Creating an Epic Life Through Innovation with Terry Rich

Epic Living Through Innovation w/ Terry Rich

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Welcome back to the Daily Mastermind, George Wright III here with your daily dose of inspiration, motivation, and education. And I'm joined with an amazing guest like you.

You guys are gonna just be blown away. You're gonna be so happy. Terry Rich, welcome to the podcast.

Thank you very much. You're setting the bar pretty high here, George.

Oh no, I haven't even begun, man. Oh, okay. You gotta sit back for a minute, guys. Listen to me. I had a little short introduction for Terry, but I gotta read you some of this guy's background.

It's definitely going to inspire you, but I love how you described Terry as creative, lucky, energetic, and fraud-busting. That is just like a taste of what we're talking about here. But at the end of the day, Terry is a keynote speaker and author. A panelist, been on the Tonight Show, giving away a billion dollars, cracked the largest US lottery fraud ever.

This guy runs four completely separate businesses. He's a great speaker, great innovator. I love the idea of innovation, by the way. Terry, like there’s so much stuff to unpack in the limited time we have. I almost don't even know where to start.

Oh, I'll follow you. I'll follow you, George.

I love it. I love it. Tell me this. How did you do it, because we can fast forward to the lottery here in a second. We got some ideas. You guys are just not gonna wanna leave for a second.

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Terry Rich's Background and Early Career

But give us some of your background, give us a little bit of the lay of the land, where you've come from and how you got into this. Because even with all that intro, I know you're a marketer. I know you're a promoter, you're a speaker. Tell us just a little bit about your background. Lay the backdrop for us here.

Sure. I fell into it. Hey, I grew up on a farm in Iowa, a little dinky town in Iowa, a town of 50. I went to school, going to be a math major or a physics professor, and some guy said, “Hey, you can go over here and make a talk and make a living.” I thought, “I'm in.” So I got into TV and radio and all my buddies went into broadcast television, and I was dumb enough to say I waited too long to send out a resume. So somebody called and said, “Hey, they need somebody to help with the cable television that's being built, brand new, just starting.”

Okay. They said they couldn't pay me much, but they gave me these things called stock options. Lo and behold, it was the greatest growth opportunity, just like somebody getting into Google for the first time. I got to work with Ted Turners and helped create MTV and CNN and all of those, traveled the country..

And we built this cable system bigger and bigger. And in that, I learned a lot about innovation and entrepreneurship. 'Cause we couldn't touch anything that didn't seem to turn to gold. Everybody wanted cable television because it was the new up-and-coming thing with all these new networks.

And my dad once told me, he said, “Hey, work hard for someone, which is what I was doing. Yeah. And make a living, do a good job. When you turn 62, you're gonna get your social security and you're gonna be happy.” At age 40, we cashed it out. Somebody took a run at our stock, and lo and behold, we cashed out and I now had the money I thought I ever needed in life. And I thought, happiness doesn't happen when you make a goal. Happiness happens on the way to success. All of the excitement of having and starting new companies really got me going. So then I started my own companies.

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Entrepreneurial Ventures and Lessons Learned

And during the cable years, although I failed a few times, I learned about doing satellite uplinks. And so I was doing these free previews. You'd turn on, “Hey Marge, we're showing free HBO.” We'd get on and say, “Hey, now's the time to call in between the movies and call us now.” And the first one we did sold $15 million. It was kinda like mixing infomercials with C-Span, long-form programming that we used the cable networks for, and then we'd get on and sell it.

So I had my own company doing those, and on the side, we started two or three other companies. Bought and sold a radio station. Started when we had the MPEG-1 transfer business and those sorts of things. But at age 50, you know what happened, George?

What's that?

Midlife crisis.

Oh wow.

