Episode 1369 · Oct 21, 2026

How to Use AI to Grow Your Business

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Everywhere you look, someone is talking about AI — a new tool, a new platform, a new automation, a new promise that this technology will completely transform your business. Maybe it will. But George Wright III opens this episode of The Daily Mastermind with a question worth sitting with: are you actually using AI to grow your business, or are you just spending time playing with new technology? Because there is a very big difference between the two.

George is a self-described technology advocate who uses AI across every part of his business. He's also watched entrepreneurs — himself included — burn hours experimenting with prompts, testing tools, and generating content that never translated into revenue, customers, or productivity. This episode is a practical reset: three concrete ways to use AI to create real value, plus a simple audit you can run this week.

How to Use AI to Grow Your Business Without Losing the Human Touch

The foundational distinction George makes is this: AI is not a business strategy. It's a tool that helps you execute your business strategy. That one sentence changes how you evaluate every new app and platform that crosses your feed. If you don't know your priorities, your customer, and your revenue model, no amount of automation will fix it — it will just help you move faster in the wrong direction.

AI is not a business strategy. It's a tool that helps you execute your business strategy.

The opportunity in AI doesn't come from simply adopting technology. It comes from understanding your business, identifying your priorities, and then choosing the right tool to execute more effectively. When you work in that order, you attract more customers, make more sales, and become more productive — instead of spending your weeks trying to become an expert in software.

Use AI to Reclaim Your Time — Then Reinvest It

The first practical use is the most obvious one, and still one of the most valuable: get your time back. Entrepreneurs lose enormous amounts of time to activities that don't move the business forward — responding to emails, organizing information, preparing documents, summarizing meetings, tracking action items. Most of that can now be simplified.

Look at a typical workday and ask how much of it genuinely requires your unique experience, judgment, or expertise. George points to tools he actually uses: Fathom inside his Zoom meetings to capture and summarize conversations, and the Fieldy app to transcribe. Drafting communications, summarizing a call, and organizing next steps are all tasks AI handles well.

Saving Time Isn't the Goal

Here's where George says entrepreneurs miss the bigger opportunity. Saving time isn't the point — creating more value with that time is. If AI gives you back five hours a week and you immediately fill those hours with more busy work, what have you actually accomplished? Redirect the time instead: build relationships, develop opportunities, improve your products, and spend more hours with your customers. That's the real return on buying back your time.

How to Use AI to Strengthen Your Marketing and Sales

The second use is marketing and sales — and George draws a sharp line here. He is not talking about handing your business over to AI or flooding the internet with generic content and agents. He's talking about using technology to communicate your value more effectively.

One of the biggest challenges entrepreneurs face is getting the right message in front of the right people. You may have an incredible product, service, or body of expertise, but if people don't understand what you do and why it matters, you'll struggle. AI can help you identify the questions your customers are actually asking, research what people are searching for, develop content ideas, and sharpen your messaging without hours of manual digging.

If you've spent years solving a specific problem for clients, AI can help you organize that expertise into articles, videos, emails, and social posts. One great customer conversation can be carved up into a dozen different ways to help your audience. George also uses AI to prepare proposals and craft sales follow-ups, drawing directly from call transcripts.

Your expertise, your perspective, and your personal brand are still the most valuable part of marketing. AI can help you communicate those things more effectively — it should not replace them.

In a world filling up with generated and inauthentic content, George believes genuine expertise and real relationships will rise to the top. Use AI to amplify what makes you different, and that's when you cut through the noise.

Use AI to Improve the Customer Experience

The third strategy may be the most overlooked. Business growth isn't just about attracting new customers — it's about taking better care of the customers you already have.

Think about the questions your customers ask repeatedly, the time your team spends hunting for information, responding to requests, and following up on issues. AI can organize that information, surface concerns so the urgent ones rise to the top, help you prepare more personalized communication, and get customers answers faster. Of course, you still verify the information and protect customer data — that part is non-negotiable.

The best use of AI is to make your business more efficient so your people can become more personal.

When you approach AI through the lens of customer experience, the question changes. Instead of asking what you can automate, you start asking what you can improve. If technology handles the repetitive work, your team gains time to listen, solve problems, and build stronger relationships. That's the real ROI.

