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Episode 1354 · Sep 15, 2026

Build a Business Around Your Life with Clay Martin

Clay Martín
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Most entrepreneurs build a business and then try to squeeze a life into whatever hours are left over. Clay Martín did it the other way around. The founder of Isla Talent — a recruiting company that connects U.S. businesses with job seekers from Puerto Rico — designed his company so that lifestyle, health, and relationships came first, and the revenue followed. In this conversation with George Wright III on The Daily Mastermind, Clay Martín walks through a career path that ran from the Peace Corps in Ecuador and Panama, to recruiting migrant labor on dairy farms, to selling a business, getting laid off, and choosing to start over from scratch.

It's a story about niching down, thinking differently, and the underrated power of knowing what you *don't* want.

Clay Martín on Finding a Niche Nobody Else Was Looking At

Clay Martín started his career right out of college in the Peace Corps, drawn by a love of Spanish. He spent four years in Ecuador and Panama, living alongside indigenous communities with no electricity and no running water. He still visits his host family every couple of years. That experience, he says, shaped who he became as a person and as an entrepreneur — particularly the relationship-building skills and the integrity he carried out of it.

By his late twenties, he was working on dairy farms recruiting and managing migrant workers, nearly all of them from Mexico. When workers began getting deported over paperwork issues, his employer handed him a new assignment that changed everything.

He said, "Clay, I want you to be in charge of recruiting people from Puerto Rico. They're U.S. citizens. They don't need a visa."

That single instruction planted the seed. Clay eventually left, moved back to Cincinnati, and started thinking hard about the life he actually wanted. He had freedom. He had cultural fluency and Spanish. He had connections on the island. One night after a football game, he stayed up until 4:00 a.m. researching workforce needs in the landscape industry — an industry he already knew a little about — and realized he could recruit U.S. citizens from Puerto Rico without any visa process at all.

He launched it. It took off. That's how most entrepreneurs actually start: not with a polished plan, but with a late night and a hunch.

Why Recruiting From Puerto Rico Works for U.S. Employers

Clay's tagline says it plainly: recruiting from Puerto Rico, no visas needed, no red tape. Puerto Ricans are U.S. citizens, and the island is only a two- to three-hour flight from Florida. But the local economy isn't especially stable, and many workers are looking to relocate to the mainland — where they often find they can earn double or triple what the same job paid at home.

There's a lifestyle element too. Contrary to what outsiders imagine, Puerto Rico is a busy, densely populated island. Clay says many of his recruits actually come to the States looking for a quieter pace of life. Isla Talent bridges that gap on both sides.

The Process: From Intake Call to Onboarding

What separates Clay Martín from bigger firms is speed built on real relationships. Because he maintains an ongoing talent pool, he can place 10 to 20 workers in roughly one to three weeks. The process starts with an intake call to make sure a client is a fit, then a frank conversation about the employer's responsibilities — including relocation. He requires his clients to provide housing, and he verifies it's adequate. From there he coaches them through job offers that make sense to Puerto Rican workers, facilitates flights and onboarding, and stays in communication with both employee and employer after the start date.

His first goal was to become the most trusted recruiting company in Puerto Rico, and he built that reputation the old-fashioned way: talking to job seekers on nights, weekends, and holidays. Next up, he's working to recruit nurses from Puerto Rico.

How to Start Over After Selling a Business and Getting Laid Off

Clay sold his first recruiting company — "I sold my baby" — then joined the competitor who acquired him. The partnership didn't work out, and he was laid off. He briefly considered going back to a traditional job before catching himself.

The first reason I got into this in the first place was for my freedom, to be in charge of my own destiny. I said, "Why force something that's just not me?"

His most practical piece of advice for anyone rebuilding is unglamorous but essential: financial stability buys you time. He didn't have enough set aside to never work again, but he had enough runway to make the *right* decision instead of a desperate one — and enough to fund a new business until it started producing income. Whether you're an employee or an entrepreneur, that buffer is what protects your judgment.

Building a Business Around Your Life, Not the Reverse

Clay built Isla Talent with no investors and no employees — only contractors. At his peak he had four recruiters and four account managers, all working commission-based, part-time arrangements that served them and served him. His father's advice guided the structure: stick to what you're good at. He's not an accountant, a lawyer, or an SEO expert, so he hires those out and stays focused on relationships and recruiting.

