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Episode 357 · Mar 25, 2021

How to Increase Your Value in a Fast-Changing Marketplace

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The marketplace is shifting faster than ever, and most people respond with anxiety or frustration. George Wright III, host of The Daily Mastermind, flips that script entirely: rapid change is not a threat but an advantage waiting to be seized. In this episode, he makes the case that resourcefulness is the single most powerful skill you can develop, and he backs it up with specific, practical examples you can put to work today.

Why a Changing Marketplace Works in Your Favor

When conditions stay the same for decades, time and tenure create an almost unbeatable moat for whoever got there first. But constant change levels the playing field. George points out that when the rules shift frequently, longevity alone no longer guarantees an edge. The person willing to learn, adapt, and find solutions quickly is the one who rises. Your filter, how you choose to interpret change, either opens opportunities or closes them.

Resourcefulness: The Core Skill for Today's Economy

George argues that resourcefulness may even outrank communication as the foundational skill of the modern marketplace. It is your ability to deal with constant change, generate solutions, build strategy, and execute. It is not a talent you are born with; it is a habit you build. He connects this directly to his 12 Prosperity Pillars, a framework he developed over 25 years of working with mentors in personal and financial development. Several pillars map perfectly to resourcefulness: taking personal responsibility, acting in spite of your mood, focusing on solutions, committing to lifelong learning, and creating daily rituals.

"Resourcefulness in today's marketplace is going to exponentially increase your value."

Practical Tools That Cost Almost Nothing

George gets specific. He starts with the most obvious and underused resource: Google. Whatever problem you face, searching for the answer first is free, fast, and often complete. He describes how he Googled his way into podcasting, mobile app development, and international printing, learning each skill from scratch without hiring a consultant. He also highlights Canva, a design tool he uses daily. For roughly $14 a month (with a meaningful free tier), you can create presentations, social media graphics, brochures, business cards, and recorded video walkthroughs that you can share via a link. No graphic designer required.

Using Technology Without Letting It Use You

George uses WeChat, WhatsApp, Telegram, Facebook Messenger, Instagram DMs, text, and email across his various businesses. That breadth of communication could easily become chaos. His solution: categorize and schedule. Certain businesses communicate only through one channel. Notifications stay off. He sets specific windows to review messages. The principle is worth internalizing: you want to manage your technology, not the other way around.

"Most of you know that I have my phone on silent all the time. I turn off my notifications. I schedule certain times that I review."

The Art of Delegation and Virtual Assistants

The leverage shift George describes is profound. He ran a company that generated hundreds of millions of dollars a year with 300 employees. Today, he says, he could run that same operation with a handful of direct employees and the rest outsourced. What changed? His ability to hire, train, and delegate, especially using virtual assistants. He points to his brother Troy, who self-taught social media, content development, and video production through YouTube, as a living example that freely available information is all you need to develop a new skill. The bottleneck is not access to knowledge; it is the willingness to use it.

Action Steps

  • Search first. Before spending money on a consultant or service, Google your question. Free resources exist for almost every skill you need.
  • Explore Canva for design work: presentations, graphics, and video recordings are all possible without a designer.
  • Use Google Translate (or the app) to communicate across language barriers. Deals do not require a shared language when the right tools are in play.
  • Set communication boundaries: pick one channel per business relationship, keep notifications off, and batch your message reviews at scheduled times.
  • Start delegating. Identify one task you do regularly that a trained virtual assistant could handle, and search for resources on how to hire and onboard one.

Eleanor Roosevelt's line that George opened with, "The future belongs to those who believe in their dreams," is more than motivation. Paired with relentless resourcefulness, belief becomes a plan of action. The marketplace will keep changing. That is your advantage, as long as you keep learning.

