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Episode 602 · Jun 17, 2022

How to Overcome Fear of Failure and Rejection

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George Wright III, host of The Daily Mastermind, tackles one of the most universal obstacles that stops entrepreneurs, salespeople, and high achievers in their tracks: the fear of failure and rejection. Drawing from Brian Tracy's book "Be a Sales Superstar," George unpacks why this fear is so paralyzing and, more importantly, what you can do about it today.

Whether you think of yourself as a salesperson or not, fear shapes your decisions more than you may realize. The good news is that fear is not a permanent condition. It is something you can face, move through, and ultimately conquer.

Why Fear of Failure and Rejection Holds Most People Back

Brian Tracy identifies fear, uncertainty, and doubt as the greatest enemies of success and happiness. Of all the fears that block people, two stand above the rest: the fear of failure or loss, and the fear of criticism or rejection.

Here is what makes these fears so insidious. It is not the actual failure or rejection that stops you. It is the anticipation of it. The expectation of failure paralyzes you before you ever take a step. You never fail because you never act, but the cost of inaction compounds quietly over time.

What Makes a Hero Different from a Coward

Brian Tracy puts it plainly in "Be a Sales Superstar":

The difference between a hero and a coward is that the hero is brave just a couple of minutes longer.

That framing shifts everything. You do not need to become fearless. You just need to hold on a little longer than the average person is willing to. The average person moves away from what frightens them. The brave person confronts it and does the thing anyway.

As actor Glenn Ford once said:

If you do not do the thing you fear, then the fear controls you.

That is a statement worth sitting with. If you are avoiding something in your life, that thing is running you, not the other way around.

How Your Thoughts Create Your Reality

George walks through the principle that thoughts lead to feelings, which lead to actions, which create experiences that shape your beliefs. When you act despite fear, even a small success rewires what you believe is possible. Each confrontation with fear gives you evidence that you can handle more than you thought.

This is why Ralph Waldo Emerson said his entire life changed when he read: make a habit throughout your life of doing the things you fear. The practice of doing what scares you is not reckless. It is the deliberate construction of a more confident self.

And Aristotle put it this way: act as if you already had the quality you desire and you shall have it.

How to Neutralize Fear in the Moment

When fear strikes, it lands in your body first. Brian Tracy describes it as a feeling of "I can't" that settles in your solar plexus. The antidote is direct and surprisingly simple: repeat the opposite.

Say "I can do it" out loud, over and over, until you begin to believe it. Add "I like myself" and "I am the best." These are not empty affirmations. They work because repetition gradually shifts your self-image, and your actions follow your self-image. You begin to carry the mindset of someone who moves through fear rather than around it.

Act As If It Were Impossible to Fail

Mark Twain captured the essence of courage this way:

Courage is resistance to fear, mastery of fear, not absence of fear.

The title of Brian Tracy's chapter says it best: act as if it were impossible to fail. This is not wishful thinking. It is a deliberate choice to operate from a posture of expected success, which positions you to take the actions that eventually produce it.

Most people wait to feel courageous before they act. That is backwards. Successful people act first. The courage shows up after. The confidence follows the action, not the other way around.

Action Steps

  • Identify one specific thing in your life right now where fear of failure or rejection is holding you back from moving forward.
  • Stop waiting to feel ready. Choose one small action you can take today in spite of the fear, and take it.
  • When fear strikes, repeat "I can do it" out loud until the feeling shifts. Use it as a daily reset, not just in a crisis.
  • Study Emerson's principle: make a habit of doing the things you fear. Build this into a weekly practice, not a one-time event.
  • After each act of courage, notice what happened. Record what you did and what the result was. Your evidence file becomes your foundation for the next time fear shows up.

