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Episode 144 · Oct 15, 2021

Hidden Messages in Think and Grow Rich Most Goal-Setters Miss

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George Wright III opens this episode of The Daily Mastermind with a question many people ask as the year winds down: what is going to be different next year? His answer points back to one of the most studied books in personal development history, Napoleon Hill's *Think and Grow Rich*, and to a pair of principles most readers overlook even after working through all 100 million copies in print.

If you have set goals, built a plan, and taken massive action before without getting the results you expected, you are not alone, and the problem probably is not effort. George argues it is two missing ingredients that Napoleon Hill actually does discuss in the book, but in ways that are easy to miss.

Why the Classic Formula of Goal, Plan, and Massive Action Falls Short

Most high achievers follow the same three-step formula: set a goal, create a plan, and take all-out massive action. It is a solid framework, and George refines each step before introducing the hidden elements.

On goal-setting, he urges you to stretch. As people get older they often scale back their ambitions after a few misses, and that retreat plants seeds of doubt. Instead, hold to the principle Hill himself echoes: whatever the mind of man can conceive and believe, it can achieve. Stretch your goal rather than shrink it.

On planning, George makes two points. First, identify what you will sacrifice, because there is a real difference between deciding to do something and committing to it. Second, stop waiting until you have every detail mapped out. The seven- and eight-figure mentors he has studied share one philosophy: say yes and figure it out later.

On action, the key is an obsession with productivity rather than mere activity, combined with daily rituals that actually work for you. If you are not a morning person, forcing a 4 a.m. wake-up will not sustain momentum. Build rituals around what genuinely fuels your energy.

The First Hidden Message: Persistence as a Trainable Habit

Hill does not just tell readers to persist; he gives a formula for building persistence as a habit. George quotes directly from the book:

The hidden guide lets no one enjoy great achievement without passing the persistence test. Those who can't take it simply do not make the grade. Those who can take it are bountifully rewarded for their persistence. They receive as their compensation whatever goal they're pursuing.

Hill then lays out four steps for developing that persistence:

To develop persistence, there are four simple steps which lead to the habit of persistence. They call for no great amount of intelligence, no particular amount of education, and but little time or effort.

Those four steps are: a definite purpose backed by a burning desire for its fulfillment; a definite plan expressed in continuous action; a mind closed tightly against negative and discouraging influences; and a friendly alliance or mastermind with one or more people who will encourage you to follow through.

Persistence is not a personality trait you either have or do not. Hill frames it as something you build deliberately through these four conditions.

The Second Hidden Message: How to Grow a Burning Desire

Burning desire is the second hidden ingredient George identifies. Almost everyone has goals and a rough plan, and almost everyone takes some level of action. What separates the people who break through is an obsession with realizing the goal, not just a wish for it.

The natural follow-up question is: how do you create or grow that obsession? George offers two answers.

First, get clear on your why. It is not enough to know what you want. You need to know why you want it, what it will actually give you in terms of relationships, recognition, freedom, or meaning. When you identify the real driver, you find the energy that sustains action over time.

Second, Hill prescribes auto-suggestion, what you might recognize as affirmations. Write down what you want, when you will accomplish it, and what you will give up to get it. Then read that statement aloud, repeatedly. Through this process the brain focuses on the goal, desire grows, action increases, results improve, and belief follows. What you focus on expands.

Why Masterminding Belongs in the Formula

George highlights Hill's fourth step on persistence as one he returns to often: a friendly alliance with people who will encourage you. This is the mastermind principle Hill championed throughout his work. Setting goals alone and executing in isolation leaves out one of the most reliable accelerants available. Surrounding yourself with others committed to growth reinforces your persistence and sharpens your plan.

Action Steps

  • Stretch your goal beyond what feels comfortable; do not scale back because of past misses.
  • Write an auto-suggestion statement naming what you want, when you will get it, and what you will sacrifice; read it aloud daily to grow your burning desire.
  • Identify what you will give up to honor your plan before you begin, not after you feel the pressure.
  • Remove or limit the negative influences in your environment, including people who discourage your ambitions.
  • Find at least one accountability partner or mastermind group to keep you on track through the persistence test.

The two hidden messages Hill wove into *Think and Grow Rich* are not buried in obscure chapters. They are persistence, built through four specific conditions, and burning desire, grown through focused auto-suggestion. Add those to the standard goal-plan-action formula and you have the fuller picture Hill intended.