He's watched too many friends and family members burn out working *in* their business instead of *on* it. That's the trade he refused to make. Lifestyle is the priority, then health, then relationships. He's remote, flexible, and honest about the reality — sometimes it's a 6:00 a.m. start, sometimes noon, sometimes an hour on his phone in a grocery store parking lot. As his friend joked, the business is basically him and a couple of guys with cell phones. That's intentional.

As George pointed out, the business is never the goal — it's the vehicle. The irony is that for most founders, the vehicle becomes the very thing that steals the lifestyle it was supposed to create.

Think Differently, and Let What You Don't Want Guide You

Asked for parting advice, Clay Martín offered two things. First, on hiring: nearly every business is facing workforce shortages, especially in blue-collar industries, and everyone is chasing the same tired solutions. You have to be different — in pay, in culture, in what you offer. If you want change, you have to make change.

Second, on career direction: he says he focused far more on what he *didn't* want to do than on what he did, and that's exactly what led him where he belonged. He knew he wasn't a corporate, 9-to-5 office guy. Avoiding that pushed him toward the Peace Corps, which led to a remote dairy farm job he'd never imagined, which led to a business he hadn't considered until his thirties.

George added the mindset piece: the most successful entrepreneurs he knows say yes and then figure it out. You don't discover your path sitting still. And confidence, Clay noted, isn't built overnight — it accumulates over a lifetime of taking risks and doing new things, so it's there when a big decision demands it.

Action Steps

  • Identify one asset you already have — a language, a network, an industry background — and ask what underserved market it uniquely qualifies you to serve.
  • Build a financial runway before you need it, so your next career decision comes from clarity instead of panic.
  • Audit your business structure: what could you hand to a contractor so you can focus only on what you're genuinely good at?
  • Write down what you don't want your work life to look like, then use that list as a filter for every opportunity.
  • Invest in your personal brand and your relationships now — you never know what a conversation today becomes in 15 years.

Clay Martín's path wasn't linear, and he never pretended to have it mapped out. He just kept saying yes, kept building relationships, and kept protecting the freedom he started out chasing. It's never too late to start living the life you were meant to live — but you have to keep pursuing your goals, and keep saying yes and then figuring it out.

About the guest

Clay Martín

Clay Martin is an entrepreneur, recruiter, real estate investor, and adventurer based in Denver. After spending nearly four years in the Peace Corps in Ecuador and Panama, he built a career recruiting workers from Puerto Rico and went on to found and sell his first recruiting company. Today, he runs Isla Talent, while continuing to invest in real estate and other ventures. Outside of work, Clay is an avid mountain biker who loves travel, the outdoors, family, and new experiences Clay Martin is an entrepreneur, recruiter, real estate investor, and adventurer based in Denver. After spending nearly four years in the Peace Corps in Ecuador and Panama, he built a career recruiting workers from Puerto Rico and went on to found and sell his first recruiting company. Today, he runs Isla Talent, while continuing to invest in real estate and other ventures. Outside of work, Clay is an avid mountain biker who loves travel, the outdoors, family, and new experiences. His ultimate goal is simple: Spend his life doing the things he enjoys with the people he cares about.