And at that point, I said, “I want to get off the road. I wanna be with my family. I've made the money,” and I got a call. Someone said, “Hey, they're about ready to close the zoo. Would you be interested in running the zoo?” I told you I was on the farm. I thought, “If I could be a farmer, I sure as heck could take care of giraffes too.” So we turned a zoo that was losing $600,000 a year, turned it around. Got a lot of people in marketing, promotion, doing basic business blocking and tackling. And ultimately, I got a $15 million endowment. So it's gonna be around forever. Built it to the second-largest cultural attraction in the state.

Then I got a call from the governor who said, “Hey, we need someone to run the lottery.”

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Lottery Career and Major Fraud Case

A guy retired. Never really done that either, so I got into it. And as you heard, gave away a billion dollars over the 10 years I was there. But in the middle of it, had a vendor who tried to steal from everyone. It took us seven years, but we cracked the largest lottery fraud in US history.

So today I travel the world telling people the story—how it happened and why—and how you want to protect yourself internally so you don't have internal fraud. Don't go through what I went through. So that's my history. That's my deal.

Wow. You bridged over a lot of really cool stuff, which we are gonna try to unpack for a sec.

I'll let you lead, I'll follow.

You know what's funny? I gotta tell you, Terry, you made a couple of comments and I always tell people that listen to the show, success leaves clues, and there are common traits of successful and happy and fulfilled people. And you said 'em almost like they were just second nature, but I know that they're probably through long lessons. But you said things like happiness is found along the way and things like that. I think a lot of people don't realize that until later in life. But I wanna back you up because I do agree with what you said.

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Insights on Failure and Success

It seems to me that you've done some pretty random stuff, but you've really done things that when you talk about 'em, they sound like things you love and enjoy. Do you think a secret or a key to your success is that you were doing things you love, or were you just following the paths that weren't necessarily things you were passionate about, but you turned them into that? Because going from business to fraud to cable to all those different things, it seems like it was almost kind of happenstance to a degree. Or was it that you were following paths that you were good at? Help me understand a little bit.

Looking back now, I think I'd give some pieces of advice about what happened to me that I would suggest. First, I always raised my hand. If the boss came in and said, “Hey, the toilets need cleaning, the janitor's gone,” I’d be the first to raise my hand. Because you become noticed if you just volunteer. Do things you've never done before, and you're gonna learn some new things.

The second is failure is the first step to success. I failed many times. In fact, the first time I failed, I got into the cable business. I was on camera, I was doing a TV show, and I looked out, and I didn't have any of the five o'clock shadow—and this five o'clock. So I wrote to Gillette and said, “Hey, I love your razor, and if you'd like me to come out and be on TV, I'd love to do that.” So I wrote 'em a letter, sent it to New York, thinking in two weeks they'd call me and I'd be on national television. And during those two weeks, probably like you feel when you play Powerball or Mega Millions, I thought, “What if it happened?” Yeah. It's better to have tried and failed than to succeed at doing nothing. That was my old college professor: “Try something new.”

So I got the letter in two weeks and I had this excitement about being on national television. It said, “Dear Mr. Rich, we're glad you liked the razor, but you wrote the wrong company. Gillette makes that. Here's their address.” So I failed that, but that excitement got me going just a few years later when I did a promotion out of the blue. Tried something no one else had tried, and that was to get people in for a centennial that only had 50 people living in the town. We did a hundred-year centennial and tried to adopt a national celebrity, and ultimately landed on Johnny Carson's Tonight Show.

I wrote 44 letters. Only one person responded. When we wrote 44 letters or press releases, yeah, only one press person called. I failed 43 times. But that one person was from United Press International. They threw it on the national scope, and with all the publicity we got, we had ABC, NBC, CBS, Today Show, Good Morning America—all in this little town of 50 people. And 12,500 people showed up.

But that isn't the secret there. The secret was I failed. But I learned during that, the Carson show talked about uplinking via satellite, which had never been done in our state. And remember, I was in the cable business at this time. So I thought, why couldn't I do these free previews? And so I called around, and they said, “Yeah, we can get you a satellite uplink. When do you want it?” And the first weekend, as I told you, we did $15 million in net worth for the company.

All because I failed 43 of the 44 times.

