9 Business Tips from Tony Robbins for Explosive Growth

Welcome back to the Daily Mastermind. George Wright III here with your daily dose of inspiration, motivation, and education. I hope you're having a great week. I got some really cool stuff to talk to you about today, but let's start out with the quote of the day. The quote of the day is from Roger Crawford, and the quote is this, which by the way, if you have not gotten the pictures that are coming to you on the mobile app or social media, hit us up on the Daily Mastermind because there's a really cool pick today. I really like it. But the quote is, never let acceptable get in the way of exceptional. Never let acceptable get in the way of exceptional. It's a really good quote and I think that sometimes we do just settle and so it's important for us to keep our eye on the ball and be the most that we can be. So today, I'd like to share with you some mentoring from Tony Robbins. Most of you know Tony as a personal development thought leader. He probably also maybe been to one of his events, but you'd also be very correct in guessing that he's an amazing business mind and he has a lot of unique and productive ways to help you create results in your business, not just in your life or in your mindset. So today I am going to share with you nine tips and tricks on how to create success in your business from an article that I had actually read from his website at TonyRobbins.com. You can go over there and get the full article if you'd like, but it's nine business tips from Tony Robbins, and it starts out like this. Astonishingly, 96% of businesses fail over a 10 year period of time, and the 4% of businesses that survive are still operating, but they're not necessarily thriving. In fact, sometimes they barely scrape by. With so many entrepreneurs these days with incredible business ideas, how is it possible that so many businesses are failing, and how can an entrepreneur succeed against the odds? The most important business tips for any entrepreneur always come down to the same core concepts. That's innovation, and I agree with these big time, innovation, marketing, differentiation, drive, leverage, and fearlessness to set yourself apart from the competition. So here is ways you can implement these concepts in your small business and achieve explosive growth. And then the article goes into these nine tips and tricks for success. So I'm going to kind of go through these. I'll show you a few of my thoughts. But I really want to just give you directly from the article they've got from Tony's site, which is great, great information. Number one, business tip number one, always strive for innovation. You know, when you look into the mind of today's entrepreneurs, you see that many of them aren't confident in the skills and tools that their businesses use. An innovative business must have the skills and tools to meet the needs of its clients in a unique way that no one else can master. So since you need confidence to tackle challenges and solve problems, a lack of confidence will impact your ability to innovate. This is why even though business strategies evolve over time, timeless business tips and tricks always focus on creating a culture of innovation in your business. Today, the word Google is synonymous with using a search engine, but Google wasn't the first search engine online. Why has the brand been so successful? Because Google was able to provide real value to its customers in a way that other search engines could not. They innovated, improved, and expanded their offering. Now, one of the things I want to add to this is I believe that innovation comes from outside and working outside your comfort zone and in your unique talent. To see your unique talent, I learned from my partner Robert Stubberg, is operating in that area that you're excellent and passionate about. But if you do that, you will create massive innovation and results And so that just something I think you ought to think about when you doing your day activities Okay business tip number two create an effective marketing plan And I really believe that most business owners have it wrong when they develop and put their energy into their business plan because the true success is always going to come from marketing. And I believe that revenue and cash flow will solve a lot of the other needs in your business if you'll focus on those. So what does Tony say about this? Well, no piece of business advice would be complete without a focus on marketing. Marketing can make or break your business, which is why you have to ask yourself the following question. Where does your product add value and what do your customers really want? Who is your ideal customer and what's the best way to reach them? Even more to the point beyond the inner or ideal customer setting, who is your customer right now and how can I give them what they want in this marketplace? You know, if you need to, pay to gather the data that you need so that you can find the people you need and products and services and information that will help you to better drill into who your customer is. Because without a solid marketing strategy, and I'm sort of paraphrasing a little bit here, you could have the greatest business in the world, but no one would ever know about it. So marketing is essential. It's a critical tool for you to amplify your business message. And all the other business tips are going to really be irrelevant without marketing. Period. So that's tip number two, marketing. Number three, business tip number three is set yourself apart from your competitors. Differentiation means knowing what business you're really in instead of merely focusing on what product you're trying to sell. For instance, one of the things that's made Starbucks so successful is that they recognize they're not in the business of coffee. They're in the business of bringing people together. Once you have that information, respond accordingly and highlight what sets you apart from the competitors for your target audience. You know, what business are you really in? How do you enrich the lives of your customers? And what are your competitive advantages and how do they differ from the other companies in the industry? Once you master differentiation, your customers will start to talk about you. So one of the things I wanted to add about this is differentiation also begins by clearly defining your customer avatar. You've got to know who you're servicing right down to the detail. Where do they shop? What do they read? Where do they hang out? What social media sites are they following? What are the interests they have? You've got to know your clients in detail in order to set yourself apart. Then we go to business tip number four. Business tip number four is harness your drive to succeed. Ambition and channeling your drive to succeed is one of the business tips that never loses relevance. A lot of people have natural talent, but it takes more than that to be wildly successful. It's not enough to recognize you have talent. You have to determine and create discipline to work towards your goal every single day. So as you work on innovation, marketing, and differentiation, you gain this power to change your offer, change your business, change your life. Of all the small business tips and advice offered, one of the most effective tips is to work with a business coach. A coach will help you every step of the way. And I would add to that, you know, look, I'm a big believer in having a coach and a mentor. I frankly had one. That's what led me to working with Robert Stuber is I was running a financial education company that was doing $200 million a year. And I made time for a coach. I needed someone because, you see, coaches, sometimes you can't see the forest through the trees. A coach or a mentor will guide you. They'll give you advice. They'll