The Daily Mastermind
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Episode 787 · Jun 2, 2023

How to Use Stress to Your Advantage

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Stress is everywhere, and most people spend enormous energy running from it. On The Daily Mastermind, George Wright III makes a compelling case for doing the opposite: turning stress into one of your most powerful tools. Drawing on a Harvard Business Review article and his own hard-won experience, George lays out a practical framework for shifting your relationship with stress from enemy to fuel.

The core insight is simple but counterintuitive. Stress is not just an obstacle to endure. Used correctly, it is the raw material of growth.

Why a Stress-Free Life Is Not the Goal

The wellness industry has spent years convincing you that stress is the villain of your story. And yes, prolonged, unmanaged stress carries real health consequences. But consider what a completely stress-free life actually looks like.

"Stress-free life, it's boring. It's unfulfilling."

George connects this directly to Tony Robbins' six core human needs, particularly the balance between certainty and uncertainty. A degree of tension and challenge is not just tolerable; it is necessary. Think back to the moments of greatest personal growth in your life. Chances are, those moments came with difficulty. Stress and growth are more closely linked than most people realize.

The Three-Step Framework: See It, Own It, Use It

The Harvard Business Review article George references offers three practical steps for harnessing stress rather than being harmed by it. These steps sound simple, but applying them consistently changes the way your brain responds to pressure.

Step 1: See it. Most people either deny stress, avoid it, or get so overwhelmed they react on autopilot. The research shows something striking: simply acknowledging stress can shift your brain's processing from the reactive, fight-or-flight centers to the conscious, problem-solving centers. Mindfulness and breathing exercises are practical tools that help you pause, name what you are feeling, and engage proactively rather than reflexively.

Step 2: Own it. Here is a reframe worth sitting with. If something stresses you out, you must genuinely care about it. Stress signals investment. When you recognize that, it releases positive energy and motivation. On your path to the results you want, stress is not a detour. It is part of the road. Expect it. Accept it. Own it.

Step 3: Use it. This is where things get powerful. Your body's physical response to stress, the surge of adrenaline, heightened focus, increased stamina and awareness, is not designed to destroy you. It is designed to sharpen you. The goal is to redirect that energy toward the problem in front of you.

The Obstacle Is the Way

George points to Ryan Holiday's book *The Obstacle is the Way* to illustrate what it looks like to treat difficulty as a resource rather than a roadblock. The most successful people in business, sports, and leadership share a common habit: they find ways to use the obstacle as the solution.

"Growth comes from stress. You can't go into the gym and lift weights and grow without stressing your muscles."

The same principle applies to every other domain of life. Building a business, deepening a relationship, developing mental toughness: none of it happens on easy street. When George went through a divorce and a major business upheaval at the same time, it was among the hardest seasons of his life. It also produced some of his deepest growth and sharpest wisdom. That is not coincidence.

Shifting Your Perception Changes Your Results

Your perception of stress determines your response to it, and your response determines your results. If you treat stress as a threat, your brain and body will react defensively. If you treat it as information and energy, you can direct it intentionally.

When stress feels long-term and the path forward is unclear, George offers a practical anchor: shift your attention to the learning and growth that will come from the experience. Say it out loud. Write it in your journal. "I am going to grow from this. I am going to learn from this." That declaration is not wishful thinking. It is a neurological reset.

The phoenix on George's arm represents exactly this idea. The mythological bird does not avoid the fire. It burns completely, then rises stronger, more vital, more fully itself. That image captures what stress, faced honestly and used wisely, can do for you.

What Stress Actually Builds

When you stop running from stress and start working with it, the compounding benefits are real:

  • Mental toughness that holds under genuine pressure
  • Deeper, more resilient relationships forged through shared difficulty
  • Greater physical stamina and endurance
  • Sharper problem-solving and faster recovery when things go wrong
  • Confidence rooted in evidence: you have been through hard things and come out stronger
"When you change the way you look at things, the things you look at change."

George closes with that Wayne Dyer quote, and it lands as more than inspiration. Changing your philosophy around stress is not a soft reframe. It is a strategic advantage in a world where pressure is constant and most people are trying to escape it.