Yeah. So I love your perspective and your message on failure because I think a lot of people, as entrepreneurs, they hear, “You’ve gotta fail. It’s the gateway to success, it’s the price you pay for success.” But it seems to me—and I’ve heard this from a few real high-end CEOs—that it’s also your perspective on failure. People that don’t view failure as a bad thing that you gotta go through to be successful. You seem to have this perspective that failure is really an opportunity for success. It’s just the way you phrase it. To me, it makes me feel like your perspective on failure is not the struggle you gotta go through, but literally the opportunities you go through to get to success. Would you say that’s a good description?

I think that’s a great way to say it. In fact, if you haven’t failed, you haven’t pushed the envelope far enough. You’re not going after the entire market. Think about when we sent three people to the moon. Project managers are notorious. When I was a CEO, you’d have a project manager saying, “Here’s the date, here’s our program, here’s our goal.” And then they fail once and they quit. “Oh, sorry, it ain’t gonna work.”

We failed over 90% of the time when we sent three men to the moon. When they said, “10, 9, 8, 7…” they didn’t say, “Okay, we’ll talk to you in two weeks. It’s all planned out.” They said, “Oh my God, it’s going the wrong way. We gotta course correct.” Over 90% of the time. And how many times have you tried that one idea you think’s a million-dollar idea, and some little thing didn’t go quite right, so you quit? You can’t. That failure is the first step to success.

Yeah. It was. You find ways to make it work.

Absolutely.

I was gonna say, not just the first step, but you also said something else, which I thought was key. You said, “Do something you’ve never done.” Meaning people try, and they do things they wanna do, and they do things they’re comfortable with, and they fail their way in things. But it seems to me your track record is a great path that shows you gotta do things you’ve never done. Because there are entrepreneurs that don’t know what they wanna do, and then there are entrepreneurs that are stuck in the rhythm or rut of what they do. But if you don’t try things you’ve never done before, first of all, you have to be willing to fail to do that, right? But trying things you’ve never done—man, you’ve got some great examples of that.

And you gotta accept change. Most people say, “Hey, it’s been working. Why do we need to change?” Think about taxi drivers who thought there would never be anything called Uber in the day. You gotta realize that things change, and you’ve gotta be part of that change.

That’s what boils down to the book that I wrote called Dare to Dream and Then Dare to Create. I separated. I figured out that if I separate the creative portion of coming up with a hundred new ideas—and I’ve already tried to throw in 50-some—one of those might stick. And then you separate that from action. So you get everybody together, get a hundred ideas. And any idea is a good idea. You get rid of the “no mans,” the people who say, ‘No, man, that’ll never work.’ And you write down a hundred ideas. And then you put them away. You don’t judge them.

When you come back, though, you let the lawyers and the accountants and everybody in a meeting. And again, when you create a new idea, you want as diverse a look as possible. If everybody looks like you or me now, we aren’t gonna get the best idea, 'cause we’re in a global society now, a very diverse society.

Yeah.

You wanna make as much money as you can, so you wanna get all the ideas. And once you have those ideas, you bring in the “no mans” back in, and they help everybody as a team. Then find the top three ideas, and now you’ve got the whole team supporting it because of that. It’s not just one idea.

I love it. Yeah. That one didn’t work. So I love that.

I’m not very creative.

No, but you know what? I just love the way you put things, and it’s both from a frame of reference of experience but also opportunity and openness. Because you have so many things going on. But being open, being willing to fail, knowing that you’ve gotta do things that are new.

So let me ask you this, because I wanna dig for a second into this lottery concept—this whole idea.

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The $80 Billion Lottery Fraud Story

You’ve got that book, The $80 Billion Gamble, right? True Crime Story of the Largest Lottery Fraud in US History. Can you give us just a quick—by the way, when you tell your story, it all just sounds like this amazing, coasting-up-into-the-right chart of growth. I’m sure you had a lot of ups and downs, but can you tell this win of identifying a lottery fraud? What was going on at that time? Tell me a little bit about that.

