The Daily Mastermind
ALL EPISODES
Episode 444 · Sep 24, 2021

Crushing Fear: How to Lean Into What Scares You Most

Listen

George Wright III opens this episode of The Daily Mastermind with a direct challenge: stop avoiding what scares you and start leaning into it. Drawing from a blog post he wrote and his own life experience, George walks you through why fear is not the enemy and how to use it as a launchpad for your greatest growth.

Whether your fear is a new business opportunity, a skill you've avoided, a difficult conversation, or a leap into something uncertain, this episode gives you both the perspective and the practical tools to start moving forward.

Why Fear Is a Signal, Not a Stop Sign

George reframes fear entirely. Instead of treating it as a warning to retreat, he invites you to see it as a signal pointing toward your next level of growth. The common acronym FEAR, false events appearing real, captures this idea well. Much of what paralyzes us is not a genuine threat but a mental projection of what could go wrong.

"I believe that your fear is there for a reason that will benefit you. Maybe it's your gut telling you that you need to address it, or maybe it's your subconscious mind identifying an area that you need to learn and grow from."

Rather than a red flag, fear becomes a highlighted area for growth. You were meant to do great things, and the path to those things runs directly through whatever you are currently avoiding.

The $250K Decision That Changed Everything

George shares one of the most formative decisions of his life: at 29 years old, with a wife, five kids, and a sales team generating him $250,000 a year, he was approached to become the CEO of a $20 million events company on commission only. No salary. No guarantee.

"To say I was scared to make the move would be a big understatement. But ultimately, I did choose to make the move and I've never looked back."

That company grew from $20 million to over $200 million in collected revenue with more than 300 employees in five years. The lesson is not that every risk pays off financially, but that leaning into fear produces experience, relationships, and life skills you cannot get any other way.

The Real Benefits of Facing Your Fears

George lists four key reasons to stop deferring and start acting:

Gateway to Results: Facing fear gives you experience you can use to execute at a higher level. Even failure in the face of fear carries knowledge that sharpens your skills.

Personal Growth: Nothing stretches you faster than stepping into what makes you uncomfortable. New environments force adaptation, and adaptation builds capability.

Increased Fulfillment: True fulfillment comes from growth, both personal and professional. When you stop growing, you stop truly living.

Confidence and Belief: Confidence is not a prerequisite for facing fear. It is the result. Once you have navigated something that terrified you, your belief in your own ability to handle uncertainty expands dramatically.

How to Start Crushing Your Fears

George offers several practical techniques drawn from his own experience and from conversations with successful mentors:

Say yes, then figure it out. Most successful people George knows act on opportunity first and solve the details along the way. You do not need a complete plan to take the first step.

Good is good enough. Do not wait for the perfect strategy or full confidence before acting. Confidence comes after you push through, not before.

Focus your energy. When facing a specific fear, create dedicated space for it. Multitasking dilutes your effort and makes the challenge harder than it needs to be.

Surround yourself with positive people. Find others who have already faced similar fears. Their belief and experience transfer to you in ways that make your own path feel more navigable.

Eliminate distractions. Block out time, hit the fear directly, and refuse to let shiny objects or social media pull you off course.

The Warning George Does Not Want You to Miss

One of the most important points in this episode is a caution, not a motivational lift. George warns against chasing new opportunities as a way of escaping the fears already present in your current situation. It is easy to convince yourself you are being bold and entrepreneurial when you are actually just avoiding the hard work of solving what is directly in front of you.

Leaning into fear means facing what is real in your life right now, not hunting for a fresh start that lets you sidestep your current challenges.

Action Steps

  • Identify one specific fear in your professional or personal life that you have been avoiding, and name it plainly.
  • Use the FEAR reframe: ask yourself what false evidence is making this feel more dangerous than it actually is.
  • Say yes to one thing that scares you this week, then figure out the details as you go.
  • Remove one major distraction that is keeping you from focusing on the challenge in front of you.
  • Find one person, book, or community that has already navigated the fear you are facing, and draw on their experience.

George closes with a thought from Wayne Dyer: when you look back on the tapestry of your life, the meaning and purpose of your challenges will become clear. He also echoes the principle from Think and Grow Rich that what the mind can conceive and believe, it can achieve. The path forward is not about reaching a destination. It is about falling in love with the process of growth itself.

