All right, welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. I hope you're having a great day. I hope you've started off your week with a bang, but I want to ask you a couple of questions. How is your year going for you? How are you doing so far? I mean, we're looking at the end of July. I can't believe it's this far along, but we're looking at the end of July and I just kind to tend to ask myself this question about every quarter, are you happy? And are you getting the results that you want to get? And I want to ask you that same question. Are you happy? And are you getting the results that you want to get? Because if you're not getting the results that you want to get, you have to ask yourself, why not? Are you not getting the results because you're not doing the right activities? Are you not getting the results because you don't have the right people and surroundings around you? Maybe you're, maybe you're working on a path that you just don't want to be on. But whatever the reason is, I want to really talk to you today and just kind of riff. I'll tell you what, I'm pretty excited because today is the 1,000th episode of The Daily Mastermind. Can you believe 1,000 episodes? I don't even know how I've been able to talk that much, obviously with the help of interviews and things like that. But 1,000 episodes, it really got me thinking, what is it that we want to create over the coming months and years? What is it we want to create? What do I want to create? You know, many of you know that I've done the Daily Mastermind strictly as a passion project. I haven't used it to really make any money. I haven't had any ads or sponsorships. But we're really getting serious now over at the Evolution Group, which is my company, about how we can impact and create some purpose and passion, but also create a lot of results and success for the people that are members like you of our community. And so, you know, recently my father passed away. Many of you may know that. You may not know that. I'm a pretty private person when it comes to my personal life. But it really got me thinking. I was able to take about a week off. You've probably seen a couple of throwback episodes and things over the last little while. But that's because I've taken some time off to really analyze where I'm at with my life, where I'm at with my business, what I'm doing, what kind of impact I'm creating for my kids, my business partners, and everyone else. And maybe you can relate to this. There's times in your life where you step back and you really analyze what it is you're doing. And are you getting the results? Are you happy with what you're getting out of life? You know, throughout my career, I've always kind of chased happiness and chased success. And then I realized that I just needed to create a life that I wanted. And more and more and more, you've heard me say that success is not to be pursued. It's to be attracted by the person you become, by the life you orchestrate. and it really is never too late to start living the life that you're meant to live. And so what I want to do, and I want to talk with you just kind of off the cuff today, just for a couple of minutes, just about what I want to try to do with my company and with the Daily Mastermind and how that applies to you. What is it going to do to help you? Because I've always felt, and I've looked at myself as kind of unique in the industry. There's so much noise out there. There's so many people out there. But after about 25, 30 years of having proven experience and track record of working with big brand names and having multiple businesses that have been successful. I've learned a few strategies. I've learned a few resources. I've acquired a network of contacts that I believe will help me to help you create your best life. And so my company, The Evolution Group, for those of you that are first time listening, The Evolution Group is really focused on creating a global mastermind of entrepreneurs and business owners that will create impact in the world and really be able to create a life that the individuals want to live And so I do that a couple of different ways. Number one, with the mastermind. The daily mastermind is designed to create inspiration and motivation. I believe you need that on a daily basis. You know, we are in a battle in our minds on a day-to-day basis. And having that surrounding and that environment of inspiration and motivation, I think is key. The second way we do it is through the academy. Now the academy, the mastermind academy that I have is more about strategies and tactics. It's more about kind of a weekly mentoring. And so some of you have qualified to be inside our small mentoring group. Others will qualify in the future because we're going to open that up. But I take people from this daily mastermind to a weekly academy because I want to be able to help them to apply strategies and tactics to grow their business, their money, their life, their personal development. But ultimately, you've got to get into the execution. That's where mentoring comes in. I'm a big believer in mentoring. That could be in a group setting or private setting. It could be in our high-end mastermind that we're going to be doing. But that's all about execution and delivering actual results. Now, you've heard me talk about what I believe is the formula to grow your business in your life. And that's that seven-step formula. and