Action Steps

  • The next time you feel stressed, pause and name it rather than pushing it away. Say: "I am stressed about this because I care about it."
  • Identify one current stressor and write down two ways it could make you stronger or smarter if you leaned into it.
  • Practice a brief mindfulness or breathing exercise daily so that when pressure spikes, you have a reliable way to shift from reactive to proactive.
  • Replace the goal of eliminating stress with the goal of using it. Ask: "How can I direct this energy toward a solution?"
  • Journal one growth insight from a past stressful period. Let that evidence remind you that difficulty and development travel together.

Stress is not going away. The question is whether you will let it run you or learn to run it. George Wright III makes a strong case that with the right framework, the pressure you have been trying to escape might be exactly what you need. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. I hope you're having a great week so far, and if you haven't, guess what? Today is not too late. Get on it. The week is not over. But today I want to talk to you about stress. I have a feeling, and it's just a gut feeling, that many people listening to this podcast are dealing with stress. and that's because it's part of life, right? It's part of our life. But I read a great article recently from Harvard Business Review, another one of my go-tos, right? On how stress can actually be a good thing for you if you know how to use it. If you know how to use it, that's the key. Because everything you're hearing right now in media and medical and all that is talking about all these negative health impacts of stress, which are true, by the way. Prolonged stress can have major negative impacts on your health. It can age you. It can, you know, it can physically hurt you, right? And disease and all kinds of negative health benefits or impacts, I should say. But what if you took a different perspective? What if you learned to take stress and look at it as something you can use as fuel and kindling to create results in your life? What if you took a different perspective? I'm just asking you. Stress, think about it for a minute. Stress-free life, it's boring. It's unfulfilling. It's back to that episode I did on Tony Robbins' Six Core Human Needs. Certainly, we need to find ways to have certainty in our life, but having a little bit of uncertainty, having a little bit of stress is what makes life worth living. And more importantly, when you can find ways to take your stress and develop growth from it, it's even better. I mean, think about some of the times that you've had the most stress in your life, or maybe take another perspective. Think about times that you've grown the most in your life, personally, physically, mentally, in a relationship. Think about it. And I would argue that you probably had some degree of stress or obstacles or things you had to go through in order to get that growth. I truly, truly believe that your greatest growth comes outside your comfort zone. It comes from stress. I mean, I had a particular time in my life where I was crushing it. I was crushing it in business. Many of you know my story. And I went through a divorce. I went through a business, massive business change. I lost one of my key partners. it became one of the most stressful times in my life. But I can tell you this and I think if you think back about situations in your life you could say the same I learned and I grew And when situations like that happen again I know that I can deal with them because I stronger because I'm more insightful, because I'm smarter, have a little more wisdom. At least I'd like to think so, right? So stress doesn't have to be a bad thing. It can have good attributes if you look for them. now obviously we don't want to have sustained stress that's never good but focusing on the benefits that can come from stress that's something that can really make a difference in your life so this article i read talks about how the key to this is to learn how to balance that right reduce the bad impacts of stress and capitalize on the good and there's really three steps they share to do this. And they seem really simple on the surface and sort of intuitive, but I want to draw them to your attention for the simple reason that if our thoughts and our philosophies and our perspective on life affect our life, then it's important for you to think through your thoughts and philosophies on life, right? I want you to think through how you can change your perspective. So the first step is to see your stress, to see it, see it. Most of us just deny, avoid, label, do anything we can to avoid stress or we get overwhelmed and we react to it, right? That's how we handle stress in our life. But here's the thing, and listen to me on this. Neuroscience has acknowledged that simply acknowledging, they've proven this, neuroscience has proven that simply acknowledging stress can move it from like reactive centers in the brain where you're automatic and you're reactive to conscious and proactive centers. You know what it's like when you deal with a problem and you're just dealing with it and you're reacting to it, it's fight or flight. It's something totally different than when you're consciously trying to solve problems and being proactive. So changing your perspective neurologically can benefit you. Plus, avoiding stress is just completely counterproductive anyway. So it's better to see it and recognize it. And you can try things like mindfulness and breathing. And, you know, these kind of exercises are ways for you to not only deal with it, but center yourself and control and deal with it in a more proactive manner. So the first step is to see it. The second step is to own it. You've got to own it. And a way that I really liked that you could do this is very simple. just recognize that if you're stressed about something, you