TDM - Oct 28
George Wright III: [00:00:00] Don't focus on constantly promoting yourself. Focus on demonstrating your value. [00:00:05] Answer the questions that clients are asking in their mind. Share the lessons you've learned, explain the [00:00:10] mistakes that you've made and others have made, and provide insights that help your audience make better decisions.[00:00:15]
Because when people constantly and consistently get value from you, they begin [00:00:20] to associate your name with expertise.
George Wright III: [00:00:25] [00:00:30] All right, welcome back to the Daily Mastermind. George Wright III with your daily dose of inspiration, motivation, and [00:00:35] education. I wanna talk to you today about personal branding. This is a business episode on [00:00:40] Wednesday, and I know a lot of times with business we're talking growth strategies and marketing, but what if the reason [00:00:45] you're struggling to attract new clients isn't because you need better marketing?
What [00:00:50] if it's not because you need to spend more money on advertising or create content [00:00:55] or build funnels? What if the real problem is that the marketplace doesn't know who you are and [00:01:00] what you stand for and why they should trust you? See, the thing is, is today I wanna talk to you [00:01:05] about how every entrepreneur and business owner needs to build a personal brand [00:01:10] that actually, listen to me here, attracts clients.
You know, and if you wanna, uh, [00:01:15] make a real distinction up front, I'm not talking about becoming an influencer. You know, I'm not talking about [00:01:20] chasing followers or getting millions of views, you need a million views, or try to become famous on social [00:01:25] media. I'm talking to you today about building a reputation that creates credibility, trust, and [00:01:30] opportunity that will attract you opportunities.
Because here's something I've learned spending [00:01:35] decades working with some of the biggest brands in the world. People don't buy [00:01:40] products and services, they buy from the people and companies that they know, trust, like, [00:01:45] and believe can deliver the results. And your personal brand can become one of those most [00:01:50] valuable assets that you have.
Uh, and it's an asset. Don't get me wrong, it is an [00:01:55] asset you're building, but it will grow your business. So today I wanna share ways with you that you can grow your [00:02:00] personal brand because day after day after day, I see these working for our clients. [00:02:05] Um, you know, first, I think the most important step is you've gotta get clear on what you wanna be known for.
[00:02:10] Most people don't control the narrative. When somebody hears your name, what do you want them to immediately think [00:02:15] of? What, uh, you know, experience do you wanna be associated with? What problem do you want people to believe [00:02:20] that you solve? And, you know, who specifically do you wanna serve? [00:02:25] You've gotta know these things.
And then you need to be, you know, uh, the problem is most people try to be known for [00:02:30] everything, and they try, um, you know, to be known about too many subjects and too many [00:02:35] audiences, and as a result, people really have a tough time figuring out what it is you do. And your [00:02:40] personal brand, just to be clear, it's not your logo, it's not your website, and it's [00:02:45] definitely not the number of followers that you have.
Your personal brand is the [00:02:50] reputation that you build in the minds of people that you want to influence and serve, and that [00:02:55] reputation needs to be intentional. You gotta start by identifying your ideal audience. You gotta [00:03:00] start by, you know, who are the people that you wanna work with? What are the problems that you wanna solve?
What are the [00:03:05] results they're looking for? Identify the expertise and experience that you are bringing to those [00:03:10] people, and, and that's what makes, you know, your perspective different and what [00:03:15] you want people to know you for. What can you do to help people accomplish their goals? You know, the clearer you [00:03:20] become about your positioning or the narrative, I like to call it, the more it's gonna be, [00:03:25] um, aligned for you to attract the right people.
And remember, you don't have to appeal to everyone, and you [00:03:30] also don't have to super niche down like all these, you know, guys out online and, and gals are telling you to [00:03:35] do. But you've gotta be really relevant to the people that you wanna serve. You know, I had a, [00:03:40] a, a really successful guy tell me lately, "You know, nobody wants to be a celebrity."
[00:03:45] But I believe the real definition of celebrity is to be the most well-known person to the [00:03:50] people that you wanna attract in the market that you have in the area that you're at. If that's the definition of [00:03:55] celebrity, that's exactly what I wanna do because I wanna be the most known in that market that I serve.[00:04:00]
So you've gotta get clear on that. And then second, you've gotta consistently demonstrate [00:04:05] your expertise. This is the other thing a lot of people don't do. You could be the best-kept [00:04:10] secret in your industry, but being a secret is not gonna grow your [00:04:15] business. So you have to, you know... Le- let's just say, for example You've [00:04:20] got all this experience, you've got all these results, you have clients, you've helped hundreds or thousands of people to, [00:04:25] to get results that you wanna do.
But if nobody knows about it, your expertise isn't creating the opportunities they [00:04:30] could be attracting to you. That's why visibility does matter. I, I would [00:04:35] never say-- You know, people say, "I'll get you visible to millions of people." It's not the first step, but it is an important [00:04:40] step. So when I talk about visibility, I'm not suggesting that you need to spend your whole day creating social media.[00:04:45]
I'm talking about strategically putting your expertise in front of the right people, the curated, targeted [00:04:50] audience. These might be... You might do this through podcasts. You might do it through being interviewed on podcasts [00:04:55] or writing articles, publishing videos. It could be social as well, but the specific [00:05:00] platform is less important than the strategy behind it.
