The Daily Mastermind
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Episode 678 · Nov 9, 2022

How Bad Do You Want It: Eric Thomas on Hunger, Sacrifice, and Real Success

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George Wright III opened this episode of The Daily Mastermind by sharing one of his personal mentors: Eric Thomas. Calling him a master of motivation and a living example of hard work, mindset, and personal accomplishment, George played a recording of one of Eric Thomas's most powerful speeches to give listeners a midweek dose of real, unfiltered drive.

What follows is more than motivation. It is a standard, a test, a challenge to ask yourself whether you want success the way your lungs want air.

The Story That Changes Everything: Wanting to Breathe

Eric Thomas opens with a story about a young man who goes to a guru and says he wants to reach the same level of success. The guru tells him to meet at the beach at 4 a.m. When the young man arrives, the guru walks him out into the water, deeper and deeper, until the man's head goes under. The guru holds him there until the last possible moment, then raises him up and asks one question: what did you want more than anything?

The answer is the lesson.

When you want to succeed as bad as you want to breathe, then you'll be successful.

That is the standard Eric Thomas sets. Not wanting success when it is convenient. Not wanting it when you feel motivated. Wanting it the way a person mid-asthma-attack wants fresh air. Nothing else exists in that moment. That level of hunger is what separates people who achieve from people who almost achieve.

Why Most People Just Kind of Want It

Eric Thomas does not soften this part. He points directly at the habits that reveal where someone's priorities actually lie. You say you want success, but do you want it more than you want to sleep? More than you want to party? More than you want to be seen as cool?

Most of you say you want to be successful, but you don't want it bad. You just kind of want it.

This is the real diagnosis. Desire that has an off switch is not strong enough to carry you through the difficult stretches. Real hunger for success is persistent, not seasonal.

How Successful People Treat Sleep and Time

Eric Thomas cites Beyonce, 50 Cent, and Emmitt Smith to illustrate how relentless focus shows up in practice. Beyonce once went three days without eating because she was so locked in on her work. 50 Cent, asked when he sleeps while working on a movie soundtrack, said simply that sleep is for people who are broke. Emmitt Smith, even after winning a Super Bowl, rested for one second on the bench press and got back to work.

These are not instructions to damage your health. They are illustrations of what happens when someone is so committed to a goal that sacrifice becomes automatic rather than forced.

What to Do When You Feel Like Quitting

One of the most practical lines in this episode is a simple reframe for moments of pain and exhaustion.

Don't cry to give up. Cry to keep going. Don't cry to quit. You already in pain. You already hurt. Get a reward from it.

This flips the common instinct. When things get hard, the natural response is to look for an exit. Eric Thomas says that the pain itself is a signal that you are close to something real. Use it as fuel, not as a reason to stop.

The Real Definition of Success

Eric Thomas closes with a challenge that reframes what external rewards actually mean. He tells the crowd that no matter how excited they get, no matter what prizes are dangled in front of them, they will never be truly successful until they no longer need someone else to offer them a reward to do the work.

Success is internal before it is external. When the drive comes from inside, from purpose and identity rather than from incentives and applause, that is when the work becomes sustainable.

What Marcus Flowers Taught About Making Money

Early in the speech, Eric Thomas credits his friend Marcus Flowers for sharing this beach story with him. He frames Flowers as someone who moved from making six figures to seven, who owned properties in Atlanta and knew how to create wealth. The lesson was passed from mentor to student, which is exactly how real knowledge travels.

Action Steps

  • Ask yourself whether you want your goal as badly as you want to breathe. If the answer is no, get honest about what is actually in the way.
  • Identify the comfort habits, sleep, entertainment, social approval, that you are prioritizing over your goals without realizing it.
  • When you feel like quitting, stay five more minutes, finish one more task, make one more call. Momentum compounds from small decisions to continue.
  • Study someone who has already achieved what you want and look for the sacrifices they made, not just the results they got.
  • Measure your desire by your behavior, not your feelings. What you do consistently is what you truly want.

