Episode 884 · Dec 4, 2023

10X Your Life: Reframing Identity, Time, and Leadership to End the Year Strong

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George Wright III opens this episode of The Daily Mastermind with a question worth sitting with: are you actually happy with your results so far this year? Not a judgmental question, but an honest one, the kind that separates people who finish strong from people who coast into December.

The entire episode centers on a concept George has been digging into lately: the idea that 10x is not simply doing more. It is a qualitative shift, not a quantitative one. Drawing on the book *10x Is Easier Than 2x* by Dan Sullivan and Dr. Benjamin Hardy, George introduces a framework built around three core areas, identity, time, and leadership, that can reshape what you believe is possible before the year is out.

Why Successful People Ask Better Questions

George opens with a quote he attributes to Tony Robbins:

Successful people ask better questions and get better answers.

This is more than a motivational tagline. George ties it directly to the premise of The Daily Mastermind: your thoughts create your life, and your thoughts come from the questions you ask yourself. If your results have not matched your expectations this year, the first move is not to work harder. It is to ask sharper questions. What held you back? What do you need to do differently? What is the one area where a small shift could create a significant result?

The goal is not self-criticism. It is self-awareness, the kind that generates momentum rather than paralysis.

The Real Difference Between 2x and 10x

Most people think about 10x growth the way Grant Cardone describes it: do ten times more. George respects that framework but points to something different in the Dan Sullivan and Benjamin Hardy book. 2x means doing more of what you are already doing. And if you keep doing more of what you are already doing, you will keep getting more of what you already have.

10x, by contrast, requires a different identity, a different relationship with your time, and a different approach to leadership. It is not about volume. It is about the quality of what you are doing and who you are becoming in the process.

When you shift the way you look at things, then you're going to change what you do, how you do it, the way you approach it.

That shift starts on the inside.

Reshaping Your Identity

Of the three areas George previews, identity comes first because it is the root. How you see yourself determines how you respond to setbacks, how you interpret your results, and what you believe is available to you going forward.

A 2x identity says: I need to work harder and do more. A 10x identity asks: who do I need to become, and what do I need to let go of, to reach a result that currently seems out of reach?

Your current results are an accurate reflection of your current identity. If you want 10x results, you need to be willing to examine and reshape the identity that got you to where you are today.

How You Use Your Time Matters More Than How Much You Have

The second area is time, and George is careful to reframe what that means. This is not a productivity conversation about squeezing more tasks into a day. It is about the quality and depth of your time, and whether you are getting a genuine return on it, not just in output, but in the experience of the work itself.

Most people optimize for quantity of hours. The 10x framework asks you to optimize for the quality of what you are building during those hours. That requires clarity about which activities are actually moving you forward and which are simply keeping you busy.

Why Leadership Is the Lever

The third area, leadership, is about attracting the right people and helping those around you reach their own next level. As you build toward bigger goals, you cannot do it alone. Leadership determines the quality of the people and relationships you draw into your work.

George frames leadership not as a management skill but as an identity and a standard. When you lead at a 10x level, you create conditions where others can grow alongside you.

The 80/20 Principle: Let Go to Level Up

Here is the part that makes most people uncomfortable: a 10x life requires letting go of roughly 80% of what you are currently doing. Not abandoning your commitments carelessly, but recognizing that most of your current projects, priorities, and views belong to your 2x identity. They are designed to produce 2x results.

The 20% that remains, the best of what you are already doing, is what you 10x. You clear the noise so you can go deeper on what actually matters. This is the essence of quality over quantity: not more of everything, but more of the right things.

Action Steps

Set aside five to ten minutes this week to honestly assess your results so far this year and write down three specific questions about what held you back.
Identify one aspect of your identity, how you see yourself as a professional, a leader, or a person, that may be limiting your vision for next year.
List your current top ten projects or priorities and ask which 20% is generating the best results and the most meaningful return on your time.
Look at where you are spending the most hours each week and ask whether those hours reflect a 10x standard or a 2x habit.
Pick up a copy of *10x Is Easier Than 2x* by Dan Sullivan and Dr. Benjamin Hardy to go deeper on the framework George is exploring this week.

