I want you to just kind of ask yourself this question. With everything you want to accomplish in your life, your personal, your business, your lifestyle, whatever it is, what would your life be like if you could actually grow your business or income by 10x? If you could literally grow it by 10x? And I want you to think about that in your particular scenario because it's important for you to understand what it's going to do for you. How is that going to feel? Is it going to create more freedom? It'll obviously create and require less time. If you had a 10X in your business, would you be able to get your time back? If you had 10X in your business, would you have more money? Would you have more happiness? Would you get more freedom? Would you have less stress and anxiety? And that's the key here, right? Is how do you 10X your business without creating more demands on your time or more stress. And the interesting thought here, and the interesting thing that I really want to point out is that at the end of the day, most of us feel that 10X is something that's just elusive. It's just out there that it's difficult for us to imagine. And what I'm starting to learn and I'm starting to really adopt, and I've found some really great content on is that 10X is actually easier than 2X. And let me tell you a little bit about what I mean with that, because at the end of the day, 10X, where it seems so big and ambiguous, is actually going to be fundamentally easier for you to get there than 2X. And so there's a book that was written by Dan Sullivan and Dr. Ben Hardy that really outlines this really well. And I highly encourage everyone to get it. It's called 10X is easier than 2X. And the premise behind this is that, and these are the things that I want to talk to you about today is how can 10X goals actually be easier than 2X? And why are 10X goals requiring you, you know, why would they require you to get rid of 80% of the activities that you're currently working on and why you will need to, in order to get a 10X, completely shift your mindset. And it's important for you to do things like measure your progress, not your distance away from your goals. And it's also going to be important for you to learn to 10X that you're going to have to take time away and you're going to have to take downtime and not just work twice as hard. And I'm also going to talk to you about why it's going to require building and mastering a leadership team. And so I want to go through all these concepts with you. And I'm going to kind of go relatively quickly. I wish I had more time and I could give you case studies, but because we're recording this for a lot of people, I really want to be concise. But the fundamental core elements of being able to 10X and why it's easier than 2X break down into three areas. The first is your identity, because we have to reshape your identity. And to do that, we sort of have to reshape the way you look at your past in order to find more productivity in the future. So your identity is going to be a key factor because your identity is that limiting belief. It's that thing that's going to hold you back from 10X in anything in your life. So identity is one core area. The other area is time. The way you view time and the way you use and manage your time is going to be critical. What you focus on, what you put your attention to, the quality of your time. So besides your identity, time is going to be key to 10X. The third thing is leadership. What you're going to find and what we find usually over time is that it requires leaders and it requires a team in order to build a 10X type of business. And so these are the three core areas that are the most important. The ones that I want you to kind of be thinking about your identity, your time, and your leaders that you're surrounding yourself with. But I want to break down this 10X is easier than 2X into kind of a review of how these guys, Dr. Hardy and Dan Sullivan explain it because I've used a lot of these principles in my business, but it really made a lot of sense to me. And I want to just outline this for you so that you can start to apply it kind of in your business How can you do it So the book and the concept that they talk about starts with the simplicity of this idea of 10X You have to shift your mindset You think that 2X is actually easier than 10X, but actually the opposite is true. And the reason the opposite is true is because with 2X, everything seems important. And with 10X, only a few things are going to seem important. Because what's important is that only a few things are important to moving you forward and you have to learn to pick up new concepts. So the challenge with 2X is we're just trying to do everything a little bit more, a little bit harder. And for a 10X, you've got to step back and you've got to realize that there are only a few core principles and a few core activities that you have that are really the most important things, that 20% that are getting you 80% of your results. and then you have to replace the other 80% of the time that you're spending. So it's much simpler when you start to realize that it's going to take a mindset shift for you to be able to 10x. Now, then what happens is you have to go into the idea that the quality of everything you do has to change. And I talked about this Pareto principle on the podcast recently, but also in our mastermind group. And the idea here is that when you're shifting into a 10x mindset versus a 2X, things become more qualitative, not quantitative, meaning it's not the activities as much as the quality of the activities that you have. So to go 10X, you do radically fewer things much better, radically fewer things much better, as opposed to doing all the things you're doing better in a 2X mentality. A 10X mentality says you've got to shrink down what you're doing and do them radically better. And so this idea and this concept, I wish I had some visuals for you, is that a 2X mentality says this, 80% of your current activities, 80% are your existing activities and 20% are the new activities. You're trying to pick up new things. Most people are thinking, I want to double down on everything I've got and I want to pull up some new ideas. 