Build an Authority Engine That Works Even When You Don't

George Wright III: [00:00:00] One of the biggest mistakes entrepreneurs make is believing that the answer to growth is simply working [00:00:05] harder. They work more hours and more meetings. They get more follow-up calls and effort. And [00:00:10] listen, there's absolute seasons to your business where you've gotta put in the work, and eventually, though, you've [00:00:15] gotta realize something. You can't just scale your intense effort and [00:00:20] your hustle. If anything in your business depends on your energy, your decisions, your relationships, your [00:00:25] involvement, you haven't really built a business. You've built dependency, and at some point you're [00:00:30] gonna be the bottleneck to your own business. I've been there and, and trust me, it's not what you want to build, and [00:00:35] that's why I wanna talk to you today about building an engine. More specifically, I wanna talk to you about [00:00:40] building an authority engine that works even when you don't. Because freedom isn't created by working [00:00:45] harder. Freedom's created by building better systems. Think about how most entrepreneurs start [00:00:50] their business. In the beginning, they do everything. You're selling, you're marketing, you're [00:00:55] creating content, answering emails. You're talking to customers and solving problems, and you're making all [00:01:00] the decisions, and honestly, that's pretty normal for business. When you're starting out, hustle can [00:01:05] compensate for a lot of things that you don't have. But as your business grows, something [00:01:10] changes. More clients create more complexity, and more employees create more communication, [00:01:15] so all these opportunities are gonna require more decisions. And all of a sudden, something [00:01:20] starts coming back to you, and that is your team needs more answers, your clients need [00:01:25] approvals, your marketing need content, your sales need more direction. And before you know it, you've [00:01:30] become the person that everyone is waiting on. You're the bottleneck. And when you have to make the transition from being a [00:01:35] person who creates all the energy to the person who builds the engine, [00:01:40] that is when you start to see some changes. Because what gets you started isn't necessarily what's gonna [00:01:45] get you scaled. So how do you start building systems? Well I want you to think [00:01:50] about it in a very simple progression. You've gotta do it, you've gotta document it, [00:01:55] you gotta delegate it, and you gotta automate it, then you can optimize it [00:02:00] [00:02:05] welcome back to the Daily Mastermind. My name's George Wright III. I am [00:02:10] your host. I put the Daily Mastermind together in order to help bring you that [00:02:15] diverse resource of mind, body, money, business so that you can build the lifestyle that you wanna be able to [00:02:20] build. And so if you haven't already, go over to Daily Mastermind. Make sure you join the free Mastermind community. You're gonna get [00:02:25] the Prosperity Report newsletter, which has launched. And it's more than a newsletter. This is something that's gonna give you [00:02:30] strategies, techniques, links to resources, and also let you know what we got going on. [00:02:35] So let's get kinda back into it here. There's this process I wanna talk to you about where you [00:02:40] can do it, document it, delegate it, automate it, and then optimize it.[00:02:45] So first, you do it. You understand what works. You figure out the process, and [00:02:50] then you document it. Get the process out of your head and into a system somebody else can follow. [00:02:55] That's when you can learn to delegate it and put the right person in charge of executing. [00:03:00] And when you have that process, they can start to fulfill on it. Then you automate the [00:03:05] pieces that technology or AI can handle for you. And finally, you get to optimize it. [00:03:10] Look for ways to continually make the process faster, simpler, and more effective. Now, sometimes when [00:03:15] entrepreneurs hear the word systems, they immediately think bureaucracy and [00:03:20] steps, you know, more meetings and procedures and complexity, but that's not what I'm talking about. A system [00:03:25] is just a way of making success repeatable. You've got to get that in your [00:03:30] head, and one of the easiest places to start is by looking at repetition ask yourself [00:03:35] this, what am I doing every single day or every week? You know, what questions does my team keep [00:03:40] asking me? What tasks continually require my approval over and over? And [00:03:45] basically what information is still living inside my head? Because here's a simple principle that I want you to remember. [00:03:50] If it happens repeatedly, it should eventually be a process. [00:03:55] That's how you begin creating the consistency and accountability and efficiency, [00:04:00] and ultimately i- it's how you're gonna get your freedom. Now let me apply this specifically to [00:04:05] authority because that's something I talk about a lot in growing your business because this is where I see [00:04:10] entrepreneurs wasting an unbelievable amount of time. Most people approach authority and [00:04:15] content in kind of a manual way. They wake up in the morning and they say something like, [00:04:20] "What should I post today? What video should I create? What email do I send, or what should I talk about?" And so they [00:04:25] create something, and then they post it. And tomorrow they wake up and they do the whole thing over again. [00:04:30] That's not an engine, that's a job. That, that's a treadmill. So instead of having an authority [00:04:35] engine, which is what I would like you to have, you're working a job. And so with an [00:04:40] authority engine, you start with