The year is not over. There is still time to finish strong, not just to reach the finish line, but to push through it. Whatever you do in the final weeks separates you from the people who have already started winding down. Identity, time, and leadership are where that separation happens. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind. George Wright III with your daily dose of inspiration, motivation, and education. And today I want to talk to you about creating a 10x plan for the rest of the year and into next year. So let's start with the quote of the day. Now I want to just mention to you, you know, sometimes I have people ask me why I do the quote of the day. It's not just to do quotes. I want you to realize that the goal of the Daily Mastermind is to challenge your mind every single day. It's to get you to a point where you're constantly aware of what it is you're doing in your life and how you're living your life. And so the quote of the day today is one of those great examples that you can use in your life. It's by Tony Robbins and the quote is successful people ask better questions and get better answers. So think about that for a minute. Successful people ask better questions. This goes straight to the point of the Daily Mastermind, which is that we believe that your thoughts create your life. And your thoughts, your thoughts come from questions that you ask yourself. So ask yourself these important questions. How are you doing this year? How are you finishing out the year? And more importantly, are you happy and satisfied right now with the results that you've received so far this year? Because if you're not happy with the results you've had, you've got to ask yourself why. Why not? What's holding you back? What is it that you're struggling with? What is it that you're having problems with in your business or in your day-to-day scheduling or your time? What is it that's holding you back from creating the results that you really truly want to get? And what do you need to do differently? What is it that you need to do just to the next level? Because keep in mind, we're not done with the end of the year. This year is not over yet. And successful people will push through the year, through the finish line. They're not just going to get to the finish line. So if you're already telling yourself that your goals maybe haven't been accomplished, you're really, really selling yourself short. Because we still have an entire month at the end of the year. And keep in mind that whatever you do right now separates you from the majority of the people that are starting to wind down, that are starting to finish their year out without actually turning it up a notch. Now, there's a completely different principle here of enjoying your life and enjoying the end of the year, but what I'm talking about is what successful people do, which is both. So ask yourself, what is it you've struggled with this year? What is it you need to do differently? What are the questions that you can drill down into to take it to the next level And how are you approaching your life right now Do you find yourself getting really excited and really starting to kick butt and take names at the beginning of the week but trailing off at the end of the week? Do you make great New Year's resolutions and then find yourself in December starting to peel back? Well, I would really like you to consider 10xing everything that you're doing. And you've heard me talk a lot about this lately, this whole 10x concept. And of course, Grant Cardone talks about 10x, but he talks about it in a little bit different way than I have recently, where 10x is not just doing more. It's not just doing more. And I referenced this book by Dan Sullivan and Dr. Benjamin Hardy called 10x is Easier Than 2x. And I've been doing it a lot lately for a couple reasons. Number one, if you're creating a vision of what you want to accomplish next year in your life. You've got to decide whether that's a 2x vision or a 10x vision. See, a 10x vision is one that's going to really work on the quality of what you're trying to accomplish. And a 2x is just going to be doing a lot more of what you're already doing. And, you know, the 10x count concept, for example, Grant Cardone talks about doing a lot more. When I've learned a lot of these principles lately, and I've talked about them with this idea of 10x is easier than 2x, when I do that, what I'm saying is that when you shift the way you look at things, then you're going to change what you do, how you do it, the way you approach it. And this whole concept of 10x is easier than 2x is one that I want to kind of drill down deeper into this week. I want to talk to you a little bit more about it. So why would you want to 10x your goals and your dreams when maybe you're struggling to 2x your goals and your dreams. Well, I'm going to drill into this week over the next couple of days some of the principles and concepts of this idea of 10x is easier than 2x that's shared by Dan Sullivan and Benjamin Hardy. And I do recommend the book. It's a great book. It's very practical. But what we're going to talk about is reshaping three core areas of your life. There's three core areas that we share in this concept of 10x is easier than 2x. I'm going to drill into them this week, but just to give you kind of a touch, a high level of these, the three areas that you really need to kind of reshape in your life, and this is something that's going to take you through the end of the year and into next, and so it's real critical right now that you drill down into these things as you plan out the vision of your coming years and through the rest of the month here, and there's three core areas that you've got to look at. You've got to look at your identity, you've got to look at your time and you got to look at your leadership