10X thinking requires you to do 20%, the 20% that's currently creating 80% of your value and then add 80% new things. That's how you 10X. And it's a shift in philosophy, right? We talked about that 20, 80, 20 principle and that really 20% of your activities is what generates 80% of your results. But now you have to shift those and you have to shift those to be the existing things you focus on while you replace the other 80% in order to get 10X. So the quality of what you're doing is going to really push you towards this 10X. And when you shift that quality and you shift that focus, you go from being really busy to being more strategic. The next thing you got to look at is that 10X embraces the real idea of abundance. See, most of us don't need 10X. You don't really need a 10X of everything you do. But if you get really, really clear on your purpose and your passion and what you want to create in your life, you'll want the 10X. When you really get clear on what you want to create, you'll want the 10X. Because if you pursue only what you need, look, 10X is not for you, right? If you only want to pursue what you need, 10X isn't for you, but you probably wouldn't be a member of the academy. But when you decide that you want to push and pursue a passion and a purpose and something that creates legacy and impact, What's going to happen is you're going to want the 10X. And the way to do it is to embrace your unique talent. And we've talked about the idea that when you embrace your unique talent, you're working on things that you're excellent at in that framework of things you're competent at, you're incompetent at, you're competent at, you're excellent at. Now we're talking about finding your unique ability, your unique talent, which is the things you're excellent at and passionate about. And that's where you put your focus. because in addition to shifting your mindset and making the quality of what you do better, you've got to stay inside your unique talent and your unique abilities because that's what's going to help you to 10X. You don't 10X by focusing on the stuff that you're just good at. And then once you done that you have to really take a new and this concept really helped me quite a bit You have to take a new fresh look at how you view your past You have to learn to reframe your past And what I mean by that is this. Most of us believe that our past drives our future. But as you reshape your view of the past, you realize that your present moment perception of your past is what's really driving it. And when you understand that your present moment perception or filter is driving your past, you separate yourself from everyone else. Because see, everyone else feels like their past has created where they're at and has created what they're doing. Even if they're thinking forward, even if their vision of the future is there, they still feel like their past has created and is their beliefs is driving forward. But see, as you learn to reframe your past, you learn to put more of your focus on the future. And you use the future version of yourself to drive the present moment. And you just use perspective from the past. So you learn to have your present moment drive your past perception rather than your past driving your present moment. And I know it's a lot to kind of digest, but just remember this. you know, remind yourself that in the past, you've already 10X'd. Just look at where you've come from growing up in business, in knowledge, in skills, you've already 10X'd. So it's important for you to find the 10X of your past, the areas that you've 10X'd your past so that you can really believe that you can 10X the future. Because it's not just about having some big, wild, crazy, out there goal. If you think about it, you already are a better version of yourself than you were in the past. You already have 10X'd your past. Why would you not be able to do that in the future? And keep in mind that when you reframe your past, you're changing the way you focus on things and what you focus on, you become. Whatever you focus on, you become. So whatever 10X you created in the past can help you to create your future version of what you want to do. So just ask yourself, who is the person that you need to be in the future to deliver 10x? The problem a lot of people have is they're using the past framework, the past story, the past identity, the past beliefs that they have to try to create a 10x framework. And that doesn't work. What you have to do is you have to understand that you've 10x before. You have to understand that your filter changes it and you have to reframe it. And you have to ask yourself who, it's funny because I wrote down earlier today, be your future self. Who is the future self that would have built a 10X on your business? Is it somebody that's working 10 times harder like you are? Is it somebody that's focused on the current things you're focused on? Or is it someone that is focused on different