George Wright III opens this episode of The Daily Mastermind with a question that most people avoid asking: who do you actually believe you are? Drawing on concepts from the *Creating Your Ultimate Destiny* program by Robert Stuberg, George walks through a practical framework for breaking down the three levels of identity and then building something far more powerful in their place.
The episode begins with a quote from Lisa Jimenez that sets the tone perfectly: "Failure plus failure equals success." It is a reminder that the stories you tell yourself about past failures are not your identity. They are data points, not definitions.
Why Your Identity Shapes Everything
Most people let circumstances write their identity for them. A career, a setback, a relationship, a childhood environment. George speaks openly about his own experience, noting that for much of his life his identity was built almost entirely around professional achievement. The drive was real, but so was the emptiness that followed when success did not deliver the fulfillment he expected.
The shift came when he recognized a simple but powerful principle: success is not to be pursued; it is to be attracted by the person you become. That reframe starts with identity.
The Three Levels of Identity
George introduces the framework Robert Stuberg uses in the *Creating Your Ultimate Destiny* program. Identity is made up of three distinct levels of influence, each playing a different role.
Level 1: Background Information. This includes your individual characteristics, where you grew up, your environment, physical traits, natural tendencies. These are foundational, but they are not fixed definitions of who you are.
Level 2: Beliefs That Have Shaped You. These are the ideas you have assigned to circumstances and events throughout your life, often without conscious awareness. The critical point here is that beliefs can be changed at any time. They are not permanent. Limiting beliefs in this layer are exactly that: limiting, and therefore replaceable.
Level 3: Conscious Self-Definition. This is the management level. It is the layer that orchestrates the other two. Most people have never deliberately worked on this level, yet it is the most powerful. Your conscious self-definition shapes your beliefs and reframes your background into something useful rather than something that holds you back.
Why Conscious Self-Definition Changes the Game
What you do is not who you are. And what you've been through is not who you are.
That is the core argument of the episode. Your circumstances, your profession, your past decisions: none of these constitute your identity unless you allow them to. A deliberately constructed self-definition does three things. It applies pressure across all three identity levels. It eliminates disempowering and self-limiting beliefs. And it shields you from outside negativity by anchoring you to a clear sense of your own worth and potential.
Four Questions Worth Sitting With
George offers a set of questions designed to surface the identity you are currently living by, rather than the one you want to live by:
1. What do you truly think about yourself when no one else is around? 2. What do you say about yourself to other people? 3. What do your actions actually reflect about who you are? 4. What do you think other people think about you?
None of these questions are comfortable. That is the point. The gap between your honest answers and the identity you want to embody is the exact space where the work happens.
How to Build an Empowering Self-Definition
Once you have sat with those questions and written out your answers, the next step is to map your identity across all three levels. Write down your background characteristics and traits. Write out your current beliefs, including the limiting ones. Then identify the beliefs you want to shift.
From there, George issues a direct challenge: write an empowering self-definition and use it as a daily affirmation. Something like: "I am someone who inspires, motivates, and influences those around me. I create impact and passion in the world." The words matter less than the consistency. Read it. Repeat it. Let it become the lens through which you make decisions.
Action Steps
- Write down your honest answers to all four identity questions this week.
- Map your current identity across all three levels: background, beliefs, and conscious self-definition.
- Identify at least two limiting beliefs in Level 2 and write an alternative empowering belief for each.
- Draft your personal empowering self-definition in two to four sentences, written in first person, present tense.
- Use that self-definition as a daily affirmation, reading it each morning as part of your routine.
Your identity is not a fixed inheritance from your past. It is a decision you make, and you can make it right now. It is never too late to start living the life you were meant to live.

