The Daily Mastermind
ALL EPISODES
Episode 905 · Jan 11, 2024

Strategy and KPIs: How to Stop Being Busy and Start Getting Results

Listen

George Wright III, host of The Daily Mastermind, opens this episode with a question that cuts to the heart of modern productivity culture: are you checking off tasks all day but still not moving the needle? If you have ever felt overwhelmed, perpetually busy, and yet somehow stuck, this framework is built for you.

The episode tackles one of the most common frustrations George hears from his community. People tell him they are doing their rituals, they have a clear vision, they are executing. But the results they want still are not showing up. The problem, George explains, is not effort. It is sequence.

Why Doing More Tasks Won't Get You the Results You Want

Most people default to tasks. They open a new week, a new quarter, or a new project by writing out everything that needs to be done and then diving in. The list grows, the days fill up, and months pass with no real forward motion. The issue is that tasks are the last thing you should be working on, not the first.

George draws on his experience running multiple businesses to make the case that productivity is not the goal. Results and progress are the goal.

Stop chasing the money and start chasing the passion.

That quote is the episode's opening anchor, and it applies directly to how you structure your work. When you do things with specific intent rather than just to check a box, you grow. When your actions are driven by a clear strategy rather than a to-do list, you get results that compound.

The Three-Level Framework: Strategy, KPIs, Then Tasks

George lays out a clear three-part hierarchy that he applies across all of his businesses and projects.

Level 1: Strategy and Priorities. This is the CEO-level work. Before anything else, you need clarity on what you are trying to accomplish and which priorities matter most. Strategy defines the direction. Without it, every task is just motion without destination. You cannot do everything, so setting strategy means making deliberate choices about what matters.

Level 2: KPIs and Outputs. Once strategy is set, you do not jump to tasks. You define the outputs you want. What does success look like in measurable terms? More revenue, more leads, more conversions, more time, more fulfillment? These key performance indicators are what you are actually managing toward. They translate your strategy into something trackable.

Level 3: Tasks and Technicians. Only after strategy and KPIs are clear do you build the task list or assign work to people. Whether you are delegating to a team or wearing all three hats yourself, this sequence matters. The tasks serve the KPIs. The KPIs serve the strategy.

How to Apply This Whether You're a Solopreneur or a CEO

George acknowledges that many listeners are doing all three levels themselves. You might be the strategist, the analyst, and the executor. That is common, especially when you are building something from the ground up. The framework still applies.

You've got to drive down to not what you've got to do yet. You've got to drive to what results you want to get.

Take a practical example from the episode: if you decide to launch an online store, your strategy is the decision to do it. Your priorities flow from that. Then you define the outputs: a revenue target, a traffic goal, a conversion rate. Only then do you build the list of what needs to get done, from site design to SEO to content creation. If you skip to the tasks first, you will spend months building things that do not serve the outputs you actually needed.

Why Most People Stay Stuck in the Same Cycle

The trap is familiar. You do a lot. You accomplish a lot. And then a year goes by, and you look up to find you are doing the same things you were doing before. No real progress. No meaningful change. George is direct about why this happens: you were chasing tasks, not results.

You're going to get six months, a year, two years, another five years down the road. And you're going to be doing the same thing you've been doing because you didn't have a clear strategy.

When there is no strategy driving the work, tasks fill the vacuum. You stay busy because being busy feels productive. But productivity without direction is just organized motion.

Doing Things With Specific Intent

One of the most underrated ideas in this episode is the concept of specific intent. George draws a sharp line between going through the motions and engaging with purpose. Whether it is a daily ritual, a planning session, or a single task, doing it with intention changes the outcome.

This applies beyond business. It applies to your health, your relationships, your personal growth. When your actions connect to a clear why, they carry weight. When they do not, they are just filler.