Sure. I took the lottery job. You come in, you get all excited. “Hey, let’s paint the wall green, let’s put animals on the lottery,” all these different things that are going on. And all of a sudden, one day, I get a call. They say, “Hey, something’s scurry here.” I was actually on a cruise ship. I’m on vacation. They said, “Someone just called in. We had a lottery ticket worth $16.5 million. It was a multi-state game—we had about 18 states. It’s kinda like a mini Powerball so that we could have bigger jackpots.” And they said, “Hey, we had a winner on this jackpot, and no one showed up.”

And so that’s logical—you’re getting your accountant, you’re getting your… big deal. So we kept saying, “Hey, look for this ticket, it could be yours.” Then we started getting the cranks—cranky people who said, “Hey, I think the clerk stole it.” Or someone called and said, “My husband, I think he’s in the mafia because he drives the truck, and I haven’t seen him for six months. He comes in—half of that money is mine.” Those kinds of things.

But we got a call from a lawyer in Canada who said, “I have the ticket, and here are the serial numbers.” And no one else could tell you the serial numbers, 'cause only the person with the ticket had it.

It clicked. And so the person who had our frontline employee in the culture that we had—all of a sudden something didn’t sound right. Because he said, “I’m gonna send you the ticket, you send me the $16.5 million.”

Ding, ding. She said she sent it up to our security and our public relations folks, and they started asking questions. And they said, “What were you wearing?” Obviously, when you buy a lottery ticket, you’re on camera in a C-store.

He said, “I wore this tweed shirt.” No. The picture we had was of a 300-400 pound guy with a black hoodie. And we said, “No, that didn’t…” And our security guy said, “The guy just created frauds. We’re calling in the Department of Criminal Investigation.”

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Cracking the Lottery Fraud Case

This is a lot of money. It’s big. We’re trying to figure it out. Make a long story short—when it’s all said and done, three years later, we talk about the ticket itself. We had to investigate where it was bought. We figured out who had the ticket. It went through three different lawyers from Canada to New York and back down to Texas.

The client? We couldn’t figure out how that person would know anybody or why he—why that person just wouldn’t come in. And we ultimately released the video of the guy buying the ticket, and someone said, “Wait a minute, that is Eddie Tipton.”

Eddie Tipton was the security officer for the Multi-State Lottery Association who wrote the code, compiled the code, and oversaw the drawings of this Hot Lotto jackpot drawing.

No coincidence there.

And we couldn’t figure out how he was associated with the guy in Texas, but we connected the two because they were on—here’s one lesson—if you’re gonna do something illegal, don’t use social media. One was the CEO of the other’s IT company in Texas. And so we connected them and ultimately busted him. And he received up to 25 years in prison.

The crazy part was, he bought two hot dogs when he bought the ticket. And you know what? His—he brought his brother up when he was found guilty to testify and say how Eddie was a great guy. But he said, “That ain’t my brother. My brother don’t eat hot dogs.”

And… The Associated Press picked up that quote and put it on the national wires. And a guy in Texas said, “Wait a minute. I think that’s a guy who was investigated for money laundering.” So they said, “Check his brother too.” And all of a sudden, we busted five jackpots across the United States.

Eddie had put out up to 50 of these computers to draw state lottery drawings along with this national one that we had. Now this isn’t Powerball or Mega Millions because they’re drawn with the balls. These were computer-drawn games.

So long story short, we busted it. I learned some simple lessons in life. If you want to know if somebody can steal within your—get a good employee.

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Understanding Fraud: The Three Key Elements

If usually—point number one, according to the Certified Fraud Examiners—is you want more money. You, George, you and I want to always make more money.

But this is where you go through a divorce, you’ve got gambling problems, you’re drinking too much, or you’re on drugs. Then you say, “I gotta have more money.” You bust.

The second is opportunity. Think about a church where the church secretary, Aunt Wilma, takes in the money and also writes the checks and also writes the purchase orders. You’re probably ripe for fraud. That's an opportunity.