Real success does not come to those who kind of want it. It comes to those who want it so completely that every other distraction loses its grip. As George Wright III reminds us: it is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind. It's Wednesday, middle of the week, and I wanted to be able to give you, again, one of my personal mentors, some real good motivation today. And I can't think of anybody better than Eric Thomas. I just bought his book recently, his recent book, UOU. And I'll tell you what, I've been listening to Eric Thomas for a long time now. He is a master at motivation and inspiration. But at the end of the day, he is also the epitome of hard work, of mindset, of success, and accomplishment, personal accomplishment. He reminds me of many of my mentors like Les Brown and others that set the example and lead the way. And I'm not going to spend any more time setting this up, but if you haven't heard of Eric Thomas, I can't think of a better example of a topic to have you listen to than this one I'm going to play you for today. because when you want success bad enough, you'll do whatever it takes. So I hope you enjoy. Have an amazing day and I'll talk with you soon. These are principles that have stood the test of time. Principles that have stood the test of time. And if you do what I'm about to tell you right now, you will be able to accomplish whatever you want to academically, financially, relationally, whatever. So three things. All right, I'm going to tell you this story. I got to get out of here. The first one is when I first said I wanted to make six figures, my boy Marcus Flowers, who's probably making seven figures right now, he came to LA too. He was with us in LA. You see all the videos with all the stars. Those are his cars they're driving around in You see the houses that the rappers those are his houses in Atlanta that he owns and they come in and play on So he making seven He taught me how to make money This is the first thing he came He told me a story And the story is about, you guys have probably heard about this before. It was a young man who, you know, he wanted to make a lot of money. And so he went to this guru, right? And he told the guru, you know, I want to be on the same level you are. And so the guru said, if you want to be on the same level I'm on, I'll meet you tomorrow at the beach at 4 a.m. He liked the beach. I said, I want to make money. I don't want to swim. Guru said, if you want to make money, I'll meet you tomorrow. 4 a.m. So the young man got there at 4 a.m. He already did rock and roll, got on a suit. He should have wore shorts. The old man grabs his hand and said, how bad do you want to be successful? He said, real bad. He said, walk on out in the water. So he walks out into the water. Watch this. When he walks out into the water, it goes waist deep. So he's like, this guy crazy. Adrian, he's like, I want to make money. He got me out here swimming. I didn't ask to be a lifeguard. I want to make money. So he said, come on a little further. Walked out a little further. Then he had it right around this area, the shoulder area. So this old man crazy. He's making money, but he crazy. He said, come on out a little further. Came out a little further. Was right at his mouth. My man like, I'm about to go back in here. This guy is mine. So the old man said, I thought you said you wanted to be successful. He said, I do. He said, walk a little further. He came, dropped his head in, held him down, hold him down. My man getting scratching, holding him down. I got you. I know you brushed it out, but I got you. He had him held down. I need you for an illustration. He had him held down just before my man was about to pass out. He raised him up. He said, I got a question for you. Somebody answered the question for me. He said, when you were underwater, what did you want to do? Lee I looking for a different word though What that word He said I wanted to breathe He told the guy he said when you want to succeed as bad as you want to breathe then you'll be successful. I don't know how many of y'all got asthma in here today, but if you ever had an asthma attack before, you short of breath, S-O-B, shortness of breath, you wheezing. The only thing you're trying to do is get some air. You don't care about no basketball game. You don't care what's on TV. You don't care about nobody calling you. You don't care about a party. The only thing you care about when you're trying to breathe is to get some fresh air. That's it. And when you get to the point where all you want to do is be successful, as bad as you want to breathe, then you'll be successful. And I'm here to tell you, number one, that most of you say you want to be successful, but you don't want it bad. You just kind of want it. You don't want it badder than you want to party. You don't want it as much as you want to be cool. Most of you don't want success as much as you want to sleep. Some of you love sleep more than you love success. And I'm here to tell you today, if you're going to be successful, you've got to be willing to give up sleep. You've got to be willing to work off for three hours of sleep, two hours. If you really want to be successful, some days you will have to stay up three days in a row. because if you go to sleep, you might miss the opportunity to be successful. That's how bad you got to want it. You got to go days without, listen to me, you got to want to be successful so bad that you forget to eat. Beyonce said once she was on the set doing her thing, three days had gone by, she forgot she didn't eat because she was engaged. I'll never forget when 50 Cent was doing this movie, I did a little research on 50, and 50 Cent said that when he wasn doing the movie he was doing a soundtrack And they said when do you sleep 50 Sleep he said sleep Sleep is for those people who are broke I don't sleep. He said, I got an opportunity to make a dream become a reality. Football players, how many football players? I got anybody like football in here? Raise your hand. Anybody like football? Emmett Smith. I used to be a Cowboy fan before they did my boy Tom Landry role. I used to be a Cowboy fan. And watch this. There was a commercial. Emmitt Smith had won his first Super Bowl, and he had this commercial when he was lifting weights. I don't know if you saw the commercial when he was lifting, and he said, Emmitt said, you know what? I won the Super Bowl, so I can rest now. He was doing his bench press. So he said, I won the Super Bowl, so I can rest now. So he throws up about 325, boom, and he rests for about two seconds. boom boom boom you see that he'd already won a super bowl he said i think i'm gonna take a rest and he rests for how long one second most of you won't be successful because when you're studying and you get tired you quit and i'm here to tell you today if you got somebody came to my office the other day crying i said look don't cry to give up cry to keep going don't cry to quit You already in pain. You already hurt. Get a reward from it. Don't go to sleep until you succeed. Listen to me. I'm here to tell you today that you can come here. You can jump up. You can do flips. You can be excited when we give away money. But listen to me. You'll never be successful until I don't have to give you a dime to do what you do. You won't be successful until you say, I don't need that money. Because I got it in here. Transcription by CastingWords

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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