Action Steps

Run an AI audit this week by identifying one repetitive task in your business you could simplify with AI.
Name one marketing or sales activity you could improve with better information — customer questions, search data, or sharper messaging.
Choose one part of your customer experience you could make better, not just faster.
Write all three down, then take action instead of researching more tools.
Decide in advance how you'll reinvest the hours you free up — relationships, product improvement, or customer time.

The goal isn't to become an expert in AI. The goal is to become more effective as an entrepreneur. Build a lifestyle business with the right tools behind the right strategy, and remember — it's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

TDM 1369 George Wright III: [00:00:00] use AI to improve the customer experience. See, using [00:00:05] AI to create better experience for your customers will help you to make some major, major [00:00:10] changes and innovations that maybe you hadn't even thought about. Because at the end of the day, business growth [00:00:15] isn't just about attracting new customers, it's about taking better care of the customers that you [00:00:20] have. [00:00:25] Welcome back to The Daily Mastermind. George Wright [00:00:30] III here with your daily dose of inspiration, motivation, and education. I'm in the studio [00:00:35] today, and I wanted to record a message for you about AI. Everywhere you look today, [00:00:40] somebody's talking about AI, and there's a new tool, a new platform, a new automation, or somebody's telling [00:00:45] you that AI is gonna completely transform your business, and maybe it will. But [00:00:50] here's a question I want you to think about. Are you actually using AI to grow your business, or are you just [00:00:55] spending time playing with new technology? Because there's a big difference. I've seen [00:01:00] entrepreneurs spending hours experimenting with AI tools, creating content, testing prompts, and [00:01:05] new applications. Look, I've done it myself. And yet, at the end of the day, there's not [00:01:10] necessarily a benefit if you're not generating more revenue or attracting customers or becoming [00:01:15] more productive. I'm a huge believer in technology, as many of you that know me know [00:01:20] that, I'm big into the tech. It does create opportunities, but I've also learned something [00:01:25] important, and that is that AI is not a business strategy. It's a tool that helps you [00:01:30] execute your business strategy. So today, I wanna, I wanna share with you three [00:01:35] practical ways that you can start using AI to create real value in your business. And the first [00:01:40] is to use AI to reclaim your time, to get back your time. You know, this [00:01:45] opportunity is probably the most obvious, but I think it's one of the most valuable. Use [00:01:50] AI to get your time back because as entrepreneurs and, you know, we, we spend all kinds of [00:01:55] incredible amount of time on activities that are not necessarily, uh, or don't move our business [00:02:00] forward, and those are things like responding to emails or organizing information, preparing [00:02:05] documents, summarizing meetings, you know, all these things. And here's the thing: A lot of [00:02:10] these activities can now be simplified with AI. Think about your typical workday. How [00:02:15] much time do you spend doing things that don't actually require your unique experience or judgment [00:02:20] or expertise? Could AI help you to, you know, draft communications or [00:02:25] summarize meetings and organize your important action items? I think this is something it can absolutely do. In [00:02:30] fact, I use AI in my... You know, I use Fathom inside my Zoom meetings. I [00:02:35] use a Fieldy app to transcribe. And, you know, here's where I think entrepreneurs sometimes [00:02:40] miss the bigger opportunity. Saving time isn't the goal. Creating more [00:02:45] value with that time is the goal. So if AI saves you five hours a week, but you just fill those [00:02:50] hours with more busy work 'cause you're trying to get more freedom, what have you really accomplished? [00:02:55] Instead, imagine redirecting your time building relationships, developing opportunities, [00:03:00] improving your products, and spending more time with your customers. That's where the real benefit ties in [00:03:05] when you use AI to buy back your time. That's what I-- That's the first thing that I think you need to do with it. The [00:03:10] second one is use AI to strengthen your marketing and sales. This is an [00:03:15] area a lot of people struggle with. Using AI to improve your marketing and sales, I think will help [00:03:20] you and I wanna give you sort of a, an important distinction here, because I'm not talking about turning [00:03:25] your business over to AI or creating endless amounts of generic content or [00:03:30] agents. I'm talking about using technology to communicate your value more effectively. Think about it [00:03:35] One of the biggest challenges entrepreneurs face is getting the right message in front of the right [00:03:40] people. You might have an incredible product, service, or expertise, but if people don't understand what [00:03:45] you do, why it matters, you're gonna struggle. And AI can help you to reach your [00:03:50] audience. It can help you to identify common questions that your customers are thinking. It can help you stay on [00:03:55] top of that without doing a ton of research. It'll help you understand, you know, whatever you need to [00:04:00] do to develop content ideas or