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Episode 886 · Dec 6, 2023

10X Your Life: Mastering the Value of Time

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George Wright III, host of The Daily Mastermind, built this episode around a simple but challenging idea: your biggest obstacle to a 10X life is not your schedule. It is your attention. Drawing from the framework in "10X Is Easier Than 2X" by Dr. Benjamin Hardy and Dan Sullivan, George breaks down how shifting your relationship with time can unlock a level of results that most people only imagine.

This episode is part of a week-long series on transforming your identity, time, and leadership. If you want to stop doubling down on what already exists and start building something truly different, the way you think about time has to change first.

Why Attention Is the Real Bottleneck

Most people assume time management is about scheduling more efficiently. George challenges that assumption directly. The real bottleneck is not your calendar; it is where you place your attention.

"The biggest bottleneck in your life, the thing that keeps you from your 10X self, is your attention. The bottleneck in your life is your attention and where you place it."

Every result you are currently getting is a direct reflection of what you focus on. If your attention is on scarcity, busy work, or tasks that only keep others happy, your results will reflect that. If your attention is on innovation, leverage, and activities that move the needle, your results will reflect that too. Energy follows attention. What you focus on, you become.

The Difference Between 2X and 10X Focus

George asks a pointed question: when you look at your calendar, are you focused on activities designed to 10X your life, or to 2X it? Doing twice as much of what you have already been doing is a 2X strategy. Real transformation requires something different.

The concept here ties directly to identity, which George covered in the previous episode. As your identity grows toward your 10X self, the activities you pursue must grow with it. That means doing the work your future self would be doing, not the work your current self is comfortable with. Bring the future into the present by asking: what would the 10X version of you be focused on right now?

"You are doing exactly what you can do for who you believe you are."

This is not a pass to lower your standards. It is an invitation to raise your identity so your natural actions elevate with it.

Quality and Depth of Attention

Beyond what you focus on, George emphasizes the depth of that focus. Shallow attention, the kind that jumps from one opportunity to the next, produces shallow results. Many entrepreneurs fall into this trap. They dabble. They chase shiny objects. They never go deep enough to see real returns.

The quality of your attention means identifying the right opportunities and then committing to them fully. George draws a contrast between someone micromanaging their budget daily and someone working from a five-year financial vision. Both are spending attention on money, but the depth and return are completely different.

10X thinking operates at the macro level. You stop managing every detail by the hour and start architecting the larger picture by the year.

What Is Your Return on Attention?

The third dimension George introduces is return. Not just what you do with your time, but what you get back from it.

"If you're not measuring the return on your time, if you're not concerned with what kind of return you have, you're just putting in the work, doing twice as much, then you're not focused on how to get to the 10X level."

This is a mindset shift from hours worked to value generated. If you are spending your time on $10-per-hour tasks but you want to operate at a $500-per-hour level, the math does not work. You have to evaluate the return on your attention, not just the volume of effort.

Measuring your return forces clarity. It makes you ruthless about what deserves your attention and what does not. It is how you escape the busy trap and start building leverage.

How Identity and Time Connect

This episode does not stand alone. George weaves in the previous day's lesson on identity, because your time habits are a direct expression of who you believe you are. A person with a 2X identity fills their days with 2X tasks. A person building a 10X identity restructures their days around what that future self would actually be doing.

The shift is not just tactical. It is philosophical. Until you believe you are capable of a 10X life, your attention will keep pulling you back toward what feels safe, manageable, and familiar.

Action Steps

  • Audit your calendar this week. For each major block of time, ask whether it is aligned with a 10X goal or a 2X habit.
  • Identify your main bottleneck. Where is your attention going that is not producing returns worth your time?
  • Go deeper on fewer things. Choose one or two priorities and commit to real depth rather than spreading yourself across many.
  • Measure your return on attention. Track not just what you did but what result came from it.
  • Start acting like your 10X future self today. What would that version of you be working on right now?