give you this third-party objective view of how you're doing things and maybe even give you great resources. and they definitely hold you accountable So that important as well So that was business tip number four Harness your drive to succeed really promoting the idea of coaching and mentoring Business tip number five leverage your core assets to scale sustainability Sustainability is so critical. So the article says Nick Sonnenberg is a serial entrepreneur and co-founder of Leverage, a company that helps entrepreneurs focus on their core assets and outsource the rest. I'm a big fan of leverage and outsourcing. Leveraging optimizes your time and resources in a meaningful way so that you're able to execute on your ideas effectively. And it's one of the most powerful business tips out there. He goes on to say that, you know, Jay Abraham, who's a marketing guru, by the way, had an interview saying getting in day-to-day business operations doesn't let you truly leverage your assets. and instead maximize your productivity, your activities, as well as your spending of what time you use to be most effective by leveraging your time and outsourcing. So in business and in life, it's the ladder that holds the greatest promise for success. As an entrepreneur, it's critical to practice a can-do mentality by avoiding the bigger is better trap. Rather than assuming the risks of growing too quickly, opt for sustainable, scalable growth. Now look, I want to add to this and say that another valuable lesson that I've learned is that bigger is definitely not better. I've built the companies with, you know, three, four hundred employees doing hundreds of millions of dollars and I will tell you that simplicity, stillness, and ease of implementation are always more important to me now because I get much more results when life is simpler. More complicated things are less likely for you and your team to implement and more moving parts sometimes means you operate outside your unique ability and your unique talents. So it's really important to leverage your core assets by creating leverage outside of yourself. Okay, business tip number six, be fearless in adding real value. In addition to being a sports legend, Super Bowl star Fran Tarkenton is also a successful businessman, having launched eight successful separate businesses from scratch. And they asked him, what's the key to his success? And he said, mindset. In an interview with Jay Abraham, Tarkenden outlined his approach to giving you business tips and tricks you can count on from wooing customers to creating effective business operations to cultivating what he says, a mindset of fearlessness and tenacity. The desire to meet customers' needs is at the heart of a successful business from customers to staff to partners, but you always need to prioritize that real value for your customer and being fearless with taking that to your customer. So, you know, I love this one because I believe that you've got to create a culture of maintaining a whatever it takes mindset. I love this idea. I also love the idea of starting from solution when you're targeting and working on problems and building and sustaining your business. and so you've got to be fearless in adding that value and staying focused on what's most important to you. Be fearless in adding real value. Tip number seven is hire approachable solution-oriented customer service reps. Now I'm not going to read what the article talks about with this but when it comes to finding people that align with your business I think it's important to find people that fit your culture and that align with your customers. It's not as easy to just train someone to service a customer if they don't understand and relate to the customers that you're working with So always surround yourself with people that align with the values and core you know focuses that your customers have And I think that a great business tip for you especially if you running any type of business even if it just a you know a shopping cart type business or goods and services, but especially if you're doing services. Two more things we've got here. Business tip number eight, give back. I really like this one. He says the secret to living is giving. And one of the best business tips is one that feels the best for you and your team. So find ways for you and your employees to give back to your community that are in line with your core values and your business. Now, I love this one because on a side note, there's no better way to deal with the stress, anxiety, difficulties, you know, and things that are going on in the current marketplace and in your life. There's no better way than providing service, having gratitude, and just giving back. You know, always finding ways to take, basically take yourself out of your life and just your head and your needs. And it helps you to put the focus on other people. So why not do that in business with your customers, your community, and things that will help you to not only be a more effective, successful business, but be much more sound financially, mentally, and in your business practice. And that leaves us with our last tip, business tip number nine, develop a solid social media strategy, which you knew that was coming, No list of business tips and tricks would be complete without a topic of social media. Not only, the article says, is social media a solid tool for fundraising, but it's also an ideal way to put your business in front of your ideal targets and strengthen its brand. To win at social media, you need to focus on being interactive with your followers and provide them content that's not just useful, but also entertaining and engaging. Too many businesses view social media as a platform to just make sales pitches. and if you want to take your, I'll just tell you right now, if you want to take your business to the next level, this is a simple, quick, easy, cost-effective way to start and as Gary Vee would say, many of you have listened to him, a social media expert, he always says jab, jab, jab, right hook. In other words, give tons and tons and tons of content. Don't just sell and sell and make offers but there's a couple of rules that I always like to live by. Number one, you know, first, provide great content that's valuable and needed by your audience. Make sure it's not just in your mind valuable. Second, use social media as a tool. Don't get too connected with it as a lifestyle. Treat it with the mindset it is a business tool for you and use it accordingly. You can get lots of information, lots of content, lots of direction with it, but don't get too wrapped up in it as well. Third, I just, I always say learn to take the feedback. You know, feedback is just that. It's not judgment. It's not opinions you need to be concerned about. It's just feedback. All right, though, I hope that you've learned some amazing tips and strategies from this article, or I hope it's provided you with great reminders as to areas that you can improve and work on to create massive success in your business. I know it was a little bit longer than normal, but I want to give that content and that value and also a little bit of commentary along the way. So I hope it's been useful for you. Please share this article with anyone that you know that might be an entrepreneur or might just need some assistance on ideas and innovation, you can go over to the TonyRobbins.com website and find this article for yourself and a ton of other great resources. So I appreciate you listening today. I'd love to see you and hear from you on the Daily Mastermind Instagram or Facebook page. And don't forget to like and subscribe this podcast. I'd like to get these downloads to you and I'd love to interact with you a little bit more. I look forward to talking with you more tomorrow. Have a phenomenal day. We'll talk with you soon. you