Action Steps

  • Before starting your week, define your top strategic priorities. Do not open your task list first.
  • Identify two to three KPIs that will tell you whether your strategy is working. These should be measurable outcomes, not activities.
  • Build your task list only after your strategy and KPIs are clear. Let the outputs define the tasks, not the other way around.
  • If you lead a team, communicate your strategy and the expected outputs before assigning work. This ensures everyone is moving in the same direction.
  • Audit your current workload. For each major project, ask: is this tied to a clear strategy and a defined output, or is it just a task I have been doing out of habit?

Taking control of your time starts with taking control of your sequence. Strategy first, outputs second, tasks third. That is the framework that separates people who stay busy from people who get results.

It's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. I hope you're having a great week. I'm really looking forward to sharing an idea with you that I had today while I was up super early. And before I do that, though, let's go ahead and get you started with the Daily Mastermind quote of the day. Now, remember, the reason I'm doing the Daily Mastermind quote of the day, in fact, The whole reason I'm doing the Daily Mastermind in general is my goal is to inspire and motivate you every day to stay focused on what's most important, to stay focused on creating the life that you want to create, to stay focused on growing and unleashing your potential. We both know that your fulfillment and your sense of happiness is only going to come about if you feel like you're growing and if you feel like you're making progress. And progress, by the way, is one of the things I want to talk to you about today. So before I do that, when I do these quotes, sometimes, you know, when you're reading personal development stuff or you're seeing quotes and things, what I want you to do is I want you to start doing more and more in your life things with specific intent. If I could talk this morning. Specific intent. And what I mean by that is don't go through the motions. Don't do your daily rituals just to check the box. Don't do things that you know you need to do just to check the box. Do them with intention. Because when you do things with intention, you'll grow. when you do things with intention, you'll get results. So today, when I give you the quote, I want you to think about it for a minute. I want you to apply it. That's the whole reason we do these quotes. And so the quote today is, stop chasing the money and start chasing the passion. Stop chasing the money and start chasing the passion. And that speaks right to the point of doing things that have intent, the intent being to make you happy, stuff you're passionate about, stuff you want to do, stuff that's going to make a difference. Because all of us have been in those scenarios where we do things that get results, but don't make a difference. So why are you doing these things? The why is what's going to motivate you. The why is what's going to keep you pushing further, longer, harder. So think about that a little bit. But today I want to talk to you about something because I've talked to a few of you have hit me up on the Daily Mastermind, And I highly encourage you to do that. When you hit me up on the Daily Mastermind on Facebook or Instagram or some of you get aggressive enough which I love that you just email me directly And I always given out my personal email It george at g3worldwide So you more than welcome to hit me up directly But a few of you have said, hey, listen, George, I'm doing what I need to do. I'm doing my rituals. I'm doing my planning. I've got a clear vision. I'm executing. And I'm doing the things in my business that I know will get results, but I'm not getting the results I want. Or one of the most common things I get is I'm just completely slammed. I have so many things trying to keep up. I don't feel like I'm getting ahead. I don't have that sense. And so that's what I want to speak to today. See, when I do things right now, because as many of you know, I have multiple businesses, I have multiple projects, I'm always working on different things, but they always go back into a framework. And most of you that do know me know that I'm a very organized type of guy, but you don't have to be as organized, as analytical as I am to be more strategic. And that's the message today. See, I want to ask you a question. Are you loaded up with tasks and priorities? Are you checking boxes left and right? Are you actually getting a lot of things done, like long lists of stuff? You're getting it. You're taking care of things. You're accomplishing goals and objectives for all of your clients or all of your employees or all of your business, or even your customers, you might feel like you're just so busy, but you don't know if you're getting ahead or maybe you don't have enough time to step back and work on the business instead of in the business. And this can apply to your life as well. You might be just living your life like most people just grinding nonstop, but you never have the opportunity to step back. Well, what I do whenever I'm doing, any kind of task, any kind of priority is I always categorize the things I'm working on. And I'm going to give you these three categories. And then I want you to think about where you spend most of your time. Because most of you have heard the principles of urgent, not important, important, urgent, you know, these