Time is your greatest asset. It is also where your biggest leverage lives. Protect your attention, deepen your focus, and measure the return. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, guys, let's get right into it. My name is George Wright III. I'm your host. You are listening to The Daily Mastermind. And remember, our goal, our mission, the reason I created The Daily Mastermind is to help to inspire you to create more results in your life, to give you that daily inspiration, you know, and not just inspiration and motivation, but sometimes the education that you need to truly get to the best level of your life. So today I want to talk to you a little bit about this idea of 10X in your life that we've been doing all week. But let's start with the quote of the day. The quote of the day is from William Cowper, and it is, a life of ease is a difficult pursuit. I want you to think about that quote for a minute. A life of ease is a difficult pursuit. When you finally break that barrier and you begin to crave difficulty, like David Goggin says, when you live outside your comfort zone, when you crave the difficult, what's going to happen is a lot of things are going to shift for you in your life. Your results, your success, your mindset, your filter, everything about it. And that's what we're talking about right now. We're talking about shifting this week. And at the end of the day, we started this week with the idea of transforming your life and that 10x is easier than 2x. we talked to you a little bit about the idea that your three core areas you're going to need to transform are your identity, your time, and your leadership. Yesterday, we talked about identity, and we talked about this idea that your identity is made up of your story and your standards. But today, I want to talk to you about your time. And I want you to think a little bit different, a little bit out of the box when it comes to time, because what I want you to consider is that it's not just about time management, but it's about your perception of time. You know, Robert Stuber, one of my great mentors and was a good friend of mine, he really talked about viewing time differently. And when you can view time and your time differently, what's going to happen is you're going to learn to leverage, you're going to learn to expand, you're going to learn to find ways to become more productive with your time, but more importantly, get a better return on your time. So let's talk about in the framework and context of the book by Dr. Benjamin Hardy and Dan Sullivan 10X is easier than 2X because I really want you to adopt this philosophy that you not stretching yourself enough You not growing enough And it possible 10x life is truly that area that you feel might be impossible until you learn to shift your identity, your time, and your leadership values. So let's talk about time. And the important areas of time start with your attention. So you would think it would be your schedule. And many years in my career, I've thought it was my schedule. But at the end of the day, it truly is about your attention. You hear a lot of people, Gary Vee, a lot of people talk about attention right now. And attention is truly one of the most important things that you could focus on. So what is it that your attention or your focus is on? You know this. You know that what you focus on grows. Are you focused on scarcity? Are you focused on abundance? Are you focused on activities that will leverage your time the most and give you the most return? Or are you focused on things that are busy, that make you feel like you're productive or make you help other people make you look better? What do you focus on? Because also remember what you focus on, your attention, what you focus on, you become. Energy goes where your attention flows. So your attention and your focus is so, so, so important. And I could give you a lot of examples of this, but I want you to do the work and really dig in for a little bit and look at your calendar and ask yourself, are you focused on things that are designed to 10X your life or to 2X your life? Are you trying to do twice as much of what you've already been doing? Or are you focused on things that are innovative and outside your comfort zone that will take you to the next level? What are you doing with your focus and your time? and I want you to also just, and this is not meant to give you a pass, but I want you to think about this statement that I've said before, a great quote, I don't even know who said it, but this idea that you are doing exactly what you can do for who you believe you are. And this goes back to your identity, like we talked about yesterday, as you start to grow your 10X identity, think about it for a minute. Down the road, in the future, your success, your relationships, your communication, your results are all 10x What would that person be focusing their attention on today Would it be unimportant things Would it be stuff that people are putting on you and you want to manage expectations Or would you be focused on your 10X self So you doing right now what you believe you can do, but as you shift your identity, like we talked about yesterday, you need to begin to do activities that you know that your future self would be working on and bring that into the present. So in addition to attention, we now need to focus on quality, the depth of your attention. So you notice again, this is not just about your schedule. So what is the depth of your attention? Because the book had kind of talked about Alan Bernard and his constraint theory, but the idea is this, the true bottleneck, the main bottleneck in your life, the thing that's holding you back, the thing that you are struggling against that keeps you from your 10X self, that keeps you from your 10X results is your attention. The bottleneck in your life is your attention and where you place it. And your attention, the quality of your attention, not just what your attention is, but now the depth of what you're doing when you focus is the key to your best self, as well as the marketplace itself. Think about attention from a marketing standpoint. It's all about attention. Life is all about attention. So the quality is the way you identify the opportunities and abundance that you're working on and the depth of what you put your attention on. See, so many people, especially entrepreneurs, are just shiny object, you know, individuals. They're always going to things they think will take them to the next level, but they don't ever truly go deep. What they do is they dabble. Are you dabbling in ideas? Are you dabbling in opportunities? Are you going deep into opportunities. So the depth and the quality of your attention is so important. And an example of that is this, you know, the attention that you put is one thing, but as you begin to shift to your 10 Excel, you'll be less focused on the daily schedule and you'll be more focused on a weekly schedule. Individuals, for example, with their finances, are you trying to manage your budget daily, weekly, sometimes by the minute, or you manage it on a monthly, annual, five-year, visionary-type plan. So the depth and quality of what you working on doesn necessarily mean micromanaging Sometimes it at the macro level The quality of your life is dependent on your macro version of what you doing but your attention and your quality and depth of your attention is important. And then the third component of time I wanted to reflect on just quickly here is your return. So you have your attention when we're talking about time, right? What are you focused on? What's your attention? What's the quality and depth of what you're putting your attention on? And then what's the return? Are you measuring your return? Because your return on attention is not just your time. See, we're talking about what type of results are you getting with your attention, not just your time, because that is something that's going to help you to truly get results. If you're not measuring the return on your time, if you're not concerned with kind of return you have, you're just putting in the work, you're doing twice as much, then you're not focused on how to get to the 10x level. You have to be looking at what type of return you get with your time. If you are the type of individual that's spending time on, you know, $10, $20 an hour, $30 an hour tasks, and you want to be a $500 an hour individual, you've got to think about what kind of return you're getting on your time. And so take it from that standpoint of return. So that's really the focus I want you to start to begin to get aware of. What are you doing with your time? We talked about your identity, but your time is your greatest asset and your biggest bottleneck is attention. So with your time, where is your attention and focus going? What's the quality and depth of what you're doing? And what's the return you're getting on that time? That's the thing I want you to think about this week. I'd love it if you would join me this Thursday. Go to the Daily Mastermind. It's actually dailymastermind.com and check out our Academy tab. You know, you'll be able to click the link there and join us on our Academy group mentoring call. It's totally free. I'm not charging anybody through the end of the year. If you want to join us, get some value, I'd love to have you there. I'd love to get your input. So join us on Thursday for the Mastermind Academy and share this show. Like and subscribe if you haven't so you don't miss any episodes. Tomorrow we're going to be talking about leadership and then we're going to go into one of the concepts, the 80-20 principle in Pareto that really take you to the next level with your 10x mindset. So have an amazing day. Once again, this has been the Daily Mastermind. Talk with you soon.

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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