READ THE FULL TRANSCRIPT

Clay Martin: [00:00:00] he said, "Clay, I want you to be in charge of recruiting people from Puerto Rico. They're US citizens. They don't need a visa." [00:00:05] I did a little research about workforce needs in the landscape industry [00:00:10] and, realized that I could recruit US citizens from Puerto Rico, pretty easily 'cause I already had [00:00:15] some, some knowledge and connections in Puerto Rico, and I just, I did it, and it took [00:00:20] off ​ George Wright III: [00:00:25] Okay, guys, welcome back to The Daily Mastermind. George Wright [00:00:30] III, I'm your host. I'm here with Clay Martin today. Clay, how are you doing? Clay Martin: Great, George. Thanks for [00:00:35] having me George Wright III: Yeah, you're welcome. You're welcome. Guys listen If you haven't already, hit subscribe on the podcast. We're gonna be [00:00:40] doing some really good stuff over the next couple of weeks. This week we've got Greg Moore. We've got [00:00:45] Blake Erickson founder of scaling.com. We've got a lot of really good things happening. But we're gonna [00:00:50] rotate between that mind, body, money, business, always with the goal to create lifestyle, and that's one of the [00:00:55] reasons I wanted to have Clay on today. So I'm gonna give you a quick background, because Clay is the founder [00:01:00] of Isla Talent, which is a recruiting company connecting US businesses with job [00:01:05] seekers from Puerto Rico. But his background's everything from years serving in the Peace [00:01:10] Corps, to an entrepreneur with an exit, to reestablishing. He's just got some really good [00:01:15] background in everything from entrepreneurship, recruiting, real estate. But also this idea, [00:01:20] Clay, that you have been able to dive down into this niche of job [00:01:25] placement. And so do me a favor, just really quick, would you give our listeners an idea of kind [00:01:30] of where you came from? Because it sounded like a big gap from Peace Corps to, you know, [00:01:35] entrepreneur to now a recruiting business in Puerto Rico. So give us a two-minute description as to [00:01:40] kind of what led you here. Clay Martin: Cool. Awesome. Thanks, th- thanks, George. So I'm Clay Martin. I [00:01:45] started, my career pretty much right out of college in the Peace Corps. I always loved Spanish, and so I [00:01:50] lived in Ecuador and Panama for four years. Lived along indigenous tribes. [00:01:55] Lived with no electricity, no running water, and that was definitely life-changing experience. And honestly, [00:02:00] I really feel like formed who I am as an entrepreneur and as a person. I still maintain a lot [00:02:05] of those relationships of the people that I met in the Peace Corps, and I go back and visit my host family there [00:02:10] about once or twice every two years. So after that, I was in my late 20s, and I started [00:02:15] working on dairy farms recruiting migrant workers. And that, I, you know, kind of [00:02:20] transferred from the Peace Corps thing and used my relationship building skills and a lot of honestly just a [00:02:25] lot of the integrity that I learned from my time in the Peace Corps credibility and, recruited and managed [00:02:30] workers on dairy farms. And then I tried the whole corporate recruiting thing, got fired [00:02:35] after six months and, was living in my parents' basement unemployed. And at [00:02:40] about 32 years old, I started my first recruiting company recruiting people from Puerto [00:02:45] Rico. As you said, we recruit US citizens from Puerto Rico who do not a- need a visa for the [00:02:50] blue-collar industry George Wright III: Yeah, this is interesting because one of the reasons I wanted to have you on and the reason we [00:02:55] highlight different entrepreneurs and successes is the way you think and what you've done [00:03:00] because you have a diverse background, but you've led yourself into this niche of recruiting [00:03:05] from Puerto Rico. And I'm curious because when you... What made you decide to identify [00:03:10] this niche of recruiting? Was it because of your relationships, your background? And the reason I ask you this is [00:03:15] because a lot of people they follow their unique talents. They follow the things that they're really passionate [00:03:20] about. They don't necessarily know how to monetize it. But when you get to that point where you have a business and you [00:03:25] recognize that it can create lifestyle for you, I'm curious what, what took you down the path of this one? How did you [00:03:30] recognize this was the area you wanted to be so successful in? Clay Martin: Yeah great question. So [00:03:35] when I was working on those dairy farms 99% of the people that I [00:03:40] recruited were migrant workers from Mexico. And so a lot of [00:03:45] the workers started getting deported. You know, there might have been issues with their paperwork. But, my [00:03:50] employer at the time, we were just like a small third-party HR company. He said, "Let's..." You know, he said, "Clay, I want you to be in charge [00:03:55] of recruiting people from Puerto Rico. They're US citizens. They don't need a visa." And so I started doing that as an [00:04:00] employee for another company for dairy farms, and that's kind of how I got plugged into the whole Puerto Rico [00:04:05] thing. And so I eventually left that job and moved