And the final one is rational. At some point, when do you say—and this is what Eddie said when we got him, and he did a proffer afterwards that said, “George, I was working really hard, and whoever over here was making more money, I deserved it.”

Put those all three together. You’re ripe for fraud. So that’s kind of the story I tell when I go out on the road.

I love though that you learn lessons from all these things, whether it’s just something that happens or not. And I think that integrity and ethics and things like that are a big thing in business right now because so many people don’t know what to believe. They don’t know what to see there. But there are some simple principles like you just mentioned. So I really like that. I think that’s a really good thing.

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Creating an Environment of Innovation

Another thing though, that I just bring it back a little bit to the business end, the thing I noticed about what you said is creating this environment of innovation. This is something that you and I kinda mentioned earlier that I think you’ve learned those lessons because you’ve always been thinking outta the box. You’ve always been doing other things. What are some ways for businesses, based on lessons you’ve learned, that they can create an environment of innovation? People doing things that they don’t normally do, thinking outta the box, because that’s something that I think is really important to business right now.

Sure. What are some things you can speak to there, big or small? The big companies often do this—research and development, they call it. But in a smaller company, I suggest that whenever you make money—you can’t really do this coming outta college. You don’t wanna bet the whole farm and then lose it all on your first idea. So when you start making money, I tell people, “Go to work for someone and then start a company at night and weekends until you get the cash flow going to start it.”

But once you start making good money, take a portion of that and make it your R&D fund. You could call it gambling, your research and development, to do the craziest ideas that you can do. And in doing that, you keep growing, always trying to innovate and always change. Back to the idea of how taxis not still relevant today when Uber came along?

So take a piece of that money and put it to the side. I think that’s probably the big one. The other is creating new ideas. We came up with an idea in the lottery. Because it’s a state organization, we all think government employees don’t want to change anything, right? So first thing I go in, “Let’s do this, let’s do that,” and everybody’s going, “Oh my God, that’s too much. We can’t do it.”

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Implementing the COT System for Better Communication

And I said, “No, I’m just trying to give you an idea.” I didn’t realize that when you’re the king—if you’re the king and you say, “Oh, poop,” everybody heads for the bathroom because employees wanna please the boss, right? So we came up with an idea called COT—C.O.T.—and the idea is so they understand when I really want something done. When you do an email or I’m talking to you face-to-face, if I say “Action required,” which I do maybe one to two percent, that means, yeah, it’s job-changing. You better do it, or you could get fired.

The second is F.Y.I.—for your information. I want you to read it. I want you to know it. But we may not talk about it for a while. But the third one is what I use the most—it’s called C.O.T. If I say C.O.T., it means “Consider or throw away.” And there are rules to that when you use this in your organization.

The rules are, if I say “Consider or throw away” in an email, you can hit delete. You don’t even have to read it. I just wanted to get the idea off my chest. And I don’t want you to write back, “Oh, great idea, boss.” No. I just want to give you the idea.

What we found right away is the employees now lifted the pressure because they knew what I really wanted and what I was trying to get as an idea. And then they passed it on to their employees. And the beauty of that is many people have suggestion boxes. But if the receptionist has a really good idea that she wants, she’s afraid to tell anybody. She doesn’t wanna be fired for a dumb idea. So she puts it in the suggestion box, and then it may not get read for two or three weeks. And by the time it goes around, she’s in the breakroom saying, “Management never listens to this. I put something in.”

Now she or he can send that idea, put C.O.T., and know that it went out and got a chance to give it. And it creates a whole different innovative environment to try to get all these ideas together. And then again, put ‘em to the side until you have the group to say, “Now, let’s act. What’s our priorities? What sounds like something we should do?”