it starts with mindset. Everything starts with your mind because your thoughts create feelings, create actions. They drive your results. But after you get through the mindset piece, that piece that helps you to evolve, you then have to get into true strategies in your business. And that's the steps of strategy. I'm not going to cover these in detail today, but strategy, marketing, sales, growth strategies, technology, and people. And then I always like to bookend it with money, meaning I start the process in my life and helping others with mindset and I end it with money. And in the middle is just a bunch of growth strategies in your business. So why do I tell you that? Well, what we're going to do is something a little bit different. In August, we're going to start launching a series of Academy Live events. Now, these aren't going to be for everyone. The focus of the Academy Lives will change and they'll morph over time. But this month and right now, I've decided to pick a specific growth strategy that I think is really working well in the marketplace. It's something that I think will help you to zero in on your unique ability and talents, grow your business, attract more influence, and lead you to the life you want to live. And that is the area of authority and credibility marketing. See, there's some trends in the marketplace right now. If you haven't noticed this, once you do, it's like anything else, your reticular activating system is going to kick in because once you notice these trends, you're going to see it is literally dominating the marketplace. I see this because of my marketing company and things that I have. One is podcasting. Believe it or not, more and more and more people are taking advantage of podcasting because in your business, you can drive marketing, you can drive lead acquisition through podcasting in a very ineffective and inexpensive way. You can start a podcast, you can guest appear on podcasts. This is a way to create influence and authority and credibility. But podcasting is a huge trend. The other trend you'll see is credibility marketing. What do I mean by credibility marketing? Well, it's the process of building a personal brand. Because when you build a personal brand, that can help you to build and leverage what's going on in the marketplace. And this is because, why is this so important? Why is this so popular? Because there's a lot of problems out there right now. The marketplace is extremely noisy. It's very, very crowded. it's also very difficult because of AI and influencers to really cut through and figure out who real who isn real Everybody looks good Everybody sounds good but who really has depth The only way you going to have the ability to stand out in the marketplace is to create credibility And one of those strategies can be podcasting. So I've developed sort of this ultimate authority formula. See, over 25, 30 years, I've been able to market some of the biggest brands in the world, some of the biggest names in the world, Tony Robbins, Robert Kiyosaki, Donald Trump, individuals like Dean Graziosi and others that my companies have filled events for, helped launch their books. And I've learned a bunch of things, right? But I'm learning every day. But one of the things I've found is that there's a pretty specific strategy you can go through right now in the marketplace to create authority. And I've kind of put that together and I call it the ultimate authority formula. And let me just give it to you real quick. I'm not going to go into details with it, but it starts with strategy. Most people skip the step of strategy. Strategy means you've got to get your market, your audience, your target avatar, the person you're going after, really detailed. And then you've got to identify your message. What is it you're trying to communicate to that market specifically? And then you identify the media that you want to be able to go out to them in. Your market, your message, and your media. Now, I believe in this strategy formula. You also can really take advantage of authority. Authority is the ultimate, this credibility marketing is the ultimate strategy for you. So once you get this strategy down, step one, step two, you go to building authority. And I think, and I feel that podcasting, magazines, articles, things like this PR area can really help you to create authority, but it's not important to just be featured. You've got to be featured frequently. You've got to control the narrative. If you don't control the narrative, you're just out there. Look, everybody can get a as seen on, you know, Fox News, ABC, CNN on their bio. You can just pay for that nowadays. What you want is you want to control the narrative and you want to be featured frequently and predictably. And so building authority is step two. Step three is technology. I do think a lot of people are out there in the marketplace and they don't have the ability down to contact, capture, and convert leads. If you can't contact, capture, and convert leads, you're going to be in a world of hurt, a whole lot of problems. And so you've got to learn to use technology to do that. And that's step three. And step four is to be able to apply all of that information and all those strategies to distribution. The key is you've got to become omnipresent in the marketplace. Becoming omnipresent, what do I mean by that? It means you've got to be seen. And the way you can get