Start today. Lean into your fear, take intentional action, and remember: it is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to the Daily Mastermind. George Wright III here with your daily dose of inspiration, motivation, and education. I hope you are having an amazing week. Today I want to talk to you about learning to lean into what you fear the most. And this is from a blog that I wrote, about a year and a half ago, maybe a year ago. And I did this partly in need of my own motivation, but I think it's something that can kind of inspire you and motivate you as well. So I want to talk to you today about leaning into your fear. And I'm going to just jump into it because it's a lot of stuff I'd like to talk to you about today. But I encourage you to take some notes. Also share this episode with those that you might feel can benefit from it, Because I think there's a lot of fear going on out there right now. I mean, all of us have challenges and fear in our life that we're facing from time to time. And sometimes these fears are minor and sometimes they can be really debilitating, right? Really put you back. Either way, we only truly grow and succeed when we face our fears. So most of us have probably heard this phrase, your success and growth is created outside your comfort zone. I know I've mentioned it a few times on this podcast. And I really love this statement because it reminds me to focus on the opportunities that are presented to me whenever a challenge or a fear is put in my path. I've experienced from time to time the success and fulfillment that's come in my life by facing fears and leaning in to what I fear the most. And, you know, there's never been a better time to learn and act on this principle than right now with everything going on in our economy and our marketplace and all over the world. And I know we have listeners all over the world. But I believe this can be an opportunity to learn more about ourselves, grow our success, and also create an amazing life of fulfillment and prosperity. But it's going to take some courage. You've got to be bold and intentional with your actions. And so I hope the message today will sort of inspire you to do just that. I want to start by telling you a story about when I walked away from a couple hundred thousand dollars a year income. It was a really kind of scary experience. So, you know, there's been times that I've had to face my fears and difficult situations in my life, but there's none better than this particular example that really pushed me to a new level. I was about 29 years old and I had built a pretty successful sales team for a leading online stock education company and I was doing really well financially. I'd built a team generating me a pretty consistent residual $250,000 a year managing this operation. and more importantly, what really caused the fear is I was also married and had five kids at the time, but I had built a relationship with an individual that owned a small financial education company that was doing about, I say small, but $20 million a year in revenue with about 20 employees. And this individual had sort of presented me with the opportunity to walk away from my pretty cush job, it was pretty laid back, and become the CEO of his company. Now, I'm not sure what he saw in I definitely did not feel qualified for the position, but I was faced with the challenge or more importantly the opportunity to walk away from what I had and get outside my comfort zone walk away from a year income to get paid just on commission on the profit of the business with no salary no guarantee And I definitely saw the potential, but it was a thought that really terrified me. Now, I was much more aggressive and risk-taking at the time, but I had worked really hard to create the level of success I had from the ground up where I was. And I knew this new opportunity was going to take a lot of heavy lifting to jump ship and start a new deal. And I spent a lot of very stressful thought out days considering the offer, but I knew I wanted to go to the next level. That was the goal. Much like many of you want to go to the next level. And the opportunity, you know, appeared to be sound, but I'd have to give up a pretty solid guarantee that I had in order to take advantage of it. So to say I was scared to move would be a big understatement. But ultimately, I did choose to make the move and I've never looked back. In hindsight, that move, like many of the things you do when you fear, is what will give you the greatest amount of experience. I got the most success, relationships, and life skills from that move. And it was a bumpy ride. I mean, there's definitely some stories I could tell you about that at another time. but we were able to grow that company from $20 million a year to over $200 million a year in collected revenue with over 300 employees in just a five-year short period of time with some major, major offers to buy the company. And so this is a perfect example of leaning into what you fear in order to grow and succeed to your level that you're capable of. So the question I have for you is what do you fear the most? You know, what is it that you fear right now in your professional life? Is there an opportunity you've been considering or presented with? Or maybe a skill that you've put off learning or developing? Or is there a personal passion that you've wanted to start building a business around? Investment opportunities, all kinds of different things. Maybe you have a relationship or a family matter that you can't seem to get up the courage to start working on. Well, regardless of what the fear is that's present in your life, I can promise you that your greatest accomplishments, your best life, are waiting just beyond that particular challenge your fear. I can tell you that for certainty. See, I believe that your fear is there for a reason that will benefit you. That's a choice that I make that I think you can make as well. Maybe it's your gut telling you that you need to address it, or maybe it's your subconscious mind identifying an area that you need to learn and grow from. So don't get me wrong. I believe that fear can be real, especially in our minds. It seems really real, right? But I also believe fear is something that we create sometimes to avoid problems in our lives or to avoid the growth we need. It's like the acronym FEAR represents false evidence or false events appearing real. Maybe another way to look at fear is to see it as an opportunity or a highlighted area where you can grow and expand your life. Either way, you were definitely meant to do great things and more than you're currently doing because all of us can level up. So why should you start leaning into your fear? Well listen, we can gain a lot from facing our fears and I actually think you can make major major benefits but I gonna give you a couple just off the top of my head One is it a gateway to results because facing your fear will give you valuable experience