. Each question opens a new doorway. Sometimes we create an entire technology, product, or book out of that process.

The goal isn’t just success—it’s alignment with purpose. Because when your external world matches your internal truth, that’s when true transformation begins.

“You cannot change what you refuse to see. But once you map your inner world, you realize you were the architect all along.”

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The Ever-Evolving Purpose and Vision

That’s brilliant. Let’s talk about purpose and clarity. Many people think finding purpose means reaching a final destination or perfect state. But you’ve said before that purpose isn’t fixed—it’s ever-evolving. Can you explain that?

Yes. Over the years, I’ve realized that clarity and process work hand in hand. As we grow, clarity changes—because life itself is change. The only constant we have is transformation.

For a long time, I heard people say, “Find your purpose.” But the human brain can’t truly comprehend that as a static idea. We can only glimpse parts of it through awareness. So I coined the phrase “Ever-Evolving Purpose.”

Your purpose evolves with every challenge, every season of life. What fulfills you today may not fulfill you ten years from now—and that’s beautiful. The process of growth is your purpose.

That’s such a freeing idea. And I think it relieves a lot of pressure for people who feel they haven’t ‘found’ it yet.

Exactly. Too many people chase an ideal version of themselves or a final destination. But when they let go of control and embrace curiosity, they realize transformation happens continuously.

We are like the phoenix—you rise, burn, and rise again. Each rebirth shapes the next version of you. It’s not about perfection—it’s about evolution.

That’s exactly how I see it too. My own company, Evolution Group, is based on that same idea. I love that you see purpose as fluid—it’s comforting, but it’s also empowering.

Yes, because when you accept that truth, you begin to live in flow. When one path ends, a better one often begins. I’ve seen this countless times with clients. A setback or lost contract leads to something ten times greater.

Life keeps inviting us to surrender control. When you do, you gain clarity and strength you didn’t know you had.

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The Impact of AI and Technology on Human Identity

I want to switch gears for a minute. You spent nearly two decades leading massive technology transformations, and I know you’ve spoken about AI’s impact on humanity. How do you see AI shaping people’s sense of identity and fulfillment right now?

Great question, George. I actually predicted this back in 2017 in my book #Loneliness, where I dedicated an entire chapter to AI and its effect on human connection. That led to my TEDx Talk, “Technological Armageddon: A Wake-Up Call,” which now has over a million views.

I warned that AI would drastically reshape industries and societies—displacing up to 75% of jobs by 2030. And that shift is already happening. We’ve entered what scientists call the point of singularity—where artificial intelligence begins to surpass human intelligence.

Now, this isn’t inherently bad. AI can help humanity in remarkable ways—like predicting illnesses, creating precision medicine, cleaning our oceans, and solving global issues. But it’s a double-edged sword.

If humanity doesn’t evolve emotionally and spiritually alongside technological progress, we risk creating a world that disconnects us from our essence.

That’s a big point. Because while AI enhances our efficiency, it’s also fueling disconnection. You called it a “loneliness epidemic.”

Yes. We’re becoming more digitally connected and emotionally disconnected. People feel lonelier than ever—even while surrounded by technology.

So my advice is this: remember that you created AI—it’s an extension of you, not a replacement for you. Don’t outsource your intelligence or creativity entirely. Use it wisely to enhance your work, but keep nurturing your brain and your heart.

Feed your mind with learning, not just automation. The more you invest in your inner growth, the more valuable you become in a world run by machines.

That’s so true. AI can replicate logic, but it can’t replicate humanity—authenticity, empathy, intuition.

Exactly. Experts and creators who operate from deep wisdom and authenticity will thrive. AI can write words, but it can’t feel. It can predict data, but it can’t connect souls.

So use it consciously, but never let it dull your curiosity or your personal expression.

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Final Thoughts and How to Connect with Tony

This has been an incredible conversation, Tony. For people who want to dive deeper into your work, where’s the best place for them to connect with you?

The best way is through my website, TonySelimi.com
You can also find my books on Amazon, including The Unfakeable Code, A Path to Wisdom
And for film lovers, check out my documentaries Live My Illusion and The Truth About Reading on Amazon Prime.

I also share valuable content daily across social media—completely free to help people grow.

Perfect. I’ll include all those links in the show notes. And if you’re listening right now, take Tony’s message to heart: success really is born out of the fire. If you stay curious, grounded, and authentic, you’ll discover just how much potential you already have.

Tony, thank you so much for joining me today.

Thank you, George. It’s been a pleasure.

And to everyone listening, remember: it’s never too late to start becoming the person you were meant to be—but you have to take action. Have an amazing day, and I’ll talk with you soon.

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About Guest: Tony J Selimi

Renowned as an internationally acclaimed TEDx speaker, multi-award-winning life strategist, business coach, and best-selling author, Tony J. Selimi is a leading authority on human behaviour, psychology, health, excellence, empowerment, and purposeful living. His expertise extends to filmmaking and executive production, and he is widely sought after by individuals on high-stakes, performance-driven missions.

Guest Resources:

Instagram: https://www.instagram.com/TonyJSelimi/

Facebook: https://www.facebook.com/tonyjselimipublic/

Linkedin: https://www.linkedin.com/in/TonyJSelimi/

YouTube: https://www.youtube.com/user/TSelimi