seen, there's so many strategies. You've got to be able to find ways to go to your own marketplace, other people's markets, and even create leads. And you can do this through podcasting. You can do this through magazines, social media, being featured. But the bottom line is you have to be able to get out of the marketplace. So this is kind of the ultimate authority formula that I talk about. It's the strategy, the authority, the technology, and the distribution. But why do I tell you this? Well, the reason I tell you this is we're going to be doing more and more over the next little while to help you with growth strategies to grow your business, to grow your life, to create a life. I feel like if you want to create a life, it's not about separating your personal and your business and your finances. It's about finding ways to be able to incorporate all that into stuff that you love to do. And part of that is building a personal brand. So we have an event coming up that, like I said, not very many of you will be able to get to because it's in Utah, first of all. It's only a small group of about 50 people or so, but it's at the Franklin Covey Leadership Center. I did a deal with Franklin Planners. For those of you that have been around for a little while you know they kind of the authority when it comes to time management and leadership development And we helping them to start their podcast We helping them to do a whole bunch of strategies like I talking to you about But the Franklin Planner organization is where we going to be doing this live training And there's not a lot of it that you're going to be able to get access to, but afterwards, I'll be able to share some of these strategies. And the reason I bring this up is my goal with the Evolution Group has never been to just promote my products. It's been to help you to grow your business and provide the support, the inspiration and motivation for you to do that. And I believe one of the best growth strategies that you could adopt right now is authority, building authority. And in addition to that, it'll help you to create a life that will be authentic and be real. And I think if you would focus on building authority for yourself and a personal brand, it's not about being an influencer. That's not what I'm talking about. What I'm talking about is someone who can inspire and create impact based on the unique talents that you have. So with that said, what I wanted to do, this is the thousandth episode. I could have had a big hoopla and had a whole bunch of speakers and brought in past interviews or big credible names to make a big deal about it. But the Daily Mastermind podcast has always just been about you and me. It's always been about me providing inspiration and motivation to help you to stay focused, find solutions, and be surrounded by positivity and success. And that's what I want to do today. So here's what I want to do. I do want to give everyone who's listening to this episode a free gift. So if you will go to my link in my bio on the Daily Mastermind, on Instagram, Facebook, or George Wright III. In fact, the easiest way, just go to the URL to the website, jointheevolution.com. Jointheevolution.com. That That actually takes you to my personal branded bio link in my social. And I've got right at the top of that, there's a tab. And that tab is going to have a free gift. And the gift for listening to this podcast is this. I'm going to give you a copy of the seven-step formula that I ran through for growing your business and your life. I'll give you a copy of the ultimate authority formula. In fact, I'll get you, in fact, why don't I do this? I'll get you a PowerPoint, a copy of all the PowerPoint I use at my upcoming event on August 8th. and on top of that, we'll send you a copy of our Valiant CEO magazine. We got Grant Cardone featured on the cover, and it's packed with information to help you grow your business. That's the Valiant CEO full magazine, the seven-step formula, the ultimate authority formula, and I'll even give you, in fact, I'll have another free gift for you where I'll give you a mobile video landing page similar to mine that you can use to create your personal brand. I'm just going to give you all that just for being a great listener, for being a great supporter of the show. I'm glad you're here. I want you to know that it is never too late to start living the life that you were meant to live. And the more you can create impact, the more that's going to come back to you, just like I've seen it come back to me. So I appreciate you listening. Go to the jointheevolution.com website, get that free gift. And if you need anything at the same time, I'd like to collaborate with you over the next couple, you know, the coming weeks and months. let me know what you're working on. What can I do to help you? How can I feature you? How can we get together and help each other grow? I love collaborating with the community. And share this episode. If you'll share the episode, that would mean the world to me. It would help other people grow and it helped grow the message. So do me a favor and share the show. I hope you have a phenomenal week. I hope you have a phenomenal month. It's never too late. So get going today, take advantage of those free gifts, and I'll look forward to talking with you tomorrow. Once again, this is George Wright III, and this has been The Daily Mastermind. Talk to you then. .