It's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

Welcome back to The Daily Mastermind. My name is George Wright III with your daily dose of inspiration, motivation, and education. And today is going to be a message that I think is well-timed. I've been thinking a lot about what we could talk about midweek here before we're approaching the end of the year. I know many people I've been talking to are setting their goals and they're setting their benchmarks they want to have for next year. and some of them have been thinking this thought, and that is, what's gonna be different this year than last year? What's gonna be the difference? And I think that's a great question to ask yourself because if you're thinking that, then you know that you're already trying to plan and organize new thoughts for next year, which will be the difference maker for you. And so here's a thought I wanted to talk to you about. Every single year, most high achievers, high successful focused individuals, they set goals, they create a plan, and then they try to take all out massive action. That's been the typical formula for success. Set your goals, create a plan, all out massive action. But there's a few things that are missing here. And I think we can find the secrets to these thoughts. We can find them in one of my best and most go-to resources, the book Think and Grow Rich. I mean, listen, over 80 years later and 100 million copies later, there's a reason that Think and Grow Rich is attributed to creating the most millionaires or the most successful people in the world. And yet, with 100 million copies in print, you wonder why some people are not successful or most people are not successful reading and learning those same principles. And I think it's because they're missing a couple of key elements because the book talks about setting goals and creating a plan and massive action and a lot of other things. but I would submit that you're missing a couple of secret key ingredients that Napoleon Hill talks about in this book. And I want to go through those with you here today in hopes that I might be able to point out a couple of difference makers for you for 2020 and beyond. But before I do that, before I get to that, I want to be able to just give you a couple of tips on the steps that you're normally doing. So let's go through those steps of goal, plan, and massive action. When you set a goal this year. First and foremost, I want you to stretch. I want you to not be afraid to stretch your goal further. See, what happens sometimes when we get older, we actually cut our goals back. We're like, all right, we haven't been hitting our goals. Let's settle back. Let's settle back a little. And what you're already doing is planting those seeds of doubt. What I want you to do, I want you in your 2020 vision of next year, I want you to stretch your goals. I want you to realize that anything and everything is possible. The mind of man can conceive and believe it. it can achieve it. So when you set your goals, I want you to stretch. Don't be afraid to stretch. Second, when you create your plan, when you create your plan, I want you to very specifically create and identify what you will sacrifice for that plan Because see there a difference between deciding to do something and a commitment to do something When you commit to do something you sacrifice, you pay the price. And the bottom line is this, success requires a price and it's different for all of us, but make no mistake, you will have to pay the price for success. And also when you're creating your plan, I want you to stop getting caught up in the detail. Successful seven and eight figure people, seven and eight figure mentors I had have all got the same philosophy. Say yes and figure it out later. They don't sit down and get caught up in, do I have all the detail of how I'm gonna do what I'm gonna do? No, they make a decision, they make a commitment, they set a goal and then they figure it out. So when you're creating your plan, make sure you identify what you're gonna sacrifice and you don't get caught up in the detail. And then third, action. All out massive action requires a couple of things. It requires an intense focus and obsession with productivity, not just activity, productivity, things that create results. And it requires a commitment to your daily rituals. Your daily rituals will create success for you and it will keep you in generating action. And remember, set yourself up for success with your daily rituals. If you're not a morning person, you know, don't always try to get up at three, four, five o'clock in the morning. If you get more power out of videos and podcasts, then don't get caught up in reading. You know, it's whatever it is going to help you, whether it's meditation, motivation, inspiration, you know, visualization, whatever it is, figure out and identify what daily rituals help you take massive action. Now, with that said, those tips on setting your goals, creating a plan and massive action with those tips, I want to shift gears now. And I want to talk to you about what the difference maker, the hidden gems are that I found in the book, Think and Grow Rich, that'll help you to create and take your plan to the next level in 2020. And Napoleon Hill, ironically enough, he gives us the answer, but he doesn't just give it right outright. The key and the awesomeness about this book is that it's sort of a mystery, right? You can follow the narrative and you can get caught up and engaged in it, but he says you've got to search and look for the hidden secrets. So this is what he says in the book. He says, the hidden guide lets no one enjoy great achievement without passing the persistence test. The persistence test. Those who can't take it simply do not make the grade. Those who can take it are bountifully rewarded for their persistence. They receive as their compensation whatever goal they're pursuing. So I would submit to you that one of the missing difference makers is persistence. Now he gives us a formula in the book for