back to Cincinnati, Ohio, [00:04:10] where I'm from I just started thinking about my life. I started... You know, I was early 30s, and I [00:04:15] said, I've had a, I've had a lot of freedom most of my life. I was in the Peace Corps, you know, doing work, working remote on [00:04:20] the dairy farms, worked remote. And I, I knew that I had great [00:04:25] relationship building skills. I had cultural understanding. I spoke Spanish, and [00:04:30] honestly, I had a dream. I just started thinking I should recruit people from Puerto Rico, like, for the landscape industry [00:04:35] is what I started, 'cause I have a little background in landscaping. And I just started doing [00:04:40] some research one night after a few beers at a football game, and I stayed up till 4:00 in the morning. [00:04:45] A lot of entrepreneurs probably started this a similar way. Just, you know, you just jump right into it, and I [00:04:50] did a little research about workforce needs in the landscape industry and, [00:04:55] realized that I could recruit US citizens from Puerto Rico, pretty easily 'cause I already had [00:05:00] some, some knowledge and connections in Puerto Rico, and I just, I did it, and it took [00:05:05] off George Wright III: And you know, you, you've had kind of some ups and downs in your career prior [00:05:10] where you s- you actually sold your business, started working for a competitor, laid off, uh, but [00:05:15] you decided to start over, and I'm just kind of curious, what did it, what did it kind of take for you, you [00:05:20] know, you know, mental, mental game, uh, emotionally and stuff to, to start over? What made you decide to start [00:05:25] over and build your, your current business? Clay Martin: Yeah, so [00:05:30] I, after I got laid off, uh, you know, I sold my baby. I sold my business, and a lot [00:05:35] of business owners that have done that, you know, it's a hard thing to do, and like you said, it didn't work out with the, the [00:05:40] partnership that I, that I was in. And I, I started thinking, "Oh, I could try to do this [00:05:45] job. I could try to do that job." And I said the first reason I got into this in the first place was for, for my freedom [00:05:50] and, and to kind of be in charge of my own destiny, my own path, and, uh, you know, nothing against [00:05:55] working for someone else, but I've never really done it. I've, you know, um, I, I had [00:06:00] started looking at jobs and I said, "Why force this? Why force doing something that's just not me?" [00:06:05] And so I think when I started my business the second time, I kind of, [00:06:10] you know, looked inside myself and I said, "I can, I can do this again," you know? It's, [00:06:15] "This isn't over," and, and my story with this isn't over, and I have, kinda like you were saying before this call, you [00:06:20] know, it's you're building your personal brand, and I have a lot of credibility, and I need to, I need to continue [00:06:25] that. George Wright III: Yeah, and you've also decided to build your business without any investment backers or a [00:06:30] large team because you wanted to maintain your lifestyle. And so talk to me about [00:06:35] that, because I think that's one thing that a lot of business owners and founders lose as they start to grow and [00:06:40] scale. They wanna grow their business, they wanna scale, they wanna be more successful and scale their [00:06:45] opportunity, but they lose their lifestyle in the process. So what made you decide to start without [00:06:50] backers or a large team and kinda keep that, uh, lifestyle going? Clay Martin: Probably a few [00:06:55] reasons. One, I- when I started my business, I was very [00:07:00] aware of my capabilities, and one thing my father always taught me was [00:07:05] stick to what you're good at. You know? Like, I'm not an accountant. I'm not a lawyer. I don't know [00:07:10] anything about web design and SEO, and so I was like, "I'm gonna, you know, hire people to do these [00:07:15] things for me." Not as an employee, obviously, as just, like, a contractor or whatever, and I'm gonna focus what I'm [00:07:20] good at. You know? And I feel like a lot of entrepreneurs... I have a lot of friends and family members that are entrepreneurs, and I see [00:07:25] how, how tired they get from working, [00:07:30] um, in their business but not on their business, you know? And I think that that's something I [00:07:35] never wanted. Um, I take a lot of pride in, in trying to manage my stress [00:07:40] and, like you said, continue to live the lifestyle that I want. And I never wanted to be [00:07:45] stressed out about making sure that I'm, I'm making payroll for my employees or they're getting enough hours or they're getting enough work. And [00:07:50] so that's why, um, at my peak, I had four recruiters and four account [00:07:55] managers, but they were all contractors. They were all contractors that I paid, like, kind of a [00:08:00] commission base, and, um, it was good for them 'cause it was like a part-time job, and it helped me out, and it helped [00:08:05] them out. George Wright III: Yeah, it's interesting because I do think that a lot of pe- you know, the reason we get into business, a lot of [00:08:10] founders get into business is because they have, uh, you know, some goals and dreams and things, but it's never the business. [00:08:15] The business is the