you can use to grow and build and learn and execute at a higher level Remember even failure in the face of fear carries knowledge that will improve your skills moving forward. Another reason is that you get personal growth. I mean, the fastest way to grow is to stretch yourself outside your comfort zone and nothing represents that better than fear. Another benefit of leaning into your fear is increased fulfillment. Believe it or not, personal growth is one of the most important ways to feel more fulfillment and passion in your life because truly living only happens when you are growing personally and professionally and facing your fears is a way to do that. The other thing facing your fears does is it helps you to build confidence and belief. If you're feeling a lack of confidence or self-esteem or whatnot, face your fears. That experience and dealing with that experience will give you more confidence, more self-esteem because you know that you've faced it and you accomplished things that you didn't think you could do. I could go on and on and on, but the bottom line is anything you learn from a situation can be turned into a positive. So make the decision to push into your fear. And what I want to do now is I just want to take a couple minutes. I want to help you get some ideas on how to start crushing your fears and getting and taking action because it is all about where do I start what do I do and I've learned you know all kinds of ways of dealing with fear and challenges in my life and so I wrote down some empowering thoughts or techniques or disciplines that you can use and I just want to give those to you so hopefully you've got time you can write these down or come back to it the first is the idea that you can just say yes and then figure it out later. Say yes and figure out later. Most seven figure mentors I know have adopted the idea that they act on an opportunity and then they figure it out along the way. You don't need to know everything you need to do to face your fears. Another thing is, remember good is good enough. Taking action on your dreams and desires and opportunity is good enough. Don't wait for the confidence or wait for the plan or wait for the strategy. Confidence comes by pushing through your fears. It doesn't come before you push through your fears. And so that's something to keep in mind. Also, focus your energy. When you're leaning into your fear, you've got to create space to focus your time and energy and talent so that you can develop the skills you need to push through it. Don't multitask when you're facing through your fears. That's really super important. Another thing is surround yourself with positive. When you're facing your fears, it can be scary. so you can build up your confidence and belief and abilities by surrounding yourself with people that have already faced their fears or positive messaging. That can benefit you because you've got belief transference and you've got a positive influence and support to face your fears. Another suggestion I have for you to crush your fears is to eliminate distractions. See, the best way to deal with your fears is to block out some time, hit them straight on, Don't get distracted by other things, doubters or distractions of social media and things. If you have a fear, focus your energy and concentrate on making major, major benefits with it and progress, right? Now ultimately there no magic pill or easy way to get through facing your fears You really the only one equipped to handle your own fears but you are the one equipped to handle your fears Do you see what I'm saying? If you'll just remember and adapt and adopt to the idea that everything happens for a reason and that reason is there to benefit you, then your perspective, your positive perspective will drive you through the experience and through your fears. Now, I want to give you a word of caution. I don't want you to let this happen. I've had a thought that came to me, and it's pretty simple, but this is really serious, and I want to kind of mention this to you because sometimes we fail to recognize that the opportunity or situation already present in our life is what we fear dealing with the most. Because as entrepreneurs or investors or just human beings in general, we're always looking for new opportunities. sometimes what we don't realize is that's just an excuse not to deal with the fear that we currently have so try not to get distracted try not to look for that shiny object and new opportunities just to find a way out of working on things that you're struggling with right now learn to face your fears head on and you will be more empowered in your life i know you can do it look we all have greatness inside of us i know that you've been given challenges for a reason and that reason is to grow and develop the best version of yourself. And this is not a destination-driven objective. This is a path, a path and a journey where you'll learn, grow and develop along the way your whole life. So when you fall in love with the process, the path of facing your fears, then you're going to really release the need for the end result. And that's when you stop fixating on the scoreboard and you start to really enjoy life and grow. Because you're on a path that rewards the person willing to lean into their fears, and it rewards them with prosperity, personal development, happiness, growth, and I know that you can get that. Wayne Dyer, one of my favorite authors, has said, when you look back on the tapestry of your life, you're going to gain a much better perspective, and the meaning and purpose of all these challenges, they'll make sense. If you think about it, some of the worst things that you've gone through, if you look back, you've probably, at a very minimum, learned some things and gained some confidence. and I really do believe the phrase from Think and Grow Rich which is what the mind of man can conceive and believe it can achieve. So start creating your best life today. Lean into your fear. Do what you fear the most and let's take the action and get your life really at a, it's just an amazing level this year. That's the message I wanted to leave for you today. I hope that's something that'll help you. I'd really appreciate it if you'd share this podcast. Just share it with one person you know this week. and then send me some feedback. What is it that you're dealing with? What is it that you fear? What is it that you feel we can do here at The Daily Mastermind to support you at performing at your highest level? That's what I'd like to know. I'd love to hear from you. Hit me up on The Daily Mastermind on Instagram or Facebook, or even just message me on The Daily Mastermind mobile app, which is free. Download that and send me a message. I look forward to talking with you more. Have an amazing week. Once again, this has been The Daily Mastermind, and my name is George Wright III. Have a great night.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

MORE ABOUT GEORGE