quadrants of categories that are either important or not important or urgent or not urgent. But I want to kind of shift your thinking a little bit. And the thinking I want you to think about is, are things strategic? So I always, especially as you start to build an organization, I always think in three levels or three categories of things you need to work on. One is strategy. Strategy is going to set your priorities okay Strategy and priorities That something that a CEO a CMO you as the CEO of your life should be doing You should be spending time on strategy which is your priorities This is clarity on what you're trying to do because when you do that, all the rest of your day fall together. So number one, your strategy and priorities. You have to set your strategy, create your strategy, and you have to set your priorities. Once you do that, most of you make the mistake of going into the third thing, which is your tasks. What I'm going to recommend that you do is you go from your strategy and priorities to the second category, which is your outputs, your KPIs, your key performance indicators that measure results. And what I mean by that is this. If I'm, for example, working in one of my marketing departments, I might have all these departments of content, communication, social media, marketing, sales, whatever it is. And I have to set the strategy and I have to set the priorities. Those are very, very important because that drives it. You can't do everything in every box, every category. You got to set priorities for your organization and for your life. But then you've got to drive down to not what you've got to do yet. You've got to drive to what results you want to get. And that is the KPIs or the outputs. In other words, what are you trying to get? More sales, more leads, more revenue, more conversions, more traffic. Do you want to get more time in your life? Do you want to get more happiness, wealth, fulfillment? What is it you're looking for as an output? Then, that's the second category. Then you go into the third category, which is your tasks. And if you're running a big organization, this is your people. So let me kind of walk you through this real quick. Set the strategy. Get a clear vision of what it is you want to accomplish. That is going to be the area of priorities. You've got to set a strategy with priorities. Then, you might be a CEO or a CMO. Then you can pass that to the team. You can pass it to the team because the second level you're going to go into is what output are you expecting? What output do you want from your day? What output do you want from the work you're putting in? And you measure it with the KPIs. So you go from strategy to KPIs. You go from priorities to outputs. Then and only then you build a list of tasks or the people the technicians that you have doing it So let me give you a good example here Let say you want to grow your company revenue and you decide that you want to start an online e store That your strategy And you going to set that strategy. You're going to put priorities in place. Like we need to get the store up. We got to get traffic. We got to do these things. Then you're going to drill down to what's the output. What's the goals? What's the KPIs? Well, I want to do this much revenue with this much traffic with this many inputs. Then you pass that to your team, the technicians, the ones that can execute, the people that can build the site, design the site, do SEO, create content, drive traffic. Those are all technicians. Those are line level technicians. Now, a lot of you are CEOs, and I've done this many, many times in my life, where you're doing all three things. But instead of just saying, I want to create some results and go start hacking away at it, which is what you do most of the day, you got to set a clear strategy and priorities. Then you know where to put your time in the day. Then you got to make sure you know exactly what outputs and KPIs you're trying to track. Once you have that, then you can assign tasks to yourself or to other people. Then you can invest in finding the right people. If you're running a company, you want to make sure you have the right people in the right seats on the bus, so to speak, right? So that's the message I really want you to think about today is you're knocking away at all these priorities. You're doing all these things every day. You're actually doing a lot of output of productivity. But are you creating the results you want? And is it driven by a clear strategy? Because what's going to happen is you're going to get six months, a year, two years, another five years down the road. And you're going to be doing the same thing you've been doing because you didn't have a clear strategy. and you didn't look for outputs, you were looking for tasks. So think about that, see how you can apply that to your life, to your business, to your relationships, whatever it is, look for the outputs, have a strategy, know what you're doing. And if you have any questions on that, hit me up on the Daily Mastermind Facebook or Instagram. You can go to dailymastermind.com. Make sure you go to that and opt into our newsletter because that newsletter that's coming out will be amazing. You're gonna have all kinds of links and content, free resources. So you want to get your email address in there and get on the newsletter. Anyway, that's my message for today. Do me a favor and share the show. And I'll look forward to talking with you more tomorrow. Have an amazing day.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

MORE ABOUT GEORGE