READ THE FULL TRANSCRIPT

All right, welcome back to the Daily Mastermind. George Wright III here with your daily dose, midweek dose of inspiration, motivation, and education. I want to talk to you today about increasing your value in the marketplace. And as we get started with that, I want to give you the quote of the day out of the Mastermind mobile app. If you haven't downloaded the Daily mastermind mobile app, I encourage you to do that. I use it every day on the go for, you know, quotes and eBooks, audio books. Sometimes I'll just, I'll do some journaling in there or meditation. We've got a pre-recorded guided and unguided meditations. So I really encourage you to do that. So in the mobile app, the quote of the day is by Eleanor Roosevelt and it's the future belongs to those who believe in their dreams. The future belongs to those who believe in their dreams. I love that. And I'll tell you what, today I want to talk to you about your future because I want to talk to you about increasing your value in the marketplace. I find it really ironic right now that I have a lot of, you know, people I've come across throughout the week that have, you know, they kind of complain about the fact that the marketplace is changing so much and things are moving so fast and technology changes. And I look at this as actually an opportunity because the marketplace changing so often creates an advantage for you. It's an advantage that you wouldn't have if everyone was still doing the same thing they were doing forever and ever, because then time and grade would give someone an advantage over you. But because the marketplace is changing so constantly and so quickly and frequently, this is actually an opportunity for you. And so it's back to your filter. Your filter on how you respond to your life is going to create or take away the opportunities you have. So let's talk today about being resourceful, because I believe the number one skill you can develop, probably just outside of communication, but I think it could even supersede communication at times, is resourcefulness. Because resourcefulness in today's marketplace is going to exponentially increase your value. And so what is resourcefulness? It's your ability to be able to deal with constant change. It's your ability to be able to come up with solutions and answers and strategy and execute on the things that you want. And no conversation about resourcefulness wouldn't be complete without just basically referring you back to the prosperity pillars. Now, those of you that have just maybe joined the podcast for the first time or are not familiar, go to the dailymastermind.com website. But there's a poster that I have in my office here, which I came up with 12 pillars of prosperity that I believe are key elements that I've kind of taken over the last 20, 25 years. I've been working with mentors in personal and financial development. And these 12 pillars are I create my life. I take personal responsibility. I act in spite of my mood. I surround myself with other people. I focus on solutions. I create an attitude of abundance. I choose to be happy I always think win-win I am committed and listen to this one I'm committed to lifelong learning I create daily rituals I attract success and I visualize and manifest my life And I think every one of those 12 pillars goes directly to the idea of being resourceful taking control, responsibility, proactive action in your life, not sitting on the sidelines, not getting caught up on how things are changing. You've got to learn to just be in control and educate yourself every day. In order to become resourceful, you have to keep up with what's going on. I recommend always listening to podcasts. I can't tell you how many times I will learn new amazing nuggets of information from podcasts. And even though I've been in direct marketing and sales and education for a long period of time, every single day I learn more and more through podcasts. And the reason I do podcasts is the audio is less distractive than watching videos, right? Videos are definitely going to take more of your attention, whereas audios you can multitask with. Another thing I'm going to recommend to you is just to get plugged in. Just get plugged in to what's happening in the marketplace. Now, I wanted to spend a second today and just give you some practical, specific examples of how I've been able to be resourceful in my businesses and in my consulting and things that I do on a day-to-day basis. Because as many of you know, I've been out in LA for a little while launching a health and nutrition company and yet still have the Forex cryptocurrency, the events we're doing around the country, the apparel business, the personal development company, and many other things that I've got going on. But the reason I'm able to do that is not because I'm distracted, it's because I'm resourceful. And it's because I've been able to leverage the technology, leverage the individuals, and the global nature of getting help. So the very first suggestion I'm going to make for you, it's one that you know, but you don't use often enough, and that's Google. Google it. Here's the bottom line. You can Google how to translate. Today, I was just looking at a video that I needed to translate in a couple of other languages. And as much as I've used YouTube, I didn't realize that you can hit the closed caption button, you can hit the settings button, you can go to auto translate and pick any language you want, and it will put closed captions on those videos. And this is other people's videos. This isn't even your video. So learning how to translate, learning how to find a printer. We have a product, an L-Arginine nitric oxide product for health and working out that we're launching. And at just my fingertips, I can find out exactly where the greatest sciences, who the top competitors are, how much they sell, what their marketing campaigns look like, where they're marketing their product, where their traffic comes from. This is all stuff you can learn online. I mean, this very podcast, no one taught me how to do a podcast. I googled it. I googled how to record a podcast. What were the best hosting services? What do you need? And there's ebooks, there's information that tell you what to do, how to do it, how to get listed. I didn't know how many of you may know that I'm also an Apple and an Android developer for mobile apps because obviously I have a mobile app. I didn't know how to do that. I Googled it. But you can Google anything from distance, location, travel. There's so much you can do. There's literally nothing that can stop you because you have it at your fingertips with the internet. Another tool, and I'll bring this tool up because I been using it pretty much every day this week is a tool called Canva I used to pay I still do sometimes but I used to pay an hour for designers