vehicle that gets them there, and ironically, the business is what keeps them from their [00:08:20] lifestyle at the same time. Let's talk for just a minute about Isla Talent and basically some of the [00:08:25] things you're f- you've found with basically recruiting [00:08:30] from Puerto Rico. Why Puerto Rico? Why specifically should a business look there, [00:08:35] and what is it that you've found that puts it and sets it apart from other different [00:08:40] avenues? Clay Martin: Yeah, so my tagline is recruiting from Puerto Rico, no [00:08:45] visas needed, no red tape. So they are US citizens. They live on a faraway island, [00:08:50] but, it's probably a two, two to three-hour trip, uh, flight to Florida from Puerto Rico. The [00:08:55] economy isn't that great in Puerto Rico. It's a beautiful island. It has a lot to [00:09:00] offer. I would encourage your listeners to visit Puerto Rico or if your listeners wanna [00:09:05] take advantage of the tax benefits to move to Puerto Rico. But the, the economy [00:09:10] isn't super stable there, and a lot of people from Puerto Rico are looking to relocate to the United States, [00:09:15] and Isla Talent and myself, we bridge that gap. A lot of people they can get good jobs [00:09:20] in Puerto Rico, but sometimes they don't last. And so when they come here, they're like, "Wow, I'm, I'm making double or triple of what I could be [00:09:25] making in Puerto Rico doing the same thing." And Puerto Rico is a, it's a busy island. I mean, [00:09:30] people, you know, a lot of it's lifestyle too. Sometimes peo- people wanna come to the States for a more [00:09:35] quiet life because Puerto Rico, um, as much as people think it's super isolated and, [00:09:40] and, um, it's just a bunch of, of beaches and farmland, I mean it is, but it's, it's a [00:09:45] busy, busy place. And so a lot of my recruits that I'm recruiting from Puerto Rico, they love coming to the [00:09:50] States and just having a little bit different lifestyle. George Wright III: Yeah, so there's a great opportunity [00:09:55] there. What's your goal with Isla Talent? Like, what is your kind of purpose behind building it, and what is, what [00:10:00] is it you're trying to build over the next little while? Clay Martin: I mean, I've built my, my... [00:10:05] I kind of reached my first, my first two goals and, you know, one of those was to be the most trusted recruiting [00:10:10] company in Puerto Rico, and I, I built that by being personable. You know, I built that [00:10:15] by being a white guy that speaks Spanish with these guys from Puerto Rico. You know, I talk to them on holidays, [00:10:20] talk to them at nights, on weekends. You know, they know that I'm available, and I think that's the thing that sets me apart [00:10:25] from a lot of my competitors, uh, because, uh, I'm a small business and I'm always available to my, my [00:10:30] workers or job seekers. Um, so I do feel like I accomplished that goal, and then I [00:10:35] s- you know, sold my first business, but I'd like to sell this one at some point. You know, I'd like to sell [00:10:40] another business. But the biggest short-term goal is to recruit nurses from Puerto [00:10:45] Rico. George Wright III: Really interesting Clay Martin: So the workforce, uh, the, you know, the blue collar jobs is pretty [00:10:50] easy recruiting blue collar workers to come to the States, but my next thing that I'm working on [00:10:55] is, uh, recruiting nurses from Puerto Rico George Wright III: Wow, that's interesting. Yeah, and there's so many [00:11:00] different niches that you could drill down into. I'm curious how you manage your time, and this is [00:11:05] something I'm sure people are thinking. How does it build a company like you've done, so successful so quickly, [00:11:10] um, with a very limited, uh, you know, solopreneur [00:11:15] staff? How do you, how do you manage your time right now, and how do you make sure that you stay effective while maintaining your [00:11:20] lifestyle and still being able to manage your opportunities and, and, uh, responsibilities that you [00:11:25] have? Clay Martin: I don't. I don't. And I think that was kind of part of my, [00:11:30] my goal in the first place. You know, I mean, I work... Sometimes I work first thing in the morning at 6:00 AM, [00:11:35] sometimes I kinda start at 8:00, sometimes I start at 12:00, sometimes I work at night. Um, it just depends [00:11:40] on how the day's looking. Um, some, you know, a lot of times I'm at home or I'm on a road [00:11:45] trip, I'm in another country, and it just really depends where I'm at. But I make sure that I'm getting the [00:11:50] things done that need to m- you know, keep the business moving forward. But it's, I think it, essentially [00:11:55] it's about working, you know, smarter not harder. And, um, I make sure that I'm [00:12:00] reaching my, my financial goals and my business goals, and as long as those things are happening, I can be a little bit more [00:12:05] flexible during my day to work on other projects like, um, you know, I- real [00:12:10] estate, um, I have an Airbnb, and just things like that George Wright III: Yeah, it's interesting to me because [00:12:15] I think that the differentiation, and you were talking about it before we got going on our, our podcast here, is [00:12:20] I think when you build, uh, when you intentionally build a business