your identity your time and your leadership Now what we talking about here is we talking about real qualitative not quantitative things In other words, we're not talking about more time and more detail around your leadership. We're talking about internal thinking because we know that your internal thinking is going to lead to your external results. It's that whole concept of the roots create the fruits, right? Right. So when we're talking about identity and time and leadership, we're talking about how do you see yourself? What kind of identity are you shaping your goals and desires and dreams around? Because your identity is going to shape how you react to things. Your identity is going to shape how you view what you've done this year and what you're going to be doing next year. So your identity is going to be something that's a core, core area that you've got to shift in. you've got to shift because it'll help you to create more results and it's going to help you to view your results differently and view your time differently and then time is obviously something we're going to dig deep into because your time is something that it's not just a matter of how you spend your time to get more productive it's about the quality of your time it's about the depth of your time it's about getting a return on your time not just in the results but in the quality of the time that you're putting in what is the return you're getting on your time and then obviously leadership is going to help you to go to the next level. Leadership is something that's going to help you to attract more of the who that you need in your business, the people, and help to take individuals maybe in your organization or in your surroundings to the next level. And so Tuesday, Wednesday, and Thursday, I'd like to talk to you about your identity, your time, and your leadership. And then on Friday, what I want to do is I want to get right into maybe probably one of the most core concepts of this idea of 10x is easier than 2x. And that is that a 10x life is going to require you. And I'm talking about a 10x results, 10x your identity, 10x your time. I'm talking about going to a massive new level at the end of the year and next year. It's going to take letting go of about 80% of your current life, meaning your current views, your current projects, your current priorities. Why is that? We're going to dig deep into that because 2x is about doing twice as much of what you're already doing. When you do more of what you're already doing, you're going to get more of what you've already got. 10x is about doing new things. It's about getting out of the box and reshaping what you believe is possible in almost those impossible type goals But what you going to find as we dig into it is that it really not impossible goals It impossible goals when you look at it from your current and your past identity But when you start to shape your identity and your time and your leadership, you're going to find that 10x is actually much easier, but it's going to be about letting go of 80% of what you're doing and then 10xing the 20% that is really the best of what you're currently doing. And so we're going to show you how you can leave room for much more expansion. And this goes straight to the heart of quality versus quantity in your life. So I think it's very important this week that you really set some time aside for the 5-10 minutes I'm going to share each day. I respect your time. I know you've got a lot going on. But that's why I want to give you these daily nuggets. And so what I want to do is I want to drill real deep into your identity, your time, your leadership, and this concept of the 80-20 principle. this 80-20 principle that's shared in the book. I think this is a great book to use as a framework for you to push forward in your life. So if you haven't picked up a copy, pick up a copy. My goal is not to really summarize the book. It's just to share a few of the concepts that I think will help you as a framework so that as the next two or three weeks go by and we help you to next level your end of year, we can also shape and frame what you're going to do this next year. What are you going to do that's really going to take your life to the next level? How do you 10x the quality of your life? So that's my message for today. I want you to do me a favor, like and subscribe the podcast so that you know you're not missing any of these episodes. And then do me a favor and share this episode. I really want to get as many people as possible in this particular week in order to help them to really get to the next level with their end of the year and set themselves up for next year because we have a lot of really great things coming up this next year. Also, I'm going to be kicking back off the academy starting Thursday. So for those of you that don't know this, we're going to kick off the fact that you'll be able to join our academy free of charge. This is usually a private group for members where we get deep into the strategies and tactics. The Daily Mastermind is designed to give you that inspiration, motivation, and education. But the academy on Thursday nights at 6.30 Mountain Time in the U.S., this is the time that we get into more strategies and tactics. This will be mind, money, and business. This will be marketing, and it'll be growth strategies. So join me on that. You can look for the show notes here. You can also look into our social media channels. You'll see some links to be able to join us on our Thursday night call. But I really look forward to talking with you more. Have an amazing day. Once again, my name is George Wright III, and this has been The Daily Mastermind. Talk to you tomorrow. Thank you.

About the host

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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