I think it gives permission, like you said, because what I love about that, ‘cause I’ve had a lot of experience with that over the years, is that if you’re a boss or you’re running a business or you’re a CEO, C-level executive, and you have an idea that you wanna bounce off your team, a lot of times they’re gonna take that idea like it’s worth a million bucks. And they’re gonna go down the road, and they’re gonna spend all this time. And you’re like, “Man, I didn’t know you were gonna do that.” And all they’re trying to do is impress you. But that idea of C.O.T. is that I wanna give you permission to take an idea and actually be critical about it. And if it works, go with it. And if it doesn’t, throw it away. Giving that permission upfront—I love that because it also saves time, but it allows people to be innovative. It allows people to say, “Ooh, okay, let’s go with this.” So that’s actually a great concept. I love that.

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The Role of Entrepreneurs and CEOs

You know what, Terry? That’s a very tactical deal. I used to get out of the car and go into the lottery and look up and think, “Oh my God, $350 million business. I’m in charge of this.” It scared the crap outta me. But then when you open the door, you have the confidence when you walk in to say, “Okay, here’s some ideas.” Because with your confidence, even though you may think, “Yeah or no,” with their experience, especially entrepreneurs that begin a company, they need this.

Entrepreneurs are often bad CEOs when it’s all said and done because we’re here, we love ideas, we love to send them out, we love to get ‘em going, but you really need to make sure you surround yourself with a good accountant, a good lawyer, a good salesperson—people who are experts in their own field.

And initially, when you start a company, I tell people, do it as a non-paid board member, and then as you move on, you take care of it back. But if you want to get everything that you know you’re not good at, let them do it. Too many people try to do everything themselves, and that’s where they get in trouble.

No, that’s huge, though, because these things are so important. At the end of the day, we tell everybody that most entrepreneurs start a business, but their greatest obstacle to growing that business is themselves. The skills and traits it takes to grow a business are not the ones that will scale a business. So there are some rare ones that can be entrepreneurs stepping into a CEO role, but generally, they need to allow a CEO or at least a team to come in. So I like what you said as far as starting as a board member, right? So you can already know you’ve got that transition to make, especially if you’re confident. So that’s cool.

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Winning Strategies for the Lottery

I’ve got a random question for you though. You’ve talked about all this lottery stuff. You ran the lottery, you built a lot—you basically caused massive success, identified things. How do you win the lottery? Is that a thing? Is that a question I could ask you? Is it completely random chance that people are spending all this money or—come on, like you gotta give me an answer to that question.

I can now play the lottery. I've been outta the lottery for two years, and I’ve been playing Powerball and Mega Millions when they get up to the billion dollars. And guess what? I’ve won $4 so far. The lottery is a great institution. The reason I like the lottery is it’s run by each individual state, which means that if you think something’s screwy, you can go right to the lottery office. You can go right to your elected representatives and raise hell.

You can’t do that if you’re playing poker on the internet to Belize or to Malta or some other place. So yeah, it is an amazing and, I think, a very fair and honest game. People like to gamble. Now, if you wanna win, here’s the secret. The worst payout is the lotto games. They’re usually about 50% of the money going back to the players, but they’re used to build big aspirational prizes. So if you like to win the big prize—if you like to get into raffles and that sort of thing—play Powerball. Play Mega Millions. Play a lotto game.

If you like to pull the slot machine, win, play again, win, play again, you wanna do scratch tickets. And there’s a little secret to scratch tickets too. Scratch tickets—the lower the price, the less the payout. It’s usually in a 60% payout. A $20 scratch ticket or a $50 scratch ticket has better payouts. It’s more like 75%. Now here’s what I do because I like to win once in a while and say, “Yeah, I played the lottery, and I won.”

If you have $50, divide it by 10. Whatever your dollar bill is, divide it by 10 and buy 10 tickets of that denomination. The same roll and the same deal—10 tickets in a row. You’ll probably get one or two winners. Now, you probably won’t win more than what you put in, but you can say you won.

You can feel like a winner.

If you wanna win the lottery, just play 10 of the same ones. You probably put in $50. You’re probably gonna win $20 to $30 maybe, or you might hit a big jackpot, but you’re more likely to win those, in my opinion, than you would if you bought one of this and one of that.