with lifestyle [00:12:25] as a primary motivator, then you, you make decisions based on that, right? [00:12:30] Because you're, you're intentionally not bringing on staff that's gonna kinda take your time and keep, and keep [00:12:35] your focus away from keeping lifestyle. So it seems that you, you really do build your [00:12:40] business intentionally with the lifestyle in mind. Is that correct? Clay Martin: Yeah. Lifestyle [00:12:45] is my priority, health is my priority, relationships. But I'm all over the place [00:12:50] in, in, on a day. I mean, I'm, you know, at the gym at 7:00 AM and, you know, maybe [00:12:55] doing a yoga class at 5:00 at night, but I'm always on my phone. I mean, I'm always working. I could... You know, I might be [00:13:00] in the parking lot. And my joke with some of my other entrepreneur friends, I'm like, you know, you might be the same way, George, but [00:13:05] sometimes I'm like, "Have you guys ever just sat in a parking lot on your phone for an hour at a grocery store just [00:13:10] working?" You know? It's like you, you go run your errands, you get out, and you're just like, all of a sudden you, you know, check [00:13:15] LinkedIn or you check an email, and before you know it, an hour goes by and you're on your phone. So, I mean, I think that was part of the [00:13:20] reason of, of when I started this business, I knew that I wanted to basically be [00:13:25] very remote and, um, pretty much run my... You know, my buddy always made a joke. He's like, "Man, [00:13:30] your, your business is basically you and a couple guys with a, with cell phones." And George Wright III: Yeah. Clay Martin: [00:13:35] um... George Wright III: and that's intentional, obviously, Clay Martin: Yeah, it's intentional. Yeah. George Wright III: growing.[00:13:40] Uh, well, this, this is good. I, I'm curious, like how do you, um, uh... And, and [00:13:45] the reason I'm asking this is for those people that are really looking at, uh, sourcing job seekers and things like [00:13:50] this, what does the process usually take people through, and what separates you a little bit from what, um, a lot of [00:13:55] these recruiting companies are doing out there right now? Clay Martin: Yeah. I think the thing that sets me apart [00:14:00] is I can recruit a large amount of workers in a very short period of time. So I can place, [00:14:05] you know, 10 to 20 employees for someone in about one to three weeks based on my talent [00:14:10] pool. I have ongoing relationships with job seekers. But the, the process is, [00:14:15] you know, I do a, an intake call, uh, talk to my client, a potential client on the phone, [00:14:20] make sure they're a good fit, explain to them my expectations, [00:14:25] their responsibilities a- as an employer, not only employing someone from Puerto Rico, but [00:14:30] assisting with relocating someone from Puerto Rico, 'cause I require my clients to provide [00:14:35] housing. So that's a big part of it is, is, um, you know, I [00:14:40] wanna make sure and verify the housing is adequate, it's nice. So, um, I kind of help coach my [00:14:45] clients through that process of the relo- the relocation process, getting the housing set up, having a [00:14:50] job offer that makes sense to the workers from Puerto Rico. Um, and, and [00:14:55] once they are ready to recruit, or once they're ready with everything, I be- begin the recruiting [00:15:00] process, and then I kind of help facilitate the logistics of the, um, the [00:15:05] flights and then the onboarding. I'm here kind of doing workforce consulting. And then after the workers [00:15:10] begin work, I maintain communication with [00:15:15] the, the employee and the employer to make sure that things are going smoothly George Wright III: I love it. I love [00:15:20] it. When it comes to hiring, a lot of businesses struggle with hiring, and so having that [00:15:25] liaison to help them to sort of make sure that they're checking the boxes is, is pretty important. What would [00:15:30] you say to entrepreneurs or individuals that are starting over? [00:15:35] Because I wanted your mindset to be kind of a core part of what we're talking about here. But, um, you know, s- [00:15:40] people that are looking to start over and they're trying to decide, because you chose not just to start over, [00:15:45] but to put the confidence in yourself and not necessarily a team, and so [00:15:50] what was your mindset? And what would you recommend to individuals looking to start over? Clay Martin: [00:15:55] I mean, I, I think a big part of that is being [00:16:00] financially stable. I mean, I felt like, um, when I s- you know, after I sold my [00:16:05] first business and then I started working with the m- the person that acquired me, [00:16:10] after that didn't work out, you know, I was in a position where, you know, it's not like I [00:16:15] had enough funds to not work forever, but I knew that I had time, and I knew that I had [00:16:20] time to make the right decision. And I think that's a big thing that, um, whether you're an [00:16:25] employee your whole life or you wanna be an entrepreneur, but having financial [00:16:30] stability buys you time to make the right decision for your next opportunity. And I felt [00:16:35] like I was in a position where I didn't have to, I didn't have to start something immediately. I didn't need, [00:16:40] uh, an