And here's the key: Don't focus on [00:05:05] constantly promoting yourself. Focus on demonstrating your value. Answer the questions [00:05:10] that clients are asking in their mind. Share the lessons you've learned, explain the mistakes that you've made and [00:05:15] others have made, and provide insights that help your audience make better decisions.
Because when people [00:05:20] constantly and consistently get value from you, they begin to associate your name with [00:05:25] expertise. And then it's-- They're, they're familiar, they understand y- who you are, [00:05:30] the credibility builds trust, and then ultimately that consistency will put them [00:05:35] in, put you in their mind when they're thinking about and have a need.
So building [00:05:40] reputation does take repetition. You've gotta consistently demonstrate your value. But then [00:05:45] the last thing, this is probably like the third most important thing, is you have to [00:05:50] turn that visibility into credibility and trust And this is where I believe a lot of [00:05:55] entrepreneurs miss a big opportunity.
They focus on getting the attention, and they forget the [00:06:00] real objective. The goal isn't just to get people to notice you. The goal is to get them a [00:06:05] reason to trust you. So think about the difference between someone who [00:06:10] constantly talks about how great they are and someone who shows them. It's proof over promise, right?[00:06:15]
Who are you gonna trust? You're gonna trust the person with proof. And, you [00:06:20] know, when you're interviewed on a, you know, for example, established podcast, featured in publications, invited [00:06:25] to speak at events and stuff, it can strengthen your credibility when you demonstrate through [00:06:30] testimonials, case study, um, results that you've done.
This is all gonna provide [00:06:35] evidence beyond your own claims, because when you demonstrate it, you, you're [00:06:40] not just talking about it. And the evidence helps people feel more confident about working with you. But [00:06:45] here's an important, you know, piece for you to understand. Your professional presence needs to [00:06:50] reinforce the credibility.
So if somebody hears you on a podcast and decides to look you up, they gotta [00:06:55] actually find really credible stuff. And, you know, are, are-- So, so for example, if [00:07:00] somebody Googles you, are they gonna discover a clear message? Are they gonna see evidence of what you're [00:07:05] talking about? Um, you know, will they understand who you serve and how you help them?
Or are they just gonna [00:07:10] find a collection of, you know, profiles and websites and books and confusing messages? [00:07:15] Because every interaction somebody has with your brand e- is either strengthening it, weakening [00:07:20] it, or maybe even confusing it. And ultimately, you wanna make it right for the right people to take the [00:07:25] steps.
So this means, you know, getting your content aligned, downloading the right [00:07:30] resources that you need to, you know, uh, get people aligned [00:07:35] with you, but then connect with you. You know, the point is that your visibility needs to lead [00:07:40] somewhere. You know, you, you gotta create a natural progression of awareness [00:07:45] and then credibility and trust, and then you can get conversion.
So, you know, really just to sum it up, I want [00:07:50] you to ask these questions. First What do you wanna be known for? Second, [00:07:55] where are you consistently demonstrating proof of your expertise? And then third, [00:08:00] what are you doing to establish credibility and trust with the people that you wanna serve? If [00:08:05] you can answer those three questions, uh, you know, you're already moving in the right, in the right path, and that is the [00:08:10] core elements of a personal brand, a strong personal brand.
So if you're an entrepreneur or business owner who [00:08:15] wants to build a strong personal brand, um, I would suggest you head over to Authority Media Network. [00:08:20] That's, um, our company that does brands for companies globally. You know, we have ton of free [00:08:25] resources. I'll put some links in the show notes. But, uh, ultimately this, uh, this is the thing I want you to [00:08:30] understand.
Your personal brand isn't about becoming famous. It's about becoming known, [00:08:35] respected, and trusted by the people who matter the most to your business. And when you do that [00:08:40] consistently, you stop relying just on chasing the next client, getting [00:08:45] ads, and getting leads because you will start to build a reputation that'll attract success.
[00:08:50] It's the reason that I was asked to be on the Franklin Planner podcast. It's the reason that we are [00:08:55] creating the Private Label magazine for, um, you know, everything from board of advisors to San [00:09:00] Juan Social Club to, you know, a bank in Pittsburgh just launched with us, Best of State [00:09:05] in Utah. We have so many different people that are reaching out to us.
And remember, it comes [00:09:10] from having a strong personal brand, proof, and then credibility and trust. So I [00:09:15] hope those messages are things that land for you. I hope, as my audience, that you will find that that's [00:09:20] stuff that serves you. And remember, it's never too late to start living the life that you were [00:09:25] meant to live.
But a personal brand, building an asset that helps to draw [00:09:30] opportunities to you will help you to create that lifestyle. So that's it for today. I hope [00:09:35] you enjoyed the message. Do me a favor and share this show. Um, you know, we, we don't do a lot [00:09:40] of, uh... Well, we don't do any sponsors and advertisers, but we do this because we rely on you to kinda share the [00:09:45] show.
So it would mean the world to me. Also, I wanna hear from you. Hit me up on, uh, The Daily [00:09:50] Mastermind, Facebook, Instagram, pretty much anywhere you go. Or you can check us out at, uh, [00:09:55] dailymastermind.com, and I'll talk with you soon. Have an amazing week
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