Now you can go into a tool called Canva C and I think I've upgraded to like the $14 a month version, but even without that, there's a million things you can do. You can create designs, custom designs. Sometimes I use it from something as random as uploading a picture in my phone and removing the background from the picture so that I could put that person or object on some other picture. You can use it for brochures, for business cards, for videos. One specific example you probably have never done, and I didn't even know about it until a few months ago, is I was able to create a PowerPoint presentation. You can go into Canva and you can select a design and it automatically has templates. Do you want to do a Facebook cover page? Do you want to do an Instagram post? Do you want to do a brochure? Do you want to do business cards? all of these design sizes automatically come up with templates you can choose from, pictures you can choose from. I can change the fonts, the colors, everything. I decided I was going to do a PowerPoint presentation. And the reason I decided to do it in there, because usually I'll use PowerPoint or Keynote, is because I was able to build it inside there. And built into this tool was the ability to hit a button and use the camera on my computer and the microphone on my computer to record a live presentation with it changing the slides. And then when I was done, it allowed me to just have a link, and I can give that link to anybody, and they can watch my presentation, or I can host it to a website. There's so many things you can do. Canva is just one example of that, and there's 100 apps that will help you do things like that. Another example of something I had is I do business right now with a lot of people in a lot of different countries, and I don't speak really any other languages. In fact, I do a lot of business with countries in Asia. I've done business in Malaysia, Singapore, Hong Kong, China, Japan. I had an app I downloaded this week, which is the Google Translate app. And I'm literally working with a few individuals in the LA area that speak no English, no English whatsoever. That's for a whole other story. But I was able to just type in a sentence, hit Google Translate, and it spoke the translation to them. And they completely understood what I was talking about. I'm telling you, I'm negotiating deals with international languages that I don't even speak and putting deals together with that because of an app on my phone. See, that's being resourceful. That's doing what it takes instead of worried about trying to hire a translator and these kind of things. Now, I'm not saying there aren't things that you need to pay for or be smart about business. What I'm saying to you is there's always a way if there's a will. Another example is communication. You know, I've got right now, you would think you'd be overwhelmed, and many people are, by the fact that I use WeChat, WhatsApp, Telegram, Messenger, Facebook Messenger, Instagram, DMs, text, email, phone. I mean, you name it, I think I got way too much. But because I use those, I'm more effective and I'm more leveraged. Now, it's very important to note that if you're going to do this and use technology, you don't let technology use you. So for example, with communication, most of you know that I have my phone on silent all the time I turn off my notifications I schedule certain times that I review And another thing I do as a tip is I categorize and prioritize how I do communication There are certain businesses I have that I only communicate through WeChat, international business. There are certain businesses I only do through Telegram. And I put a channel together where that's how I communicate with them. So it's nice to categorize and separate and prioritize the way you communicate in business. But it's also important to create boundaries, barriers, and time schedule for when you interact because technology definitely can start to manage you rather than you manage technology. Another example of resourcefulness is virtual assistants. See, here's the thing you've got to learn. Your greatest successes are going to come through other people. Your greatest successes are no longer you building up a skill that no one else has. It's your ability to learn the art of hiring, training, delegating. And it used to be, I had a company at one time, we did a couple hundred million dollars a year. We had 300 employees. I can run that same business right now with a handful of employees and the rest outsourced because of the ability to be able to hire, identify, locate, and work with individuals and project manage. You've got to learn this art of delegation. And you've got to learn how to be smart about that. And I'm going to draw you right back to my earlier statements. Google it. Learn. There's going to be, if you were to type in how to hire, train, and delegate a virtual assistant, you're going to find all kinds of free resources. See, information is no longer the premium. It's using the information. But you've got to have the information in the first place. So that's another thing that I would recommend. You know, a great example of this is my brother, Troy, who actually does a lot of stuff for me with the Daily Mastermind and the Stuburg Mentoring Academy, as well as our financial events with Protect Wealth Academy. He has been able to self-teach himself social media, content development, video production. I mean, you name it, you just need to YouTube it and figure it out. So he's a great example of that. But I'm telling you right now, if you want to up your value in the marketplace, if you want to reduce the amount of stress you have, if you want to increase your productivity, become resourceful. Become resourceful because resourcefulness will be the key differentiator between you and anyone else. If someone asks a question, right now you can Google it before someone who knows what they're talking about even gets into the room. You can become more and more resourceful. So look at and view the technology and the changes and things like that happening in the marketplace as an advantage for you, and it will become your advantage. That's my message for today. I hope some of those little nuggets, I know there was a lot there, have helped you. but feel free to hit me up on The Daily Mastermind on Facebook or Instagram, or you can email me if you want. I always return all of my messages. So if you contact me at george at g3worldwide.com, I'll get back with you. I'd love to hear something from you. I'd love to get some feedback. Share this podcast. Let me know if there's anything I can do for you and have an amazing day. Once again, this is The Daily Mastermind and my name is George Wright III. Talk with you soon. Thank you.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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