income immediately. I had time to figure this out, and I also had time to start a business until it [00:16:45] started making money. And so, um, that, that's how I handled that situation George Wright III: I [00:16:50] love it. I love it. Well, I appreciate you sharing your thoughts with us on that, and I know you've got some really big plans of what you're [00:16:55] doing, so I thought this would be a, a good opportunity both to expose your business but also get inside the [00:17:00] mindset of what you're doing and how you're doing it. Do you have any recommendations for individuals [00:17:05] before we take off? Any last kinda words of wisdom that you feel like you wanna share with and/or [00:17:10] individual businesses that are looking to do recruiting and hiring that are struggling? Clay Martin: Yeah. I [00:17:15] mean, to answer your last question, um, I'm not gonna say recruiting from Puerto Rico is the end-all and [00:17:20] be-all, but you have to think outside the box. Everyone, everyone and their neighbor [00:17:25] is having workforce struggle needs, so everyone is trying to think of doing the same thing. Oh, you know, [00:17:30] so you kinda I mean, we're, we're in a, a, a, kind of a [00:17:35] crisis right now I think with just workforce needs, especially in the blue-collar industry. So [00:17:40] you need to be very different and unique in what you can offer to your employees, [00:17:45] whether that's pay, whether that's company culture, uh, whatever it is. Um, so you gotta be different. [00:17:50] You gotta, you gotta be different than everyone else. Um, if you want change, you gotta make change. Um, [00:17:55] so that's that. And then, um, the other question, just a general advice, [00:18:00] I think I realized one thing about my career and it's, it's [00:18:05] I focused a lot on what I didn't wanna do instead of what I wanted to do, and [00:18:10] that led me to what I wanna do. So I knew personally that I wasn't a, [00:18:15] um, corporate guy. I knew that I wasn't a 9:00 to 5:00 in an office guy, and I, I really [00:18:20] made sure I didn't do that. And by avoiding that, I think that led me to [00:18:25] probably where I'm at now. So when I was in college, I knew that, you know, I didn't, I don't wanna just [00:18:30] finish college and go into a 9:00 to 5:00 office. I wanna go to the Peace Corps. You know? And I knew the [00:18:35] Peace Corps wasn't a career end-all and be-all, but being in the Peace Corps led me to a [00:18:40] remote job working on dairy farms, and I had never even thought about that. I'd never even been on a [00:18:45] dairy farm. And then that eventually led me to starting my own business, which I also had probably [00:18:50] never really thought about until I was in my 30s. And so, like I said, I [00:18:55] focused on what I didn't wanna do, and that led me to what I wanted to do, which is maybe something I'd [00:19:00] never realized all along. So, George Wright III: I love that. I love it. It's so true though because [00:19:05] I think some of the most successful entrepreneurs I know, they say yes and then figure it out. But [00:19:10] they... But by doing that over and over, their path is what leads them to ultimately what they wanna [00:19:15] do and how they wanna do it and wh- and why they're successful. And unless you're on the path, unless you're moving down the [00:19:20] path, you don't ever come up with it. You won't just sit back and try to figure it out. You've gotta say yes and [00:19:25] figure it out. So I, I really do like that perspective. So Clay Martin: Yeah. I've got a question for you. George Wright III: yes, [00:19:30] sir. Clay Martin: Yeah. What's something that, uh, you know, not a, a, a [00:19:35] non-traditional idea that you have that you would advise someone that's an employ- you know, an employee [00:19:40] or an entrepreneur, someone in their career George Wright III: You know, I, I am [00:19:45] really, really heavily, um, you know, i-investing in personal brands [00:19:50] right now because I think things have changed, right? So in the past, SEO was [00:19:55] really what was the big focus. You know, all keywords and search engine. With social media, it's having a [00:20:00] following, and what we're finding because of AI and the marketplace and everything like [00:20:05] this, and, and this ties really to an individual mindset of an entrepreneur, which is why I'm saying this, is that [00:20:10] it's more about the algorithms now. In other words, on social media, they're finding you and [00:20:15] serving you up to clients. That's why someone can have, like, no following at all and have a viral post. It's [00:20:20] the same with search online. People are asking search engines questions, so it's [00:20:25] AEO, it's answer engine optimization. So when I started, for example, as a host of the Franklin Planner podcast, [00:20:30] a few weeks in, and Franklin's been around 40 years, and they've sold millions and millions and millions of planners.