activities, that has more time, that has more abundance? Find out what that 10X person looks like and figure out what you need to do to become that person. Let your future drive your present activities rather than your past beliefs drive your present activities and find that future version of your 10X. Then another concept I think you want to really think about when you're thinking about 10X in your business, and they talk about this in detail. I've talked about it before with my partner, Robert Stuber, is, for example, in the book that Dan and Ben have, they talk about take 150 days off per year away from your business. a hundred. Think about that for a second. Take a third of your time away from your business. Well, what is that supposed to mean? Well, the days that you're not thinking about your business are the days you're thinking about what it takes to 10X your business. If you're thinking about the 80% of the activities you're currently doing, that's only got you where you're at. So you've got to find ways to work away from your business. So you're not working in the business, you're working on the business. Because if you're working all the time, you don't have the space to create the breakthrough ideas. So my past partner and mentor, Robert Stubard, used to talk about the CPR system It splitting your days into three buckets concentration preparation and recovery Concentration preparation recovery Rather than always trying to do things and I guilty of this as well rather than always trying to do everything and find holes in your schedule you've got to find time. And this is how you do it. You eliminate 80% of the things you're doing that are only creating 20% of the results, and you double down on the 20% of the things. The key is not to take those 20% and have them expand out in the time, right? So when you learn to shift your time to the 20%, you can find time to create the other 80%. And so you have to have days, concentration days, the days that you're grinding, you're doing the activities, the operations of the business, the operations of what income you're trying to create. And then you've got to have time for preparation. And then you have to have time for, which is your focus time and recovery. You've got to find that time away from your business in order to create the 80%. You can't just say, I need 80% new and not pull yourself out of the business to create those ideas. And then finally, and the most important thing for scalability, is you've got to learn to really prioritize self-mastery and building leaders. Because creating a culture where every team member is empowered in their unique ability, the thing that they're excellent and passionate about and their 10X value, that's the leadership and the culture you want to create. You want to find a culture of leadership growth where you empower people to identify their unique talents. That's, remember the 20% of the activities they're passionate and excellent at, focus on those and creating 10X in their individual purpose. And when you have a culture and a whole company of people focused on their unique abilities and their unique talents and a 10X vision individually, this is when it becomes 10X. Because 10X isn't about you 10Xing. And this should give you some peace of mind. 10X is about everyone in your team learning to 10X the value they have in the company. And so when you can learn to identify unique talent and prioritize that, but you have leaders doing it, it's a whole nother game. So let's just do a review here really quick. I talked about the fact that there's kind of three core areas you've got to learn to make changes with. Your identity, the way you view your past and present, your future abilities, your identity, your time, where you focus your time, the quality of your time, the attention of your time, and leadership that will allow you to scale. and you know when you shift your mindset and when you focus on that 80 20 principle and learn to create 80 new activities because now you're focused on the 20 that are giving you what you need and you zone in on your unique talent and you reframe your past and start having the future version of yourself drive your present activities allocate your time and create leaders that's when that 10X becomes a formula that's very doable. And I hope you can kind of see, now that I've kind of talked about that, I hope you can see why 2X is that mindset of doing a lot more of what you're doing, which just makes more stress and more work. And 10X is reshaping and reframing what you're doing. Because that, in my opinion, is something that's going to help. It's something that I've seen a lot of people do, rather than expanding their investments, expanding their time, getting a side hustle, learning to focus on the 20% that you enjoy, that you're great at, that are creating all the results and finding ways to re-engineer and rethink your future, creating that clarity, that's the thing that's going to take you to the 10X. And remember and remind yourself, when you can get to a point that you're 10X, where you are now as a person, in a business, in income, that's when you're going to be living the life that you want to live. and it's never too late. The beautiful thing about 10X is it's never too late to start creating the vision of life you wanna have. And especially nowadays, you think about the power of the internet and the tools and the duplication you can create, the automation you can create. It becomes extremely empowering to think you can 10X your business and you can 10X your growth and you can 10X your life. .