must truly care about it. Because if you didn't care about it, you wouldn't stress about it, whether it's relationships, business partnerships profit growth whatever it is And when you recognize that you must care it a positive spin right When you recognize that you must care about something if it stresses you out this releases and it just unleashes positive energy and motivation that you can use to deal with the stress. Because there's going to be stressful times in your life and your journey. I mean, come on. You don't think you're going to grow and develop and expand and create the results that you want to create, which I know are huge, without a little stress or without a lot of stress. In fact, accept it, own it, expect it, right? I expect it. I know that when I'm dealing with stress, something's happening. I'm going to grow more. It's this mental discipline, the things that you're looking for. Sometimes, you know, if you own it, that's when you know that it's okay, that it's okay and you can move to the next step, the third step, which is use it. Use it. You got to see it. You got to own it. But then you got to use it to your advantage. Now, this one I really like because it's this idea that you can turn a problem into a solution. Finding ways, like they talk about in all kinds of different business, combat, sports, whatever, find a way to use your opponent or your obstacle to your advantage as a solution. Ryan Holiday puts it really good in his book, The Obstacle is the Way. People try to avoid obstacles and the truly successful thought leaders, leaders, people that have made growth and progress in their life, recognize that the obstacle is the way. Obstacles are what give you strength or what give you growth or what help you to become stronger. And if you want to create this life that you were meant to live, you've got to level up. And that's what obstacles and stress do for you. I mean, think about it. Your body's literal physical response to stress is things that you can use. Here's the thing. I know most of you think that stress will kill you, right? Your body's response will kill you. But listen, think about it for a minute. When you deal with stress or a major obstacle, it increases your focus. It increases your alertness, your stamina, your energy, your awareness, your skills. You get hormones, adrenaline, dopamine. You know, you get the idea, right? Stress responses can focus you. Use it. Use it. Growth comes from stress. You know, think about it. You can't go into the gym and lift weights and grow without stressing your muscles. You can't, as a corporate athlete, you can't build something big without stressing your and testing your weaknesses. So your perception and your reaction to stress determines your results and your responses, whether it's positive or negative. If you perceive it as a bad thing, you're gonna have negative responses. If you perceive it as a positive you gonna have positive responses So when stress is more long and it not easy to find solutions like let say you saying man there just no way out of this I've got this, you know, divorce. I've got this relationship thing. I've got a long-term issue. And you can't seem to find a way to take the positive perspective of it. Then simply move your attention to the learning and the growth benefits. Tell yourself, do it out loud, write it down in your journal. I'm going to grow from this. I'm going to learn from this and it'll just trigger that positive response to stress. I'm going to give you a ton of examples of where stress can help you better. Mental toughness. We all know what mental toughness can do for you. Stronger relationships. They only come through stress. They don't come from the easy street. Greater endurance, greater strength, greater physical stamina. You know, I look at, many of you know the logo that I have, the Phoenix. The phoenix logo is very symbolic in a lot of ways. It's not just a tattoo I have on my arm. It's rebirth. It's growth. The phoenix is an animal that, in mythology, lived forever. But it would come to a point where it was at the worst part. It literally would build a nest and burn itself up in flames. I mean, how many of you have thought your life has become a dumpster fire you could burn up in flames? But it would rise from that a stronger, more energetic, more beautiful bird. And that's ultimately what we're trying to do. We're trying to help you to find ways to create the life you were meant to live. And to do that, sometimes you have to go through stress. And I'm not talking about searching from looking for stress, right? I'm talking about taking something that typically will derail most human beings and learning to capitalize on it. It's flipping the script. and if your thoughts, perceptions and philosophies, like I said, create your life, wouldn't you rather adopt a philosophy that says I can use stress to my advantage rather than avoid it? I would. And so I hope this perspective and thought on stress and how to use it to your advantage might help you to reframe what you're doing and how you're doing it in your life, how you're dealing with stress in your life. Or maybe it's just giving you some solutions. Maybe it's giving you some hope. Regardless, I hope it's something that'll inspire you to change the way you look at things. Because like Wayne Dyer says, one of my favorite quotes, when you change the way you look at things, the things you look at change. And I really believe that. So have an amazing weekend. Have a great time with family, friends, business. It's not a day off, but it's a day to grow. Everything about your life will take you to the next level. And that's my message for today. I hope you have an amazing weekend. Once again, my name's George Wright III, and this has been The Daily Mastermind. Transcription by CastingWords

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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