one piece of core content. L- let's call it your intellectual [00:04:45] property. Maybe it's a podcast, maybe it's an interview, maybe it's a presentation or a conversation, but [00:04:50] it's a framework, if you're strategic, that you've developed from years of your [00:04:55] experience. And basically you're gonna capture that one expertise one time. [00:05:00] Then what you do is you build a system around it. Your core content gets extracted, it [00:05:05] gets repurposed and distributed, and it turns into videos, articles, social posts, [00:05:10] emails, clips, and other media, and suddenly your one hour of your time becomes [00:05:15] dozens of authority assets working across multiple platforms. Think about the kind of progression this [00:05:20] is. You have core content that you extract, and then you repurpose [00:05:25] it, distribute it, and then you create visibility, and that's when you create authority. That's what [00:05:30] leverage is, and that's what every founder should find is how to take their expertise, [00:05:35] experience, personality and leverage it. Because when you have an engine like an authority engine, it [00:05:40] multiplies your knowledge. And that's where people, processes, technology and AI all [00:05:45] come together because your people, they handle, you know, judgment, creativity, [00:05:50] relationships and execution. Your process creates [00:05:55] consistency Your technology creates the workflow. AI will [00:06:00] accelerate the repetitive nature and help you multiply your output, and that's, that's something that's really important that I [00:06:05] want you to understand. You know, AI isn't the system itself. Automation isn't [00:06:10] the system. They're leverage inside the system you're creating, if that makes sense. [00:06:15] So you can't automate chaos and expect it to suddenly become a great business and be [00:06:20] effective. You gotta first understand what you're trying to accomplish. You've gotta build the process, [00:06:25] then use the technology to multiply it. And here's one of the most important questions that you could probably [00:06:30] ask yourself as an entrepreneur What stops when I stop?[00:06:35] Like if you go on a vacation, if you stop working for a week, what happens? Does your marketing stop? Does [00:06:40] your content stop? Does the sales follow-up stop? Or maybe even it's client fulfillment. Does [00:06:45] that kinda slow down? Because those answers are gonna tell you exactly where you're still the [00:06:50] bottleneck in your business. And the goal isn't to completely remove yourself from the business, so don't stress [00:06:55] about that. That's not the point. The goal is to remove yourself from things that don't require [00:07:00] you, because the highest value probably isn't answering repetitive questions. Let's [00:07:05] think about it. Your expertise and knowledge as a founder or entrepreneur and business owner, [00:07:10] it's not moving information between the systems. It's not manually posting. Your [00:07:15] highest value is the vision, the strategy, leadership, the [00:07:20] relationships the creativity. It's the high-value decisions that you make. That's where you should [00:07:25] be spending your time. And so here's what I want you to be thinking about this week. This is super important. [00:07:30] Don't try to systematize your whole business this week. Just pick one [00:07:35] thing. Pick one activity that currently depends on you that is repetitive for [00:07:40] you. Maybe it's your content or your follow-up or your onboarding or your reporting, but it's [00:07:45] something that your team asks you about every single week. And take that process and document it. A [00:07:50] very simple flow document it, and then delegate it. And whatever [00:07:55] you can do to automate that that makes sense is what I want you to focus on. So move [00:08:00] from one piece that you automate to another, because one system [00:08:05] creates a little bit of freedom. But when you start to automate lots of little systems, you're gonna get [00:08:10] massive leverage. And eventually those systems become an engine because they all work together. So remember [00:08:15] the question that we're kinda talking about today. What do I need to do? [00:08:20] What do I need to do in my business to grow it? And the answer isn't [00:08:25] everything. Your job is just to build a system to allow the right things to happen consistently without you [00:08:30] constantly needing to be involved. So stop trying to be more productive at doing everything by using [00:08:35] AI. Become better at building systems that multiply your effort and create leverage, because [00:08:40] businesses don't scale through your hard work. They scale through [00:08:45] systems. And freedom isn't created by working harder. It's created by building a better system. [00:08:50] So I hope this is something that gets you thinking about where you're putting your effort and where you're putting your [00:08:55] time, because that's the whole point of why I'm doing this episode for you today, and it's the reason the Daily Mastermind is here.[00:09:00] So I hope this is something that gives you value. I, I really wanna hear from you. Hit me up on Daily Mastermind [00:09:05] in social media. Go to the website. Let me know what you're working on. Let me know what I can do to help [00:09:10] you and what topics are consistently something that you bump up against. Let's get some experts in here to give you more [00:09:15] strategies. I've got some great, Episodes coming up, we got Blake Erickson, one of the founders of [00:09:20] scaling.com. We've got some really high net worth successful CEOs and mentors, as well as [00:09:25] bestselling authors. So tune in, make sure you follow the podcast, and I'll look forward to talking with you more during the week. [00:09:30] Have an amazing day ​[00:09:35] [00:09:40]