improve your messaging. I use AI all the time to do [00:04:05] search to find out what it is people are looking for. Let's say you're a business owner that your [00:04:10] years of experience helping clients solve particular problems. You could use AI to [00:04:15] organize the expertise into articles, videos, emails, social media content. You could take, [00:04:20] you know, one great customer's conversation and identify a dozen different [00:04:25] ways that you can help the audience or carve that up and repurpose it. You could even use AI to help [00:04:30] prepare proposals or, you know, your sales follow-up. I've had AI help me to [00:04:35] craft email follow-ups using the transcripts from calls that I did. At the end of the day, [00:04:40] your expertise, your perspective, and your personal brand are still the most valuable part of marketing, but AI [00:04:45] can help you communicate those things more effectively. It should not replace them. [00:04:50] And especially in a world where, you know, a world where more and more content is being [00:04:55] generated, you know, there's, there's all this fake content out there. I believe authentic expertise and genuine [00:05:00] relationships are really going to surface to the top. And when you use AI to [00:05:05] amplify what makes you different, that's when you're gonna really cut through the noise [00:05:10] and, and get your message out. The third maybe technique, strategy I wanna give you [00:05:15] is use AI to improve the customer experience. See, [00:05:20] using AI to create better experience for your customers will help you to make some major, [00:05:25] major changes and innovations that maybe you hadn't even thought about. Because at the end of the day, [00:05:30] business growth isn't just about attracting new customers, it's about taking better care of the customers that you [00:05:35] have. So think about questions that your customers ask you repeatedly. Think about the time [00:05:40] that, you know, your team spends searching for information, responding to requests, and following up on [00:05:45] issues. AI can help you to organize the information and make it easier for your team to respond. It can [00:05:50] help identify concerns and bring them to the, you know, sort them to the top for you. It can even help you [00:05:55] prepare more personalized communication. In a lot of, you know, situations, it can help customers even [00:06:00] get answers quicker. Now, I wanna be clear about something. I don't believe technology should eliminate that [00:06:05] personal relationship that you make and in fact, it's probably the opposite. But the best use of [00:06:10] AI is to make your business more efficient so your people can become more personal. Think about it [00:06:15] that way. So if technology can handle some of the repetitive work, even your team has [00:06:20] time to listen, solve problems, and build stronger relationships. Of course you need to [00:06:25] verify all the information, protect customer data, you know, and on and on. This is obvious. [00:06:30] But when you approach AI from the perspective of improving customer experience, you start looking [00:06:35] at technology different. Instead of asking what can you automate, you start asking what can you [00:06:40] improve? And that's a whole lot better. It's the same reason you wanna buy back your time so that you can actually [00:06:45] improve your results with the quality of time you spend. That's the real ROI. So let me [00:06:50] just give you a little exercise you can do this week. Call it the, you know, AI audit for, for all [00:06:55] intents and purposes. I want you to identify three things in your business. First, a [00:07:00] repetitive task that you could simplify with AI. Second, what's one [00:07:05] marketing or sales activity that you could improve by having better information? [00:07:10] And third, what is one part of your customer experience that you could make better? Write those things [00:07:15] down. Then just take action with them. Measuring whether you save some [00:07:20] time and get better experience and things is important, but taking action is really the key because the goal isn't [00:07:25] just to become an expert in AI. The goal is to become more effective as an [00:07:30] entrepreneur. So here's what I want you to take away from this episode. AI is creating a ton of [00:07:35] opportunity for business owners, but the opportunities don't come from just adopting [00:07:40] tech. They come from understanding your business, finding your priorities, and using the right tool [00:07:45] to execute more effectively. And when you do that, I think you're gonna find that you will attract more [00:07:50] customers, you will make more sales, you will be more productive. You won't waste your time [00:07:55] learning and trying to just study and be an expert. So that's my message for you today. It's [00:08:00] a little bit of a different take on AI because I'm, as you know, a big advocate of using AI. I use [00:08:05] it through all aspects of my business. But I hope it's something that gets you to think a little bit. I hope it's something that gives you [00:08:10] some ideas. And remember, it's never too late to create that life that you're meant to live, and a [00:08:15] lifestyle business never been easier. Use AI to be able to do that, and you'll [00:08:20] really win at the next level. I hope you have an amazing day. Talk with you soon. [00:08:25] [00:08:30]

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About the host

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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