The scratch—10 at a time. No, I love that. That’s cool. Hey guys, you heard that here. So don’t spend all your money. Spend your time—don’t. We’re not advocating the lottery, but hey listen, we all take the big gamble, right?

That’s right.

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Final Thoughts and Conclusion

Terry, it’s been a total pleasure. It’s been fun but also very educational. I appreciate you. How can people catch up on you, find you, where can they connect with you?

The easiest way is terryspeaks.com. That’s my website, terryspeaks.com. If somebody has an event and has an event planner—if somebody’s looking for the books—you can do that. If nothing else, get a good laugh and do that. I’ve got a TV show that right now is also on Very Local, which is the Hearst streaming service, called Soccer Slam. Twenty years ago, we did a show. They did a documentary on it where we took soccer and thought everybody was bored with it, so we made it full-contact, indoor soccer. We had people fighting, we had—we threw in an extra ball here and there, and then we hired professional fighters.

Oh wow.

So they wrote on it—not just recently announced there. And then we’ve got another documentary I think will come out on the lottery fraud. Should be coming out in the next few years.

Wow. I tell you, I think people get a great sense now of why I started with creative, lucky, energetic, and fraud-busting, right?

So how about the million-dollar idea though? Can we do that, George, before we go?

Yeah, that was my very last question. You—we talked before about you had a new million-dollar idea. So guys, you heard it here first—unless I edit this out later because you can’t hear it, because I’m gonna take it for myself. Go ahead. Let’s hear this new idea you have.

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The Million-Dollar Idea: Advertising on the Moon

Here's the million-dollar idea. So we had Mega Millions, we added Powerball. So we crossed, sold those two together in all the states, and they said, what are some good things? Let's come up with ideas. Remember how we're brainstorming? What's the idea for doing Mega Millions, Mega Millions promoting it?

So I'm driving, I look up, and there's the moon. You know how you get the moon with just a little fingerprint, crescent moon? Yeah. Oh my God. What if we could get a spotlight or a laser and we could put the jackpot amount on the dark side of the moon so people look up? We could own the moon. This is like the billboard no one has bought yet. So I started calling around astrophysicists. I got hung up a few times. Again, you get the no-man guaranteed.

Then I got somebody who said, "You're gonna have problems 'cause you gotta get through the atmosphere. It breaks up if you use a laser or a spotlight." So my answer today is I need someone who knows Elon Musk. 'Cause we could put the laser or the spotlight on the satellite. Then we could get that focused signal up to the moon. We could own the moon as a billboard.

Honestly, maybe even 10 years ago, I would be like, man, you are up in the night. But I'm telling you right now, anything is possible. People are building their own rockets. That's actually a killer idea because I'll tell you, that's probably the only real estate untapped right now in the market.

You got it. Something big.

Wow, Terry, there's no question. You think big. There's no question. You don't think small. So I love it, man. Talk about innovation—the moon for a billboard. That's a great idea. Hey, count me in on that one. Let's come up with some ideas and work on that baby together, okay? I love it.

Hey, listen guys, thank you for joining us today. Like I always say, make sure you like and subscribe, but share this show, share this so that people can really get the ideas and be part of our mastermind. This is the whole point of what we're doing here. So thank you for joining us.

Make sure that you tune in tomorrow. And once again, Terry, thank you so much for being part of our show today. Have an amazing day. George Wright III. This has been the Daily Mastermind.

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About Terry Rich‍

Terry Rich is a global keynote speaker and author. Known as a disruptive innovator and entrepreneur with a drive for integrity and honesty, he’s worked in the trenches, survived the new business trends, and had success with generational changes. Oh, and he led the team that busted the largest lottery fraud in U.S. history, was a guest on Johnny Carson’s “Tonight Show”, ran a zoo, featured on a national Hearst documentary, and has given away $1 Billion.‍

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Guest Resources:

Twitter: @TerrySpeakz

‍LinkedIn: Terry Rich‍

Website: terryspeaks.com

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About George Wright III:

George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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Get to know me:

1.  Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education

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