persistence. So listen to this carefully. And if you have, if you're not driving, you know, write this down and really listen to what I'm saying here for a minute. He says, to develop persistence, there are four simple steps which lead to the habit of persistence. They call for no great amount of intelligence no particular amount of education and but little time or effort The necessary steps are number one a definite purpose backed by a burning desire for its fulfillment a burning desire for its fulfillment. Number two, a definite plan expressed in continuous action, continuous action. Number three, a mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends, and acquaintances. And number four, a friendly alliance or mastermind with one or more persons who will encourage one to follow through with both plan and purpose. So those are the four steps he talks about. Now he goes on to say, these four steps are essential for success in all walks of life. When one makes an impartial study of the prophets, philosophers, miracle men, and religious leaders of the past, one is drawn to the inevitable conclusion that persistence, concentration of effort, and definite of purpose were the major sources of their achievement. When riches take the place of poverty, the change is usually brought about through well-conceived and carefully executed plans. Anybody can wish for riches, and most people do, but only a few know that a definite plan plus a burning desire for wealth are the only dependable means of accumulating wealth. This is the key here. I think you need to listen. In addition to persistence, this missing ingredient, in addition to my favorite topic of masterminding, the missing ingredient, that difference maker is a burning desire. This is the key, if you think about it, that most successful people have that's the difference maker. That burning desire is they're obsessed with creating and realizing their goal. because we all have goals and a plan of some sort, and we all try to take action. But how do you take massive action? How do you really take action? It's your burning desire. It's being obsessed with what you want. Now, what we don't talk about a lot is how do you become obsessed? How do you create or increase or grow your burning desire? Well, I'm here to tell you that there's a couple of ways. And I would suggest that first and foremost, you really get clear on your why, because it's not about what you want. It's why you want what you want. What is it that that thing is going to get you more money, more relationship, more business, more recognition? Why do you want that? And I'm telling you, you'll know what it is that really drives your energy when you identify it. So really get clear on what your reason is for why you're trying to accomplish your goals. And then Napoleon Hill does an amazing job of giving us one more secret that most people don't connect the dots on. And he talks about in the book, auto-suggestion. You might be thinking of it as something that called affirmations What he suggests is if you will is that a word What he suggests is that if you will write down what you want when you going to accomplish it, and what you're going to give up to accomplish it, and you put that in a statement, an affirmation, an auto-suggestion that you will then read aloud to yourself over and over and over again. through the process of auto-suggestion or affirmations, your brain, your mind, your desire will grow because what you focus on expands. What you focus on grows. What you think about, you will manifest in your life. And so through this process of auto-suggestion, repeating what you want, when you're going to get it, and what you're going to give up to get it, you're going to grow your burning desire. And that desire and that obsession as it grows will increase your actions, which will increase your results, which by the way, also increase your belief. And so that is the key. That's that extra little difference maker that I want you to add to your goals, the persistence and growing your burning desire. So just let me summarize real quick for you what I think you need to do by the end of the year. Number one, set a goal, but really stretch for your goal. Stretch a little bit on your belief level for your goal. Number two, make sure that you create and identify and nurture and fuel your burning desire through auto-suggestion and affirmations. Number three, create a well-thought-out plan that you are committed to and something that you do not have to have all the detail for, but you say yes and figure it out later. Then number four, commit to persistence. Create persistence in your plan by following all the steps necessary. And then finally, all out massive action. And your action will be tied to your daily rituals and your ability to keep yourself consistent, not just persistent, but now consistent with living your plan. And if you do these things, I promise you, you will achieve the goals that you have set out for yourself next year. It's never too late to live that life that you were meant to live. Next year is your year. 2020 vision is the key to you unlocking your future life that you know that you were meant to live. The past is the past. New year's coming. New day's coming. Put some time and energy into creating the desire and the plan that you're going to have for next year. And I promise you, you're going to live with more fulfillment, more satisfaction. You're going to affect more lives and you're going to have a much, much, much more satisfied life. That's my message for today. Once again, if you have not downloaded the Daily Mastermind podcast or I'm sorry, or the mobile app on iTunes or Android, do that. refer it to a friend, help us to be able to share messages. The best way to learn is to share. And I look forward to talking with you a little bit more this week. I'm super excited to be working with you. Have an amazing day. We'll talk with you soon.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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