[00:20:35] I'm at the top of the rankings because I'm, I'm building a personal brand attached to [00:20:40] this, this, this business. So what I tell people now is that invest in your [00:20:45] personal brand, and what that takes is it takes you investing in yourself. Because in the [00:20:50] past, branding was just branding. Now it's an engine you have to truly be [00:20:55] successful, but it takes a con- it takes a mindset of setting aside, "I don't wanna be a celebrity. I don't [00:21:00] wanna be, you know, in, in, in that," and just invest in you. So like what you [00:21:05] did, you, you had confidence enough to just continue to invest in yourself, and as a result, [00:21:10] your relationships and credibility extended. I think a personal brand is becoming an [00:21:15] asset. I think it really is becoming an asset, and that's what's strong. I've seen that a lot Clay Martin: [00:21:20] I agree with that everything you said and I think it's [00:21:25] your personal brand starts early in life. I you know what I mean? [00:21:30] Like, George Wright III: and it's evolving. It's constantly evolving, right? Clay Martin: Yeah, absolutely, and I, [00:21:35] I think that's one thing that I have seen about a lot of entrepreneurs, um, [00:21:40] they, uh, you know, another piece of advice I would give someone is you never [00:21:45] know what a relationship could turn into. So my brother own, my brother owns a successful [00:21:50] landscape company in s- uh, in San Diego. Um, he started it in his, [00:21:55] uh, late 30s, but he'd been in the landscape industry for almost 20 [00:22:00] years, and now he's doing business with people that he talked to 15, 20 [00:22:05] years ago in the beginning of his career. And so it's like, I think it's important... And not a lot of people have that, [00:22:10] um, ability to be social and to build relationships, but, like, [00:22:15] I'm always looking for them, and I'm always looking to build, build relationships, connections, and learn knowledge [00:22:20] because you never know when you're gonna use that George Wright III: Yeah, your relationship building is so [00:22:25] important as well. But I think a lot of times, especially in this noisy, noisy [00:22:30] marketplace people just need to know who you are and what you do and what you're about. And if you don't, [00:22:35] and if you don't know, that's okay, because a personal brand doesn't have to know. But you will dial it [00:22:40] in very quickly if you will just be out there and be omnipresent and be available. And then when you tie in, [00:22:45] like you said, relationships, communication, and credibility it'll all go to the next level. So [00:22:50] yeah, I love it. And I love these kind of conversations. It's why people listening to our podcast keep coming back, is [00:22:55] because... And, and by the way, guys, I'm super, super happy that we're ranking so high in Apple. I [00:23:00] appreciate everybody listening. But I think they wanna hear these conversations 'cause success leaves clues. [00:23:05] You know, how you think is as important as what you do. And I think [00:23:10] that's where people can relate. 'Cause I know people can relate to your story, they can relate to, you know, [00:23:15] evolving throughout business. But I think it's sometimes hard to just have confidence and clarity in [00:23:20] yourself and what you're doing unless you can be around and mastermind. You know, hence the reason I, [00:23:25] I trademarked Global on Daily Mastermind. It's so that you can get around other entrepreneurs like [00:23:30] you and and, help that take you to the next level. Does that make sense? Clay Martin: you men- you mentioned the confidence, and I think that's [00:23:35] another thing. It's like the more you, the more you do in life, whether it's personal life, you [00:23:40] know, you know, the more risks you take, the more you get out there and do new things, it builds your confidence. So [00:23:45] when you are put in a moment where you need to make a big decision, you know, hopefully you have the confidence to do it, and [00:23:50] that's, that doesn't just happen overnight. I feel like that happens over a lifetime, and that's, why it's [00:23:55] important to put yourself out there and just keep challenging yourself George Wright III: Yeah, [00:24:00] that's great advice actually. It is, it is all about getting outside your comfort zone and continuing to challenge yourself, [00:24:05] so. Well, thanks, Clay. This has been a great conversation, and guys, if you're listening to this I want you to go [00:24:10] check Clay out. Where's the best place for them to, to see what you're up to? Clay Martin: Yeah, I'd say my, my LinkedIn [00:24:15] page, which I'm sure you'll put in the show notes, and then they can also check out my website. It's [00:24:20] recruitingpuertorico.com George Wright III: Awesome. Yeah and some of the-- some of you guys know we launched a pretty big magazine in [00:24:25] Puerto Rico, so there's a lot of things happening. And definitely a great place to visit. So I'll put the links in the show [00:24:30] notes. Clay, it was good to have you here. And guys, if you're listening to this, do me a favor, make sure that you [00:24:35] give us some feedback. Let us know what you're working on, what you're struggling with, what can we do to help you. It's never too [00:24:40] late to start creating the life and lifestyle that you were meant to live, but you've gotta continue to [00:24:45] pursue your goals and continue to say yes and then figure it out. So thank you so much, guys. We'll talk to you soon ​[00:24:50] [00:24:55] [00:25:00]

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About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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