Courage is not the absence of fear. It is the decision to move forward in spite of it. Start before you feel ready, do the thing you fear, and you will find the confidence and courage waiting for you on the other side. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind. George Wright III here. I am your host. If this is your first time joining us on The Mastermind, welcome. I'm here every day, at least weekdays, giving you your daily dose of inspiration, motivation, and education. So like and subscribe the podcast. Make sure you share this episode if it's something that you feel you get value out of. I don't have any sponsors on this, so I really do appreciate it, and it means the world to me when you do share the episode. So try to push it out to at least someone you know if it's something that helps you. So today I wanna talk to you about a very simple concept, but it's one that holds most people back. Now you may or may not consider yourself a salesperson, but I think most entrepreneurs, high achievers, business owners would agree that sales is a critical part of any type of business or anything in life. And sales slash communication. So I have this book that I've loved for a while. Several events I had Brian Tracy speak for me at, and he signed a bunch of books. In fact, I got a pile of them here. Maybe I'll give a few away online. But he wrote a book called Be a Sales Superstar, 21 Great Ways to Sell More Faster, Easier in Tough Markets. And I can't think of a tougher market than right now. And I also can't think of a better topic than Chapter 2, which is act as if it were impossible to fail. Act as if it were impossible to fail. and Mark Twain said, courage is resistance to fear, mastery of fear, not absence of fear and that's the concept I wanna talk to you about today. I wanna read you just a couple pages out of this book because I feel there's no better way to really put this topic of fear which is what a lot of people are dealing with right now and obviously in sales but also in life So let me read to you a couple of pages and see what you think Fear uncertainty and doubt are and always have been the greatest enemies of success and happiness. For this reason, top salespeople or anyone for that matter work continuously to confront the fears that hold most people back. The two major fears that stand as the greatest obstacle on your road to success are the fear of failure or loss and the fear of criticism or rejection. These are the major enemies to overcome. And I want to mention right there, I want you to think about this. How much of your life do you fear failure or criticism, rejection, right? Loss or rejection. As it happens, it's not the actual failure or rejection that hurts you or holds you back. It's the fear of failure or rejection that stops from you. It's the fear of these rejections, these criticisms that you might receive. And it's the anticipation or expectation of the failure or rejection that paralyzes you and blocks you from doing what you need to do to achieve your goals. The truth is that everyone is afraid of something and often many things. Everyone you meet in life is afraid of failure and rejection in some way. The difference between a hero and a coward is that the hero is brave just a couple of minutes longer. I want to read that again. The difference between a hero and a coward is that the hero is brave just a couple minutes longer. The average person moves away from and avoids the fear-causing situation, and a brave person forces himself or herself to confront the fear and do what is feared anyway. Glenn Ford, the actor, once said, if you do not do the thing you fear, then the fear controls you. How many of us does that apply to in our life? If you're not doing what you fear, that fear is controlling you Ralph Waldo Emerson said his entire life was changed when he read the words if you would be a great success make a habit throughout your life of doing the things you fear Doing the things you fear. The fear of failure, the major obstacle that holds you back, it's felt in your solar plexus. An experience is a feeling of, I can't. You think of that. When you fear something, you think, I can't. You can neutralize this feeling by repeating the opposite phrase. I can, I can over and over. Even say to yourself, I can do it, I can do it over and over until you actually believe it. Because whenever you repeat the words, I can do it, your fears go down and your self-confidence goes up. When you repeat the words to yourself, I like myself, I am the best, I can do it. You're boosting your self-esteem and self-image to the point where eventually you will feel unstoppable. You create within yourself the mindset of a high-performance salesperson. Then as Emerson said, do you think you do the thing and you will have the power? Let me say that again. Emerson said, do the thing and you'll have the power. So here's the key point about fear of any kind. Instead of waiting until you feel courageous enough, do the thing that you fear and the courage will come afterwards. That's a principle that most of us don't understand. We're waiting for the confidence. We're waiting for the courage. successful people face their fears and then the courage comes and then the confidence comes. Remember this whole principle of your thoughts lead to feelings lead to your actions and the actions you take create experiences that embed your beliefs. So when you do take action and you experience some sort of success or even confidence for approaching and dealing with your fear, that's when you're going to create new beliefs that, hey, listen, I can do this. I can handle this. And as Aristotle said act as if you already had the quality you desire and you shall have it Act as if you already have the quality that you desire and you have it So I want you to think about this Where in your life are you falling fear? Fear to this idea of failure or rejection or criticism. What is it that's holding you back? Find something in your life that's holding you back. And rather than waiting until you have the courage, push forward expecting the courage to show up. because it really is the title of that chapter that Brian Tracy has. Act as if it were impossible to fail and ironically enough, you're gonna find yourself closer and closer to success. So that's my thought for you today. I hope you have an amazing weekend and if you haven't already, I'd love for you, if you're a business owner, to go over to our new site which is showmetheprofits.com. Showmetheprofits.com. On that site, we've got a free ebook that my business partner Justin wrote which gives you strategies and ideas on how to immediately grow the revenue in your business. And even if you're just a manager or leader in a company, this helps you to identify the levers that will move the needle, the 20% of the activities that will create 80% of the results. And also it's going to help give you some specific, specifically eight strategies that we do list in the book that will help you to grow your revenue, increase your leads, increase your conversions, increase your profit, and increase your pricing. and I think these are things that will help anyone in any type of business that they're in. Anyway, that's my message for today. I hope you take it into your life and face your fears and expect the unexpected and I think you'll be surprised. That's my message for today. My name is George Wright III. This has been The Daily Mastermind. Have a great weekend. Thank you.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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